Works matching DE "INFLUENCER marketing"

Results: 1495

Co-designing an online educational resource to help adolescents improve their digital health literacy.

Published in:

BMC Public Health, 2025, v. 25, n. 1, p. 1, doi. 10.1186/s12889-025-22949-0

By:

Aloi, Marc A.;
Caldwell, Patrina H.Y.;
Taba, Melody;
Kang, Melissa;
Skinner, S. Rachel;
Bray, Liam;
Scott, Karen M.;
Aloi, Marc. A.

Publication type:

Article

From Posts to Passports: The Role of Social Media Influencers in Shaping International Travel Decisions.

Published in:

Tourism (13327461), 2025, v. 73, n. 1, p. 126, doi. 10.37741/t.73.1.9

By:

Babu, N. Aiswarya;
Philip, Bijin

Publication type:

Article

The Strategic Impact of Macro and Micro Fashion Influencers on Instagram.

Published in:: International Journal of Service Science, Management, Engineering & Technology, 2025, v. 16, n. 1, p. 1
Publication type:: Article

The Strategic Impact of Macro and Micro Fashion Influencers on Instagram.

Published in:

International Journal of Service Science, Management, Engineering & Technology, 2025, v. 16, n. 1, p. 1, doi. 10.4018/IJSSMET.376937

By:

Escourido-Calvo, Manuel;
Martin-Bermudez, Federico;
Outes-Castro, Fatima;
Santos, Vasco Ribeiro

Publication type:

Article

Is Beauty the Key to Market Entry? Evaluating Influencer Beauty Through Computer Vision and Multimodal Machine Learning.

Published in:

Journal of Business-to-Business Marketing, 2025, v. 32, n. 2, p. 247, doi. 10.1080/1051712X.2024.2399156

By:

Wen, Xin;
Xian, Teli;
Liao, Chengcheng;
Huang, Ziyao

Publication type:

Article

Digital content marketing and consumer brand engagement on social media- do influencers' brand content moderate the relationship?

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 491, doi. 10.1080/13527266.2023.2249013

By:

Odoom, Raphael

Publication type:

Article

The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition.

Published in:

Journal of Marketing Communications, 2025, v. 31, n. 4, p. 422, doi. 10.1080/13527266.2023.2246043

By:

Al Kurdi, Barween;
Alshurideh, Muhammad Turki

Publication type:

Article

Economics of Educational Content Creators on Social Media.

Published in:

International Journal of Communication (19328036), 2024, v. 18, p. 4333

By:

TADDEO, GABRIELLA;
DIAFERIA, JESSICA

Publication type:

Article

The Impact of User-Generated Content and Online Reaction Videos on the Marketing of Video Games.

Published in:

Atlantic Marketing Journal, 2025, v. 14, n. 1, p. 1

By:

Edmondson, Diane;
Clark, W. Randy;
Golter, Trevor

Publication type:

Article

THE IMPACT OF INFLUENCER MARKETING ON FEMALE CONSUMERS' ONLINE IMPULSE BUYING INTENTIONS.

Published in:

International Journal of Economic & Administrative Studies, 2025, n. 47, p. 169, doi. 10.18092/ulikidince.1597669

By:

DEMİR, Senay;
GÜR, Duygu

Publication type:

Article

Influencer profiling: a comprehensive categorisation of social media influencers and their association with digital engagement.

Published in:

Journal of Marketing Management, 2025, v. 41, n. 5/6, p. 555, doi. 10.1080/0267257X.2025.2500571

By:

Munaro, Ana Cristina;
Hübner Barcelos, Renato;
Francisco Maffezzolli, Eliane Cristine;
Santos Rodrigues, João Pedro;
Cabrera Paraiso, Emerson

Publication type:

Article

Perfect imperfection: Vulnerability in influencer communications on social media.

Published in:

Journal of Marketing Management, 2025, v. 41, n. 5/6, p. 459, doi. 10.1080/0267257X.2025.2495330

By:

Penttinen, Valeria

Publication type:

Article

THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING E-COMMERCE TRENDS AND CONSUMER BEHAVIOR.

