Works matching DE "INTERNATIONAL advertising"

Results: 203

The Planning Implications of New Retail Format Introductions in Canada and Britain.

Published in:

Service Industries Journal, 1995, v. 15, n. 4, p. 148, doi. 10.1080/02642069500000054

By:

Hallsworth, Alan G.;
Jones, Ken G.;
Muncaster, Russell

Publication type:

Article

Towards a Taxonomy of International Retail Alliances.

Published in:

Service Industries Journal, 1995, v. 15, n. 4, p. 25, doi. 10.1080/02642069500000048

By:

Bailey, Jayne;
Clarke-Hill, Colin M.;
Robinson, Terry M.

Publication type:

Article

The Changing Process of Internationalisation in the European Union.

Published in:

Service Industries Journal, 1995, v. 15, n. 4, p. 42, doi. 10.1080/02642069500000049

By:

Myers, Hayley

Publication type:

Article

A Conceptual Model of Strategic Considerations for International Retail Expansion.

Published in:

Service Industries Journal, 1995, v. 15, n. 4, p. 16, doi. 10.1080/02642069500000047

By:

Simpson, Eithel M.;
Thorpe, Dayle I.

Publication type:

Article

Rethinking Globalization.

Published in:

Marketing Research, 2009, v. 21, n. 1, p. 12

By:

Hollis, Nigel

Publication type:

Article

Behind the Smile: Reading Cultural Values in Thai Advertising.

Published in:

Asian Journal of Communication, 2007, v. 17, n. 3, p. 318, doi. 10.1080/01292980701458406

By:

Punyapiroje, Chompunuch;
Morrison, MargaretA.

Publication type:

Article

EXPLORING CULTURE'S INFLUENCE ON STANDARDIZATION DYNAMICS OF CREATIVE STRATEGY AND EXECUTION IN INTERNATIONAL ADVERTISING.

Published in:

Journalism & Mass Communication Quarterly, 2005, v. 82, n. 4, p. 838, doi. 10.1177/107769900508200406

By:

Ran Wei;
Jing Jiang

Publication type:

Article

Algunas claves de la expansión de los grupos de comunicación españoles en Latinoamérica.

Published in:

Comunicación y Sociedad, 2001, v. 14, n. 1, p. 71

By:

Medina Laveron, Mercedes

Publication type:

Article

MARKETING CAPABILITIES-EXPORT MARKET ORIENTATION AND EXPORT PERFORMANCE RELATIONSHIP: ESTABLISHING AN EMPIRICAL LINK.

Published in:

Advances in Business-Related Scientific Research Journal, 2015, v. 6, n. 1, p. 49

By:

Acikdilli, Gaye

Publication type:

Article

Advertising in the global age.

Published in:

Global Media & Communication, 2008, v. 4, n. 2, p. 139, doi. 10.1177/1742766508091517

By:

Chalaby, Jean K.

Publication type:

Article

Global 24/7 news providers.

Published in:

Global Media & Communication, 2008, v. 4, n. 2, p. 157, doi. 10.1177/1742766508091518

By:

Cottle, Simon;
Rai, Mugdha

Publication type:

Article

HOW CANADA IS ADVERTISED.

Published in:: Journal of Education, 1900, v. 52, n. 24, p. 403
Publication type:: Article

Congruency of humour and cultural values in print ads.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 681, doi. 10.2501/IJA-33-4-681-705

By:

Laroche, Michel;
Nepomuceno, Marcelo Vinhal;
Richard, Marie-Odile

Publication type:

Article

Twenty years of IMC.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390

By:

Kliatchko, Jerry G.;
Schultz, Don E.

Publication type:

Article

Corporate social responsibility and advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 11, doi. 10.2501/IJA-33-1-011-015

By:

Taylor, Charles R.

Publication type:

Article

Exporting America.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 245, doi. 10.1080/10803548.1999.076839

By:

Lwin, May O.;
Stanaland, Andrea J. S.;
Williams, Jerome D.

Publication type:

Article

How consumer heterogeneity muddles the international advertising debate.

Published in:

International Journal of Advertising, 2010, v. 29, n. 2, p. 221, doi. 10.2501/S0265048710201130

By:

Koslow, Scott;
Costley, Carolyn

Publication type:

Article

Internet advertising strategy of multinationals in China.

