Works about INTERNET marketing research

Results: 157

A sales forecasting model for consumer products based on the influence of online word-of-mouth.

Published in:

Information Systems & e-Business Management, 2015, v. 13, n. 3, p. 445, doi. 10.1007/s10257-014-0265-0

By:

Chern, Ching-Chin;
Wei, Chih-Ping;
Shen, Fang-Yi;
Fan, Yu-Neng

Publication type:

Article

“Invest In Your Love”: Romantic desires, YouTube videos, and the online marketing of Tahiti.

Published in:

Tourist Studies, 2014, v. 14, n. 2, p. 144, doi. 10.1177/1468797614532181

By:

Kahn, Miriam

Publication type:

Article

Growing pains.

Published in:

Marketing Research, 2010, v. 22, n. 1, p. 20

By:

Trimarchi, Elaine;
Gittelman, Steven

Publication type:

Article

Our Unstable Artistry: Donald Schön’s Counterprofessional Practice of Problem Setting.

Published in:

Journal of Business & Technical Communication, 2014, v. 28, n. 3, p. 327, doi. 10.1177/1050651914524778

By:

Cushman, Jeremy

Publication type:

Article

Teaching Marketing Research With the Internet.

Published in:

Journal of Education for Business, 1998, v. 74, n. 1, p. 44, doi. 10.1080/08832329809601660

By:

Siu, Wai-Sum;
Chau, Lewis Long-Fung

Publication type:

Article

Economic and Legal Conceptual Framework of Viral Marketing.

Published in:

Marketing (0354-3471), 2015, v. 46, n. 2, p. 115, doi. 10.5937/markt1502115k

By:

Kostić, Marija;
Jovanović Tončev, Melita;
Džamić, Vladimir;
Knežević, Miroslav

Publication type:

Article

E-TAILING IN KOSOVO: THE EFFECT OF TRUST, SATISFACTION, AND QUALITY IN ACHIEVING CONSUMER E-LOYALTY.

Published in:

Transition: Journal of Economic & Politics of Transition / Tranzicija: Časopis za Ekonomiju i Politiku Tranzicije, 2015, v. 17, n. 36, p. 67

By:

Azemi, Fehmi;
Binaku, Krenar

Publication type:

Article

Mobile Marketing: Usage of Augmented Reality in Tourism.

Published in:

Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581

By:

İLHAN, İbrahim;
ÇELTEK, Evrim

Publication type:

Article

ANALIZAREA EFICIENȚEI TIPURILOR DE POSTĂRI ÎN REȚEAUA DE SOCIALIZARE FACEBOOK.

Published in:

Review of Management & Economic Engineering, 2014, v. 13, n. 2, p. 337

By:

NICIPORUC, Tudor

Publication type:

Article

Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce.

Published in:

International Review of Retail, Distribution & Consumer Research, 2013, v. 23, n. 5, p. 571, doi. 10.1080/09593969.2013.832697

By:

Wagner, Gerhard;
Schramm-Klein, Hanna;
Steinmann, Sascha

Publication type:

Article

THE EFFECTS OF ONLINE REVIEWS ON PURCHASING INTENTION: THE MODERATING ROLE OF NEED FOR COGNITION.

Published in:

Social Behavior & Personality: an international journal, 2011, v. 39, n. 1, p. 71, doi. 10.2224/sbp.2011.39.1.71

By:

CHIN-LUNG LIN;
SHENG-HSIEN LEE;
DER-JUINN HORNG

Publication type:

Article

CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY.

Published in:

Economic Computation & Economic Cybernetics Studies & Research, 2016, v. 50, n. 1, p. 141

By:

ORZAN, Gheorghe;
PLATON, Otilia-Elena;
STEFĂNESCU, Cristian Dragos;
ORZAN, Mihai

Publication type:

Article

Marketing technology for adoption by small business.

Published in:

Service Industries Journal, 2015, v. 35, n. 11-12, p. 655, doi. 10.1080/02642069.2015.1062884

By:

Alford, Philip;
Page, Stephen John

Publication type:

Article

Marketing technology for adoption by small business.

Published in:

Service Industries Journal, 2015, v. 35, n. 11-12, p. 655, doi. 10.1080/02642069.2015.1062884

By:

Alford, Philip;
Page, Stephen John

Publication type:

Article

Buying impulse triggered by digital media.

Published in:

Service Industries Journal, 2013, v. 33, n. 9-10, p. 892, doi. 10.1080/02642069.2013.719887

By:

Lin, Pei-Chun;
Lin, Zhou-Hern

Publication type:

Article

Viral media & marketing: strategy, policy and exploitation.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 143, doi. 10.1002/pa.1479

By:

Plangger, Kirk;
Mills, Adam J.

