Works about INTEGRATED marketing

Results: 760

Creating National Media Brand by Transmedia Storytelling in Animation Sector: A Comparison of Selected Cases from Turkey and Pakistan.

Published in:

Atlantic Journal of Communication, 2022, v. 30, n. 5, p. 498, doi. 10.1080/15456870.2021.1974441

By:

Celik, Asiye Ayben;
Nasir, Nadia

Publication type:

Article

Integrated Marketing Communication Anticipating the 'Age of Engage'.

Published in:

2008

By:

Groom, S. Alyssa;
Biernatzki, W. E.

Publication type:

Essay

Public vs. Private Eco-Labeling of Environmental Credence Goods: Maximizing the Gains from International Integration.

Published in:

Journal of Agricultural & Food Industrial Organization, 2009, v. 7, p. 1

By:

Sheldon, Ian M.;
Roe, Brian E.

Publication type:

Article

Selling Process--Stages--Activities--Adaptive Selling.

Published in:: Journal of Personal Selling & Sales Management, 1997, v. 17, n. 1, p. 80
Publication type:: Article

Education Issues--Student Perspectives--Academic Issues.

Published in:: Journal of Personal Selling & Sales Management, 1997, v. 17, n. 1, p. 71
Publication type:: Article

Buyer/Customer Behavior--Perceptions--Decision Making.

Published in:: Journal of Personal Selling & Sales Management, 1997, v. 17, n. 1, p. 69
Publication type:: Article

Allocation--Time and Territory Management--Optimization Models--Customer/Account Analysis.

Published in:: Journal of Personal Selling & Sales Management, 1997, v. 17, n. 1, p. 68
Publication type:: Article

Personal Selling & Sales Management Abstracts.

Published in:

1996

By:

Ramsey, Rosemary

Publication type:

Abstract

SALES EVALUATION & PERFORMANCE.

Published in:: Journal of Personal Selling & Sales Management, 1989, v. 9, n. 1, p. 62
Publication type:: Article

GENERAL SALES MANAGEMENT.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 2, p. 62
Publication type:: Article

Face as a mediator of the relationship between material value and brand consciousness.

Published in:

Psychology & Marketing, 2009, v. 26, n. 11, p. 987, doi. 10.1002/mar.20309

By:

Liao, Jiangqun;
Wang, Lei

Publication type:

Article

A comparison of the effect of retail purchase and direct marketing on the endowment effect.

Published in:

Psychology & Marketing, 2006, v. 23, n. 1, p. 1, doi. 10.1002/mar.20107

By:

Tom, Gail;
Lopez, Stephanie;
Demir, Kivilcim

Publication type:

Article

Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies.

Published in:

European Research on Management & Business Economics, 2024, v. 30, n. 3, p. 1, doi. 10.1016/j.iedeen.2024.100260

By:

Butkouskaya, Vera;
Llonch-Andreu, Joan;
Alarcón-del-Amo, María-del-Carmen

Publication type:

Article

Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance.

Published in:

Management Science, 2001, v. 47, n. 1, p. 151, doi. 10.1287/mnsc.47.1.151.10669

By:

Tatikonda, Mohan V.;
Montoya-Weiss, Mitzi M.

Publication type:

Article

City Brand: Key Components, Integrated Marketing Communication Strategies, and Strategic Initiatives for Enhancing Suzhou's Unique City.

Published in:

Human Behavior, Development & Society, 2025, v. 26, n. 1, p. 51, doi. 10.62370/hbds.v26i1.277249

By:

Xixuan Liu;
Ruanggoon, Jirapong;
Euamornvanich, Patcharapa

Publication type:

Article

Factors Influencing Integrated Marketing Communication Strategy: Empirical Evidence from Fashionable Apparel Businesses in Thailand.

Published in:

Human Behavior, Development & Society, 2018, v. 19, n. 4, p. 64

By:

Ngamsutti, Sorawit;
Jhundra-indra, Prathanporn;
Raksong, Saranya

Publication type:

Article

دراسة واقع ومكونات الذكاء التسويقي يف املنظمات السياحية: دراسة استطالعية آلراء عينة من املدراء يف فنادق اخلمسة جنوم يف اقليم كوردستان- العراق.