Published in:

International Journal of Advertising, 2009, v. 28, n. 1, p. 125, doi. 10.2501/S0265048709090441

By:

Li, Hairong;
Li, Ang;
Zhao, Shuguang

Publication type:

Article

Overcoming barriers to publishing international advertising research in top journals.

Published in:

2007

By:

Taylor, Charles R.

Publication type:

Editorial

Drivers of ad spend trends among global marketers.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 387, doi. 10.1080/02650487.2007.11073020

By:

Chakrabarti, Somnath;
Arora, Ashok Pratap

Publication type:

Article

Advertising visuals in global brands' local websites: a six-country comparison.

Published in:

International Journal of Advertising, 2007, v. 26, n. 3, p. 303, doi. 10.1080/02650487.2007.11073016

By:

An, Daechun

Publication type:

Article

Exploring the missing point of view in international advertising management: local managers in global advertising agencies.

Published in:

International Journal of Advertising, 2002, v. 21, n. 3, p. 293, doi. 10.1080/02650487.2002.11104934

By:

Jaeseok Jeong;
Tharp, Marye;
Huhn Choi

Publication type:

Article

International advertising strategies of multinational enterprises in the Middle East.

Published in:

International Journal of Advertising, 2000, v. 19, n. 4, p. 529, doi. 10.1080/02650487.2000.11104819

By:

Melewar, T.C.;
Turnbull, Sarah;
Balabanis, George

Publication type:

Article

World advertising expenditure.

Published in:: International Journal of Advertising, 2000, v. 19, n. 1, p. 139, doi. 10.1080/02650487.2000.11104789
Publication type:: Article

Advertising education in China: what do the professionals think?.

Published in:

International Journal of Advertising, 2000, v. 19, n. 1, p. 95

By:

Guohoa Wu;
La Ferle, Carrie;
Wei-Na Lee

Publication type:

Article

Marketing communications: examining the work of practitioners in the United States, Japan and Chile.

Published in:

International Journal of Advertising, 2000, v. 19, n. 1, p. 73, doi. 10.1080/02650487.2000.11104785

By:

Griffin, Tom;
McArthur, David;
Yamaki, Toshio;
Hidalgo, Pedro

Publication type:

Article

Does accent matter in international television advertisements?

Published in:

International Journal of Advertising, 1999, v. 18, n. 2, p. 251, doi. 10.1080/02650487.1999.11104757

By:

Birch, Dawn;
McPhail, Janelle

Publication type:

Article

Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting.

Published in:

International Journal of Advertising, 1998, v. 17, n. 2, p. 145, doi. 10.1080/02650487.1998.11104713

By:

Ming-Hui Huang

Publication type:

Article

From four hundred million to more than one billion consumers: a brief history of the foreign advertising industry in China.

Published in:

International Journal of Advertising, 1997, v. 16, n. 4, p. 241, doi. 10.1080/02650487.1997.11104694

By:

Wang, Jian

Publication type:

Article

Music video, media policies and audiovisual consumption culture in Spain at the turn of the century.

Published in:

Journal of Media Research, 2010, v. 3, n. 3, p. 3

By:

Viñuela, Eduardo

Publication type:

Article

THE CHALLENGES OF SMES IN MODERN MARKETING.

Published in:

Studia Universitatis Babes-Bolyai, Negotia, 2009, v. 4, p. 131

By:

Preda, Oana;
Furdui, Iulia

Publication type:

Article

Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 181, doi. 10.1362/0267257053166839

By:

Vallaster, Christine;
De Chernatony, Leslie

Publication type:

Article

National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 5-6, p. 607, doi. 10.1362/0267257041323936

By:

Lass, Paushali;
Hart, Susan

Publication type:

Article

International Advertising: Developmental and Implementational Issues.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 6, p. 551, doi. 10.1080/0267257X.1996.9964434

By:

Harris, Greg

Publication type:

Article

Marketing Research and Training in Europe: A View of the Next Ten Years.

Published in:

Journal of Marketing Management, 1994, v. 10, n. 8, p. 687, doi. 10.1080/0267257X.1994.9964316

By:

Antoine, Jacques

Publication type:

Article

The Quality of British Marketing: A Comparison with US and Japanese Multinationals in the UK Market.

