Works matching DE "INTERACTIVE marketing"
Results: 329
The intervening role of marketing effectiveness on interactive marketing and marketing performance.
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- International Journal of Research in Business & Social Science, 2025, v. 14, n. 1, p. 37, doi. 10.20525/ijrbs.v14i1.3822
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- Article
Risk-sharing agreements for innovative drugs.
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- 2006
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- Publication type:
- Editorial
Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers.
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- Journal of Advertising, 2023, v. 52, n. 1, p. 5, doi. 10.1080/00913367.2021.1978017
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- Article
THE RELATION BETWEEN ACTUAL AND PERCEIVED INTERACTIVITY.
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- Journal of Advertising, 2011, v. 40, n. 2, p. 77, doi. 10.2753/JOA0091-3367400206
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- Article
A DUAL-PROCESS MODEL OF INTERACTIVITY EFFECTS.
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- Journal of Advertising, 2009, v. 38, n. 2, p. 53, doi. 10.2753/JOA0091-3367380204
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- Article
THE MODERATING EFFECTS OF EXPECTATION ON THE PATTERNS OF THE INTERACTIVITY--ATTITUDE RELATIONSHIP.
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- Journal of Advertising, 2007, v. 36, n. 3, p. 109, doi. 10.2753/JOA0091-3367360308
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- Article
EXAMINING THE INFLUENCE OF TELEPRESENCE ON SPECTATOR AND PLAYER PROCESSING OF REAL AND FICTITIOUS BRANDS IN A COMPUTER GAME.
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- Journal of Advertising, 2006, v. 35, n. 4, p. 87, doi. 10.2753/JOA0091-3367350406
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- Article
INTERACTIVITY AND ITS FACETS REVISITED.
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- Journal of Advertising, 2006, v. 35, n. 4, p. 35, doi. 10.2753/JOA0091-3367350403
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- Article
WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
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- Journal of Advertising, 2004, v. 33, n. 4, p. 89, doi. 10.1080/00913367.2004.10639175
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- Article
THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 55, doi. 10.1080/00913367.2004.10639153
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- Article
AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 7, doi. 10.1080/00913367.2004.10639152
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- Article
AND NOW, A WORD FROM OUR SPONSOR.
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- Journal of Advertising, 2003, v. 32, n. 2, p. 17, doi. 10.1080/00913367.2003.10639130
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- Article
What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness.
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- Journal of Advertising, 2002, v. 31, n. 4, p. 53, doi. 10.1080/00913367.2002.10673685
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- Article
Choosing the Right Mix of On-line Affiliates: How Do You Select the Best?
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- Journal of Advertising, 2002, v. 31, n. 3, p. 69, doi. 10.1080/00913367.2002.10673677
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- Article
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence.
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- Journal of Advertising, 2002, v. 31, n. 3, p. 43, doi. 10.1080/00913367.2002.10673675
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- Article
The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites.
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- Journal of Advertising, 2001, v. 30, n. 3, p. 65, doi. 10.1080/00913367.2001.10673646
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- Article
Green Advertising and Purchase Decisions in Live-streaming B2C and C2C Interactive Marketing.
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- International Journal of Information & Management Sciences, 2020, v. 31, n. 2, p. 191, doi. 10.6186/IJIMS.20200631(2).0005
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- Article
Agresivnost telemarketinga.
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- Marketing (0354-3471), 2022, v. 53, n. 2, p. 107
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- Article
Role of Internet Penetration Rate on the Determinants of Website Traffic in Asian Countries.
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- International Journal of Global Management Studies, 2009, v. 1, n. 1, p. 68
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- Article
ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS.
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- Tourism & Management Studies, 2011, n. 7, p. 101
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- Article
Mobile Marketing: Usage of Augmented Reality in Tourism.
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- Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581
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- Article
Consumo musical: tensiones entre emisoras musicales juveniles y dispositivos portátiles.
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- Cuadernos de Información, 2012, n. 30, p. 73, doi. 10.7764/cdi.30.427
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- Article
Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication.
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- Journal of Marketing Communications, 2007, v. 13, n. 2, p. 109, doi. 10.1080/13527260601070417
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- Article
ĮVYKIO RINKODAROS STRATEGIJŲ FORMAVIMOSI IR PLĖTROS YPATUMAI.
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- Business: Theory & Practice, 2007, v. 8, n. 3, p. 146, doi. 10.3846/btp.2007.21
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- Article
WEB SITE.
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- Microwave Journal, 2005, v. 48, n. 2, p. 54
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- Article
Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors.
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- Psychology & Marketing, 2019, v. 36, n. 3, p. 229, doi. 10.1002/mar.21174
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- Article
Media richness and internet exploration.
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- International Journal of Tourism Research, 2010, v. 12, n. 3, p. 303, doi. 10.1002/jtr.773
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- Article
Marketing Communication Strategy for Youth Creations Breakfast Market (PASAR KAMU) in Increasing Visitor Enthusiasm.