Published in:

Obstetrics & Gynaecology Forum, 2024, v. 34, n. 3, p. 2278

By:

PRASANTHI, P.;
KAUR, RUPINDER;
ILYAS, M. MOHAMED;
NATARAJAN, SUNDARAPANDIYAN;
NEELIMA, S.;
RAJALAKSHMI, M.

Publication type:

Article

Influencer Marketing on Instagram: From Schema Congruence to Color Congruence.

Published in:

Information & Culture, 2025, v. 60, n. 1, p. 79, doi. 10.1353/lac.00005

By:

Luarn, Pin;
Chen, Chiao-Chieh;
Chiu, Yu-Ping

Publication type:

Article

Los influencers gastronómicos en Instagram: implicación receptiva de los seguidores a través de la dialogicidad intencionada verbal y visual.

Published in:

CIRCULO de Linguistica Aplicada a la Comunicacion, 2025, v. 102, p. 225, doi. 10.5209/clac.99469

By:

Soto-Almela, Jorge;
Suau-Jiménez, Francisca

Publication type:

Article

Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers.

Published in:

International Journal of Human-Computer Interaction, 2025, v. 41, n. 10, p. 6029, doi. 10.1080/10447318.2024.2374100

By:

Lee, Heejae;
Shin, Mincheol;
Yang, Jeongwon;
Chock, T. Makana

Publication type:

Article

Can You Make Money from Being Queer? Commodification of Queerness on Social Media as Biographical Experience.

Published in:

Przegląd Socjologii Jakościowej, 2025, v. 21, n. 2, p. 56, doi. 10.18778/1733-8077.21.2.04

By:

Drążczyk, Aleksandra

Publication type:

Article

Supply chain channel selection and discount strategy under influencer marketing.

Published in:

Annals of Operations Research, 2025, v. 347, n. 3, p. 1567, doi. 10.1007/s10479-025-06523-w

By:

Xia, Yu;
Xie, Jiaping;
Zhang, Tingting

Publication type:

Article

Russian Church in the Digital Era: Medialization of Orthodoxy.

Published in:

Religio, 2024, v. 32, n. 2, p. 391, doi. 10.5817/Rel2024-38883

By:

NEŠPOR, ZDENĚK R.

Publication type:

Article

From hashtags to ballots: Conceptualizing political influencers and evaluating their impact on election outcomes.

Published in:

PLoS ONE, 2025, v. 20, n. 5, p. 1, doi. 10.1371/journal.pone.0321592

By:

Schwemmer, Carsten;
Riedl, Magdalena

Publication type:

Article

Can You Make Money from Being Queer? Commodification of Queerness on Social Media as Biographical Experience.

Published in:

Qualitative Sociology Review, 2025, v. 21, n. 2, p. 56, doi. 10.18778/1733-8077.21.2.04

By:

Drążczyk, Aleksandra

Publication type:

Article

Prevalence, Presentation, and Popularity of Political Topics in Social Media Influencers' Content Across Two Countries.

Published in:

Political Communication, 2025, v. 42, n. 3, p. 351, doi. 10.1080/10584609.2024.2406809

By:

Harff, Darian;
Schmuck, Desiree

Publication type:

Article

#Fittok: How Fitfluencers' Videos on Tiktok Impact Adolescents' Body Satisfaction, Workout Intention, and Behavior.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1563, doi. 10.1002/mar.22192

By:

de Brabandere, Marloes;
Hudders, Liselot;
Vanwesenbeeck, Ini

Publication type:

Article

Issue Information.

Published in:: 2025
Publication type:: Table of Contents

Unveiling the power of social influencers in brand trust and brand identification.

Published in:

South African Journal of Business Management, 2024, v. 55, n. 1, p. 1, doi. 10.4102/sajbm.v55i1.4087

By:

Kim, Ji-Young;
Ko, Sung-Hoon;
Choi, Yongjun

Publication type:

Article

Following Social Media Influencers in Early Adolescence: Fear of Missing Out, Social Well-Being and Supportive Communication with Parents.

