Found: 82
Select item for more details and to access through your institution.
Using the Benefit Chain for Improved Strategy Formulation.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 3, p. 72, doi. 10.1177/002224297503900315
- By:
- Publication type:
- Article
Conditioning Effects from Repeated Household Interviews.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 51, doi. 10.2307/1248891
- By:
- Publication type:
- Article
Effective Techniques In Industrial Marketing Research.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 57, doi. 10.2307/1248892
- By:
- Publication type:
- Article
Pretesting Field Interviewing Costs Through Simulation.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 47, doi. 10.2307/1248890
- By:
- Publication type:
- Article
A Technique to Measure Purchase Influences.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 5, p. 38, doi. 10.2307/1248959
- By:
- Publication type:
- Article
How To Evaluate Your Company Image.
- Published in:
- Journal of Marketing, 1959, v. 24, n. 2, p. 7, doi. 10.1177/002224295902400202
- By:
- Publication type:
- Article
WEIGHTING PROCEDURES IN PROBABILITY-TYPE SAMPLES.
- Published in:
- Journal of Marketing, 1958, v. 23, n. 1, p. 47, doi. 10.1177/002224295802300107
- By:
- Publication type:
- Article
THE USE OF STRUCTURED TECHNIQUES IN MOTIVATION RESEARCH .
- Published in:
- Journal of Marketing, 1957, v. 22, n. 2, p. 134, doi. 10.2307/1247209
- By:
- Publication type:
- Article
A NEW QUESTIONNAIRE DESIGN.
- Published in:
- Journal of Marketing, 1956, v. 21, n. 2, p. 186, doi. 10.2307/1247339
- By:
- Publication type:
- Article
TOURIST RESEARCH--A RECENT DEVELOPMENT AT THE UNIVERSITIES.
- Published in:
- Journal of Marketing, 1955, v. 20, n. 1, p. 28, doi. 10.2307/1248158
- By:
- Publication type:
- Article
INTERVIEWER--APPEARANCE STEREOTYPES AS A POSSIBLE SOURCE OF BIAS.
- Published in:
- 1954
- By:
- Publication type:
- Editorial
COURT DECREE ON THE "CHEAPER PROBLEM"
- Published in:
- Journal of Marketing, 1953, v. 18, n. 2, p. 167, doi. 10.2307/1247982
- By:
- Publication type:
- Article
A CASE-STUDY IN COPY RESEARCH.
- Published in:
- 1953
- By:
- Publication type:
- Case Study
24. RESEARCH TECHNIQUE.
- Published in:
- 1952
- By:
- Publication type:
- Abstract
THE GROUP INTERVIEW AS A TOOL OF RESEARCH.
- Published in:
- Journal of Marketing, 1952, v. 16, n. 4, p. 452, doi. 10.2307/1246983
- By:
- Publication type:
- Article
PHRASING QUESTIONS.
- Published in:
- Journal of Marketing, 1950, v. 15, n. 1, p. 48, doi. 10.2307/1247079
- By:
- Publication type:
- Article
DEPTH INTERVIEWING.
- Published in:
- Journal of Marketing, 1950, v. 14, n. 5, p. 721, doi. 10.2307/1246949
- By:
- Publication type:
- Article
INTERVIEW RATINGS OF RESPONDENT INTEREST OF SAMPLE SURVEYS.
- Published in:
- Journal of Marketing, 1950, v. 14, n. 5, p. 725, doi. 10.2307/1246950
- By:
- Publication type:
- Article
SOME PRACTICAL APPLICATIONS OF PRECISION SAMPLING.
- Published in:
- Journal of Marketing, 1949, v. 14, n. 3, p. 437, doi. 10.2307/1248196
- By:
- Publication type:
- Article
QUESTIONNAIRE PREPARATION AND INTERVIEWER TECHNIQUE.
- Published in:
- Journal of Marketing, 1949, v. 14, n. 3, p. 399, doi. 10.2307/1248194
- By:
- Publication type:
- Article
THE INTERVIEWER PROBLEM IN MARKET RESEARCH.
- Published in:
- 1949
- By:
- Publication type:
- Letter
SOME SUGGESTIONS FOR FIELD RESEARCH SUPERVISORS.
