Works matching DE "INTERACTIVE marketing"

Results: 335

Internet best practices.

Published in:: Marketing Research, 2008, v. 20, n. 3, p. 5
Publication type:: Article

Pushing and Pulling on the Internet.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 28

By:

Kumar, V.;
Shah, Denish

Publication type:

Article

The new face of interactive advertising.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 10

By:

Stewart, David W.

Publication type:

Article

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions.

Published in:

Journalism & Mass Communication Quarterly, 2021, v. 98, n. 4, p. 1129, doi. 10.1177/1077699020952131

By:

Amazeen, Michelle A.

Publication type:

Article

A Framework of Location-Based Advertising Effectiveness: Perspectives of Perceived Value and Satisfaction.

Published in:

Asian Journal of Business Research, 2021, v. 11, n. 3, p. 14, doi. 10.14707/ajbr.210112

By:

Xuan Cu Le;
Nguyen, Tran Hung

Publication type:

Article

Agresivnost telemarketinga.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 2, p. 107

By:

Džever, Sanja;
Vučenović, Sonja;
Lončar, Miloš

Publication type:

Article

MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World.

Published in:

Information Systems Frontiers, 2024, v. 26, n. 3, p. 857, doi. 10.1007/s10796-021-10184-y

By:

Kushwaha, Amit Kumar;
Kar, Arpan Kumar

Publication type:

Article

Some considerations regarding the new trends in marketing approaches.

Published in:

Romanian Economic Journal, 2020, n. 77, p. 2

By:

Diaconescu, Mihai

Publication type:

Article

Mobile Marketing: Usage of Augmented Reality in Tourism.

Published in:

Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581

By:

İLHAN, İbrahim;
ÇELTEK, Evrim

Publication type:

Article

A Research Agenda for Brand-Building on the Internet with Banner Advertising.

Published in:

Services Marketing Quarterly, 2004, v. 26, n. 2, p. 39, doi. 10.1300/J396v26n02_03

By:

Pharr, Julie M.

Publication type:

Article

An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness.

Published in:

International Journal of Human-Computer Interaction, 2008, v. 24, n. 7, p. 672, doi. 10.1080/10447310802335664

By:

McCoy, Scott;
Everard, Andrea;
Polak, Peter;
Galletta, DennisF.

Publication type:

Article

INTERNET REKLAMCILIĞI VE INTERNET REKLAMI ÖLÇÜMLENMESİ UZERİNE BİR UYGULAMA.

Published in:

Ege Academic Review, 2009, v. 9, n. 2, p. 463

By:

Altinbaşak, İpek;
Karaca, Sinan

Publication type:

Article

ĮVYKIO RINKODAROS STRATEGIJŲ FORMAVIMOSI IR PLĖTROS YPATUMAI.

Published in:

Business: Theory & Practice, 2007, v. 8, n. 3, p. 146, doi. 10.3846/btp.2007.21

By:

Navickas, Valentinas;
Malakauskaitė, Asta

Publication type:

Article

Risk-sharing agreements for innovative drugs.

Published in:

2006

By:

Pouvourville, Gérard

Publication type:

Editorial

Exploring interactive communication using social media.

Published in:

Service Industries Journal, 2015, v. 35, n. 11-12, p. 670, doi. 10.1080/02642069.2015.1064396

By:

Zhang, Chrystal B.;
Yi Hsin Lin

Publication type:

Article

Exploring interactive communication using social media.

Published in:

Service Industries Journal, 2015, v. 35, n. 11-12, p. 670, doi. 10.1080/02642069.2015.1064396

By:

Zhang, Chrystal B.;
Yi Hsin Lin

Publication type:

Article

Interactivity: The Latest Trend In Effective Communications.

Published in:

Public Relations Quarterly, 2006, v. 51, n. 3, p. 27

By:

Lordan, Edward J.

Publication type:

Article

What Businesses Need to Know About Internet Advertising.