Published in:

Journal of Surra Man Ra'a, 2021, v. 17, n. 66, p. 991

By:

فؤاد النقشبندي, فارس حممد

Publication type:

Article

تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5

By:

طارق بن أحمد قند&#1608

Publication type:

Article

A Mengerian Theory of Knowledge and Economic Development.

Published in:

Cosmos + Taxis, 2022, v. 10, n. 5/6, p. 24

By:

DEKKER, ERWIN;
KUCHAŘ, PAVEL

Publication type:

Article

City integrated marketing communication -- identification and measurement framework.

Published in:

Argumenta Oeconomica, 2023, v. 50, n. 1, p. 5, doi. 10.15611/aoe.2023.1.01

By:

Daszkiewicz, Magdalena;
Mazurek, Edyta;
Pukas, Anetta

Publication type:

Article

IMC in digitally-empowering contexts: the emerging role of negotiated brands.

Published in:

International Journal of Advertising, 2019, v. 38, n. 3, p. 428, doi. 10.1080/02650487.2018.1535221

By:

Vollero, Agostino;
Schultz, Don E.;
Siano, Alfonso

Publication type:

Article

IMC – an integrative review.

Published in:

International Journal of Advertising, 2017, v. 36, n. 2, p. 210, doi. 10.1080/02650487.2015.1114168

By:

Tafesse, Wondwesen;
Kitchen, Philip J.

Publication type:

Article

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

Published in:

International Journal of Advertising, 2017, v. 36, n. 1, p. 121, doi. 10.1080/02650487.2016.1185207

By:

Porcu, Lucia;
del Barrio-García, Salvador;
Alcántara-Pilar, Juan Miguel;
Crespo-Almendros, Esmeralda

Publication type:

Article

IMC in an emerging economy: the Chinese perspective.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 200, doi. 10.1080/02650487.2015.1014775

By:

Schultz, Don;
Chu, Guangzhi;
Zhao, Beryl

Publication type:

Article

Dissociating explicit and implicit effects of cross-media advertising.

Published in:

International Journal of Advertising, 2015, v. 34, n. 5, p. 744, doi. 10.1080/02650487.2015.1011023

By:

Vandeberg, Lisa;
Murre, Jaap M.J.;
Voorveld, Hilde A.M.;
Smit, Edith G.

Publication type:

Article

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach.

Published in:

International Journal of Advertising, 2015, v. 34, n. 4, p. 678, doi. 10.1080/02650487.2015.1009348

By:

Muñoz-Leiva, Francisco;
Porcu, Lucia;
Barrio-García, Salvador del

Publication type:

Article

Twenty years of IMC.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390

By:

Kliatchko, Jerry G.;
Schultz, Don E.

Publication type:

Article

How the roles of advertising merely appear to have changed.

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 391, doi. 10.2501/IJa-32-3-391-398

By:

Rossiter, John R.;
Percy, Larry

Publication type:

Article

Integrated Marketing Communications in 2010 and Beyond.

Published in:

2010

By:

Taylor, Charles R.

Publication type:

Editorial

An inside-out approach to integrated marketing communication.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 511, doi. 10.2501/S0265048708080098

By:

Kerr, Gayle;
Schultz, Don;
Patti, Charles;
Kim, Ilchul

Publication type:

Article

Revisiting the IMC construct.

Published in:

International Journal of Advertising, 2008, v. 27, n. 1, p. 133, doi. 10.1080/02650487.2008.11073043

By:

Kliatchko, Jerry

Publication type:

Article

Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective.

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 51, doi. 10.1080/02650487.2005.11072904

By:

Kitchen, Philip J.;
Tao, Li

Publication type:

Article

Towards a new definition of Integrated Marketing Communications (IMC).

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 7, doi. 10.1080/02650487.2005.11072902

By:

Kliatchko, Jerry

Publication type:

Article

ABSTRACTS.

Published in:: 2005
Publication type:: Abstract

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 93, doi. 10.1080/02650487.2003.11072841

By:

Peltier, James W.;
Schibrowsky, John A.;
Schultz, Don E.

Publication type:

Article

Integrated marketing communications and the language of marketing development.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 483, doi. 10.1080/02650487.2001.11104907

By:

Cornelissen, Joep P.

Publication type:

Article

Perceptions of IMC and organisational change among agencies in South Africa.