- Published in:
- Journal of Marketing, 1949, v. 13, n. 3, p. 321, doi. 10.2307/1248116
- By:
- Publication type:
- Article
Impact of the Level of Aggregation on Response Accuracy in Surveys of Behavioral Frequency.
- Published in:
- Marketing Letters, 1996, v. 7, n. 4, p. 371, doi. 10.1007/BF00435543
- By:
- Publication type:
- Article
The Secret Life of Focus Groups: Robert Merton and the Diffusion of a Research Method.
- Published in:
- American Sociologist, 2010, v. 41, n. 2, p. 115, doi. 10.1007/s12108-010-9090-1
- By:
- Publication type:
- Article
Marketing Research and Social Responsibility: Ethical Obligations toward the Society.
- Published in:
- Journal of Accounting, Business & Management, 2010, v. 17, n. 1, p. 42
- By:
- Publication type:
- Article
Answering the Unasked Question: Response Substitution in Consumer Surveys.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 185, doi. 10.1509/jmkr.48.1.185
- By:
- Publication type:
- Article
Life-Style Segmentation With Tailored Interviewing.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 308, doi. 10.2307/3151983
- By:
- Publication type:
- Article
Measuring Consumer Attitudes Toward the Marketplace With Tailored Interviews.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 3, p. 311, doi. 10.2307/3172903
- By:
- Publication type:
- Article
THE RESEARCH INTERVIEW: USES AND APPROACHES.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
An Assessment of the Mall Intercept as a Data Collection Method.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 158, doi. 10.2307/3151361
- By:
- Publication type:
- Article
The Threats to Marketing Research: An Empirical Reappraisal.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 74, doi. 10.2307/3151552
- By:
- Publication type:
- Article
Nonresponses Bias and Callbacks in Sample Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 2, p. 160, doi. 10.2307/3149821
- By:
- Publication type:
- Article
Self-Administered Written Questionnaires or Telephone Interviews?
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 94, doi. 10.2307/3149416
- By:
- Publication type:
- Article
When to Make Telephone Interviews.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 451, doi. 10.2307/3149315
- By:
- Publication type:
- Article
The CANIS Method of Reducing Bias in Survey Research.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 3, p. 329, doi. 10.2307/3149548
- By:
- Publication type:
- Article
Using the Repertory Grid Test.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 78, doi. 10.2307/3149614
- By:
- Publication type:
- Article
Random-Digit Dialing as a Method of Telephone Sampling.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 59, doi. 10.2307/3149607
- By:
- Publication type:
- Article
Interpersonal Communication in Marketing: An Overview.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 27, doi. 10.2307/3149602
- By:
- Publication type:
- Article
The Influence of Instructions on Respondent Error.
- Published in:
- Journal of Marketing Research (JMR), 1970, v. 7, n. 2, p. 254, doi. 10.2307/3150118
- By:
- Publication type:
- Article
Interviewer Bias Once More Revisited.
- Published in:
- Journal of Marketing Research (JMR), 1970, v. 7, n. 2, p. 249, doi. 10.1177/002224377000700215
- By:
- Publication type:
- Article
Customer Impulse Purchasing Behavior: A Reexamination.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 3, p. 323, doi. 10.2307/3150356
- By:
- Publication type:
- Article
A Computer System for Controlling Interviewer Costs.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 3, p. 312, doi. 10.2307/3150351
- By:
- Publication type:
- Article
Customer Impulse Purchasing Behavior: Some Research Notes and a Reply.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 3, p. 326, doi. 10.2307/3150357
- By:
- Publication type:
- Article
A Reply.
- Published in:
- 1967
- By:
- Publication type:
- Letter
Tape Recording: Its Effect on Accuracy of Response in Survey Interviews.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 3, p. 253, doi. 10.2307/3149457
- By:
- Publication type:
- Article
Interviewer Bias Revisited.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 58, doi. 10.1177/002224376500200109
- By:
- Publication type:
- Article
The Effect of Question Order on Responses.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 57, doi. 10.2307/3150380
- By:
- Publication type:
- Article
The Interviewer and His Environment.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 4, p. 24, doi. 10.2307/3150374
- By:
- Publication type:
- Article
Random Selection of Respondents Within Households in Phone Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 71, doi. 10.2307/3149926
- By:
- Publication type:
- Article
Combination of Survey Methods.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 2, p. 61, doi. 10.2307/3149923
- By:
- Publication type:
- Article