Works matching DE "INSTITUTIONAL advertising"
Results: 138
FINANCIAL REPORTING ON SOCIAL MEDIA. EMPIRICAL STUDY ON THE EUROPEAN MEDICAL SECTOR.
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- Acta Marisiensis. Seria Oeconomica, 2022, v. 16, n. 1, p. 15, doi. 10.2478/amso-2022-0002
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WHEN A COMPANY ADVERTISES ITSELF.
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- Management Review, 1967, v. 56, n. 1, p. 54
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How to Select an Ad Agency Abroad.
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- Management Review, 1965, v. 54, n. 12, p. 15
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COMPARISON OF THE PATHS FROM CONSUMER INVOLVEMENT TYPES TO AD RESPONSES BETWEEN CORPORATE ADVERTISING AND PRODUCT ADVERTISING.
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- Journal of Advertising, 2009, v. 38, n. 3, p. 67, doi. 10.2753/JOA0091-3367380305
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ADVOCACY ADVERTISING FOR BIOTECHNOLOGY.
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- Journal of Advertising, 2005, v. 34, n. 3, p. 59, doi. 10.1080/00913367.2005.10639203
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Building Brand Image Through Event Sponsorship: The Role of Image Transfer.
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- Journal of Advertising, 1999, v. 28, n. 4, p. 47, doi. 10.1080/00913367.1999.10673595
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Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 99, doi. 10.1080/00913367.1998.10673555
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Advertising to Investors: The Effect of Financial- Relations Advertising on Stock Volume and Price.
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- Journal of Advertising, 1994, v. 23, n. 4, p. 13, doi. 10.1080/00913367.1943.10673456
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Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising.
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- Journal of Advertising, 1996, v. 25, n. 2, p. 19, doi. 10.1080/00913367.1996.10673497
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Shades of Green: A Multidimensional Analysis of Environmental Advertising.
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- Journal of Advertising, 1995, v. 24, n. 2, p. 21, doi. 10.1080/00913367.1995.10673473
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Awareness of Sponsorship and Corporate Image: An Empirical Investigation.
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- Journal of Advertising, 1994, v. 23, n. 4, p. 47, doi. 10.1080/00913367.1943.10673458
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Corporate Advertising In America: A Review Of Published Studies On Use, Measurement, and Effectiveness.
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- Journal of Advertising, 1991, v. 20, n. 3, p. 35, doi. 10.1080/00913367.1991.10673346
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Advocacy Advertising, The First Amendment, and Competitive Advantage: A Comment on Cutler & Muehling.
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- Journal of Advertising, 1991, v. 20, n. 2, p. 77, doi. 10.1080/00913367.1991.10673215
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Narrating Corporate Reputation.
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- International Studies of Management & Organization, 1998, v. 28, n. 3, p. 120, doi. 10.1080/00208825.1998.11656743
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The Role of Language and Formal Structure in the Construction and Maintenance of Organizational...
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- International Studies of Management & Organization, 1998, v. 28, n. 3, p. 57, doi. 10.1080/00208825.1998.11656740
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University Advertising and Universality in Messaging.
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- Innovative Higher Education, 2018, v. 43, n. 3, p. 171, doi. 10.1007/s10755-018-9421-7
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Çevresel Reklamlarda Yasal Düzenlemeler ve Etik Tartışmaları.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2012, n. 17, p. 9
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İLETİŞİM VE HALKLA İLİŞKİLER PERSPEKTİFİNDE YAPAY ZEKÂ UYGULAMALI KURUMSAL REKLAMIN GÖSTERGEBİLİMSEL ANALİZİ.
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- Adıyaman Üniversitesi Sosyal Bilimler Enstitisü Dergisi, 2024, v. 17, n. 48, p. 796, doi. 10.14520/adyusbd.1542195
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MANAGING CORPORATE VISUAL IDENTITY.
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- Journal of Business Communication, 2006, v. 43, n. 2, p. 138, doi. 10.1177/0021943605285476
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Sistemas regulatorios de la publicidad institucional y su eficacia: la Junta de Comunidades de Castilla-La Mancha como anunciante.
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- Cuadernos de Información y Comunicación, 2019, v. 24, p. 135, doi. 10.5209/ciyc.64638
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Reputation as Matching Identities and Images: Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand.
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- Journal of Marketing Communications, 2007, v. 13, n. 4, p. 277, doi. 10.1080/13527260701300151
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DEFINING AND MANAGING REPUTATIONAL CAPITAL IN GLOBAL MARKETS.
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- Journal of Marketing Theory & Practice, 2007, v. 15, n. 3, p. 205, doi. 10.2753/MTP1069-6679150302
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And the survey says...How to create surveys for PR stories.
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- Public Relations Tactics, 2010, v. 17, n. 3, p. 16
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LE « DIALOGUE SOCIAL » EN PRATIQUES ET EN CONTEXTES: Introduction du numéro.