Published in:

Journal of Computer-Mediated Communication, 2021, v. 26, n. 5, p. 245, doi. 10.1093/jcmc/zmab008

By:

Schmuck, Desirée

Publication type:

Article

In search of a well-balanced narrative of the menopause momentum.

Published in:

Climacteric, 2024, v. 27, n. 3, p. 223, doi. 10.1080/13697137.2024.2339129

By:

Nappi, Rossella E.;
Panay, Nick;
Davis, Susan R.

Publication type:

Article

Innovative Digital Marketing Strategies for Promoting Polymer Courses in Private Higher Education Institutions.

Published in:

Macromolecular Symposia, 2025, v. 414, n. 2, p. 1, doi. 10.1002/masy.70010

By:

Gupta, Rajiv;
Shyam, Hari Shankar;
Nain, Vidushi;
Yahya, M.Z.A.;
Singh, Pramod K

Publication type:

Article

Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers.

Published in:

Organization Studies, 2024, v. 45, n. 4, p. 571, doi. 10.1177/01708406231208370

By:

Heeris Christensen, Anna-Bertha;
Gyrd-Jones, Richard;
Beverland, Michael B.

Publication type:

Article

Optimal price profile for influential nodes in online social networks.

Published in:

VLDB Journal International Journal on Very Large Data Bases, 2022, v. 31, n. 4, p. 779, doi. 10.1007/s00778-021-00727-9

By:

Zhu, Yuqing;
Tang, Jing;
Tang, Xueyan

Publication type:

Article

The influence of influencer endorsement on brand awareness and brand image towards purchase intention on "lozy" fashion and hijab products.

Published in:

Jurnal Mantik, 2025, v. 8, n. 4, p. 1593

By:

Annisa;
Kussudyarsana

Publication type:

Article

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers' Purchase Intentions.

Published in:

Istanbul Management Journal, 2021, v. 91, p. 59, doi. 10.26650/imj.2021.91.003

By:

Daimi, Sarra;
Tolunay, Aslı

Publication type:

Article

Bloggen, was das Zeug hält.

Published in:: FinanzRundschau, 2024, v. 106, n. 8, p. 375, doi. 10.9785/fr-2024-1060804
Publication type:: Article

Role of Social Media Health Influencers on Purchase Intention of Functional Beverages: Moderating Impact of Health Consciousness.

Published in:

Information & Media, 2024, v. 99, p. 63, doi. 10.15388/Im.2024.99.4

By:

Kumar, Satinder;
Kaur, Bipinpreet;
Goyal, Shavina

Publication type:

Article

PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN SOCIAL MEDIA INFLUENCER TERHADAP LOYALITAS MEREK SOMETHINC: STUDI PADA PENGGUNA PRODUK MEREK SOMETHINC.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 3, p. 919, doi. 10.17358/jabm.9.3.919

By:

Rahma, Fairuz Malinda;
Sumarwan, Ujang;
Nurhayati, Popong

Publication type:

Article

FEASTING THROUGH SCREENS: UNPACKING THE POWER OF SOCIAL MEDIA INFLUENCERS ON CULINARY PURCHASING INTENTIONS.

Published in:

Indonesian Journal of Business & Entrepreunership, 2025, v. 11, n. 1, p. 53, doi. 10.17358/IJBE.11.1.53

By:

Fadhila, Annisa Nadya;
Adiwijaya, Karto

Publication type:

Article

Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis).

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 49, n. 3, p. 47, doi. 10.2478/minib-2023-0015

By:

Gregor, Bogdan;
Olejniczak, Aneta

Publication type:

Article

AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018

By:

Łaszkiewicz, Anna

Publication type:

Article

Social Media Influencers (SMIs) as a Tactical Marketing Tool: Its Credibility and Role in the Beauty Market's Purchasing Behavior.

