Works matching DE "INDUSTRIAL publicity"
Results: 1192
BELIEVING ONE'S OWN PRESS: THE CAUSES AND CONSEQUENCES OF CEO CELEBRITY.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2004, v. 25, n. 7, p. 637, doi. 10.1002/smj.405
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- Publication type:
- Article
Globalisation and Regionalisation of the Advertising Industry in the Asia-Pacific.
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- Asian Studies Review, 2007, v. 31, n. 3, p. 283, doi. 10.1080/10357820701559089
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- Article
Revisiting the Influence of Campaign Tone on Turnout in Senate Elections.
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- Political Analysis, 2006, v. 14, n. 2, p. 206, doi. 10.1093/pan/mpj003
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- Article
PUBLIC RELATIONS and MARKETING: Together again.
- Published in:
- Management Review, 1966, v. 55, n. 10, p. 50
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- Publication type:
- Article
AN INSTITUTIONALIST VIEW OF PUBLIC RELATIONS AND THE EVOLUTION OF PUBLIC RELATIONS IN TRANSITION ECONOMIES.
- Published in:
- Javnost-The Public, 2010, v. 17, n. 2, p. 45, doi. 10.1080/13183222.2010.11009030
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- Article
The Influence of Level of Processing on Advertising Repetition Effects.
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- Journal of Consumer Research, 2002, v. 29, n. 3, p. 371, doi. 10.1086/344428
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- Article
Assessing the Domain Specificity of Deal Proneness: A Field Study.
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- Journal of Consumer Research, 1995, v. 22, n. 3, p. 314, doi. 10.1086/209453
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- Article
An Integrative Framework for Understanding Two-sided Persuasion.
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- Journal of Consumer Research, 1994, v. 20, n. 4, p. 561, doi. 10.1086/209370
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- Article
Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role of Competitive Setting.
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- Journal of Consumer Research, 1994, v. 20, n. 4, p. 520, doi. 10.1086/209367
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- Article
Affective Responses Mediating Acceptance of Advertising.
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- Journal of Consumer Research, 1986, v. 13, n. 2, p. 234, doi. 10.1086/209063
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- Publication type:
- Article
Consumer Learning: Advertising and the Ambiguity of Product Experience.
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- Journal of Consumer Research, 1986, v. 13, n. 2, p. 221, doi. 10.1086/209062
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- Publication type:
- Article
The Role of Attention in Mediating the Effect of Advertising on Attribute Importance.
- Published in:
- Journal of Consumer Research, 1986, v. 13, n. 2, p. 174, doi. 10.1086/209059
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- Publication type:
- Article
Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”.
- Published in:
- 2016
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- Publication type:
- Opinion
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
- Published in:
- Journal of Advertising, 2016, v. 45, n. 3, p. 286, doi. 10.1080/00913367.2016.1204967
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- Publication type:
- Article
Conceptualizing the Evolution and Future of Advertising.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 3, p. 302, doi. 10.1080/00913367.2016.1199335
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- Publication type:
- Article
Living in Media and the Future of Advertising.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 3, p. 326, doi. 10.1080/00913367.2016.1185983
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- Publication type:
- Article
THE HIDDEN PERSUADERS.
- Published in:
- Journal of Advertising, 2008, v. 37, n. 1, p. 113, doi. 10.2753/JOA0091-3367370109
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- Publication type:
- Article
SIMPLY CAPTIVATING.
- Published in:
- Journal of Advertising, 2007, v. 36, n. 1, p. 81, doi. 10.2753/JOA0091-3367360106
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- Publication type:
- Article
THE INFLUENCE OF HUMOR STRENGTH AND HUMOR--MESSAGE RELATEDNESS ON AD MEMORABILITY.
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- Journal of Advertising, 2007, v. 36, n. 1, p. 55, doi. 10.2753/JOA0091-3367360104
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- Publication type:
- Article
COMPARING THE APPLICATION OF INTEGRATED MARKETING COMMUNICATION (IMC) IN MAGAZINE ADS ACROSS PRODUCT TYPE AND TIME.
- Published in:
- Journal of Advertising, 2007, v. 36, n. 1, p. 37, doi. 10.2753/JOA0091-3367360103
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- Publication type:
- Article
THE RELATIVE EFFECTIVENESS OF COMPARATIVE AND NONCOMPARATIVE ADVERTISING.
