Works matching DE "INFLUENCER marketing"

Results: 1650

Стратегії цифрового маркетингу для залучення нового покоління туристів.

Published in:

Problems of Economy, 2025, v. 64, n. 2, p. 117, doi. 10.32983/2222-0712-2025-2-117-125

By:

Н. М., Богдан;
А. О., Ясинська;
А. В., Шевцова

Publication type:

Article

Impact of Interactive Content and Social Media Marketing on Tourist Behavior: A Case Study on TikTok and Instagram with a Focus on Cappadocia.

Published in:

Degrés, 2025, v. 10, n. 7, p. 157

By:

Katlav, Eda Ozgul;
Çamlıca, Koray

Publication type:

Article

A PUBLICIDADE ENGANOSA PRATICADA POR INFLUENCIADORES DIGITAIS: PUBLICIDADE DISFARÇADA E A VULNERABILIDADE DO CONSUMIDOR DIGITAL NAS REDES SOCIAIS.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2025, v. 18, n. 7, p. 1, doi. 10.54751/revistafoco.v18n7-009

By:

de Souza Aparicio, Rycaella

Publication type:

Article

Branded Potato Chips as Preferred Snacks: A Consumer Behaviour Study in Modasa City of Aravalli District.

Published in:

IAHRW International Journal of Social Sciences Review, 2025, v. 13, n. 4, p. 892

By:

M., Pranami Aman;
Sharma, Swati;
B., Likhila

Publication type:

Article

PERAN EXPOSURE TO INFLUENCER DALAM MEMPENGARUHI NIAT KONSUMEN UNTUK MEMBELI MAKANAN SEHAT.

Published in:

Jurnal Locus: Penelitian dan Pengabdian, 2025, v. 4, n. 5, p. 2279, doi. 10.58344/locus.v4i5.4031

By:

Syachroni, Arif;
Ilham, Muhammad;
Sembiring, Emmerisa br;
layman, Chrisanty

Publication type:

Article

"UniTeam" No More: Changing Social Media Narratives in the Philippines' 2025 Midterm Elections.

Published in:

Contemporary Southeast Asia: A Journal of International & Strategic Affairs, 2025, v. 47, n. 2, p. 211

By:

MENDOZA, MARIA ELIZE H.

Publication type:

Article

From social media to conspicuous consumption: The mediating role of the perceived value of influencer products.

Published in:

Social Behavior & Personality: an international journal, 2025, v. 53, n. 8, p. 1, doi. 10.2224/sbp.15211

By:

Li, Zhuyang;
Li, Xinying;
Zhang, Jiming;
Zhao, Bing;
Liu, Lu

Publication type:

Article

Exploring the Rise in Pediatric "Skincare Routines" on Social Media.

Published in:

International Journal of Dermatology, 2025, v. 64, n. 9, p. 1688, doi. 10.1111/ijd.17666

By:

Brinks, Anna L.;
Needle, Carli D.;
Pulavarty, Akshay;
Kearney, Caitlin A.;
Maguire, Ciara A.;
Calderón, Daniela;
Sharoff, Aditya N.;
Shapiro, Jerry;
Orlow, Seth J.;
Lo Sicco, Kristen I.;
Oza, Vikash S.

Publication type:

Article

Kidfluencers, public relations and human rights: An exploration of the impact on the human rights of children as social media influencers within public relations and promotional practice.

Published in:

Public Relations Inquiry, 2025, v. 14, n. 3, p. 287, doi. 10.1177/2046147X251351364

By:

Archer, Catherine;
Mirandilla Delmo, Kate

Publication type:

Article

THE ROLE OF SOCIAL MEDIA PLATFORMS IN PROMOTING LOCAL TOURISM IN JORDAN.

Published in:

GeoJournal of Tourism & Geosites, 2025, v. 59, n. 2, p. 930, doi. 10.30892/gtg.59237-1469

By:

TAHAT, Othman Mansour

Publication type:

Article

Közösségi finanszírozás a harctéren.

Published in:

Military Science Review / Hadtudományi Szemle, 2025, v. 18, n. 1, p. 121, doi. 10.32563/hsz.2025.1.9

By:

Gábor, Farkas;
Gábor, Fazekas

Publication type:

Article

The Future of China's Past: Reflections on the Meaning of China's Rise by Albert Welter (review).

