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Fair and optimal prediction via post‐processing.
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- AI Magazine, 2024, v. 45, n. 3, p. 411, doi. 10.1002/aaai.12191
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- Article
Unboxing the Black Box: Demystifying the Impact of Consumers' Psychological Motivations on Their Perception of Online Advertising.
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- Vision (09722629), 2024, v. 28, n. 3, p. 374, doi. 10.1177/09722629211039353
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- Article
Facebook Ad Engagement: A Cross-cultural Analysis.
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- Global Business Review, 2024, v. 25, n. 4, p. 1047, doi. 10.1177/09721509211007115
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- Article
The Influence of Political Fit, Issue Fit, and Targeted Political Advertising Disclosures on Persuasion Knowledge, Party Evaluation, and Chilling Effects.
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- Social Science Computer Review, 2024, v. 42, n. 2, p. 554, doi. 10.1177/08944393231193731
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- Article
Associations of e-cigarette advertising exposure with curiosity and susceptibility among U.S. adolescents: National Youth Tobacco Surveys, 2014-2020.
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- PLoS ONE, 2024, v. 19, n. 9, p. 1, doi. 10.1371/journal.pone.0303903
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- Article
Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates.
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- Journal of Consumer Research, 2024, v. 51, n. 3, p. 552, doi. 10.1093/jcr/ucad078
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- Article
LA PROTECCION DE DATOS A ESCALA EUROPEA EN LA COMPRAVENTA DE ESPACIOS PUBLICITARIOS EN INTERNET: COMBINACION DE LA INFORMACION.
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- Revista de Derecho Politico, 2024, n. 120, p. 335, doi. 10.5944/rdp.120.2024.41772
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- Article
Analysis of Customer Behavior Characteristics and Optimization of Online Advertising Based on Deep Reinforcement Learning.
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- International Journal of Advanced Computer Science & Applications, 2024, v. 15, n. 8, p. 39, doi. 10.14569/ijacsa.2024.0150805
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- Article
University Athletic Websites: An Analysis and Comparison of Revenue Generation Features.
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- Sport Journal, 2010, v. 13, n. 2, p. 6
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- Article
In Capable Hands.
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- Government Technology, 2020, v. 33, n. 5, p. 4
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- Article
Using Social Media Analytics.
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- Government Technology, 2015, v. 28, n. 7, p. 50
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- Article
Move Over, Don Draper.
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- Government Technology, 2014, v. 27, n. 5, p. 6
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- Article
Monitoring Publicity On The Internet.
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- Public Relations Tactics, 1995, v. 2, n. 8, p. 8
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- Article
Good developments and exciting changes.
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- Analytical & Bioanalytical Chemistry, 2003, v. 375, n. 1, p. 5, doi. 10.1007/s00216-002-1663-6
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- Article
IMPACT OF GENDER DIFFERENCES ON ONLINE CONSUMER CHARACTERISTICS ON WEB-BASED BANNER ADVERTISING EFFECTIVENESS.
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- Journal of Services Research, 2004, v. 4, n. 2, p. 45
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- Article
Classifying advertising video by topicalizing high-level semantic concepts.
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- Multimedia Tools & Applications, 2018, v. 77, n. 19, p. 25475, doi. 10.1007/s11042-018-5801-3
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- Article
Multimedia tool as a predictor for social media advertising- a YouTube way.
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- Multimedia Tools & Applications, 2017, v. 76, n. 18, p. 18557, doi. 10.1007/s11042-016-4249-6
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- Article
Smart marketing in Brazilian digital TV system through a recommendation ads.
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- Multimedia Tools & Applications, 2015, v. 74, n. 19, p. 8343, doi. 10.1007/s11042-013-1697-0
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- Article
Interactive ads recommendation with contextual search on product topic space.
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- Multimedia Tools & Applications, 2014, v. 70, n. 2, p. 799, doi. 10.1007/s11042-011-0866-2
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- Article
GameSense: game-like in-image advertising.
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- Multimedia Tools & Applications, 2010, v. 49, n. 1, p. 145, doi. 10.1007/s11042-009-0399-0
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- Article
Color and cyber-attractiveness: Red enhances men's attraction to women's internet personal ads.
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- Color Research & Application, 2013, v. 38, n. 4, p. 309, doi. 10.1002/col.21718
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- Article
Decision support platforms for climate change adaptation: an overview and introduction.
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- Climatic Change, 2019, v. 153, n. 4, p. 459, doi. 10.1007/s10584-019-02445-2
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- Article
Online Stochastic Matching: New Algorithms with Better Bounds.
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- Mathematics of Operations Research, 2014, v. 39, n. 3, p. 624, doi. 10.1287/moor.2013.0621
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- Article
Model Predictive Control for Dynamic Resource Allocation.
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- Mathematics of Operations Research, 2012, v. 37, n. 3, p. 501, doi. 10.1287/moor.1120.0548
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- Article
Spending Constraint Utilities with Applications to the Adwords Market.