Publication type:

Article

LIFE SCIENCE INDUSTRY FIRMS' RESPONSE RATES TO VARIOUS MARKETING TECHNIQUES.

Published in:

International Journal of Accounting Information Science & Leadership, 2012, v. 5, n. 14, p. 1

By:

Covell, Renee M.;
Mirabella, Jim;
Babb, Danielle

Publication type:

Article

Marshmallow Power and Frooty Treasures: Disciplining the Child Consumer through Online Cereal Advergaming.

Published in:

Critical Studies in Media Communication, 2010, v. 27, n. 5, p. 438, doi. 10.1080/15295030903583648

By:

Thomson, DeborahM.

Publication type:

Article

Impact of Online Consumer Reviews on Buying Intention of Consumers in UK: Need for Cognition as Mediating Role.

Published in:

International Journal of Advanced Corporate Learning, 2013, v. 6, n. 2, p. 16, doi. 10.3991/ijac.v6i2.2910

By:

Obiedat, Ruba

Publication type:

Article

Growth from within.

Published in:: Marketing Health Services, 2007, v. 27, n. 4, p. 9
Publication type:: Article

A Structural Model of the Relationships Between Sport Website Quality, E-Satisfaction, and E-Loyalty.

Published in:: Journal of Sport Management, 2011, v. 25, n. 5, p. 458, doi. 10.1123/jsm.25.5.458
Publication type:: Article

How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 121, doi. 10.2501/IJA-32-1-121-141

By:

Wang, Kai-Yu;
Shih, Eric;
Peracchio, Laura A.

Publication type:

Article

Developmental antecedents to children's responses to online advertising.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 719, doi. 10.2501/IJA-31-4-719-740

By:

Wonsun Shin;
Jisu Huh;
Faber, Ronald J.

Publication type:

Article

SEMANTIC WEB IN E-TOURISM.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2014, v. 10, n. 2, p. 38

By:

Stojanović, Miloš;
Stamenković, Predrag;
Arsić, Sonja

Publication type:

Article

INTEGRATION OF INTERNET MARKETING COMMUNICATIONS.

Published in:

Economic Annals-XXI / Ekonomìčnij Časopis-XXI, 2014, n. 11/12, p. 116

By:

Dubovyk, Tetiana

Publication type:

Article

Food Marketing to Children Online: A Content Analysis of Food Company Websites.

Published in:

Health Communication, 2017, v. 32, n. 3, p. 366, doi. 10.1080/10410236.2016.1138386

By:

Hurwitz, Lisa B.;
Montague, Heather;
Wartella, Ellen

Publication type:

Article

Are Alternative Farmers Yielding Success with Online Marketing and Communication Tools for Their Social Capital and Business Viability?

Published in:

Journal of Applied Communications, 2014, v. 98, n. 3, p. 48, doi. 10.4148/1051-0834.1085

By:

Abrams, Katie M.;
Sackmann, Abigail

Publication type:

Article

Selected GO TEXAN Members' Online Presence: A Communications Audit.

Published in:

Journal of Applied Communications, 2012, v. 96, n. 3, p. 26, doi. 10.4148/1051-0834.1142

By:

Gibson, Courtney;
Ahrens, Chelsey;
Meyers, Courtney;
Irlbeck, Erica

Publication type:

Article

The Role of Search Engine Optimization in Search Marketing.

Published in:

Marketing Science, 2013, v. 32, n. 4, p. 644, doi. 10.1287/mksc.2013.0783

By:

Berman, Ron;
Katona, Zsolt

Publication type:

Article

THE NATURE AND CONSEQUENCES OF TRADE-OFF TRANSPARENCY IN THE CONTEXT OF RECOMMENDATION AGENTS1.

Published in:

MIS Quarterly, 2014, v. 38, n. 2, p. 379

By:

Xu, Jingjun (David);
Benbasat, Izak;
Cenfetelli, Ronald T.

Publication type:

Article

Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data.

Published in:

Journal of Management Information Systems, 2014, v. 30, n. 4, p. 151, doi. 10.2753/MIS0742-1222300406

By:

Kuan, Kevin K. Y.;
Zhong, Yingqin;
Chau, Patrick Y. K.

Publication type:

Article

Network Structure and Observational Learning: Evidence from a Location-Based Social Network.

Published in:

Journal of Management Information Systems, 2013, v. 30, n. 2, p. 185, doi. 10.2753/MIS0742-1222300207

By:

Shi, Zhan;
Whinston, Andrew B.

Publication type:

Article

Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict.

