FINANCIAL REPORTING ON SOCIAL MEDIA. EMPIRICAL STUDY ON THE EUROPEAN MEDICAL SECTOR.
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- Acta Marisiensis. Seria Oeconomica, 2022, v. 16, n. 1, p. 15, doi. 10.2478/amso-2022-0002
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- Article
Works matching DE "INSTITUTIONAL advertising"
Results: 139
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LE « DIALOGUE SOCIAL » EN PRATIQUES ET EN CONTEXTES: Introduction du numéro.
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- Socio-économie du Travail, 2021, n. 10, p. 15
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- Article
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Launch Decisions and the Early Market Survival of Innovations: An Empirical Analysis of the Italian Mobile Value- Added Services ( VAS) Industry.
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- Journal of Product Innovation Management, 2013, v. 30, p. 174, doi. 10.1111/jpim.12070
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- Article
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Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response.
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- Journalism & Mass Communication Quarterly, 2018, v. 95, n. 1, p. 169, doi. 10.1177/1077699017710452
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- Article
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A conceptual look at the strategic resource dynamics of public affairs.
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- Journal of Public Affairs (14723891), 2008, v. 8, n. 4, p. 249, doi. 10.1002/pa.300
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- Article
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Principios de comunicación interna en el tercer sector.
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- Comunicación y Sociedad, 2001, v. 14, n. 1, p. 7
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- Article
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THE CORPORATE IMAGE OF THE NEW SHOPPING MALL IN BANGKOK.
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- Journal of Business & Behavioral Sciences, 2017, v. 29, n. 1, p. 74
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- Article
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Corporate Image as an Impression Formation Process: Prioritizing Personal, Organizational, and Environmental Audience Factors.
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- Journal of Public Relations Research, 1997, v. 9, n. 4, p. 237, doi. 10.1207/s1532754xjprr0904_01
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- Article
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“You Can't Run Your SUV on Cute. Let's Go!”: Internet Memes as Delegitimizing Discourse.
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- Environmental Communication, 2016, v. 10, n. 1, p. 62, doi. 10.1080/17524032.2014.991411
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- Article
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It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom.
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- Environmental Communication, 2012, v. 6, n. 4, p. 423, doi. 10.1080/17524032.2012.724022
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- Article
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Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions.
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- Environmental Communication, 2012, v. 6, n. 4, p. 459, doi. 10.1080/17524032.2012.720270
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- Article
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THE IMPACT OF TOURISM ADVERTISING ON CORPORATE ATTITUDES AND TOURISM INTENTIONS: COUNTRY AND CORPORATION INTERACTIONS IN THE HALO EFFECT AND PUBLIC DIPLOMACY.
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- Tourism Culture & Communication, 2016, v. 16, n. 3, p. 109, doi. 10.3727/109830416X14750895902756
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- Article
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Non‐Comparative and Comparative Advertising in Oligopolistic Markets.
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- Manchester School (1463-6786), 2018, v. 86, n. 3, p. 308, doi. 10.1111/manc.12184
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- Article
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Communication strategies for enhancing perceived fit in the CSR sponsorship context.
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- International Journal of Advertising, 2012, v. 31, n. 1, p. 133, doi. 10.2501/IJA-31-1-133-146
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- Article
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International advertising strategies of multinational enterprises in the Middle East.
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- International Journal of Advertising, 2000, v. 19, n. 4, p. 529, doi. 10.1080/02650487.2000.11104819
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- Article
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The impact of Olympic sponsorship on corporate image.
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- International Journal of Advertising, 1998, v. 17, n. 1, p. 75, doi. 10.1080/02650487.1998.11104706
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Focusing commercial sponsorship on the internal corporate audience.
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- International Journal of Advertising, 1998, v. 17, n. 1, p. 51, doi. 10.1080/02650487.1998.11104705
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Current developments & future directions in sponsorship.
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- International Journal of Advertising, 1998, v. 17, n. 1, p. 3, doi. 10.1080/02650487.1998.11104703
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- Article
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Exploring Generic Features in China-Africa Corporate Advertising: A Critical Genre Analysis.
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- Chinese Journal of Applied Linguistics (De Gruyter), 2022, v. 45, n. 3, p. 462, doi. 10.1515/CJAL-2022-0311
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- Article
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Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970.
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- Business History Review, 2007, v. 81, n. 1, p. 59, doi. 10.1017/S0007680500036254
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- Article
21
Corporate Giving: A Look at the Arts.
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- Journal of Business Ethics, 1985, v. 4, n. 3, p. 215, doi. 10.1007/BF00705622
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- Article
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«ANDALUCÍA» AS TOURIST DESTINATION: ANALYSIS OF ADVERTISING CAMPAIGNS «SMAIL YOU ARE IN ANDALUCÍA» AND «ANDALUCÍA LOVES YOU».
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- Cuadernos de Turismo, 2013, n. 32, p. 329
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LA CONSTRUCCIÓN DE LA IMAGEN DE MARCA «ANDALUCÍA» COMO DESTINO TURÍSTICO A TRAVÉS DE LAS CAMPAÑAS PUBLICITARIAS «SMAIL YOU ARE IN ANDALUCÍA» Y «ANDALUCÍA TE QUIERE».