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- International Journal of Economics (IJEC), 2024, v. 3, n. 2, p. 861, doi. 10.55299/ijec.v3i2.1012
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- Publication type:
- Article
» اتصالات « اتجاهات المستهلكين إزاء الاتصالات التسويقية المتكاملة لشركة » دراسة لعينة من مشتركيها في إمارة أبو ظبي « الإماراتية.
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- Al-Bahith Al-Aalami, 2021, v. 13, n. 52, p. 53
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- Article
Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design.
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- Journal of Management Information Systems, 2015, v. 31, n. 4, p. 213, doi. 10.1080/07421222.2014.1001270
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- Article
Empirical Analysis of the Impact of Recommender Systems on Sales.
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- Journal of Management Information Systems, 2010, v. 27, n. 2, p. 159, doi. 10.2753/MIS0742-1222270205
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- Article
Poaching in media: Harm to subscribers?
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- Journal of Economics & Management Strategy, 2018, v. 27, n. 2, p. 221, doi. 10.1111/jems.12238
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- Article
Selling Innovations Like Soap: The Interactive Systems Framework and Social Marketing.
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- American Journal of Community Psychology, 2017, v. 60, n. 1/2, p. 242, doi. 10.1002/ajcp.12157
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- Article
Internal Market Orientation in Tourism Businesses and the Effects on Interactive Marketing.
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- Tourism Tribune / Lvyou Xuekan, 2013, v. 28, n. 2, p. 94, doi. 10.3969/j.issn.1002-5006-2013.02.010
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- Publication type:
- Article
THE FATE OF MEDIAFUSE: AN ENTREPRENEUR WRESTLES WITH THE FUTURE DIRECTION OF HIS INTERNET MARKETING FIRM.
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- Journal of Critical Incidents, 2010, v. 3, p. 117
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- Article
Some considerations regarding the new trends in marketing approaches.
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- Romanian Economic Journal, 2020, n. 77, p. 2
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- Article
Exploring interactive communication using social media.
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- Service Industries Journal, 2015, v. 35, n. 11-12, p. 670, doi. 10.1080/02642069.2015.1064396
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- Publication type:
- Article
Exploring interactive communication using social media.
- Published in:
- Service Industries Journal, 2015, v. 35, n. 11-12, p. 670, doi. 10.1080/02642069.2015.1064396
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- Publication type:
- Article
Holiday road: Increase tourism in seven easy cyber steps.
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- Public Relations Tactics, 2005, v. 12, n. 11, p. 24
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- Publication type:
- Article
research that you can use.
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- Public Relations Tactics, 2004, v. 11, n. 1, p. 4
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- Article
Interactivity: The Latest Trend In Effective Communications.
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- Public Relations Quarterly, 2006, v. 51, n. 3, p. 27
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- Article
What Businesses Need to Know About Internet Advertising.
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- Public Relations Quarterly, 2006, v. 51, n. 2, p. 5
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- Article
Vote-by-Mail: A Catalyst for Change in Political Marketing.
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- Public Relations Quarterly, 1996, v. 41, n. 3, p. 31
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- Article
İçerik Pazarlaması: Scopus Veritabanının Bibliyometrik Analizi.
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- Journal of Emerging Economies & Policy, 2024, v. 9, n. 1, p. 179
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- Publication type:
- Article
TOWARD A DIGITAL ATTRIBUTION MODEL: MEASURING THE IMPACT OF DISPLAY ADVERTISING ON ONLINE CONSUMER BEHAVIOR.
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- MIS Quarterly, 2016, v. 40, n. 4, p. 889
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- Publication type:
- Article
GIST: A MODEL FOR DESIGN AND MANAGEMENT OF CONTENT AND INTERACTIVITY OF CUSTOMER-CENTRIC WEB SITES.
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- MIS Quarterly, 2004, v. 28, n. 2, p. 161, doi. 10.2307/25148632
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- Article
Annotated Listing of New Books.
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- Journal of Economic Literature, 1999, v. 37, n. 1, p. 296, doi. 10.1257/jel.37.1.227
- Publication type:
- Article
Effects of Interactivity between Audience and Urban Advertisement.
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- Journal of History, Culture & Art Research / Tarih Kültür ve Sanat Arastirmalari Dergisi, 2017, v. 6, n. 4, p. 1091, doi. 10.7596/taksad.v6i4.1132
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- Article
The Challenge of Online Privacy to Global Marketers.
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- Journal of Marketing Development & Competitiveness, 2013, v. 7, n. 1, p. 54
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- Article
RE-THINKING THE VALUE OF THE BRAND IN AN INTERACTIVE MARKETPLACE.
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- Communicative Business. Italian Research Review on Business Communication, 2010, p. 137
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- Publication type:
- Article