Published in:

International Journal of Advertising, 2001, v. 20, n. 3, p. 361, doi. 10.1080/02650487.2001.11104898

By:

Kallmeyer, Janice;
Abratt, Russell

Publication type:

Article

Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand.

Published in:

International Journal of Advertising, 1999, v. 18, n. 1, p. 89, doi. 10.1080/02650487.1999.11104746

By:

Eagle, Lynne;
Kitchen, Philip;
Hyde, Ken;
Fourie, Wilna;
Padisetti, Mani

Publication type:

Article

Measuring integration: an assessment of quality of integrated marketing communications.

Published in:

International Journal of Advertising, 1998, v. 17, n. 4, p. 447, doi. 10.1080/02650487.1998.11104732

By:

Pickton, David;
Hartley, Bob

Publication type:

Article

Strategic responses to market globalisation among advertising agencies.

Published in:

International Journal of Advertising, 1998, v. 17, n. 3, p. 301, doi. 10.1080/02650487.1998.11104722

By:

Grein, Andreas;
Ducoffe, Robert

Publication type:

Article

Shouldn't We Be Assessing the Effectiveness of Total Communications Campaigns Rather than Individual Techniques?

Published in:

1997

By:

White, Roderick

Publication type:

Editorial

Do Jumps Matter in Both Equity Market Returns and Integrated Volatility: A Comparison of Asian Developed and Emerging Markets.

Published in:

Economies, 2021, v. 9, n. 2, p. 92, doi. 10.3390/economies9020092

By:

Zada, Hassan;
Hassan, Arshad;
Wong, Wing-Keung

Publication type:

Article

THE NECESSITY OF USING RESEARCH IN DIRECT MARKETING OF THE HIGHER EDUCATION INSTITUTION.

Published in:

Bulletin of the Transilvania University of Brasov, Series IX: Sciences of Human Kinetics, 2021, v. 14, n. 1, p. 197, doi. 10.31926/but.shk.2021.14.63.1.25

By:

AMELICICHIN, E.;
CALUGHER, V.

Publication type:

Article

Implementing integrated marketing solutions in business transformation using the McKinsey 7s framework: A case study at Bisnis Indonesia Group.

Published in:

International Journal of Research in Business & Social Science, 2023, v. 12, n. 3, p. 68, doi. 10.20525/ijrbs.v12i3.2425

By:

Subiyanto, Rachmad;
Hatammimi, Jurry

Publication type:

Article

Exploring the Relationship Between University Students' Conceptions of and Approaches to Learning Mass Communication in Taiwan.

Published in:

Asia-Pacific Education Researcher (Springer Science & Business Media B.V.), 2018, v. 27, n. 1, p. 43, doi. 10.1007/s40299-017-0364-z

By:

Huang, Wen-Lung;
Liang, Jyh-Chong;
Tsai, Chin-Chung

Publication type:

Article

Pregled marketinških apela i njihova uloga u strategiji razvoja uspešne marketinške komunikacije.

Published in:

Marketing (0354-3471), 2013, v. 44, n. 4, p. 354

By:

Filipović, Jelena

Publication type:

Article

GUERRILLA MARKETING AS AN UNCONVENTIONAL MARKETING ACTIVITY.

Published in:

Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 43

By:

Ristevska-Jovanovska, Snezhana

Publication type:

Article

МЕТОДИ ВИКОРИСТАННЯ ВЕБСАЙТІВ В ІНТЕГРОВАНОМУ ПРОСУВАННІ БІЗНЕСУ ОРГАНІЗАЦІЙ

Published in:

Economy of Industry, 2021, v. 94, n. 2, p. 125, doi. 10.15407/econindustry2021.02.125

By:

Заруба, Віктор Яковлевич;
Парфентенко, Ірина Анатоліївна

Publication type:

Article

MEDIA AS A TOOL OF PROMOTING INNOVATION IN COMPANIES.

Published in:

USV Annals of Economics & Public Administration, 2022, v. 22, n. 1, p. 37

By:

BUTNARIU, Alina-Ramona;
NISTOR, Andreea

Publication type:

Article

COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT.

Published in:

USV Annals of Economics & Public Administration, 2014, v. 14, n. 2, p. 122

By:

GHIUŢĂ, Ovidiu Aurel;
PRELIPCEAN, Gabriela

Publication type:

Article