Works about INTEGRATED marketing

Results: 756

The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 617, doi. 10.1007/s11747-023-00977-9

By:

Henderson, Conor M.;
Mazodier, Marc;
Khenfer, Jamel

Publication type:

Article

SALES EVALUATION & PERFORMANCE.

Published in:: Journal of Personal Selling & Sales Management, 1989, v. 9, n. 1, p. 62
Publication type:: Article

GENERAL SALES MANAGEMENT.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 2, p. 62
Publication type:: Article

What Are Your Customers Saying About you?

Published in:

Marketing Research, 2010, v. 22, n. 4, p. 20

By:

Malhotra, Ynares K.;
Agarwal, James;
Ndubisi, Nelson Oly

Publication type:

Article

Identifying target customers.

Published in:

Marketing Research, 1998, v. 10, n. 2, p. 22

By:

Jungwhan Choi;
Cooper, Kevin;
Hamner, Phil

Publication type:

Article

Fax attracts.

Published in:

Marketing Research, 1994, v. 6, n. 2, p. 18

By:

Vazzana, Gary S.;
Bachmann, Duane

Publication type:

Article

Modeling and application of marketing and distribution data based on graph computing.

Published in:

Global Energy Interconnection, 2022, v. 5, n. 4, p. 448, doi. 10.1016/j.gloei.2022.08.010

By:

Kai Xiao;
Daoxing Li;
Xiaohui Wang;
Pengtian Guo

Publication type:

Article

Factors Influencing Integrated Marketing Communication Strategy: Empirical Evidence from Fashionable Apparel Businesses in Thailand.

Published in:

Human Behavior, Development & Society, 2018, v. 19, n. 4, p. 64

By:

Ngamsutti, Sorawit;
Jhundra-indra, Prathanporn;
Raksong, Saranya

Publication type:

Article

A Mengerian Theory of Knowledge and Economic Development.

Published in:

Cosmos + Taxis, 2022, v. 10, n. 5/6, p. 24

By:

DEKKER, ERWIN;
KUCHAŘ, PAVEL

Publication type:

Article

The Role of Integrated Marketing Communication On Consumer Decision-Making Process.

Published in:

Sains Insani, 2021, v. 6, n. 1, p. 173, doi. 10.33102/sainsinsani.vol6no1.210

By:

Puspanathan, Clarence Anthony;
Ewe Yi Wen;
Lee Ke Ni;
Lee Tze Hui;
Lee Xue Yee

Publication type:

Article

A stackelberg game approach for heterogeneous energy market in integrated energy system.

Published in:

International Journal of Energy Research, 2021, v. 45, n. 1, p. 1038, doi. 10.1002/er.6152

By:

Liu, Xiaofeng;
Wang, Qi;
Wu, Cheng

Publication type:

Article

Attitude towards the Brand: Does Advertising Exposure Matter?

Published in:

Journal of Management Research (09725814), 2015, v. 15, n. 3, p. 139

By:

Handa, Meenakshi;
Sharma, Ajeet

Publication type:

Article

Reconsidering the economic and nutritional importance of faba bean in Ethiopian context.

Published in:

Cogent Food & Agriculture, 2019, v. 5, n. 1, p. 1, doi. 10.1080/23311932.2019.1683938

By:

Merga, Bulti;
Egigu, Meseret Chimdessa;
Wakgari, Mulatu;
Yildiz, Fatih

Publication type:

Article

Does financial integration impact performance of equity anomalies?

Published in:

Cogent Economics & Finance, 2022, v. 10, n. 1, p. 1, doi. 10.1080/23322039.2022.2111802

By:

Sharma, Gagan;
Sehgal, Sanjay;
Mishra, Anil V.

Publication type:

Article

TO THE ISSUE OF THE IMPROVEMENT OF UKRAINIAN ENTREPRENEURIAL STRATEGIES: DIGITALMARKETING AS A MODERN TOOL FOR PROMOTION OF GOODS AND SERVANTS IN SOCIAL MEDIA.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2022, v. 2, n. 43, p. 349, doi. 10.55643/fcaptp.2.43.2022.3752

By:

O., Hirna;
I., Haivoronska;
D., Vlasenko;
Y., Brodiuk;
A., Verbytska

Publication type:

Article

THE NECESSITY OF USING RESEARCH IN DIRECT MARKETING OF THE HIGHER EDUCATION INSTITUTION.

Published in:

Bulletin of the Transilvania University of Brasov, Series IX: Sciences of Human Kinetics, 2021, v. 14, n. 1, p. 197, doi. 10.31926/but.shk.2021.14.63.1.25

By:

AMELICICHIN, E.;
CALUGHER, V.

Publication type:

Article

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace.

