Works matching DE "INTERACTIVE marketing"

Results: 340

SKUTECZNOŚĆ INTERAKTYWNYCH TREŚCI W ANGAŻOWANIU UŻYTKOWNIKÓW ONLINE.

Published in:

Management & Quality / Zarządzanie i Jakość, 2025, v. 7, n. 2, p. 276

By:

KLIŚ, Tomasz

Publication type:

Article

Marketing Communication Strategy to Increase Tourist Visits to Tumpak Sewu Waterfall In Lumajang.

Published in:

Devotion: Journal of Research & Community Service, 2025, v. 6, n. 6, p. 605

By:

Syarofa, Sherina;
Sadono, Teguh Priyo;
Pramono, Bambang Sigit

Publication type:

Article

Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 115, doi. 10.3390/jtaer20020115

By:

Theodorakopoulos, Leonidas;
Theodoropoulou, Alexandra;
Klavdianos, Christos

Publication type:

Article

Consumer Information-Seeking and Cross-Media Campaigns: An Interactive Marketing Perspective on Multi-Platform Strategies and Attitudes Toward Innovative Products.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 68, doi. 10.3390/jtaer20020068

By:

Heo, Hyunkoo;
Lee, Sinae

Publication type:

Article

Promotional Culture and Convergence: Markets, Methods, Media.

Published in:: 2016
Publication type:: Book Review

Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors.

Published in:

Psychology & Marketing, 2019, v. 36, n. 3, p. 229, doi. 10.1002/mar.21174

By:

Wang, Shaojung Sharon;
Chou, Hsuan‐Yi

Publication type:

Article

The impact of 3d virtual haptics in marketing.

Published in:

Psychology & Marketing, 2011, v. 28, n. 3, p. 240, doi. 10.1002/mar.20390

By:

Jin, Seung‐A Annie

Publication type:

Article

Electricity user behavior analysis and marketing strategy based on internet of things and big data.

Published in:

Energy Informatics, 2024, v. 7, n. 1, p. 1, doi. 10.1186/s42162-024-00397-1

By:

Ge, Wei;
Chen, Bo

Publication type:

Article

Are contextual advertisements effective?

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 351, doi. 10.2501/IJA-33-2-351-371

By:

Kwang Yeun Chun;
Ji Hee Song;
Hollenbeck, Candice R.;
Jong-Ho Lee

Publication type:

Article

Enhancing the effects of social network site marketing campaigns.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 235, doi. 10.2501/IJA-33-2-235-252

By:

van Noort, Guda;
Antheunis, Marjolijn L.;
J. Verlegh, Peeter W.

Publication type:

Article

Social marketing meets interactive media.

Published in:

International Journal of Advertising, 2011, v. 30, n. 5, p. 815, doi. 10.2501/IJA-30-5-815-838

By:

Hill, Ronald P.;
Moran, Nora

Publication type:

Article

Peer or expert?

Published in:

International Journal of Advertising, 2011, v. 30, n. 1, p. 161, doi. 10.2501/IJA-30-1-161-188

By:

Hye-Jin Paek;
Hove, Thomas;
Hyun Ju Jeong;
Mikyong Kim

Publication type:

Article

Maintenance person or architect? The role of academic advertising research in building better understanding.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 547, doi. 10.2501/S0265048710201348

By:

Kerr, Gayle;
Schultz, Don

Publication type:

Article

The impact of surfer/seeker mode on the effectiveness of website characteristics.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 569, doi. 10.2501/s026504871020135x

By:

Stanaland, Andrea J. S.;
Tan, Juliana

Publication type:

Article

Consumer attitudes and interactive digital advertising.

Published in:

International Journal of Advertising, 2009, v. 28, n. 3, p. 501, doi. 10.2501/S0265048709200710

By:

Ming-Sung Cheng, Julian;
Blankson, Charles;
Shih-Tse Wang, Edward;
Shui-Lien Chen, Lily

Publication type:

Article

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 93, doi. 10.1080/02650487.2003.11072841

By:

Peltier, James W.;
Schibrowsky, John A.;
Schultz, Don E.