Published in:

Public Relations Quarterly, 2006, v. 51, n. 2, p. 5

By:

Applegate, Edd

Publication type:

Article

Vote-by-Mail: A Catalyst for Change in Political Marketing.

Published in:

Public Relations Quarterly, 1996, v. 41, n. 3, p. 31

By:

Grigsby, Jason

Publication type:

Article

Using ubiquitous computing in interactive mobile marketing.

Published in:

Personal & Ubiquitous Computing, 2006, v. 10, n. 4, p. 227, doi. 10.1007/s00779-005-0044-5

By:

Kurkovsky, Stan;
Harihar, Karthik

Publication type:

Article

Analysis of Interactive Marketing Communication Development Based on Social Media in an Indonesian Telecommunications Company.

Published in:

KnE Social Sciences, 2024, p. 779, doi. 10.18502/kss.v9i2.14899

By:

Praratya, Atalia;
Narimawati, Umi;
Indriani, Dewi

Publication type:

Article

From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media.

Published in:

Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 376, doi. 10.1177/009207002236912

By:

Stewart, David W.;
Pavlou, Paul A.

Publication type:

Article

MARKETING CONCEPT EVOLUTION: A BIBLIOMETRICS CO-OCCURRENCE ANALYSIS.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2019, n. 2, p. 185, doi. 10.21272/mmi.2019.2-16

By:

Taqi, Muhammad;
Gurkaynak, Nilgun;
Gencer, Mehmet

Publication type:

Article

CONSIDERATIONS ON THE QUALITY -- MARKETING -- HUMAN RESOURCES RELATION IN TOURISM.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2010, p. 200

By:

COSTENCU, Mirela;
DOBRESCU, Claudia-Nicoleta

Publication type:

Article

Augmented reality using features accelerated segment test for property catalogue.

Published in:

Telkomnika, 2020, v. 18, n. 1, p. 140, doi. 10.12928/TELKOMNIKA.v18i1.13039

By:

Setyadi, Rudy;
Ranggadara, Indra

Publication type:

Article

Implementation of Augmented Reality as Information and Promotion Media on Dieng Tourism Area.

Published in:

Telkomnika, 2018, v. 16, n. 4, p. 1818, doi. 10.12928/TELKOMNIKA.v16i4.7759

By:

Affan, Banu Nur;
Suryanto, Agus;
Arfriandi, Arief

Publication type:

Article

ANALIZA ZASTUPLJENOSTI OGLAŠAVANJA PUTEM INTERNETA U ORGANIZACIJAMA U SRBIJI.

Published in:

InfoM, 2012, n. 42, p. 4

By:

Kostić-Stanković, Milica;
Štavljanin, Velimir;
Protić, Bojana Golubović

Publication type:

Article

ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS.

Published in:

Tourism & Management Studies, 2011, n. 7, p. 101

By:

SAß, JULIANE

Publication type:

Article

A PROPOSAL FOR AN INTERACTIVE SYSTEM FOR ASSISTING TOURIST DECISION MAKING.

Published in:

Management & Marketing, 2014, v. 9, n. 2, p. 221

By:

MAICAN, Cătălin;
LIXĂNDROIU, Radu

Publication type:

Article

MOBILE MARKETING - THE MARKETING FOR THE NEXT GENERATION.

Published in:

Management & Marketing, 2010, v. 5, n. 2, p. 101

By:

Pelau, Corina;
Zegreanu, Patricia

Publication type:

Article

TELLING THE BRAND STORY: INCLUDING NEWS ARTICLES IN ONLINE PROMOTIONAL STRATEGIES.

Published in:

Management & Marketing, 2010, v. 5, n. 2, p. 67

By:

Micu, Anca Cristina

Publication type:

Article

Ever-Blurred Lines: Why Native Advertising Should Not Be Subject to Federal Regulation.

Published in:

North Carolina Law Review, 2015, v. 93, n. 4, p. 1187

By:

PONIKVAR, ANTHONY B.

Publication type:

Article

10 minutes with TEDDY FISHBEIN.

Published in:

2014

By:

UDELL, MELODY

Publication type:

Interview

MED MEN.