Published in:

Chinese Studies International, 2025, v. 29, p. 1, doi. 10.1353/cri.2025.a965428

By:

Tavor, Ori

Publication type:

Article

Sosyal Medya Pazarlamasında Influencerların Satın Alma Niyeti Üzerindeki Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2025, v. 17, n. 2, p. 1734, doi. 10.20491/isarder.2025.2062

By:

ÖZER, Gülhan Kübra;
BAŞ, Mehmet

Publication type:

Article

INNOVATION IN DIGITAL MARKETS: THE ROLE OF INFLUENCER AUTHORITY, EMPATHY, AND CONSISTENCY IN GENERATION Z’S PURCHASE DECISIONS.

Published in:

Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2025, v. 19, n. 7, p. 1, doi. 10.24857/rgsa.v19n7-028

By:

Cruz-Estrada, Isaac;
María Miranda-Zavala, Ana;
Omar Sepúlveda-Moreno, César

Publication type:

Article

The impact spectrum: how influencer traits shape consumer purchase intentions through credibility and materialism.

Published in:

Current Psychology, 2025, v. 44, n. 12, p. 12380, doi. 10.1007/s12144-025-07942-5

By:

Mehmood, Khalid;
Kour, Manjit;
Kautish, Pradeep

Publication type:

Article

Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility.

Published in:

Psychology & Marketing, 2025, v. 42, n. 9, p. 2444, doi. 10.1002/mar.22240

By:

Liu, Yi;
Wang, Xuehua;
Chen, Yan

Publication type:

Article

Emerging Sources, Formats, Channels, Devices, and Audiences in Modern eWOM Communications.

Published in:

Psychology & Marketing, 2025, v. 42, n. 9, p. 2430, doi. 10.1002/mar.22239

By:

Filieri, Raffaele;
Christodoulides, George;
Nicolau, Juan Louis

Publication type:

Article

Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence.

Published in:

Psychology & Marketing, 2025, v. 42, n. 9, p. 2369, doi. 10.1002/mar.22234

By:

Bie, Yongyue;
Tang, Jinli;
Miao, Miao;
Sun, Weilu;
Jiang, Yushi

Publication type:

Article

Optimizing Affiliate Business Promotion through Social Media Marketing, Influencer Marketing, and Lead Generation: A Moderation-Mediation Model.

Published in:

NUML International Journal of Business & Management, 2025, v. 20, n. 1, p. 1, doi. 10.52015/nijbm.v20i1.237

By:

Sarfraz, Iqra;
Hassan, Sobia;
Gull, Maryam

Publication type:

Article

Performing balanced aspirations through identity capital: A case study of Chinese Ivy League influencers on RedNote.

Published in:

Journal of Consumer Culture, 2025, v. 25, n. 3, p. 219, doi. 10.1177/14695405251330768

By:

Chen, Siyu;
Jiang, Xinxin

Publication type:

Article

Exploring Generation Z’s Susceptibility to Social Media Influencers: The Role of Personality Traits and Influencer-Generated Constructs.

Published in:

Observatorio (OBS*), 2025, v. 19, n. 2, p. 12

By:

Alves de Castro, Charles;
Pedro Sousa, Jorge

Publication type:

Article

'Online business does not demand who you are': the case of Congolese refugee YouTubers in Nairobi.

Published in:

Journal of Ethnic & Migration Studies, 2025, v. 51, n. 14, p. 3695, doi. 10.1080/1369183X.2025.2513168

By:

Godin, Marie;
Ghislain, Bahati

Publication type:

Article

One independent or many independent? The relationship among self-construal, number of brand endorsers, and brand attitudes.

Published in:

Frontiers in Psychology, 2025, p. 1, doi. 10.3389/fpsyg.2024.1328281

By:

Liang, Shichang;
Cai, Kunhan;
Zhang, Yiwei;
Yuan, Xueying;
Pan, Siyu;
Teng, Lili

Publication type:

Article

Sosyal Medya Çağında Kanaat Önderliği: Satın Alma Niyeti ve Marka Güveni Bağlamında Etkileyici Kişi Pazarlaması.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2025, v. 20, n. 77, p. 49, doi. 10.19168/jyasar.1506896

By:

GÜLMEZ, Yavuz Selim;
KAYAOĞLU, Ahmet;
HATTAPOĞLU, Gülizar

Publication type:

Article

Influencer Authenticity and Consumer Trust: An In-Depth Analysis of Social Media Marketing.

