Works matching DE "INTERNET advertising effectiveness"

Results: 23

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.

Published in:

Journal of Management Information Systems, 2014, v. 30, n. 4, p. 299, doi. 10.2753/MIS0742-1222300411

By:

Lu, Xianghua;
Zhao, Xia

Publication type:

Article

The effects of ad-context congruency on responses to advertising in blogs.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 17, doi. 10.2501/IJA-33-1-017-036

By:

Segev, Sigal;
Weirui Wang;
Fernandes, Juliana

Publication type:

Article

How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 121, doi. 10.2501/IJA-32-1-121-141

By:

Wang, Kai-Yu;
Shih, Eric;
Peracchio, Laura A.

Publication type:

Article

Online advertising and congruency effects.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 579, doi. 10.2501/IJA-31-3-579-604

By:

Janssens, Wim;
De Pelsmacker, Patrick;
Geuens, Maggie

Publication type:

Article

The effect of 3-D product visualisation on the strength of brand attitude.

Published in:

International Journal of Advertising, 2012, v. 31, n. 2, p. 377, doi. 10.2501/IJA-31-2-377-396

By:

Lee, Ki-Young;
Li, Hairong;
Edwards, Steven M.

Publication type:

Article

THE EFFECT OF SOCIAL MEDIA ON MARKETING.

Published in:

International Journal of Eurasia Social Sciences / Uluslararasi Avrasya Sosyal Bilimler Dergisi, 2017, v. 8, n. 28, p. CXI

By:

ARSLAN, Emine

Publication type:

Article

Beyond the Last Touch: Attribution in Online Advertising.

Published in:

Marketing Science, 2018, v. 37, n. 5, p. 771, doi. 10.1287/mksc.2018.1104

By:

Berman, Ron

Publication type:

Article

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces.

Published in:

Marketing Science, 2016, v. 35, n. 3, p. 465, doi. 10.1287/mksc.2016.0982

By:

Barajas, Joel;
Akella, Ram;
Holtan, Marius;
Flores, Aaron

Publication type:

Article

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition.

Published in:

Marketing Science, 2013, v. 32, n. 2, p. 191, doi. 10.1287/mksc.1120.0767

By:

Winer, Russell S.

Publication type:

Article

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 57, doi. 10.1177/0022243718820587

By:

Chae, Inyoung;
Bruno, Hernán A.;
Feinberg, Fred M.

Publication type:

Article

Double Marginalization in Performance-Based Advertising: Implications and Solutions.

Published in:

Management Science, 2012, v. 58, n. 6, p. 1178, doi. 10.1287/mnsc.1110.1474

By:

Dellarocas, Chrysanthos

Publication type:

Article

Native Advertising: Trickery or Technique? An Ethics Project and Debate.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 104, doi. 10.1080/10528008.2017.1304161

By:

Zarzosa, Jennifer;
Fischbach, Sarah

Publication type:

Article

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising.

Published in:

Journal of Advertising, 2017, v. 46, n. 4, p. 473, doi. 10.1080/00913367.2017.1392912

By:

Ju, Ilyoung;
He, Yi;
Chen, Qimei;
He, Wei;
Shen, Bin;
Sar, Sela

Publication type:

Article

Managing e-mail Advertising Frequency from the Consumer Perspective.

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 45, doi. 10.2753/JOA0091-3367400404

By:

Micheaux, Andrea L.

Publication type:

Article

Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 67, doi. 10.2753/JOA0091-3367400405

By:

Zanjani, Shabnam H. A.;
Diamond, William D.;
Chan, Kwong

Publication type:

Article

Do Online Advertisements Increase Political Candidates' Name Recognition or Favorability? Evidence from Randomized Field Experiments.

Published in:

Political Behavior, 2014, v. 36, n. 2, p. 263, doi. 10.1007/s11109-013-9239-z

By:

Broockman, David;
Green, Donald

Publication type:

Article

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.

Published in:

Journal of Marketing, 2025, v. 89, n. 2, p. 163, doi. 10.1177/00222429241280224

By:

Jia, Yanli;
Ouyang, Jun;
Dong, John Qi;
Jiang, Yuwei

Publication type:

Article

Online Social Advertising via Influential Endorsers.

Published in:

International Journal of Electronic Commerce, 2012, v. 16, n. 3, p. 119, doi. 10.2753/JEC1086-4415160305

By:

Li, Yung-Ming;
Lee, Yi-Lin;
Lien, Nine-Jun

Publication type:

Article

Protective Behavior Against Personalized Ads: Motivation to Turn Personalization Off.

Published in:

Cyberpsychology, 2019, v. 13, n. 2, p. 1, doi. 10.5817/CP2019-2-1

By:

Strycharz, Joanna;
van Noort, Guda;
Smit, Edith;
Helberger, Natali

Publication type:

Article

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media.

Published in:

Media & Communication, 2016, v. 4, n. 3, p. 35, doi. 10.17645/mac.v4i3.522

By:

Dunlop, Sally;
Freeman, Becky;
Jones, Sandra C.

Publication type:

Article

The Influence of DMO Advertising on Specific Destination Visitation Behaviors.

Published in:

Journal of Hospitality Marketing & Management, 2015, v. 24, n. 1, p. 47, doi. 10.1080/19368623.2014.891962

By:

Morosan, Cristian

Publication type:

Article

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 867, doi. 10.1509/jmr.15.0297

By:

JOHNSON, GARRETT A.;
LEWIS, RANDALL A.;
NUBBEMEYER, ELMAR I.

Publication type:

Article

Consensus Model of Click-Through Thoughts of Web Surfers.

Published in:

Asia Pacific Management Review, 2013, v. 18, n. 2, p. 161, doi. 10.6126/APMR.2013.18.2.03

By:

Ming-Te Liu;
Kur-Ting Liu

Publication type:

Article