Published in:

Journal EJSDR- European Journal of Sustainable Development & Research, 2024, v. 8, n. 1, p. 41

By:

Kasapi, Irisi

Publication type:

Article

The impact of influencer marketing via TikTok platform on the purchase behavior: a case study of the cosmetics market in Algeria.

Published in:

Al Bashaer Economic Journal, 2024, v. 10, n. 2, p. 518

By:

TAHRI, Abdennour;
BENALI, Mohammed

Publication type:

Article

The Role of Serendipity in the Innovation Management Cycle.

Published in:

Forum Scientiae Oeconomia, 2023, v. 11, n. 4, p. 145, doi. 10.23762/FSO_VOL11_NO4_7

By:

SZCZYRBA, MAGDALENA;
PACSI, DIÁNA

Publication type:

Article

INFLUENCER MARKETING AND ITS IMPACT ON CONSUMER LIFESTYLES.

Published in:

Forum Scientiae Oeconomia, 2020, v. 8, n. 2, p. 109, doi. 10.23762/FSO_VOL8_NO2_7

By:

NADANYIOVA, MARGARETA;
GAJANOVA, LUBICA;
MAJEROVA, JANA;
LIZBETINOVA, LENKA

Publication type:

Article

Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers.

Published in:

JDM: Jurnal Dinamika Manajemen, 2024, v. 15, n. 2, p. 229

By:

Lusianingrum, Farah Putri Wenang;
Bhakti Pertiwi, Widya Nur;
Aisyi, Nasywa Rahadatul

Publication type:

Article

All hail, the baklang kanal!: Subversive frivolity in two Filipino influencers.

Published in:

Plaridel, 2022, v. 19, n. 1, p. 55, doi. 10.52518/2021-11cabben

By:

Cabbuag, Samuel;
Benitez, Christian Jil

Publication type:

Article

Algılanan Sosyal Medya Pazarlaması'nın Gösterişçi Tüketim Üzerine Etkisi'nde Influencer Pazarlamasının Aracılık Rolü.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, v. 8, n. 2, p. 70

By:

EKŞİ, Oylum;
CESUR, Zafer;
YAVUZYILMAZ, Oğuz

Publication type:

Article

Exploring the quality of life of cosmetic users: A cross‐sectional analysis from eight Arab countries in the Middle East.

Published in:

Journal of Cosmetic Dermatology, 2023, v. 22, n. 1, p. 296, doi. 10.1111/jocd.15085

By:

Mohammed, Ali Haider;
Hassan, Bassam Abdul Rasool;
Wayyes, Abdulrasool M.;
Al‐Tukmagi, Haydar F.;
Blebil, Ali;
Dujaili, Juman;
Nasr, Muhammed Hassan;
El Hajj, Maguy Saffouh;
Malaeb, Diana;
Alhija, Sara Abu;
Kateeb, Elham;
Amro, Ahmad;
Al‐Taweel, Dalal;
Al Juma, Muna Arif;
Al‐Ani, Omar Abdulwahid;
Farhan, Sinan Subhi;
Darwish, Rula M.;
Al‐Zaabi, Ahmed Talib

Publication type:

Article

A comprehensive study on bid-ask spread and its determinants in India.

Published in:

Cogent Economics & Finance, 2021, v. 9, n. 1, p. 1, doi. 10.1080/23322039.2021.1898735

By:

Pan, Aritra;
Misra, Arun Kumar

Publication type:

Article

Effect of the U.S. quantitative easing policy on institutional investor flows of an emerging country.

Published in:

Cogent Economics & Finance, 2020, v. 8, n. 1, p. 1, doi. 10.1080/23322039.2020.1757800

By:

Damle, Harshali;
Basu, Sankarshan;
Ercolano, Salvatore

Publication type:

Article

Industry concentration, stock returns and asset pricing: The UK evidence.

Published in:

Cogent Economics & Finance, 2019, v. 7, n. 1, p. 1, doi. 10.1080/23322039.2019.1576350

By:

Mouselli, Sulaiman;
Jaafar, Aziz;
McMillan, David

Publication type:

Article

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1957073

By:

Lee, Jin Kyun

Publication type:

Article