Works matching DE "INFLUENCER marketing"
Results: 1332
The Follower Fallacy: Revisiting Engagement Hypothesis by Evidencing Nonlinear Dynamics in Influencer Marketing.
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- DLSU Business & Economics Review, 2025, v. 34, n. 2, p. 88
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- Article
Leveraging Livestreaming to Enrich Influencer Marketing.
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- California Management Review, 2025, v. 67, n. 2, p. 111, doi. 10.1177/00081256241300730
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- Article
ارائه الگوی تأثیر گذاران بازاریابی در شبکه اجتماعی مورد مطالعه صنعت مد).
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- New Marketing Research Journal, 2024, v. 14, n. 3, p. 1, doi. 10.22108/nmrj.2024.142304.3084
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ENTREPRENEURIAL COGNITION: INTERACTIVE PAPERS.
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- Frontiers of Entrepreneurship Research, 2024, v. 44, p. 89
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- Article
Urdu adaptation and validation of Multidimensional Digital Stressor Scale.
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- Media Asia, 2025, v. 52, n. 2, p. 285, doi. 10.1080/01296612.2024.2368344
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- Article
Media capitalism and depression: review of the film Dhak Dhak.
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- Media Asia, 2025, v. 52, n. 2, p. 321, doi. 10.1080/01296612.2024.2304978
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- Article
Museos e influencers: la representación del museo en TikTok desde la óptica del visitante.
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- Palabra Clave, 2025, v. 28, n. 1, p. 1, doi. 10.5294/pacla.2025.28.1.5
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- Article
The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5678, doi. 10.38035/dijefa.v5i6.3667
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The Freedom of Influencing.
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- University of Miami Law Review, 2023, v. 77, n. 2, p. 388
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- Article
STEERING CLEAR: A 3-E TYPOLOGY OF MOTORCYCLE EVENT VISITORS.
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- Event Management, 2019, v. 23, n. 3, p. 465, doi. 10.3727/152599518X15378845225429
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- Article
digital human something; or, the case of Miquela.
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- Screen, 2022, v. 63, n. 1, p. 130, doi. 10.1093/screen/hjac008
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- Article
Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers.
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- Organization Studies, 2024, v. 45, n. 4, p. 571, doi. 10.1177/01708406231208370
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- Article
New surgical techniques and social media in orthopaedics. Is a scientific peer-reviewed journal assimilated to a social media platform?
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- International Orthopaedics, 2023, v. 47, n. 1, p. 1, doi. 10.1007/s00264-022-05656-y
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- Article
The impacts of Metaverse on tourist behaviour and marketing implications.
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- Current Issues in Tourism, 2025, v. 28, n. 4, p. 622, doi. 10.1080/13683500.2024.2326989
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- Article
How does travel social media influencer humour influence viewers' visit intention?
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- Current Issues in Tourism, 2024, v. 27, n. 23, p. 4148, doi. 10.1080/13683500.2023.2291114
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- Article
Can residents engage potential tourists as 'micro' and 'nano' influencers?
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- Current Issues in Tourism, 2024, v. 27, n. 20, p. 3249, doi. 10.1080/13683500.2023.2260062
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- Article
Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers.
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- Current Issues in Tourism, 2024, v. 27, n. 8, p. 1332, doi. 10.1080/13683500.2023.2214354
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- Article
The role of travel influencers in volunteer tourism: an application of the cognitive response theory.
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- Current Issues in Tourism, 2024, v. 27, n. 2, p. 200, doi. 10.1080/13683500.2023.2174087
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- Article
Social support to mitigate perceived risk: moderating effect of trust.
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- Current Issues in Tourism, 2023, v. 26, n. 11, p. 1797, doi. 10.1080/13683500.2022.2070457
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- Article
Measuring the impacts of travel influencers on bicycle travellers.
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- Current Issues in Tourism, 2022, v. 25, n. 6, p. 978, doi. 10.1080/13683500.2021.1914004
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- Article
The impact of social media influencers on travel decisions: the role of trust in consumer decision journey.
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- Current Issues in Tourism, 2022, v. 25, n. 5, p. 823, doi. 10.1080/13683500.2021.1895729
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Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge.
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- 2022
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- Letter
The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model.
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- 2021
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- Letter
Application of social media analytics in tourism crisis communication.
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- Current Issues in Tourism, 2019, v. 22, n. 15, p. 1810, doi. 10.1080/13683500.2018.1504900
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- Article
Digital Innovation And Business Strategy for SMEs: Building Resilience In The Society 5.0 Era.
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- Journal of Governance & Administrative Reform, 2023, v. 4, n. 2, p. 107, doi. 10.20473/jgar.v4i2.51806
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- Article
Exploring the impact of TV advertising and social media influencers in culinary marketing.
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- Journal of Enterprise & Development (JED), 2024, v. 6, n. 1, p. 172
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- Article
Booktokers: Generating and sharing book content on TikTok.
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- Comunicar (English Edition), 2022, v. 30, n. 71, p. 113, doi. 10.3916/C71-2022-09
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- Article
Parasocial Interaction on Indonesia’s Beauty Influencer: Antecedents and Consequences.
