Works matching DE "INTEGRATED marketing"
Results: 740
How to Use Social Media & Virtual Meetings to Improve Your Board's Governance.
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- Board Leadership, 2021, v. 2021, n. 173, p. 6, doi. 10.1002/bl.30180
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How Boards & Board Members Can Leverage Social Media to Promote their Organization's Mission.
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- Board Leadership, 2020, v. 2020, n. 172, p. 6, doi. 10.1002/bl.30174
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An Integrated Framework of Market and Nonmarket Strategies for Demoralized Transition Economies.
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- Journal for East European Management Studies, 2020, v. 25, n. 1, p. 84, doi. 10.5771/0949-6181-2020-1-84
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Advancing tourism recovery through virtual tourism marketing: an integrated approach of uses and gratifications theory and attachment to VR.
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- Current Issues in Tourism, 2024, v. 27, n. 2, p. 234, doi. 10.1080/13683500.2023.2177834
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From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast.
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- Current Issues in Tourism, 2021, v. 24, n. 4, p. 567, doi. 10.1080/13683500.2020.1782856
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The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender.
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- Current Issues in Tourism, 2020, v. 23, n. 17, p. 2127, doi. 10.1080/13683500.2019.1637403
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A Mengerian Theory of Knowledge and Economic Development.
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- Cosmos + Taxis, 2022, v. 10, n. 5/6, p. 24
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МЕТОДИЧНІ ПОЛОЖЕННЯ ДІАГНОСТИКИ ЕФЕКТИВНОСТІ ФУНКЦІОНУВАННЯ ЛОГІСТИЧНИХ ЛАНЦЮГІВ ТОВАРНИХ РИНКІВ.
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2020, v. 12, n. 3, p. 3, doi. 10.15673/fie.v12i3.1811
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Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach.
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- Journal of Advertising, 2019, v. 48, n. 2, p. 242, doi. 10.1080/00913367.2019.1598310
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Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
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- Journal of Advertising, 2016, v. 45, n. 3, p. 286, doi. 10.1080/00913367.2016.1204967
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Integrated Marketing Communication Capability and Brand Performance.
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- Journal of Advertising, 2015, v. 44, n. 1, p. 37, doi. 10.1080/00913367.2014.934938
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WHEN INTRUSIVE CAN BE LIKABLE.
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- Journal of Advertising, 2011, v. 40, n. 2, p. 63, doi. 10.2753/JOA0091-3367400205
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SALIENT EFFECTS OF PUBLICITY IN ADVERTISED BRAND RECALL AND RECOGNITION.
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- Journal of Advertising, 2008, v. 37, n. 1, p. 45, doi. 10.2753/JOA0091-3367370104
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COMPARING THE APPLICATION OF INTEGRATED MARKETING COMMUNICATION (IMC) IN MAGAZINE ADS ACROSS PRODUCT TYPE AND TIME.
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- Journal of Advertising, 2007, v. 36, n. 1, p. 37, doi. 10.2753/JOA0091-3367360103
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BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC).
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- Journal of Advertising, 2005, v. 34, n. 4, p. 81, doi. 10.1080/00913367.2005.10639211
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THE LEGAL CHALLENGE OF INTEGRATED MARKETING COMMUNICATION (IMC).
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- Journal of Advertising, 2005, v. 34, n. 4, p. 93, doi. 10.1080/00913367.2005.10639205
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MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 103, doi. 10.1080/00913367.2005.10639207
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INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 69, doi. 10.1080/00913367.2005.10639213
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AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 55, doi. 10.1080/00913367.2005.10639209
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PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 41, doi. 10.1080/00913367.2005.10639208
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THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC).
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- Journal of Advertising, 2005, v. 34, n. 4, p. 25, doi. 10.1080/00913367.2005.10639214
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THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 11, doi. 10.1080/00913367.2005.10639210
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IMC: A NEW DISCIPLINE WITH AN OLD LEARNING APPROACH.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 7
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IMC RESEARCH MUST FOCUS MORE ON OUTCOMES.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 6
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IMC IN INDUSTRY: MORE TALK THAN WALK.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 5
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FROM THE EDITOR.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 5, doi. 10.1080/00913367.2005.10639206
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TELEVISION AND WEB ADVERTISING SYNERGIES.
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- Journal of Advertising, 2004, v. 33, n. 2, p. 75, doi. 10.1080/00913367.2004.10639161
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COMPOUNDING CONSUMER INTEREST.
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- Journal of Advertising, 2003, v. 32, n. 4, p. 29, doi. 10.1080/00913367.2003.10639145
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Advertising's Influence on Subsequent Product Trial Processing.