Published in:

2011

By:

Spickett-Jones, J. Graham

Publication type:

Book Review

Exploring the Relationship Between University Students' Conceptions of and Approaches to Learning Mass Communication in Taiwan.

Published in:

Asia-Pacific Education Researcher (Springer Science & Business Media B.V.), 2018, v. 27, n. 1, p. 43, doi. 10.1007/s40299-017-0364-z

By:

Huang, Wen-Lung;
Liang, Jyh-Chong;
Tsai, Chin-Chung

Publication type:

Article

Pregled marketinških apela i njihova uloga u strategiji razvoja uspešne marketinške komunikacije.

Published in:

Marketing (0354-3471), 2013, v. 44, n. 4, p. 354

By:

Filipović, Jelena

Publication type:

Article

Comunicación Integrada de Marketing en Nicaragua. Análisis comparativo de los emprendimientos femeninos del sector moda.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2021, v. 12, n. 2, p. 263, doi. 10.14198/MEDCOM.19393

By:

GONZÁLEZ-ROS, Ana

Publication type:

Article

МЕТОДИ ВИКОРИСТАННЯ ВЕБСАЙТІВ В ІНТЕГРОВАНОМУ ПРОСУВАННІ БІЗНЕСУ ОРГАНІЗАЦІЙ

Published in:

Economy of Industry, 2021, v. 94, n. 2, p. 125, doi. 10.15407/econindustry2021.02.125

By:

Заруба, Віктор Яковлевич;
Парфентенко, Ірина Анатоліївна

Publication type:

Article

Letter From the Editor.

Published in:

Marketing Education Review, 2020, v. 30, n. 3, p. 139, doi. 10.1080/10528008.2020.1792044

By:

Wooldridge, Barbara Ross

Publication type:

Article

INTEGRATING AND ASSESSING STUDENT PERCEIVED SUSTAINABILITY LITERACY IN AN INTEGRATED MARKETING COMMUNICATIONS COURSE.

Published in:

Marketing Education Review, 2020, v. 30, n. 3, p. 159, doi. 10.1080/10528008.2020.1770102

By:

Albinsson, Pia A.;
Burman, Bidisha;
Shows, G. David;
Stoddard, James E.

Publication type:

Article

An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students.

Published in:

Marketing Education Review, 2016, v. 26, n. 1, p. 45, doi. 10.1080/10528008.2015.1091674

By:

Chapman, Joseph;
Schetzsle, Stacey;
Wahlers, Russell

Publication type:

Article

A Sales Representative Is Made: An Innovative Sales Course.

Published in:

Marketing Education Review, 2016, v. 26, n. 1, p. 39, doi. 10.1080/10528008.2015.1091671

By:

Levin, Michael A.;
Peterson, Lori T.

Publication type:

Article

Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications.

Published in:

Marketing Education Review, 2016, v. 26, n. 1, p. 33, doi. 10.1080/10528008.2015.1091669

By:

Holland, Jonna

Publication type:

Article

INTEGRATING THE BUSINESS PRACTITIONER INTO MARKETING COURSEWORK.

Published in:

Marketing Education Review, 1999, v. 9, n. 2, p. 15, doi. 10.1080/10528008.1999.11488670

By:

Linrud, JoAnn K.;
Hall, Mark C.

Publication type:

Article

ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.

Published in:

2014

By:

Radakovic, Katarina

Publication type:

Book Review

Interrelationship of Experiential Marketing on Perceived Purchase Intension in Quick Service Restaurant Chains.

Published in:

International Journal of Computer Science & Management Studies, 2016, v. 25, n. 1, p. 8

By:

Nigam, Ashutosh

Publication type:

Article

Integration among the BRICS stock markets: Filtering out global factors.

Published in:

Investment Analysts Journal, 2024, v. 53, n. 3, p. 207, doi. 10.1080/10293523.2024.2366565

By:

Sayed, Ayesha;
Charteris, Ailie

Publication type:

Article

Using mixed integer programming models to synchronously determine production levels and market prices in an integrated market for roundwood and forest biomass.

Published in:

Annals of Operations Research, 2015, v. 232, n. 1, p. 179, doi. 10.1007/s10479-013-1450-0

By:

Kong, Jiehong;
Rönnqvist, Mikael;
Frisk, Mikael

Publication type:

Article

The Extended Website Stage Model: A Study of Canadian Winery Websites.

Published in:

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2009, v. 26, n. 4, p. 286

By:

Ying Zhu;
Basil, Debra Z.;
Hunter, M. Gordon

Publication type:

Article

MARKETING RELATIONNEL : RÉFLEXIONS ET LEÇONS UR UNE DÉCENNIE.

Published in:

Revue Française du Marketing, 2005, n. 202, p. 71

By:

Gruen, Thomas W.