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- Journal of Syntax Transformation, 2024, v. 5, n. 2, p. 611
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- Article
Assessing the impact of AI influencers on customer engagement for non-luxury brands in Egypt.
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- Journal of Economic Administrative & Legal Sciences, 2024, v. 8, n. 15, p. 100, doi. 10.26389/AJSRP.N120624
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- Article
CIENTISTAS NAS MÍDIAS SOCIAIS EM TEMPOS DE PANDEMIA- UMA ANÁLISE DOS CANAIS DE INFLUENCIADORES DIGITAIS COMO FONTES DE INFORMAÇÃO.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 9, p. 1, doi. 10.54751/revistafoco.v16n9-152
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- Article
التسويق الوردي واثزه في تزسيخ الصورة الذهنية د ا رسة استطلاعية لآ ا رء عينة من النداء الدبائن لمجمع الكهخ التجاري فخع المنرهر- بغجاد.
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- Journal of Baghdad College of Economic Sciences University, 2022, n. 67, p. 63
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- Article
The Influence of Relationship Marketing Strategies on the Performance of Commercial Banks in Tanzania.
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- Tanzania Journal of Development Studies, 2019, v. 17, n. 2, p. 115
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- Article
When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers.
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- Javnost-The Public, 2022, v. 29, n. 3, p. 301, doi. 10.1080/13183222.2021.1983367
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- Article
Reassembling #MeToo: Tracing the techno-affective agency of the feminist Instagram influencer.
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- Convergence: The Journal of Research into New Media Technologies, 2024, v. 30, n. 3, p. 992, doi. 10.1177/13548565231191261
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- Article
Systemic issues with narratives of identity: Toxicity and esports media professionals.
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- Convergence: The Journal of Research into New Media Technologies, 2023, v. 29, n. 2, p. 400, doi. 10.1177/13548565221138761
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- Article
Influencers and reputation: Chiara Ferragni, Instagram and the Pandoro Gate scandal.
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- Universitas, Revista de Ciencias Sociales y Humanas, 2024, n. 41, p. 123, doi. 10.17163/uni.n41.2024.05
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- Article
Aدور مؤثري مواقع التواصل الاجتماعي في التأثير على السلوك الشرائي لمستهلكي مستحضرات العناية الجسدية دراسة عينة من مستخدمي تطبيق انستغرام في الجزائر -.
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- Economic & Managerial Researshes, 2023, v. 17, n. 2, p. 21
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- Article
ІНФРАСТРУКТУРНЕ ЗАБЕЗПЕЧЕННЯ ФУНКЦІОНУВАННЯ РИНКІВ АГРОПРОДОВОЛЬЧОЇ ПРОДУКЦІЇ У КРИТИЧНИЙ ДЛЯ ЕКОНОМІКИ КРАЇНИ ПЕРІОД.
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2024, v. 16, n. 1, p. 3, doi. 10.15673/fie.v16i1.2886
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- Article
The Jesuits in the United States: A Concise History. By David J. Collins, SJ.
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- Journal of Church & State, 2024, v. 66, n. 3, p. 211, doi. 10.1093/jcs/csae037
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- Article
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties.
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- Journal of Consumer Research, 2023, v. 50, n. 4, p. 683, doi. 10.1093/jcr/ucad019
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- Article
How Sensory Language Shapes Influencer's Impact.
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- Journal of Consumer Research, 2023, v. 50, n. 4, p. 810, doi. 10.1093/jcr/ucad017
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- Article
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective.
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- Journal of Consumer Research, 2023, v. 50, n. 3, p. 617, doi. 10.1093/jcr/ucad003
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- Article
Rejections Are More Contagious than Choices: How Another's Decisions Shape Our Own.
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- Journal of Consumer Research, 2023, v. 50, n. 2, p. 363, doi. 10.1093/jcr/ucad007
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- Article
Mindfulness through agency in health consumption: Empirical evidence from committed dietary supplement consumers.
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- Journal of Consumer Affairs, 2023, v. 57, n. 2, p. 871, doi. 10.1111/joca.12508
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- Article
Children as Vulnerable Consumers in Online Environments.
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- Journal of Consumer Affairs, 2019, v. 53, n. 4, p. 1478, doi. 10.1111/joca.12253
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- Article
It's Only Once, So Let's Indulge: Testing Ordinary vs. Extraordinary Experience within Marketing Messaging, Temporal Distance, and Consumer Indulgence.
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- Journal of Consumer Affairs, 2019, v. 53, n. 3, p. 1084, doi. 10.1111/joca.12219
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- Article
Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers.
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- Journal of Advertising, 2025, v. 54, n. 1, p. 1, doi. 10.1080/00913367.2024.2393711
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- Article
Introduction to Computational Advertising Research Methodology Themed Issue.
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- Journal of Advertising, 2024, v. 53, n. 5, p. 639, doi. 10.1080/00913367.2024.2406187
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- Article
Consumers' Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
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- Journal of Advertising, 2023, v. 52, n. 4, p. 523, doi. 10.1080/00913367.2022.2154721
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- Article
Reflections on My Editorship of the Journal of Advertising.
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- Journal of Advertising, 2022, v. 51, n. 5, p. 650, doi. 10.1080/00913367.2022.2106774
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- Article