Works matching DE "INTERNATIONAL advertising"

Results: 203

Can You Buy CSR?

Published in:

California Management Review, 2008, v. 51, n. 1, p. 109, doi. 10.2307/41166471

By:

Mirvis, Philip H.

Publication type:

Article

THE EFFECT OF GLOBALIZATION ON FRAMEWORKS AND CONCEPTS IN ACCOUNTING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2015, v. 24, n. 1, p. 968

By:

Tóth, Kornél;
Herczeg, Adrienn

Publication type:

Article

A POSSIBLE MODEL TO BE USED IN DESCRIBING THE STANDARDIZATION - ADAPTATION STRATEGY IN INTERNATIONAL ADVERTISING.

Published in:

Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 1017

By:

Vasile, Nichifor Bogdan

Publication type:

Article

ENGLISH OR A LOCAL LANGUAGE IN ADVERTISING?

Published in:

Journal of Business Communication, 2010, v. 47, n. 2, p. 169, doi. 10.1177/0021943610364524

By:

Hornikx, Jos;
van Meurs, Frank;
de Boer, Anja

Publication type:

Article

Global Marketing and Advertising: Understanding Cultural Paradoxes.

Published in:

1998

By:

Miller, Scott L.;
Victor, David A.

Publication type:

Book Review

NEWS AND NOTES.

Published in:: Journal of Business Communication, 1977, v. 14, n. 3, p. 91, doi. 10.1177/002194367701400317
Publication type:: Article

KÜRESELCİLİK.

Published in:

Dinbilimleri Journal, 2010, v. 10, n. 3, p. 267

By:

Steger, Manfred B.;
Çoştu, Yakup

Publication type:

Article

The Entry Strategy of Retail Firms into Transition Economies.

Published in:

Journal of Marketing, 2007, v. 71, n. 2, p. 196, doi. 10.1509/jmkg.71.2.196

By:

Gielens, Katrijn;
Dekimpe, Marnik G.

Publication type:

Article

Standardization versus adaptation of international marketing strategy: An empirical investigation.

Published in:

Journal of Marketing, 1993, v. 57, n. 4, p. 1, doi. 10.2307/1252215

By:

Szymanski, David M.;
Bharadwaj, Sundar G.;
Varadarajan, P. Rajan

Publication type:

Article

The Influence of Global Marketing Standardization on Performance.

Published in:

Journal of Marketing, 1992, v. 56, n. 2, p. 1, doi. 10.1177/002224299205600201

By:

Samiee, Saeed;
Roth, Kendall

Publication type:

Article

COCA-COLA, COMMUNICATION, AND CONFUSION.

Published in:

ETC: A Review of General Semantics, 2009, v. 66, n. 2, p. 162

By:

MORSE, J. S. B.

Publication type:

Article

Music video, media policies and audiovisual consumption culture in Spain at the turn of the century.

Published in:

Journal of Media Research, 2010, v. 3, n. 3, p. 3

By:

Viñuela, Eduardo

Publication type:

Article

ANALYSIS OF THE MARKET OF ADVERTISING SERVICES IN ROMANIA IN THE CONTEXT OF THE PRESENT ECONOMIC CHALLENGES.

Published in:

Annals of DAAAM & Proceedings, 2010, p. 751

By:

Ratiu, M. P.;
Negricea, C. I.;
Oprescu, A. E.

Publication type:

Article

GLOBALIZATION, ECONOMIC SHOCKS, AND INTERNAL ARMED CONFLICT.

Published in:

Defence & Peace Economics, 2008, v. 19, n. 1, p. 37, doi. 10.1080/10242690701365160

By:

Elbadawi, Ibrahim;
Hegre, Håvard

Publication type:

Article

A Behemoth in India.

Published in:

South Asia Research, 2010, v. 30, n. 3, p. 233, doi. 10.1177/026272801003000302

By:

Matusitz, Jonathan;
Reyers, Anne

Publication type:

Article

Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 105, doi. 10.1080/10641734.2009.10505260

By:

Zhihong Gao

Publication type:

Article

Cultural Values Reflected in Arab and American Television Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 15, doi. 10.1080/10641734.2007.10505205

By:

Kalliny, Morris;
Gentry, Lance

Publication type:

Article

Advertising across Cultures: Interpretations of Visually Complex Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2006, v. 28, n. 1, p. 57, doi. 10.1080/10641734.2006.10505191

By:

Bulmer, Sandy;
Buchanan-Oliver, Margo

Publication type:

Article

Small Town, Big Campaigns. The Rise and Growth of an International Advertising Industry in Amsterdam.

Published in:

Regional Studies, 2010, v. 44, n. 7, p. 829, doi. 10.1080/00343400903427928

By:

Röling, RobertW.

Publication type:

Article

Rethinking Globalization.

Published in:

Marketing Research, 2009, v. 21, n. 1, p. 12

By:

Hollis, Nigel

Publication type:

Article

Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 844, doi. 10.1287/mksc.1070.0329

By:

Chandrasekaran, Deepa;
Tellis, Gerard J.

Publication type:

Article

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application.

Published in:

Marketing Science, 2007, v. 26, n. 5, p. 596, doi. 10.1287/mksc.1060.0257

By:

Toubia, Olivier;
Hauser, John;
Garcia, Rosanna

Publication type:

Article

MEASURE UNRELIABILITY: A HIDDEN THREAT TO CROSS-NATIONAL MARKETING RESEARCH?

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 98, doi. 10.2307/1251669

By:

Davis, Harry L.;
Douglas, Susan P.;
Silk, Alvin J.

