Works matching DE "INTERVIEWING in marketing research"

Results: 86

Today's practice of brand placement and the industry behind it.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 761, doi. 10.2501/S0265048709200898

By:

Smit, Edith;
van Reijmersdal, Eva;
Neijens, Peter

Publication type:

Article

The Use of Detailed Interviews in Market Research.

Published in:

Journal of Marketing, 1937, v. 2, n. 1, p. 3, doi. 10.2307/1245494

By:

Lazarsfeld, Paul F.

Publication type:

Article

Guidelines for a Telephone Group Interview.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 1, doi. 10.1007/BF02721993

By:

Blankenship, A. B.;
Pearson, Michael M.

Publication type:

Article

Using response behaviour theory to solicit survey participation in consumer research: An empirical study.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 9-10, p. 1174, doi. 10.1080/0267257X.2011.619148

By:

Evangelista, Felicitas;
Poon, Patrick;
Albaum, Gerald

Publication type:

Article

Exploring phenomenological research.

Published in:

International Journal of Market Research, 2004, v. 46, n. 4, p. 427, doi. 10.1177/147078530404600403

By:

Kenyon, Alexandra J.

Publication type:

Article

Investigator-based interviews.

Published in:

International Journal of Market Research, 2004, v. 46, n. 1, p. 99, doi. 10.1177/147078530404600106

By:

Maughan, Barbara

Publication type:

Article

Assessment of survey data quality: a pragmatic approach focused on interviewer tasks.

Published in:

International Journal of Market Research, 2004, v. 46, n. 1, p. 65, doi. 10.1177/147078530404600101

By:

Loosveldt, Geert;
Carton, Ann;
Billiet, Jaak

Publication type:

Article

Response order effects--how do people read?

Published in:

International Journal of Market Research, 2003, v. 45, n. 4, p. 457, doi. 10.1177/147078530304500405

By:

Duffy, Bobby

Publication type:

Article

Does internet research work?

Published in:

International Journal of Market Research, 1999, v. 42, n. 1, p. 51

By:

Taylor, Humphrey

Publication type:

Article

Beyond the Voice of the Customer.

Published in:

2012

By:

Goffin, Keith;
Varnes, Claus J.;
van der Hoven, Chris;
Koners, Ursula

Publication type:

Case Study

Answering the Unasked Question: Response Substitution in Consumer Surveys.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 185, doi. 10.1509/jmkr.48.1.185

By:

Gal, David;
Rucker, Derek D

Publication type:

Article

Life-Style Segmentation With Tailored Interviewing.

Published in:

Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 308, doi. 10.2307/3151983

By:

Kamakura, Wagner A.;
Wedel, Michel

Publication type:

Article

Measuring Consumer Attitudes Toward the Marketplace With Tailored Interviews.

Published in:

Journal of Marketing Research (JMR), 1989, v. 26, n. 3, p. 311, doi. 10.2307/3172903

By:

BALASUBRAMANIAN, SIVA K.;
KAMAKURA, WAGNER A.

Publication type:

Article

THE RESEARCH INTERVIEW: USES AND APPROACHES.

Published in:

1986

By:

Blair, Edward A.

Publication type:

Book Review

An Assessment of the Mall Intercept as a Data Collection Method.

Published in:

Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 158, doi. 10.2307/3151361

By:

Bush, Alan J.;
Hair Jr., Joseph F.

Publication type:

Article

The Threats to Marketing Research: An Empirical Reappraisal.

Published in:

Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 74, doi. 10.2307/3151552

By:

McDaniel, Stephen W.;
Verille, Perry;
Madden, Charles S.

Publication type:

Article

Nonresponses Bias and Callbacks in Sample Surveys.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 2, p. 160, doi. 10.2307/3149821

By:

Dunkelberg, William C.;
Day, George S.

Publication type:

Article

Self-Administered Written Questionnaires or Telephone Interviews?

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 94, doi. 10.2307/3149416

By:

Wheatley, John J.