Publication type:

Article

Wireless digital advertising: nature and implications.

Published in:

International Journal of Advertising, 2002, v. 21, n. 3, p. 399, doi. 10.1080/02650487.2002.11104939

By:

Barnes, Stuart J.

Publication type:

Article

The intervening role of marketing effectiveness on interactive marketing and marketing performance.

Published in:

International Journal of Research in Business & Social Science, 2025, v. 14, n. 1, p. 37, doi. 10.20525/ijrbs.v14i1.3822

By:

Kaunda, Kenneth;
Thuo, John Kuria;
Adegu, George Ochando

Publication type:

Article

The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya.

Published in:

International Journal of Research in Business & Social Science, 2023, v. 12, n. 4, p. 88, doi. 10.20525/ijrbs.v12i4.2533

By:

Kaunda, Kenneth;
Thuo, John Kuria;
Kwendo, Evans

Publication type:

Article

Relationship and variation of dimensions in gamified experiences associated with the predictive model using GAMEX.

Published in:

Journal of New Approaches in Educational Research, 2024, v. 13, n. 1, p. 1, doi. 10.1007/s44322-023-00002-5

By:

Llorente-Cejudo, Carmen

Publication type:

Article

Agresivnost telemarketinga.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 2, p. 107

By:

Džever, Sanja;
Vučenović, Sonja;
Lončar, Miloš

Publication type:

Article

RE-THINKING THE VALUE OF THE BRAND IN AN INTERACTIVE MARKETPLACE.

Published in:

Communicative Business. Italian Research Review on Business Communication, 2010, p. 137

By:

Schultz, Don E.

Publication type:

Article

Actitudes hacia la publicidad convencional e interactiva por parte de los futuros publicitarios. Un análisis comparativo por sexo.

Published in:

Ecos de la Comunicación, 2009, n. 2, p. 61

By:

Llaguno, Marta Martín;
Ruiz, Alejandra Hernández;
Trujillo, Naiara López

Publication type:

Article

Role of Internet Penetration Rate on the Determinants of Website Traffic in Asian Countries.

Published in:

International Journal of Global Management Studies, 2009, v. 1, n. 1, p. 68

By:

Bhatnagar, Amit;
Ghose, Sanjoy;
Vikas Lachwani

Publication type:

Article

Mobile Marketing: Usage of Augmented Reality in Tourism.

Published in:

Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581

By:

İLHAN, İbrahim;
ÇELTEK, Evrim

Publication type:

Article

A PROPOSAL FOR AN INTERACTIVE SYSTEM FOR ASSISTING TOURIST DECISION MAKING.

Published in:

Management & Marketing, 2014, v. 9, n. 2, p. 221

By:

MAICAN, Cătălin;
LIXĂNDROIU, Radu

Publication type:

Article

MOBILE MARKETING - THE MARKETING FOR THE NEXT GENERATION.

Published in:

Management & Marketing, 2010, v. 5, n. 2, p. 101

By:

Pelau, Corina;
Zegreanu, Patricia

Publication type:

Article

TELLING THE BRAND STORY: INCLUDING NEWS ARTICLES IN ONLINE PROMOTIONAL STRATEGIES.

Published in:

Management & Marketing, 2010, v. 5, n. 2, p. 67

By:

Micu, Anca Cristina

Publication type:

Article

Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication.

Published in:

Journal of Marketing Communications, 2007, v. 13, n. 2, p. 109, doi. 10.1080/13527260601070417

By:

Vlasic, Goran;
Kesic, Tanja

Publication type:

Article

Attributes of Web Site Usability: A Study of Web Users with the Repertory Grid Technique.

Published in:

International Journal of Electronic Commerce, 2009, v. 13, n. 4, p. 97, doi. 10.2753/JEC1086-4415130405

By:

Lai Lai Tung;
Yun Xu;
Tan, Felix B.

Publication type:

Article

Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness.

Published in:

International Journal of Electronic Commerce, 2009, v. 13, n. 4, p. 67, doi. 10.2753/JEC1086-4415130404

By:

Kai Wang;
Wang, Eric T. G.;
Cheng-Kiang Farn

Publication type:

Article

What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.