Publication type:

Article

MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 84, doi. 10.1177/002224297904300209

By:

Ayal, Igal;
Zif, Jehiel

Publication type:

Article

COORDINATING INTERNATIONAL ADVERTISING.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 28, doi. 10.2307/1250325

By:

Peebles, Dean M.;
Ryans, John K.;
Jr.;
Vernon, Ivan R.

Publication type:

Article

Your Overseas Distributor Action Plan.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 88, doi. 10.1177/002224297704100222

By:

McIntyre, David R.

Publication type:

Article

MULTINATIONAL BUSINESS OPERATIONS: MARKETING MANAGEMENT.

Published in:

1974

By:

Terpstra, Vern

Publication type:

Book Review

Guidelines for Developing International Marketing Strategies.

Published in:

Journal of Marketing, 1973, v. 37, n. 2, p. 14, doi. 10.1177/002224297303700205

By:

Wind, Yoram;
Douglas, Susan P.;
Perlmutter, Howard V.

Publication type:

Article

10. International Marketing.

Published in:

1971

By:

Penn Jr., William S.;
Reineke, John A.;
Meissner, Frank;
Fox, Harold W.;
Vandervoort, Stephanie;
Gourley, David R.;
Thompson, John R.;
Babione, F. A.;
Wilemon, David L.

Publication type:

Abstract

Attitudes Toward Culture and Approach to International Advertising.

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 60, doi. 10.1177/002224297003400312

By:

Donnelly Jr., James H.

Publication type:

Article

10. International Marketing.

Published in:

1969

By:

Penn, Jr., William S.;
Worcester, Robert M.;
King, Robert L.;
Kahler, Ruel;
Meissner, Frank;
Wilemon, David;
Arnay, Oscar P.

Publication type:

Abstract

Standardized Global Advertising, a Call As Yet Unanswered.

Published in:

Journal of Marketing, 1969, v. 33, n. 2, p. 57, doi. 10.1177/002224296903300212

By:

Ryans Jr., John K.;
Donnelly Jr., James H.

Publication type:

Article

AFFILIATED ASSOCIATIONS.

Published in:: Journal of Marketing, 1968, v. 32, n. 4, p. 21, doi. 10.1177/0022242968032004-218.1
Publication type:: Article

MANAGEMENT OF INTERNATIONAL ADVERTISING.

Published in:

1967

By:

Payne, Stanley L.;
Arnay, Oscar P.

Publication type:

Book Review

Markets Behind the Iron Curtain.

Published in:

Journal of Marketing, 1967, v. 31, n. 3, p. 1, doi. 10.2307/1249020

By:

Feddersen, Berend H.

Publication type:

Article

The Danger of "Local" International Advertising.

Published in:

Journal of Marketing, 1967, v. 31, n. 1, p. 60, doi. 10.2307/1249305

By:

Fatt, Arthur C.

Publication type:

Article

World Marketing as a New Force for Peace.

Published in:

Journal of Marketing, 1966, v. 30, n. 1, p. 1, doi. 10.2307/1249588

By:

Austin, J. Paul

Publication type:

Article

1. Advertising and Sales Promotion.

Published in:

1964

By:

Spencer, Ulrich M.;
Schutte, Thomas F.;
Fox, Harold W.;
Goldstucker, Jac L.;
Hindersman, Charles H.

Publication type:

Abstract

10. Foreign Marketing.

Published in:

1963

By:

Fox, Harold W.;
Meissner, Frank;
Arnay, Oscar P.;
Penn, William S.;
Hinderman, Charles H.;
Spencer, Ulric M.;
Worcester, Robert M.

Publication type:

Abstract

10. Foreign Marketing.

Published in:

1963

By:

Meissner, Frank;
Wright, John S.;
Spencer, Ulric M.;
Arnay, Oscar P.;
Wieland, John H.;
Goldstucker, Jac L.

Publication type:

Abstract

7. Distribution and Channels of Distribution.

Published in:

1963

By:

Fox, Harold W.;
Spencer, Ulric M.

Publication type:

Abstract

Challenges of Global Marketing.

Published in:

Journal of Marketing, 1961, v. 25, n. 4, p. 72, doi. 10.2307/1248998

By:

Christian, Richard C.

Publication type:

Article

9. FOREIGN MARKETING.

Published in:

1959

By:

Lazer, William;
Arnay, Oscar P.;
Meissner, Frank;
Codner, Bernard

Publication type:

Abstract

DO'S AND DON'T'S IN SELLING ABROAD.

Published in:

Journal of Marketing, 1959, v. 23, n. 4, p. 405, doi. 10.1177/002224295902300407

By:

Nielsen Jr., Arthur C.

Publication type:

Article

9. FOREIGN MARKETING.

Published in:

1957

By:

Copulsky, William;
Lazer, William;
Clewett, Robert L.

Publication type:

Abstract

Congruency of humour and cultural values in print ads.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 681, doi. 10.2501/IJA-33-4-681-705

By:

Laroche, Michel;
Nepomuceno, Marcelo Vinhal;
Richard, Marie-Odile

Publication type:

Article

Twenty years of IMC.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390

By:

Kliatchko, Jerry G.;
Schultz, Don E.

Publication type:

Article

Corporate social responsibility and advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 11, doi. 10.2501/IJA-33-1-011-015

By:

Taylor, Charles R.

Publication type:

Article

Exporting America.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 245, doi. 10.1080/10803548.1999.076839

By:

Lwin, May O.;
Stanaland, Andrea J. S.;
Williams, Jerome D.

Publication type:

Article

How consumer heterogeneity muddles the international advertising debate.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 221, doi. 10.2501/S0265048710201130

By:

Koslow, Scott;
Costley, Carolyn

Publication type:

Article