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- Mathematics of Operations Research, 2010, v. 35, n. 2, p. 458, doi. 10.1287/moor.1100.0450
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- Article
Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes.
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- Central European Management Journal, 2021, v. 29, n. 2, p. 2, doi. 10.7206/cemj.2658-0845.44
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- Article
A Novel Robust Theoretical Approach on Social Media Advertisement Platform Selection.
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- International Journal of Engineering Research & Development (IJERAD), 2024, v. 16, n. 1, p. 373, doi. 10.29137/umagd.1398580
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- Article
Efficiency of marketing tools used by real estate development companies in Poland in the era of ESG.
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- Business Administration Quarterly / Kwartalnik Nauk o Przedsiebiorstwie, 2024, v. 71, n. 1, p. 95, doi. 10.33119/knop.2024.71.1.6
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- Article
The effect of flow experience in the adoption of online supermarkets applying the technology acceptance model (TAM).
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- Questiones Publicitarias, 2023, v. 6, n. 32, p. 41, doi. 10.5565/rev/qp.387
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- Article
Cookies 'n' Consent: an Empirical Study on the Factors Influencing Website Users' Attitudes towards Cookie Consent in the EU.
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- DBS Business Review, 2021, v. 4, p. 26, doi. 10.22375/dbr.v4i0.72
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- Article
FREE INTERNET TOOLS FOR DEVELOPMENT AND PROMOTION OF KAZAKHSTAN TOURISM PRODUCTS.
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- News of Kazakhstan Science / Novosti nauki Kazahstana, 2021, n. 3, p. 20
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- Article
Hypervideo as a tool for interactive advertising.
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- Communication & Society, 2024, v. 37, n. 1, p. 21, doi. 10.15581/003.37.1.21-40
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- Article
COVID-19 vaccine disinformation on YouTube: analysis of a viewing network.
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- Communication & Society, 2022, v. 35, n. 2, p. 223, doi. 10.15581/003.35.2.223-238
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- Article
Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising.
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- Communication & Society, 2020, v. 33, n. 1, p. 63, doi. 10.15581/003.33.1.63-78
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- Article
Has Internet Recruitment of Workers Replaced Help Wanted Ads'.
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- Journal of Economics (0361-6576), 2007, v. 33, n. 1, p. 73
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- Article
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services.
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- Journal of Marketing, 2014, v. 78, n. 1, p. 59, doi. 10.1509/jm.11.0316
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- Article
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions.
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- Journal of Marketing, 2014, v. 78, n. 1, p. 20, doi. 10.1509/jm.12.0020
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- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics.
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- Journal of Marketing, 2010, v. 74, n. 2, p. 133, doi. 10.1509/jmkg.74.2.133
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- Article
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities.
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- Journal of Marketing, 2010, v. 74, n. 2, p. 71, doi. 10.1509/jmkg.74.2.71
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- Article
Auctioning Keywords in Online Search.
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- Journal of Marketing, 2009, v. 73, n. 4, p. 125, doi. 10.1509/jmkg.73.4.125
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- Article
Marketing in hypermedia computer-mediated environments: Conceptual foundations.
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- Journal of Marketing, 1996, v. 60, n. 3, p. 50, doi. 10.1177/002224299606000304
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- Article
The Effects of Product Type, Product Involvement and Technology Fluidity on Flow and Newsfeed Advertising.
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- Journal of Broadcasting & Electronic Media, 2023, v. 67, n. 5, p. 714, doi. 10.1080/08838151.2023.2260519
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- Article
Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness.
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- Journal of Broadcasting & Electronic Media, 2020, v. 64, n. 2, p. 298, doi. 10.1080/08838151.2020.1767292
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- Article
Ensnared in a gay health controversy: a comparative study in responding to issue activism.
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- Journal of Public Affairs (14723891), 2013, v. 13, n. 1, p. 53, doi. 10.1002/pa.1442
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- Article
When companies get caught: The effect of consumers discovering undesirable firm engagement online.
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- Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 120, doi. 10.1002/pa.1413
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- Publication type:
- Article
Evaluation of Online Advertisement Design Using Near-infrared Spectroscopy.
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- Sensors & Materials, 2018, v. 30, n. 7, Part 1, p. 1487, doi. 10.18494/SAM.2018.1879
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- Article
Twitter como canal de comunicación corporativa y publicitaria.
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- Comunicación y Sociedad, 2014, v. 27, n. 2, p. 21
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- Article
Empirical analysis of values on interactive advertisement aimed at a teenage audience.
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- Comunicación y Sociedad, 2012, v. 25, n. 2, p. 175
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- Article
Composición visual y contenido de la publicidad en prensa digital de la comunidad de Madrid.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 79, doi. 10.1387/zer.25102
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- Article
La publicidad digital en Euskadi. Gestión publicitaria en línea de los diarios generalistas de la Comunidad Autónoma del País Vasco.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2020, v. 25, n. 49, p. 189, doi. 10.1387/zer.21636
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- Article