Works matching DE "JOE Camel (Advertising character)"

Results: 10

INCORPORATING ETHICS INTO THE MARKETING COMMUNICATIONS CLASS: THE CASE OF OLD JOE AND NEW JO CAMEL.

Published in:

Marketing Education Review, 2009, v. 19, n. 3, p. 49, doi. 10.1080/10528008.2009.11489088

By:

Allan, David;
Wood, Natalie T.

Publication type:

Article

INCORPORATING ETHICS INTO THE MARKETING COMMUNICATIONS CLASS: THE CASE OF OLD JOE AND NEW JO CAMEL.

Published in:

Marketing Education Review, 2009, v. 19, n. 2, p. 63, doi. 10.1080/10528008.2009.11489076

By:

Allan, David;
Wood, Natalie T.

Publication type:

Article

Joe Camel: Will `Old Joe' survive?

Published in:

William & Mary Law Review, 1995, v. 36, n. 4, p. 1519

By:

Swecker, Erica

Publication type:

Article

Tobacco Marketing.

Published in:

JAMA: Journal of the American Medical Association, 1991, v. 266, n. 22, p. 3185, doi. 10.1001/jama.1991.03470220101037

By:

Waxman, Henry

Publication type:

Article

RJR Nabisco's Cartoon Camel Promotes Camel Cigarettes to Children.

Published in:

JAMA: Journal of the American Medical Association, 1991, v. 266, n. 22, p. 3149, doi. 10.1001/jama.1991.03470220065028

By:

DiFranza, Joseph R.;
Richards, Jr., John W.;
Paulman, Paul M.;
Wolf-Gillespie, Nancy;
Fletcher, Christopher;
Jaffe, Robert D.;
Murray, David

Publication type:

Article

Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar.

Published in:

Journal of Consumer Research, 1996, v. 23, n. 2, p. 136, doi. 10.1086/209472

By:

Stern, Barbara B.

Publication type:

Article

Ethical Advertising Research Standards: Three Case Studies.

Published in:

Journal of Advertising, 1994, v. 23, n. 3, p. 17, doi. 10.1080/00913367.1994.10673447

By:

Martin Jr., Claude R.

Publication type:

Article

Consumer Research Standards & Public Policy Formulation: The Case Of Mickey Mouse & Old Joe.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 380

By:

Martin, Jr., Claude R.

Publication type:

Article

Joe Camel, Post-mortem of a brand spokesperson.

Published in:

International Journal of Advertising, 2010, v. 29, n. 3, p. 401, doi. 10.2501/S0265048710201245

By:

Weinberget, Marc. G.;
Spotts, Harlan E.;
Markos, Ereni

Publication type:

Article

Receptivity to Tobacco Advertising and Promotions Among Young Adolescents as a Predictor of Established Smoking in Young Adulthood.

Published in:

American Journal of Public Health, 2007, v. 97, n. 8, p. 1489, doi. 10.2105/AJPH.2005.070359

By:

Gilpin, Elizabeth A.;
White, Martha M.;
Messer, Karen;
Pierce, John P.

Publication type:

Article