Publication type:

Article

LA COMPLÉMENTARITÉ TRANVERSALE: OUTIL D'ÉCOUTE POUR UN MARKETING PERSONNALISÉ.

Published in:

Revue Française du Marketing, 2001, n. 182, p. 61

By:

Gallais-Hamonno, Janine

Publication type:

Article

THE ASSIMILATION OF MARKETING CONCEPT BY RETAIL COMPANIES IN ROMANIA.

Published in:

Management & Marketing Journal, 2009, v. 7, n. 2, p. 89

By:

Bӑlӑşescu, Marius

Publication type:

Article

Customer Experience and Integrated Marketing Communication in the Automotive Lubricants Market.

Published in:

Economic Analysis (0013-3213), 2021, v. 54, n. 2, p. 68, doi. 10.28934/ea.21.54.2.pp68-81

By:

Cvetkov-Čikošev, Tatjana;
Domazet, Ivana

Publication type:

Article

Development and Implementation of the Integrated Marketing Communications Concept.

Published in:

Economic Analysis (0013-3213), 2019, v. 52, n. 1, p. 36, doi. 10.28934/ea.19.52.12.pp36-47

By:

Čikošev, Tatjana Cvetkov

Publication type:

Article

Conditional risk and return in Asian emerging markets: evidence from the banking sector.

Published in:

Applied Economics, 2008, v. 40, n. 24, p. 3173, doi. 10.1080/00036840600994161

By:

Lin, Shu Ling

Publication type:

Article

Price transmission and market integration: vertical and horizontal price linkages for salmon.

Published in:

Applied Economics, 2007, v. 39, n. 19, p. 2535, doi. 10.1080/00036840500486524

By:

Asche, Frank;
Jaffry, Shabbar;
Hartmann, Jessica

Publication type:

Article

INTEGRISANE MARKETINŠKE KOMUNIKACIJE U IZGRADNJI KORPORATIVNOG BRENDA NA B2B TRŽIŠTU.

Published in:

Economic Themes, 2011, v. 49, n. 2, p. 281

By:

Gligorijević, Mirjana;
Janičić, Radmila

Publication type:

Article

RAZVOJ I ZNAČAJ KONCEPTA INTEGRISANE MARKETINŠKE KOMUNIKACIJE.

Published in:

Economic Themes, 2009, v. 47, n. 1, p. 139

By:

Krstić, Ana

Publication type:

Article

The Effects of Relationship Marketing Instruments on Loyalty: The Case of Customer Terminology.

Published in:

Services Marketing Quarterly, 2007, v. 28, n. 3, p. 1, doi. 10.1300/J396v28n03_01

By:

Lilly, Bryan;
Tippins, Michael J.;
Pollack, Birgit Leisen

Publication type:

Article

Un análisis de las actitudes, percepciones e intenciones que llevan a emprender en los países de la Alianza del Pacífico.

Published in:

Ensayos - Revista de Economía, 2023, v. 42, n. 1, p. 33, doi. 10.29105/ensayos42.1-2

By:

Aguilar Barceló, José Gabriel;
Mungaray Lagarda, Alejandro;
Severiano Quintana, Edgar Noel

Publication type:

Article

Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia.

Published in:

Journal of Promotion Management, 2010, v. 16, n. 1/2, p. 6, doi. 10.1080/10496490903571233

By:

Kerr, Gayle;
Drennan, Judy

Publication type:

Article

Building and Maintaining Effective Buyer-Seller Relationships: A Comparative Study of American and Canadian Expectations.

Published in:

Journal of Promotion Management, 2005, v. 12, n. 1, p. 129, doi. 10.1300/J057v12n01_08

By:

Abramson, Neil R.

Publication type:

Article

Probing Integrated Marketing Communications (IMC) in Turkey.

Published in:

Journal of Promotion Management, 2004, v. 11, n. 1, p. 127, doi. 10.1300/J057v11n01̱08

By:

Ebren, Figen;
Kitchen, Philip J.;
Aksoy, Şafak;
Kaynak, Erdener

Publication type:

Article

Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building.

Published in:

Journal of Promotion Management, 2004, v. 11, n. 1, p. 101, doi. 10.1300/J057v11n01̱07

By:

Anantachart, Saravudh

Publication type:

Article

A Five-Year Regional Review of Advertising and Public Relations Education at U.S. Colleges and Universities.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 253, doi. 10.1300/J057v07n01_15

By:

Johnson, Keith F.;
Ross, Billy I.

Publication type:

Article

The Young Adult: A Pragmatic Look at Price in Advertising.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 141, doi. 10.1300/J057v07n01_09

By:

Vaccaro, Joseph P.

Publication type:

Article

Managerial Challenges of Global Advertising Agencies.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 161, doi. 10.1300/J057v07n01_10

By:

Batra, Madan M.

Publication type:

Article