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- Socio-économie du Travail, 2021, n. 10, p. 15
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BANKALARIN KURUMSAL REKLAM UYGULAMALARININ KURUM İMAJINA ETKİSİ.
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- Trakya University, Economics & Administrative Sciences Faculty E-Journal / Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-dergi, 2013, p. 1
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Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation.
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- Journal of Business Ethics, 2006, v. 63, n. 4, p. 361, doi. 10.1007/s10551-005-3244-z
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«ANDALUCÍA» AS TOURIST DESTINATION: ANALYSIS OF ADVERTISING CAMPAIGNS «SMAIL YOU ARE IN ANDALUCÍA» AND «ANDALUCÍA LOVES YOU».
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- Cuadernos de Turismo, 2013, n. 32, p. 329
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LA CONSTRUCCIÓN DE LA IMAGEN DE MARCA «ANDALUCÍA» COMO DESTINO TURÍSTICO A TRAVÉS DE LAS CAMPAÑAS PUBLICITARIAS «SMAIL YOU ARE IN ANDALUCÍA» Y «ANDALUCÍA TE QUIERE».
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- Cuadernos de Turismo, 2013, n. 32, p. 207
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Creating Adventures in Wonderland: The Journey Metaphor and Environmental Sustainability.
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- Organization, 2006, v. 13, n. 6, p. 801, doi. 10.1177/1350508406068506
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CORPORATE SOCIAL RESPONSIBILITY AND MARKETING: What Works and What Doesn't.
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- Gadjah Mada International Journal of Business, 2009, v. 11, n. 2, p. 275, doi. 10.22146/gamaijb.5524
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New Realities in Corporate PR.
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- Public Relations Quarterly, 2007, v. 52, n. 2, p. 44
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The Gannett Ad: Public's Perception of Institutional Advertising More Important than the Message.
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- Public Relations Quarterly, 1980, v. 25, n. 4, p. 8
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The Public Relations Man Looks At Disclosure.
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- Public Relations Quarterly, 1969, v. 14, n. 1, p. 5
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Negro History Used in Corporate Campaigns.
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- Public Relations Quarterly, 1967, v. 12, n. 3, p. 62
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Book Review of "Framed: Labor and the Corporate Media," by Christopher R. Martin.
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- 2005
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- Book Review
A NOTE TO OUR READERS.
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- Management Review, 1988, v. 77, n. 6, p. 2
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RESEARCH SPOTLIGHT.
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- Management Review, 1984, v. 73, n. 6, p. 55
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Summaries of other timely articles.
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- Management Review, 1977, v. 66, n. 4, p. 58
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Ethics in Advertising: Review, Analysis, and Suggestions.
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- Journal of Public Policy & Marketing, 1998, v. 17, n. 2, p. 316
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Do Humans Dream of Electric Ads?
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- Intermediality / Revue Intermédialités, 2023, n. 41, p. 1, doi. 10.7202/1106557ar
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Editoriales visuales. Publicidad, gráfica y cine al final del Frente Nacional.
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- Cuadernos de Música, Artes Visuales y Artes Escénicas, 2011, v. 6, n. 2, p. 117
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Around the Way Dog.
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- Journal of Leadership, Accountability & Ethics, 2012, v. 9, n. 5, p. 65
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Neutralizing environmental uncertainties: the evolution of leadership in the South Korean TV station, KBS.
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- Asia Pacific Business Review, 2019, v. 25, n. 2, p. 288, doi. 10.1080/13602381.2018.1548542
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Corporate crisis advertising: A framework examining the use and effects of corporate advertising before and after crises.
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- Journal of Marketing Communications, 2017, v. 23, n. 6, p. 537, doi. 10.1080/13527266.2015.1136349
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Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude.
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- Journal of Marketing Communications, 2016, v. 22, n. 3, p. 256, doi. 10.1080/13527266.2013.866593
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Does corporate advertising work in a crisis? An examination of inoculation theory.
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- Journal of Marketing Communications, 2013, v. 19, n. 4, p. 293, doi. 10.1080/13527266.2011.634430
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Body Billboards and Brand Colonization: Embodied Corporate Advertising in Postmodern Branding Culture.
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- Florida Communication Journal, 2010, v. 38, n. 2, p. 87
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BY ANY OTHER NAME: IMAGE ADVERTISING AND THE COMMERCIAL SPEECH DOCTRINE IN JORDAN V. JEWEL.
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- Loyola of Los Angeles Entertainment Law Review, 2015, v. 36, n. 1, p. 1
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Ripping Up the Astroturf: Regulating Deceptive Corporate Advertising Methods.
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- Iowa Law Review, 2019, v. 105, n. 1, p. 431
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Retooling an Image: Chrysler Corporation's Rhetoric of Redemption.
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- Western Journal of Speech Communication: WJSC, 1984, v. 48, n. 1, p. 75, doi. 10.1080/10570318409374143
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