Published in:

Journal of Management Information Systems, 2011, v. 28, n. 2, p. 39, doi. 10.2753/MIS0742-1222280203

By:

Granados, Nelson F.;
Kauffman, Robert J.;
Lai, Hsiangchu;
Lin, Huang-chi

Publication type:

Article

Empirical Analysis of the Impact of Recommender Systems on Sales.

Published in:

Journal of Management Information Systems, 2010, v. 27, n. 2, p. 159, doi. 10.2753/MIS0742-1222270205

By:

Pathak, Bhavik;
Garfinkel, Robert;
Gopal, Ram D.;
Venkatesan, Rajkumar;
Yin, Fang

Publication type:

Article

Products Advertised on Personalized Cancer Care Websites: True or False Claims?

Published in:: JNCI: Journal of the National Cancer Institute, 2015, v. 107, n. 5, p. 1, doi. 10.1093/jnci/djv079
Publication type:: Article

Marketing of Personalized Cancer Care on the Web: An Analysis of Internet Websites.

Published in:

JNCI: Journal of the National Cancer Institute, 2015, v. 107, n. 5, p. 1, doi. 10.1093/jnci/djv030

By:

Gray, Stacy W.;
Cronin, Angel;
Bair, Elizabeth;
Lindeman, Neal;
Viswanath, Vish;
Janeway, Katherine A.

Publication type:

Article

MODELING THE AUDIENCE'S BANNER AD EXPOSURE FOR INTERNET ADVERTISING PLANNING.

Published in:

Journal of Advertising, 2006, v. 35, n. 2, p. 123, doi. 10.1080/00913367.2006.10639236

By:

Huang, Chun-Yao;
Lin, Chen-Shun

Publication type:

Article

Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Published in:

International Small Business Journal: Researching Entrepreneurship, 2015, v. 33, n. 4, p. 422, doi. 10.1177/0266242613502691

By:

Donnelly, Christina;
Simmons, Geoff;
Armstrong, Gillian;
Fearne, Andrew

Publication type:

Article

The Cross-Roads to Digital: Newspaper Models and the Change to an Industry.

Published in:

European Journal of Interdisciplinary Studies, 2014, v. 6, n. 2, p. 36

By:

COSGROVE, Elizabeth;
GOMAA, Ahmed

Publication type:

Article

Perceptions and Feedback of LIS Professionals towards Internet Resources on Marketing of Library Services.

Published in:

International Journal of Information Dissemination & Technology, 2013, v. 3, n. 3, p. 141

By:

Kaushik, Anna

Publication type:

Article

E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship.

Published in:

Journal of Marketing Management, 2016, v. 32, n. 1-2, p. 149, doi. 10.1080/0267257X.2015.1102758

By:

Chong, Woon Kian;
Bian, Dong;
Zhang, Nan

Publication type:

Article

Does the host match the content? A taxonomical update on online consumption communities.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 9-10, p. 1040, doi. 10.1080/0267257X.2015.1036102

By:

Breitsohl, Jan;
Kunz, Werner H.;
Dowell, David

Publication type:

Article

Unpacking celebrity brands through unpaid market communications.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 5-6, p. 665, doi. 10.1080/0267257X.2014.1000941

By:

Davies, Fiona;
Slater, Stephanie

Publication type:

Article

Marketing and the cultural production of celebrity in the era of media convergence.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 5-6, p. 461, doi. 10.1080/0267257X.2014.1000940

By:

Hackley, Chris;
Hackley, Rungpaka Amy

Publication type:

Article

At world’s end: Exploring consumer-marketer tensions in the closure of adverworlds.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 13-14, p. 1518, doi. 10.1080/0267257X.2013.833968

By:

Scaraboto, Daiane;
Carter-Schneider, Leah;
Kedzior, Richard

Publication type:

Article

Exploring real-brand meanings and goods in virtual-world social interaction: Enhanced rewards, rarity, and realism.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 13-14, p. 1443, doi. 10.1080/0267257X.2013.821151

By:

Hansen, Sara Steffes

Publication type:

Article

Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 545, doi. 10.1080/0267257X.2013.787113

By:

Croft, Robin

Publication type:

Article

2012 Academy of Marketing conference special issue – Marketing: Catching the technology wave.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 519, doi. 10.1080/0267257X.2013.781858

By:

Harrigan, Paul

Publication type:

Article

Customer service 140 characters at a time: The users' perspective.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 522, doi. 10.1080/0267257X.2013.777355

By:

Canhoto, Ana Isabel;
Clark, Moira

Publication type:

Article

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 646, doi. 10.1080/0267257X.2013.776620

By:

Floh, Arne;
Koller, Monika;
Zauner, Alexander

Publication type:

Article