And the survey says...How to create surveys for PR stories.
- Published in:
- Public Relations Tactics, 2010, v. 17, n. 3, p. 16
- By:
- Publication type:
- Article
Works matching DE "INSTITUTIONAL advertising"
Results: 141
1
2
Back to The Drawing Board: Examining CSR Activity Design and Its Effect on Consumer Scepticism.
- Published in:
- Journal of Business Administration (1025-9627), 2020, v. 45, n. 2, p. 59, doi. 10.3966/102596272020060452003
- By:
- Publication type:
- Article
3
University Advertising and Universality in Messaging.
- Published in:
- Innovative Higher Education, 2018, v. 43, n. 3, p. 171, doi. 10.1007/s10755-018-9421-7
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- Publication type:
- Article
4
Polar fried chicken? Tensions between public engagement and fast-food marketing in KFC South Africa's Beyond the Sea campaign.
- Published in:
- Polar Journal, 2025, v. 15, n. 1, p. 10, doi. 10.1080/2154896X.2025.2492484
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- Publication type:
- Article
5
Public engagement with the polar regions: an introduction.
- Published in:
- Polar Journal, 2025, v. 15, n. 1, p. 1, doi. 10.1080/2154896X.2025.2492481
- By:
- Publication type:
- Article
6
Bicultural and Bilingual Adaptations in French Canada: The Example of Retail Advertising.
- Published in:
- Canadian Review of Sociology & Anthropology, 1965, v. 2, n. 3, p. 132, doi. 10.1111/j.1755-618x.1965.tb00750.x
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- Publication type:
- Article
7
The Fitful Career of Advocacy Advertising: Political Protection, Client Cultivation, and Corporate Morale.
- Published in:
- California Management Review, 1987, v. 29, n. 2, p. 128, doi. 10.2307/41165244
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- Publication type:
- Article
8
BANALITIES ON CORPORATE ADVERTISING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
9
İLETİŞİM VE HALKLA İLİŞKİLER PERSPEKTİFİNDE YAPAY ZEKÂ UYGULAMALI KURUMSAL REKLAMIN GÖSTERGEBİLİMSEL ANALİZİ.
- Published in:
- Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2024, v. 17, n. 48, p. 796, doi. 10.14520/adyusbd.1542195
- By:
- Publication type:
- Article
10
RECALL OF CORPORATE ADVERTISING SLOGANS IN NIGERIA.
- Published in:
- Communication Research Reports, 1990, v. 7, n. 1, p. 51, doi. 10.1080/08824099009359854
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- Publication type:
- Article
11
LAWpoll.
- Published in:
- American Bar Association Journal, 1979, v. 65, n. 6, p. 872
- Publication type:
- Article
12
Views of Our Readers.
- Published in:
- American Bar Association Journal, 1976, v. 62, n. 2, p. 156
- Publication type:
- Article
13
THE IMPACT OF TOURISM ADVERTISING ON CORPORATE ATTITUDES AND TOURISM INTENTIONS: COUNTRY AND CORPORATION INTERACTIONS IN THE HALO EFFECT AND PUBLIC DIPLOMACY.
- Published in:
- Tourism Culture & Communication, 2016, v. 16, n. 3, p. 109, doi. 10.3727/109830416X14750895902756
- By:
- Publication type:
- Article
14
CPM and AMO Advertising Campaign in Wall Street Journal.
- Published in:
- Journal of Property Management, 2004, v. 69, n. 3, p. 61
- Publication type:
- Article
15
WHEN A COMPANY ADVERTISES ITSELF.
- Published in:
- Management Review, 1967, v. 56, n. 1, p. 54
- Publication type:
- Article
16
How to Select an Ad Agency Abroad.
- Published in:
- Management Review, 1965, v. 54, n. 12, p. 15
- By:
- Publication type:
- Article
17
Diseño curricular de la maestría en Imagen Corporativa y Publicidad.
- Published in:
- Actas de Diseño, 2021, v. 16, n. 34, p. 60
- By:
- Publication type:
- Article
18
Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 63, doi. 10.1023/A:1008087108223
- By:
- Publication type:
- Article
19
THE CORPORATE IMAGE OF THE NEW SHOPPING MALL IN BANGKOK.
- Published in:
- Journal of Business & Behavioral Sciences, 2017, v. 29, n. 1, p. 74
- By:
- Publication type:
- Article
20
Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970.
- Published in:
- Business History Review, 2007, v. 81, n. 1, p. 59, doi. 10.1017/S0007680500036254
- By:
- Publication type:
- Article
21
MANAGING CORPORATE VISUAL IDENTITY.
- Published in:
- Journal of Business Communication, 2006, v. 43, n. 2, p. 138, doi. 10.1177/0021943605285476
- By:
- Publication type:
- Article
22
It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom.
- Published in:
- Environmental Communication, 2012, v. 6, n. 4, p. 423, doi. 10.1080/17524032.2012.724022
- By:
- Publication type:
- Article
23
Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions.
- Published in:
- Environmental Communication, 2012, v. 6, n. 4, p. 459, doi. 10.1080/17524032.2012.720270
- By:
- Publication type:
- Article
24
The representation of leisure in corporate publicity material: The case of Finnish Pine...