Published in:

IUP Journal of Brand Management, 2025, v. 22, n. 2, p. 81, doi. 10.71329/IUPJBRM/2025.22.2.81-101

By:

Kumar, Vikas;
Chetna

Publication type:

Article

Sosyal Medya Fenomenlerinin Kaynak Güvenilirliğinin Destinasyon Ziyaret Niyeti Üzerindeki Etkisinde Parasosyal Etkileşimin Aracı Rolü.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2025, v. 20, n. 78, p. 267, doi. 10.19168/jyasar.1593395

By:

ÖZTÜRK, Yakup

Publication type:

Article

The Freedom of Influencing.

Published in:

University of Miami Law Review, 2023, v. 77, n. 2, p. 388

By:

TRAVIS, HANNIBAL

Publication type:

Article

Analysis of Factors Influencing Stock Market Volatility Based on GARCH-MIDAS Model.

Published in:

Complexity, 2022, p. 1, doi. 10.1155/2022/6176451

By:

Ma, Dan;
Yang, Tianxing;
Liu, Liping;
He, Yi

Publication type:

Article

HOW DO YOU BALANCE UNIVERSITY AND PART-TIME WORK, AND HOW CAN YOU TRANSFER SKILLS INTO THE LEGAL WORLD?

Published in:

Plymouth Law Review, 2023, v. 16, p. 171

By:

Stephens, Isabelle

Publication type:

Article

Exploring the impact of TV advertising and social media influencers in culinary marketing.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 1, p. 172

By:

Timothy, Chelsy Angelia;
Shinta, Shinta;
Fransiska, Fransiska;
Angelita, Fifi

Publication type:

Article

"Identifying The Impact of Influencer Marketing on Consumer Purchase Decisions".

Published in:

Frontiers in Health Informatics, 2024, v. 13, n. 8, p. 1845

By:

Kotecha, Chandni;
Sanghvi, Riddhi;
Talati, Jay;
Solanki, Nensi

Publication type:

Article

Hisse Senedi Satın Alma Davranışı Üzerinde Kaynak Güvenilirliği Etkisinin İncelenmesi.

Published in:

Turkish Studies - Economics, Finance, Politics, 2023, v. 18, n. 1, p. 17, doi. 10.7827/TurkishStudies.66092

By:

Beyaz, Rafet;
Sumer, Serpil

Publication type:

Article

Why Micro-influencers are Sharing Digital Brand Content in a B2B Context: A Psycho-Social Investigation Using the Theory of Planned Behaviour.

Published in:

Journal of Telecommunications & the Digital Economy, 2025, v. 13, n. 1, p. 192, doi. 10.18080/jtde.v13n1.1082

By:

Grissa, Karim

Publication type:

Article

الدعاية السياسية الإس ا رئيلية عبر مواقع التواصل الاجتماعي"تغريدات نتنياهو باللغة الإنجليزية عبر منصة إكس حالة د ا رسة"

Published in:

International Journal for Quality Assurance, 2025, v. 8, n. 1, p. 34, doi. 10.34028/ijqa/8/1/289

By:

تحرير فايق اسبيتان

Publication type:

Article

Assessing the impact of AI influencers on customer engagement for non-luxury brands in Egypt.

Published in:

Journal of Economic Administrative & Legal Sciences, 2024, v. 8, n. 15, p. 100, doi. 10.26389/AJSRP.N120624

By:

Amir Abdelrazek, Nesma Ibrahim;
Khalil, Alaa Tarek

Publication type:

Article

الآثار السلبية المحتوى بعض المؤثرين على شبكات التواصل الاجتماعي في موريتانيا دراسة وصفية تحليلية".

Published in:

Journal of Humanities & Social Sciences (2522-3380), 2025, v. 9, n. 5, p. 109, doi. 10.26389/AJSRP.S260225

By:

حمد سيدي

Publication type:

Article

Sosyal Medya Etkileyicilerinin (Influencer) Takipçilerinin Anlık Satın Alma Davranışına Etkisinin S-O-R Modeli ile İncelenmesi.

Published in:

Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi, 2024, v. 16, n. 2, p. 289, doi. 10.15659/ttad.16.2.185

By:

ÇAKMAK, Ali Çağlar

Publication type:

Article

GET READY WITH ME: UNVEILING THE REGULATORY REALITIES OF INFLUENCER MARKETING.

Published in:

Boston College Law Review, 2025, v. 66, n. 1, p. 253, doi. 10.70167/fhly8627

By:

STAMATOS, SOLANGE G.