Publication type:

Article

Progress and Limitations of Social Marketing: A Review of Empirical Literature on the Consumption of Social Ideas.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 397

By:

Malafarina, Katryna;
Loken, Barbara

Publication type:

Article

The Nominal Group Technique As An Alternative To The Unstructured Focus Group As A Qualitative Research Tool In Marketing.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 563

By:

Katrichis, Jerome M.

Publication type:

Article

Marketing Research and Social Responsibility: Ethical Obligations toward the Society.

Published in:

Journal of Accounting, Business & Management, 2010, v. 17, n. 1, p. 42

By:

Alsmadi, Sami

Publication type:

Article

Using the Benefit Chain for Improved Strategy Formulation.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 72, doi. 10.1177/002224297503900315

By:

Young, Shirley;
Feigin, Barbara

Publication type:

Article

Effective Techniques In Industrial Marketing Research.

Published in:

Journal of Marketing, 1964, v. 28, n. 2, p. 57, doi. 10.2307/1248892

By:

De Koning, Co

Publication type:

Article

Conditioning Effects from Repeated Household Interviews.

Published in:

Journal of Marketing, 1964, v. 28, n. 2, p. 51, doi. 10.2307/1248891

By:

Neter, John;
Waksberg, Joseph

Publication type:

Article

Pretesting Field Interviewing Costs Through Simulation.

Published in:

Journal of Marketing, 1964, v. 28, n. 2, p. 47, doi. 10.2307/1248890

By:

Mayer, Charles S.

Publication type:

Article

A Technique to Measure Purchase Influences.

Published in:

Journal of Marketing, 1961, v. 25, n. 5, p. 38, doi. 10.2307/1248959

By:

Purvis, L. E.;
Greene, W. F.

Publication type:

Article

How To Evaluate Your Company Image.

Published in:

Journal of Marketing, 1959, v. 24, n. 2, p. 7, doi. 10.1177/002224295902400202

By:

Bolger Jr., John F.

Publication type:

Article

WEIGHTING PROCEDURES IN PROBABILITY-TYPE SAMPLES.

Published in:

Journal of Marketing, 1958, v. 23, n. 1, p. 47, doi. 10.1177/002224295802300107

By:

Platten Jr., John H.

Publication type:

Article

THE USE OF STRUCTURED TECHNIQUES IN MOTIVATION RESEARCH .

Published in:

Journal of Marketing, 1957, v. 22, n. 2, p. 134, doi. 10.2307/1247209

By:

Westfall, Ralph L.;
Boyd Jr., Harper W.;
Campbell, Donald T.

Publication type:

Article

A NEW QUESTIONNAIRE DESIGN.

Published in:

Journal of Marketing, 1956, v. 21, n. 2, p. 186, doi. 10.2307/1247339

By:

Wolfe, David F.

Publication type:

Article

TOURIST RESEARCH--A RECENT DEVELOPMENT AT THE UNIVERSITIES.

Published in:

Journal of Marketing, 1955, v. 20, n. 1, p. 28, doi. 10.2307/1248158

By:

Crampon, L. J.

Publication type:

Article

INTERVIEWER--APPEARANCE STEREOTYPES AS A POSSIBLE SOURCE OF BIAS.

Published in:

1954

By:

Skelly, Florence R.

Publication type:

Editorial

COURT DECREE ON THE "CHEAPER PROBLEM"

Published in:

Journal of Marketing, 1953, v. 18, n. 2, p. 167, doi. 10.2307/1247982

By:

Andrlews, Lee

Publication type:

Article

A CASE-STUDY IN COPY RESEARCH.

Published in:

1953

By:

Crisp, Richard D.

Publication type:

Case Study

24. RESEARCH TECHNIQUE.

Published in:

1952

By:

Lorie, James H.

Publication type:

Abstract

THE GROUP INTERVIEW AS A TOOL OF RESEARCH.

