Works matching DE "INTERNET advertising effectiveness"
Results: 23
The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising.
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- Journal of Advertising, 2017, v. 46, n. 4, p. 473, doi. 10.1080/00913367.2017.1392912
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- Article
Managing e-mail Advertising Frequency from the Consumer Perspective.
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- Journal of Advertising, 2011, v. 40, n. 4, p. 45, doi. 10.2753/JOA0091-3367400404
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- Article
Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
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- Journal of Advertising, 2011, v. 40, n. 4, p. 67, doi. 10.2753/JOA0091-3367400405
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- Article
Native Advertising: Trickery or Technique? An Ethics Project and Debate.
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- Marketing Education Review, 2017, v. 27, n. 2, p. 104, doi. 10.1080/10528008.2017.1304161
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- Article
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.
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- Journal of Management Information Systems, 2014, v. 30, n. 4, p. 299, doi. 10.2753/MIS0742-1222300411
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- Article
Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media.
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- Media & Communication, 2016, v. 4, n. 3, p. 35, doi. 10.17645/mac.v4i3.522
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- Article
Consensus Model of Click-Through Thoughts of Web Surfers.
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- Asia Pacific Management Review, 2013, v. 18, n. 2, p. 161, doi. 10.6126/APMR.2013.18.2.03
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- Article
Do Online Advertisements Increase Political Candidates' Name Recognition or Favorability? Evidence from Randomized Field Experiments.
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- Political Behavior, 2014, v. 36, n. 2, p. 263, doi. 10.1007/s11109-013-9239-z
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- Article
The effects of ad-context congruency on responses to advertising in blogs.
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- International Journal of Advertising, 2014, v. 33, n. 1, p. 17, doi. 10.2501/IJA-33-1-017-036
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How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity.
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- International Journal of Advertising, 2013, v. 32, n. 1, p. 121, doi. 10.2501/IJA-32-1-121-141
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Online advertising and congruency effects.
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- International Journal of Advertising, 2012, v. 31, n. 3, p. 579, doi. 10.2501/IJA-31-3-579-604
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- Article
The effect of 3-D product visualisation on the strength of brand attitude.
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- International Journal of Advertising, 2012, v. 31, n. 2, p. 377, doi. 10.2501/IJA-31-2-377-396
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- Article
THE EFFECT OF SOCIAL MEDIA ON MARKETING.
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- International Journal of Eurasia Social Sciences / Uluslararasi Avrasya Sosyal Bilimler Dergisi, 2017, v. 8, n. 28, p. CXI
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- Article
Online Social Advertising via Influential Endorsers.
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- International Journal of Electronic Commerce, 2012, v. 16, n. 3, p. 119, doi. 10.2753/JEC1086-4415160305
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- Article
Beyond the Last Touch: Attribution in Online Advertising.
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- Marketing Science, 2018, v. 37, n. 5, p. 771, doi. 10.1287/mksc.2018.1104
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- Article
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces.
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- Marketing Science, 2016, v. 35, n. 3, p. 465, doi. 10.1287/mksc.2016.0982
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- Article
2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition.
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- Marketing Science, 2013, v. 32, n. 2, p. 191, doi. 10.1287/mksc.1120.0767
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- Article
Double Marginalization in Performance-Based Advertising: Implications and Solutions.
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- Management Science, 2012, v. 58, n. 6, p. 1178, doi. 10.1287/mnsc.1110.1474
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- Article
Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals.
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- Journal of Marketing, 2025, v. 89, n. 2, p. 163, doi. 10.1177/00222429241280224
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- Article
Protective Behavior Against Personalized Ads: Motivation to Turn Personalization Off.
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- Cyberpsychology, 2019, v. 13, n. 2, p. 1, doi. 10.5817/CP2019-2-1
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- Article
The Influence of DMO Advertising on Specific Destination Visitation Behaviors.
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- Journal of Hospitality Marketing & Management, 2015, v. 24, n. 1, p. 47, doi. 10.1080/19368623.2014.891962
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- Article
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 57, doi. 10.1177/0022243718820587
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- Article
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 867, doi. 10.1509/jmr.15.0297
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- Article