Publication type:

Article

Influencers and reputation: Chiara Ferragni, Instagram and the Pandoro Gate scandal.

Published in:

Universitas, Revista de Ciencias Sociales y Humanas, 2024, n. 41, p. 123, doi. 10.17163/uni.n41.2024.05

By:

Velasco-Molpeceres, Ana;
Miranda-Galbe, Jorge;
Prieto-Muñiz, María

Publication type:

Article

All hail, the baklang kanal!: Subversive frivolity in two Filipino influencers.

Published in:

Plaridel, 2022, v. 19, n. 1, p. 55, doi. 10.52518/2021-11cabben

By:

Cabbuag, Samuel;
Benitez, Christian Jil

Publication type:

Article

Exploring the Impact of Virtual Influencers in Modern Marketing.

Published in:

Grenze International Journal of Engineering & Technology (GIJET), 2025, v. 11, n. Part2, p. 2145

By:

M., Nishanth;
K. S., Kalavathy

Publication type:

Article

Beyond Greenwashing: Genuine Use of Corporate Social Responsibility in Digital Marketing.

Published in:

Grenze International Journal of Engineering & Technology (GIJET), 2024, v. 10, n. 2,Part 3, p. 2468

By:

Ernestivita, Gesty;
Kumar, Vikas;
Anisah, Tiara Nur;
Nadia

Publication type:

Article

Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention.

Published in:

Journal of Risk & Financial Management, 2022, v. 15, n. 7, p. 276, doi. 10.3390/jrfm15070276

By:

Sesar, Vesna;
Martinčević, Ivana;
Boguszewicz-Kreft, Monika

Publication type:

Article

Does Short-Termism Influence the Market Value of Companies? Evidence from EU Countries.

Published in:

Journal of Risk & Financial Management, 2020, v. 13, n. 11, p. 1, doi. 10.3390/jrfm13110272

By:

Janicka, Małgorzata;
Pieloch-Babiarz, Aleksandra;
Sajnóg, Artur

Publication type:

Article

A Systematic Review of the Influence of Internal Marketing on Service Innovation.

Published in:

Journal of Risk & Financial Management, 2020, v. 13, n. 9, p. 1, doi. 10.3390/jrfm13090207

By:

Raeisi, Soheila;
Ramli, Nur Suhaili;
Meng Lingjie

Publication type:

Article

Factors Influencing the Behavioral and Purchase Intention on Live-streaming Shopping.

Published in:

Asian Journal of Business Research, 2022, v. 12, n. 1, p. 39, doi. 10.14707/ajbr.220119

By:

Apasrawirote, Darlin;
Yawised, Kritcha

Publication type:

Article

INFLUENCER MARKETING STRATEGY OF START-UP COMPANY AS THE PROVIDER OF FAST-MOVING CONSUMER GOODS (FMCG) PRODUCTS IN INDONESIA.

Published in:

Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 4, p. 569, doi. 10.15549/jeecar.v10i4.1365

By:

Wulandari, Tine Agustin;
Assidiq, Mohammad Iqbal

Publication type:

Article

Ergenler için Sosyal Medya Fenomenlerinden Etkilenme Algısı Ölçeğinin Geliştirilmesi: Geçerlik ve Güvenirlik Çalışması.

Published in:

Mersin University Journal of the Faculty of Education / Mersin Üniversitesi Eğitim Fakültesi Dergisi, 2024, v. 20, n. 1, p. 128, doi. 10.17860/mersinefd.1281155

By:

TAGAY, Özlem;
UZUN, Kıvanç;
CIRCIR, Osman

Publication type:

Article

SOSYAL MEDYADA INFLUENCER ETKİSİ BAĞLAMINDA BENLİK SUNUMU.

Published in:

Usak University Journal of Social Sciences / Uşak Üniversitesi Sosyal Bilimler Dergisi, 2022, v. 15, n. 2, p. 25

By:

DEĞER, Bilal Erkan;
SİNE NAZLI, Rengim

Publication type:

Article

COMPARISON OF THE EFFECTS OF MEGA AND MICRO-INFLUENCERS ON CONSUMER PURCHASING BEHAVIOUR.

Published in:

Journal of Knowledge Economy & Knowledge Management, 2024, v. 19, n. 1, p. 21, doi. 10.54860/beyder.1332542

By:

ÖĞÜT, Necat;
FURTANA, Tuğçenur EKİNCİ

Publication type:

Article