Published in:

Journal of Interactive Marketing, 2023, v. 58, n. 2/3, p. 115, doi. 10.1177/10949968221095548

By:

Dhiman, Neeraj;
Kumar, Ajay

Publication type:

Article

Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72–90].

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 129, doi. 10.1016/j.intmar.2020.09.002

By:

Rangaswamy, Arvind;
Moch, Nicole;
Felten, Claudio;
van Bruggen, Gerrit;
Wieringa, Jaap E.;
Wirtz, Jochen

Publication type:

Article

Editorial Board.

Published in:: Journal of Interactive Marketing, 2019, v. 47, p. IFC, doi. 10.1016/S1094-9968(19)30082-9
Publication type:: Article

Erratum to '"How to Project Customer Retention" Revisited: The Role of Duration Dependence' [Journal of Interactive Marketing 43 (2018) 1–16].

Published in:

Journal of Interactive Marketing, 2019, v. 47, p. 198, doi. 10.1016/j.intmar.2019.07.001

By:

Fader, Peter S.;
Hardie, Bruce G.S.;
Liu, Yuzhou;
Davin, Joseph;
Steenburgh, Thomas

Publication type:

Article

Contents.

Published in:: 2018
Publication type:: Table of Contents

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising.

Published in:

Journal of Interactive Marketing, 2018, v. 43, p. 17, doi. 10.1016/j.intmar.2018.02.002

By:

Campbell, Colin;
Evans, Nathaniel J.

Publication type:

Article

Table Of Contents.

Published in:: 2018
Publication type:: Table of Contents

How the Explosion of Customer Data Has Redefined Interactive Marketing.

Published in:

2018

By:

Moe, Wendy W.;
Ratchford, Brian T.

Publication type:

Editorial

Call for Papers.

Published in:: Journal of Interactive Marketing, 2018, v. 42, p. I, doi. 10.1016/S1094-9968(18)30016-1
Publication type:: Article

Inside Front Cover: TOC.

Published in:: 2017
Publication type:: Table of Contents

A Meta-analytic Investigation of the Role of Valence in Online Reviews.

Published in:

Journal of Interactive Marketing, 2015, v. 31, p. 17, doi. 10.1016/j.intmar.2015.05.001

By:

Purnawirawan, Nathalia;
Eisend, Martin;
De Pelsmacker, Patrick;
Dens, Nathalie

Publication type:

Article

Inside Front Cover: TOC.

Published in:: 2016
Publication type:: Table of Contents

A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 53, doi. 10.1016/j.intmar.2015.05.002

By:

Vilnai-Yavetz, Iris;
Tifferet, Sigal

Publication type:

Article

Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 26, doi. 10.1016/j.intmar.2015.09.003

By:

Beukeboom, Camiel J.;
Kerkhof, Peter;
de Vries, Metten

Publication type:

Article

Of “Likes” and “Pins”: The Effects of Consumers' Attachment to Social Media.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 70, doi. 10.1016/j.intmar.2015.09.001

By:

VanMeter, Rebecca A.;
Grisaffe, Douglas B.;
Chonko, Lawrence B.

Publication type:

Article

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior?

Published in:

Journal of Interactive Marketing, 2015, v. 31, p. 28, doi. 10.1016/j.intmar.2015.05.004

By:

Su Jung Kim;
Jen-Hui Wang, Rebecca;
Malthouse, Edward C.

Publication type:

Article

How Managers' Shared Mental Models of Business-Customer Interactions Create Different Sensemaking of Social Media.

Published in:

Journal of Interactive Marketing, 2015, v. 31, p. 1, doi. 10.1016/j.intmar.2015.03.001

By:

Rydén, Pernille;
Ringberg, Torsten;
Wilke, Ricky

Publication type:

Article

Editorial Board.

Published in:: Journal of Interactive Marketing, 2015, v. 30, p. iii, doi. 10.1016/S1094-9968(15)00023-7
Publication type:: Article

Some Directions for Research in Interactive Marketing.

Published in:

2015

By:

Ratchford, Brian T.

Publication type:

Editorial