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- Journal of Advertising, 2001, v. 30, n. 3, p. 27, doi. 10.1080/00913367.2001.10673643
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Marketing Nursing as a Profession: Integrated Marketing Strategies to Address the Nursing Shortage.
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- Health Marketing Quarterly, 2010, v. 27, n. 3, p. 291, doi. 10.1080/07359683.2010.495306
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THE ROLE OF IMPLICIT DETERMINANTS IN A HIGHLY LIBERALIZED EMERGING MARKET: EVIDENCE FROM MALAYSIA.
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- Singapore Economic Review, 2022, v. 67, n. 4, p. 1287, doi. 10.1142/S0217590820460054
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THE NECESSITY TO ADJUST TRADITIONAL INTEGRATED MARKETING COMMUNICATIONS TOOLS AND TECHNIQUES TO NEW GLOBAL TRENDS.
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- Ekonomika, 2015, v. 61, n. 4, p. 141, doi. 10.5937/ekonomika1504141M
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Pregled marketinških apela i njihova uloga u strategiji razvoja uspešne marketinške komunikacije.
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- Marketing (0354-3471), 2013, v. 44, n. 4, p. 354
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THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS ON THE PROCESS OF CREATING A HEALTHY LIFESTYLE.
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- Revista Romana de Bioetica, 2015, v. 13, n. 3, p. 68
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THE SYSTEM OF INTEGRATED MARKETING COMMUNICATIONS.
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- Education & Science Without Borders, 2018, v. 9, n. 17, p. 37
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Letter From the Editor.
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- Marketing Education Review, 2020, v. 30, n. 3, p. 139, doi. 10.1080/10528008.2020.1792044
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INTEGRATING AND ASSESSING STUDENT PERCEIVED SUSTAINABILITY LITERACY IN AN INTEGRATED MARKETING COMMUNICATIONS COURSE.
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- Marketing Education Review, 2020, v. 30, n. 3, p. 159, doi. 10.1080/10528008.2020.1770102
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An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students.
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- Marketing Education Review, 2016, v. 26, n. 1, p. 45, doi. 10.1080/10528008.2015.1091674
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A Sales Representative Is Made: An Innovative Sales Course.
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- Marketing Education Review, 2016, v. 26, n. 1, p. 39, doi. 10.1080/10528008.2015.1091671
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Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications.
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- Marketing Education Review, 2016, v. 26, n. 1, p. 33, doi. 10.1080/10528008.2015.1091669
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INTEGRATING THE BUSINESS PRACTITIONER INTO MARKETING COURSEWORK.
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- Marketing Education Review, 1999, v. 9, n. 2, p. 15, doi. 10.1080/10528008.1999.11488670
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The Teaching of Marketing Strategy.
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- Marketing Education Review, 1994, v. 4, n. 1, p. 10, doi. 10.1080/10528008.1994.11488434
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Convergência midiática na Comunicação de Mercado: o anúncio da marca Toddy.
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- Revista Comunicação Midiática, 2020, v. 15, n. 1, p. 8, doi. 10.5016/cm.v15i1.452
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ASSESSING THE IMPACT OF A CHANGE FROM A TEACHING PARADIGM TO A LEARNING PARADIGM IN THE INTRODUCTORY COURSE IN MARKETING MANAGEMENT.
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- Journal of Educational Technology Systems, 2003, v. 32, n. 2/3, p. 199, doi. 10.2190/49BE-MJLR-YHTG-CK9Y
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SUSTAINABILITY MARKETING COMMUNICATIONS BASED ON CONSUMER VALUES AND PRINCIPLES.
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- Regional Formation & Development Studies, 2018, v. 26, p. 26, doi. 10.15181/rfds.v26i3.1807
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MARKETING COMMUNICATION EFFECTS ON THE SPECIFIC SEGMENT OF CZECH SINGLES.
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- Scientific Papers of the University of Pardubice. Series D, Faculty of Economics & Administration, 2016, v. 23, n. 36, p. 141
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SUPPORTING RURAL DEVELOPMENT IN THE MEMBER STATES OF THE EUROPEAN UNION.
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- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2020, n. 6, p. 30
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STRATEGIC VISION AND INTEGRATED MARKETING CAMPAIGN.
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- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2019, n. 6, p. 41
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USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONG-TERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA.
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- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2015, n. 3, p. 130
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In Data We Trust? Quantifying the Costs of Adjudication in the EU Justice Scoreboard.
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- Erasmus Law Review, 2021, v. 14, n. 4, p. 281, doi. 10.5553/ELR.000209
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