Published in:: Marketing Health Services, 2007, v. 27, n. 4, p. 6
Publication type:: Article

GOT QUESTIONS? Ask your TV.

Published in:: Marketing Health Services, 2002, v. 22, n. 2, p. 9
Publication type:: Article

The Road to E-Health: Marketing Implications.

Published in:

Marketing Health Services, 2000, v. 20, n. 4, p. 32

By:

McGoldrick, Chris;
O'Dell, Steve

Publication type:

Article

Practice Management Center Helps You Market.

Published in:: Journal of Financial Planning, 2010, p. 9
Publication type:: Article

Media richness and internet exploration.

Published in:

International Journal of Tourism Research, 2010, v. 12, n. 3, p. 303, doi. 10.1002/jtr.773

By:

Jacob, Céline;
Guéguen, Nicolas;
Petr, Christine

Publication type:

Article

Differential effects of online review characteristics on innovators and imitators in new product adoption.

Published in:

International Journal of Advertising, 2022, v. 41, n. 7, p. 1338, doi. 10.1080/02650487.2021.2017135

By:

Su, Qiuli;
Wu, Jianan

Publication type:

Article

Are contextual advertisements effective?

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 351, doi. 10.2501/IJA-33-2-351-371

By:

Kwang Yeun Chun;
Ji Hee Song;
Hollenbeck, Candice R.;
Jong-Ho Lee

Publication type:

Article

Enhancing the effects of social network site marketing campaigns.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 235, doi. 10.2501/IJA-33-2-235-252

By:

van Noort, Guda;
Antheunis, Marjolijn L.;
J. Verlegh, Peeter W.

Publication type:

Article

eToys Inc.: A Case Examining Pro Forma Financial Reports, Analysts' Forecasts, and Going Concern Disclosures.

Published in:

Issues in Accounting Education, 2003, v. 18, n. 2, p. 191, doi. 10.2308/iace.2003.18.2.191

By:

Stuart, Iris C.;
Karan, Vijay

Publication type:

Article

Developing, Marketing, Distributing, and Supporting an Activity-Based Costing Decision Support System for Schrader Bellows.

Published in:

Issues in Accounting Education, 2003, v. 18, n. 2, p. 175, doi. 10.2308/iace.2003.18.2.175

By:

Smith, Kimberly J.

Publication type:

Article

Nuevos formatos publicitarios y telefonía móvil: los mobile advergames.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2012, v. 17, n. 33, p. 31

By:

Adelantado, Eulalia;
Martí, José

Publication type:

Article

La publicidad en Internet: situación actual y tendencias en la comunicación con el consumidor.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2008, v. 13, n. 24, p. 183

By:

Molina, Clara Muela

Publication type:

Article

La interactividad: un reto para la publicidad en el entorno digital on-line.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2005, n. 18, p. 9

By:

Carrillo, María Victoria

Publication type:

Article

Interactive Marketing Spending to Triple.

Published in:

Seybold Report: Analyzing Publishing Technologies, 2007, v. 7, n. 22, p. 15

By:

Christopher, L. Carol

Publication type:

Article

Detecting Fine-Grained Emotions in Literature.

Published in:

Applied Sciences (2076-3417), 2023, v. 13, n. 13, p. 7502, doi. 10.3390/app13137502

By:

Rei, Luis;
Mladenić, Dunja

Publication type:

Article

Fabric-circle-slider: Prototype Exploring the Interaction Aesthetic of Contextual Integration.

Published in:

Knowledge, Technology & Policy, 2007, v. 20, n. 1, p. 51, doi. 10.1007/s12130-007-9000-1

By:

Zimmerman, John;
Hurst, Amy K.;
Peeters, Michel M. R.

Publication type:

Article

AN INTERACTIVE MARKET-PLANNING PROCEDURE.

Published in:

Econometrica, 1976, v. 44, n. 6, p. 1141, doi. 10.2307/1914251

By:

Welch, Robert L.

Publication type:

Article