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- Cuadernos de Turismo, 2013, n. 32, p. 207
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- Article
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Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model.
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- Journal of Marketing Management, 2005, v. 21, n. 7-8, p. 809, doi. 10.1362/026725705774538480
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- Article
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The Perils and Opportunities of Communicating Corporate Ethics.
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- Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 267, doi. 10.1362/0267257053779154
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- Article
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The representation of leisure in corporate publicity material: The case of Finnish Pine...
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- Technical Communication Quarterly, 1998, v. 7, n. 3, p. 259, doi. 10.1080/10572259809364630
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- Article
27
Build A Future for Your Organization.
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- Futures Research Quarterly, 2007, v. 23, n. 4, p. 82
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- Article
28
Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability.
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- Comunicación y Sociedad, 2013, v. 26, n. 1, p. 197
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- Article
29
Ethics on the corporate websites of the main advertising agencies in Spain.
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- Comunicación y Sociedad, 2012, v. 25, n. 1, p. 367
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- Article
30
Nawkaw, Inc.: Changing the Color of Masonry.
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- Entrepreneurship: Theory & Practice, 2001, v. 26, n. 2, p. 77, doi. 10.1177/104225870102600205
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- Article
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Çevresel Reklamlarda Yasal Düzenlemeler ve Etik Tartışmaları.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2012, n. 17, p. 9
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MANAGING CORPORATE VISUAL IDENTITY.
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- Journal of Business Communication, 2006, v. 43, n. 2, p. 138, doi. 10.1177/0021943605285476
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33
Ripping Up the Astroturf: Regulating Deceptive Corporate Advertising Methods.
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- Iowa Law Review, 2019, v. 105, n. 1, p. 431
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- Article
34
Nonprofit Product Placement: Human Rights Advocacy in Film and Television.
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- Atlantic Journal of Communication, 2017, v. 25, n. 1, p. 17, doi. 10.1080/15456870.2017.1251433
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- Article
35
VLOGA TRŽNEGA KOMUNICIRANJA PRI OBLIKOVANJU UGLEDA BANK.
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- Our Economy / Nase Gospodarstvo, 2006, v. 52, n. 3/4, p. 125
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- Article
36
Marcas o genéricos? La comunicación en línea de las marcas farmacéuticas.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 27, p. 251
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- Article
37
Roaming Charges Spot the Difference in Downtown Beirut: A Postscript to 'Time for Justice?'.
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- European Journal of International Law, 2023, v. 34, n. 4, p. 903, doi. 10.1093/ejil/chad051
- Publication type:
- Article
38
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions.
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- Journal of Business Ethics, 2014, v. 125, n. 4, p. 693, doi. 10.1007/s10551-013-1944-3
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- Article
39
Around the Way Dog.
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- Journal of Leadership, Accountability & Ethics, 2012, v. 9, n. 5, p. 65
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- Article
40
RECALL OF CORPORATE ADVERTISING SLOGANS IN NIGERIA.
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- Communication Research Reports, 1990, v. 7, n. 1, p. 51, doi. 10.1080/08824099009359854
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- Article
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BY ANY OTHER NAME: IMAGE ADVERTISING AND THE COMMERCIAL SPEECH DOCTRINE IN JORDAN V. JEWEL.
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- Loyola of Los Angeles Entertainment Law Review, 2015, v. 36, n. 1, p. 1
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- Article
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TEXACO'S SUPPORT OF THE METROPOLITAN OPERA BROADCASTS.
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- Journal of the Northwest Communication Association, 1994, v. 22, p. 65
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43
Corporate Advertising as Political Advertising: Patriotic Messages in the Aftermath of 9-11.
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- Journal of Political Marketing, 2002, v. 1, n. 4, p. 95, doi. 10.1300/J199v01n04_06
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- Article
44
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
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- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 37, doi. 10.1080/10641734.2008.10505246
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Corporate Advertising as Inoculation Against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 2, p. 1, doi. 10.1080/10641734.2002.10505131
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COMPARISON OF THE PATHS FROM CONSUMER INVOLVEMENT TYPES TO AD RESPONSES BETWEEN CORPORATE ADVERTISING AND PRODUCT ADVERTISING.
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- Journal of Advertising, 2009, v. 38, n. 3, p. 67, doi. 10.2753/JOA0091-3367380305
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- Article
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ADVOCACY ADVERTISING FOR BIOTECHNOLOGY.
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- Journal of Advertising, 2005, v. 34, n. 3, p. 59, doi. 10.1080/00913367.2005.10639203
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- Article
48
Building Brand Image Through Event Sponsorship: The Role of Image Transfer.
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- Journal of Advertising, 1999, v. 28, n. 4, p. 47, doi. 10.1080/00913367.1999.10673595
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- Article
49
Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 99, doi. 10.1080/00913367.1998.10673555
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Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising.
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- Journal of Advertising, 1996, v. 25, n. 2, p. 19, doi. 10.1080/00913367.1996.10673497
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- Article