Published in:

Journal of Marketing, 1952, v. 16, n. 4, p. 452, doi. 10.2307/1246983

By:

Shapiro, Emory P.

Publication type:

Article

PHRASING QUESTIONS.

Published in:

Journal of Marketing, 1950, v. 15, n. 1, p. 48, doi. 10.2307/1247079

By:

Hubbard, Alfred W.

Publication type:

Article

INTERVIEW RATINGS OF RESPONDENT INTEREST OF SAMPLE SURVEYS.

Published in:

Journal of Marketing, 1950, v. 14, n. 5, p. 725, doi. 10.2307/1246950

By:

Fisk, George

Publication type:

Article

DEPTH INTERVIEWING.

Published in:

Journal of Marketing, 1950, v. 14, n. 5, p. 721, doi. 10.2307/1246949

By:

Woodward, Julian L.;
Hofler, David;
Haviland, Fred;
Hyman, Herbert;
Peterman, Jack;
Rosten, Harry

Publication type:

Article

SOME PRACTICAL APPLICATIONS OF PRECISION SAMPLING.

Published in:

Journal of Marketing, 1949, v. 14, n. 3, p. 437, doi. 10.2307/1248196

By:

Colley, Russell H.

Publication type:

Article

QUESTIONNAIRE PREPARATION AND INTERVIEWER TECHNIQUE.

Published in:

Journal of Marketing, 1949, v. 14, n. 3, p. 399, doi. 10.2307/1248194

By:

Blankenship, Albert B.;
Crossley, Archibald;
Heidingsfield, Myron S.;
Herzog, Herta;
Kornhauser, Arthur

Publication type:

Article

THE INTERVIEWER PROBLEM IN MARKET RESEARCH.

Published in:

1949

By:

Andrews, Lee

Publication type:

Letter

SOME SUGGESTIONS FOR FIELD RESEARCH SUPERVISORS.

Published in:

Journal of Marketing, 1949, v. 13, n. 3, p. 321, doi. 10.2307/1248116

By:

Clarkson, Eleanor P.

Publication type:

Article

24. RESEARCH TECHNIQUE.

Published in:

1946

By:

BREYER, RALPH F.

Publication type:

Abstract

SOME ASPECTS OF PREPARING QUESTIONNAIRES.

Published in:

Journal of Marketing, 1945, v. 10, n. 2, p. 175, doi. 10.2307/1246330

By:

Bennett, Archibald S.

Publication type:

Article

PROBLEMS IN READER-INTEREST SURVEYS.

Published in:

Journal of Marketing, 1945, v. 9, n. 4, p. 359, doi. 10.2307/1245287

By:

Nafziger, Ralph O.

Publication type:

Article

PROBLEMS OF FIELD INTERVIEWERS.

Published in:

Journal of Marketing, 1942, v. 7, n. 2, p. 139, doi. 10.2307/1246183

By:

Snead, Roswell P.

Publication type:

Article

A CONTROLLED RECOGNITION TECHNIQUE FOR MEASURING MAGAZINE ADVERTISING AUDIENCES.

Published in:

Journal of Marketing, 1942, v. 6, n. 4, p. 133, doi. 10.2307/1246096

By:

Lucas, D. B.

Publication type:

Article

TECHNIQUES OF APPRAISING BRAND PREFERENCE AND BRAND CONSCIOUSNESS BY CONSUMER INTERVIEWING: DISCUSSION: RALPH CASSADY, JR.

Published in:

Journal of Marketing, 1942, v. 6, n. 4, p. 87, doi. 10.2307/1246088

By:

Cassady Jr., Ralph

Publication type:

Article

TECHNIQUES OF APPRAISING BRAND PREFERENCE AND BRAND CONSCIOUSNESS BY CONSUMER INTERVIEWING.

Published in:

Journal of Marketing, 1942, v. 6, n. 4, p. 81, doi. 10.2307/1246087

By:

Wolfe, Harry Deane

Publication type:

Article