- Published in:
- Technical Communication Quarterly, 1998, v. 7, n. 3, p. 259, doi. 10.1080/10572259809364630
- By:
- Publication type:
- Article
25
Effects of ethnic presence in the commercial and public service advertising.
- Published in:
- Journal of Intercultural Communication, 2013, n. 33, p. 2
- By:
- Publication type:
- Article
26
Issue-Oriented Corporate Advertising. Tax Treatment of Expenditures.
- Published in:
- California Management Review, 1976, v. 19, n. 1, p. 5, doi. 10.2307/41164677
- By:
- Publication type:
- Article
27
Beyond Marketing: The Furthering Concept.
- Published in:
- California Management Review, 1969, v. 12, n. 2, p. 67, doi. 10.2307/41164221
- By:
- Publication type:
- Article
28
“You Can't Run Your SUV on Cute. Let's Go!”: Internet Memes as Delegitimizing Discourse.
- Published in:
- Environmental Communication, 2016, v. 10, n. 1, p. 62, doi. 10.1080/17524032.2014.991411
- By:
- Publication type:
- Article
29
Ripping Up the Astroturf: Regulating Deceptive Corporate Advertising Methods.
- Published in:
- Iowa Law Review, 2019, v. 105, n. 1, p. 431
- By:
- Publication type:
- Article
30
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2008, v. 30, n. 2, p. 37, doi. 10.1080/10641734.2008.10505246
- By:
- Publication type:
- Article
31
Corporate Advertising as Inoculation Against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 2, p. 1, doi. 10.1080/10641734.2002.10505131
- By:
- Publication type:
- Article
32
Influencing Juries in Litigation "Hot Spots".
- Published in:
- Indiana Law Journal, 2019, v. 94, n. 3, p. 901
- By:
- Publication type:
- Article
33
Ethics in Advertising: Review, Analysis, and Suggestions.
- Published in:
- Journal of Public Policy & Marketing, 1998, v. 17, n. 2, p. 316
- By:
- Publication type:
- Article
34
INSTITUTIONAL/ IMAGE ADVERTISING AND IDEA/ISSUE ADVERTISING AS MARKETING TOOLS: SOME PUBLIC POLICY ISSUES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 1, p. 68, doi. 10.1177/002224297904300108
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- Publication type:
- Article
35
Measuring the Effectiveness of Your Company's Advertising.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 2, p. 20, doi. 10.2307/1249397
- By:
- Publication type:
- Article
36
MODERN INSTITUTIONAL ADVERTISING.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
37
Advertising, Mass Communication, and Tax Deduction.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 4, p. 17, doi. 10.2307/1248399
- By:
- Publication type:
- Article
38
1. ADVERTISING.
- Published in:
- 1952
- By:
- Publication type:
- Abstract
39
14. RETAILING.
- Published in:
- 1943
- By:
- Publication type:
- Abstract
40
Communication strategies for enhancing perceived fit in the CSR sponsorship context.
- Published in:
- International Journal of Advertising, 2012, v. 31, n. 1, p. 133, doi. 10.2501/IJA-31-1-133-146
- By:
- Publication type:
- Article
41
International advertising strategies of multinational enterprises in the Middle East.
- Published in:
- International Journal of Advertising, 2000, v. 19, n. 4, p. 529, doi. 10.1080/02650487.2000.11104819
- By:
- Publication type:
- Article
42
The impact of Olympic sponsorship on corporate image.
- Published in:
- International Journal of Advertising, 1998, v. 17, n. 1, p. 75, doi. 10.1080/02650487.1998.11104706
- By:
- Publication type:
- Article
43
Focusing commercial sponsorship on the internal corporate audience.
- Published in:
- International Journal of Advertising, 1998, v. 17, n. 1, p. 51, doi. 10.1080/02650487.1998.11104705
- By:
- Publication type:
- Article
44
Current developments & future directions in sponsorship.
- Published in:
- International Journal of Advertising, 1998, v. 17, n. 1, p. 3, doi. 10.1080/02650487.1998.11104703
- By:
- Publication type:
- Article
45
Consumer Expectations of the Information Content in Advertising.
- Published in:
- International Journal of Advertising, 1996, v. 15, n. 1, p. 75, doi. 10.1080/02650487.1996.11104635
- By:
- Publication type:
- Article
46
Institutional and Promotional Newspaper Advertising Practices in the US Apparel Retailing industry from 1971 to 1991.
- Published in:
- International Journal of Advertising, 1995, v. 14, n. 2, p. 165, doi. 10.1080/02650487.1995.11104607
- By:
- Publication type:
- Article
47
A Comparative Analysis of the Use of Corporate Advertising in the United States and Japan.
- Published in:
- International Journal of Advertising, 1994, v. 13, n. 2, p. 137, doi. 10.1080/02650487.1994.11104568
- By:
- Publication type:
- Article
48
EDITORIAL.
- Published in:
- International Journal of Advertising, 1994, v. 13, n. 2, p. 95, doi. 10.1080/02650487.1994.11104565
- By:
- Publication type:
- Article
49
ADVERTISING VOICES.
- Published in:
- International Journal of Advertising, 1989, v. 8, n. 4, p. 315
- By:
- Publication type:
- Article
50
Sponsorship Works Differently from Advertising.
- Published in:
- 1984
- By:
- Publication type:
- Editorial