Published in:

Journal of Marketing Management, 1988, v. 4, n. 2, p. 107, doi. 10.1080/0267257X.1988.9964065

By:

Wong, Veronica;
Saunders, John;
Doyle, Peter

Publication type:

Article

Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings.

Published in:

Journal of International Marketing, 2014, v. 22, n. 4, p. 21, doi. 10.1509/jim.14.0026

By:

Homburg, Christian;
Prigge, Jana-Kristin

Publication type:

Article

Do Business and Political Ties Differ in Cultivating Marketing Channels for Foreign and Local Firms in China?

Published in:

Journal of International Marketing, 2013, v. 21, n. 1, p. 39, doi. 10.1509/jim.12.0088

By:

Dong, Maggie Chuoyan;
Li, Caroline Bingxin;
Tse, David K

Publication type:

Article

Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework.

Published in:

Journal of International Marketing, 2013, v. 21, n. 1, p. 57, doi. 10.1509/jim.12.0107

By:

Kumar, V;
Sharma, Amalesh;
Shah, Riddhi;
Rajan, Bharath

Publication type:

Article

Foreign Market Entry Timing Revisited: Trade-Off Between Market Share Performance and Firm Survival.

Published in:

Journal of International Marketing, 2012, v. 20, n. 3, p. 50, doi. 10.1509/jim.12.0083

By:

Murray, Janet Y;
Ju, Min;
Gao, Gerald Yong

Publication type:

Article

Customer Clusters as Sources of Innovation-Based Competitive Advantage.

Published in:

Journal of International Marketing, 2012, v. 20, n. 3, p. 17, doi. 10.1509/jim.11.0159

By:

Bindroo, Vishal;
Mariadoss, Babu John;
Pillai, Rajani Ganesh

Publication type:

Article

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective.

Published in:

Journal of International Marketing, 2012, v. 20, n. 1, p. 58, doi. 10.1509/jim.10.0154

By:

Westjohn, Stanford A;
Singh, Nitish;
Magnusson, Peter

Publication type:

Article

Are Consumers Really Willing to Pay More for a Favorable Country Image?? A Study of Country-of-Origin Effects on Willingness to Pay.

Published in:

Journal of International Marketing, 2012, v. 20, n. 1, p. 19, doi. 10.1509/jim.10.0140

By:

Koschate-Fischer, Nicole;
Diamantopoulos, Adamantios;
Oldenkotte, Katharina

Publication type:

Article

Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects.

Published in:

Journal of International Marketing, 2012, v. 20, n. 1, p. 42, doi. 10.1509/jim.11.0016

By:

Madden, Thomas J;
Roth, Martin S;
Dillon, William R

Publication type:

Article

Export Promotion Strategy and Performance: The Role of International Experience.

Published in:

Journal of International Marketing, 2011, v. 19, n. 4, p. 17, doi. 10.1509/jim.11.0022

By:

Hultman, Magnus;
Katsikeas, Constantine S;
Robson, Matthew J

Publication type:

Article

Competitive Action in the Diffusion of Internet Technology Products in Emerging Markets: Implications for Global Marketing Managers.

Published in:

Journal of International Marketing, 2011, v. 19, n. 4, p. 40, doi. 10.1509/jim.11.0009

By:

Zhang, Cheng;
Song, Peijian;
Qu, Zhe

Publication type:

Article

How Do Multinational Suppliers Formulate Mechanisms of Global Account Coordination? An Integrative Framework and Empirical Study.

Published in:

Journal of International Marketing, 2011, v. 19, n. 4, p. 61, doi. 10.1509/jim.11.0005

By:

Gao, Tao (Tony);
Shi, Linda Hui

Publication type:

Article

A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands.

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 30, doi. 10.1509/jimk.19.2.30

By:

Becker-Olsen, Karen L;
Taylor, Charles R;
Hill, Ronald Paul;
Yalcinkaya, Goksel

Publication type:

Article

A Cross-Cultural Perspective of Marketing Departments' Influence Tactics.

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 73, doi. 10.1509/jimk.19.2.73

By:

Engelen, Andreas;
Brettel, Malte

Publication type:

Article

National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance.

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 1, doi. 10.1509/jimk.19.2.1

By:

Leonidou, Leonidas C;
Palihawadana, Dayananda;
Theodosiou, Marios

Publication type:

Article