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- Journal of Advertising, 2007, v. 36, n. 1, p. 21, doi. 10.2753/JOA0091-3367360102
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- Publication type:
- Article
Choosing the Right Mix of On-line Affiliates: How Do You Select the Best?
- Published in:
- Journal of Advertising, 2002, v. 31, n. 3, p. 69, doi. 10.1080/00913367.2002.10673677
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- Publication type:
- Article
Framing Meaning Perceptions with Music: The Case of Teaser Ads.
- Published in:
- Journal of Advertising, 2001, v. 30, n. 3, p. 39, doi. 10.1080/00913367.2001.10673644
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- Publication type:
- Article
Advertising's Influence on Subsequent Product Trial Processing.
- Published in:
- Journal of Advertising, 2001, v. 30, n. 3, p. 27, doi. 10.1080/00913367.2001.10673643
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- Publication type:
- Article
"Stay Tuned--We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising.
- Published in:
- Journal of Advertising, 2001, v. 30, n. 3, p. 15, doi. 10.1080/00913367.2001.10673642
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- Publication type:
- Article
The Effectiveness of Information and Color in Yellow Pages Advertising.
- Published in:
- Journal of Advertising, 2000, v. 29, n. 2, p. 59, doi. 10.1080/00913367.2000.10673609
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- Publication type:
- Article
The Effectiveness of Tensile Pricing Tactics in the Advertising of Services.
- Published in:
- Journal of Advertising, 2000, v. 29, n. 2, p. 45, doi. 10.1080/00913367.2000.10673608
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- Publication type:
- Article
An International Review of Sponsorship Research.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 1, p. 1, doi. 10.1080/00913367.1998.10673539
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- Publication type:
- Article
Historical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect.
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- Journal of Advertising, 1992, v. 21, n. 4, p. 11, doi. 10.1080/00913367.1992.10673382
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- Article
Discrimination Vs. Avoidance: "Zipping" of Television Commercials.
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- Journal of Advertising, 1992, v. 21, n. 2, p. 1, doi. 10.1080/00913367.1992.10673363
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- Publication type:
- Article
Comment on "Speculations on the Future of Advertising Research"
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- Journal of Advertising, 1992, v. 21, n. 3, p. 83, doi. 10.1080/00913367.1992.10673379
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- Publication type:
- Article
Speculations on the Future of Advertising Research.
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- Journal of Advertising, 1992, v. 21, n. 3, p. 1, doi. 10.1080/00913367.1992.10673372
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- Publication type:
- Article
Evidence for Predicting the Effectiveness of Value-Expressive Versus Utilitarian Appeals: A Reply to Johar and Sirgy.
- Published in:
- Journal of Advertising, 1992, v. 21, n. 2, p. 47, doi. 10.1080/00913367.1992.10673367
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- Publication type:
- Article
Some Observations and Thoughts on the Founding and Early Years of the Journal of Advertising.
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- Journal of Advertising, 1992, v. 21, n. 2, p. 63, doi. 10.1080/00913367.1992.10673370
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- Publication type:
- Article
Value Expressive Versus Utilitarian Appeals: A Reply to Shavitt.
- Published in:
- Journal of Advertising, 1992, v. 21, n. 2, p. 53, doi. 10.1080/00913367.1992.10673368
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- Publication type:
- Article
Confusions, Contexts, and Foundations for Understanding Advertising Regulation as Related to the Research of Jean J. Boddewyn.
- Published in:
- International Studies of Management & Organization, 2010, v. 40, n. 4, p. 94, doi. 10.2753/IMO0020-8825400408
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- Publication type:
- Article
Spirituality in Advertising: A New Theoretical Approach.
- Published in:
- Journal of Media & Religion, 2009, v. 8, n. 1, p. 1, doi. 10.1080/15348420802670868
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- Publication type:
- Article
O SECRETÁRIO EXECUTIVO COM PERFIL DE RELAÇÕES PÚBLICAS.
- Published in:
- GeSec: Revista de Gestao e Secretariado, 2013, v. 4, n. 1, p. 127, doi. 10.7769/gesec.v4i1.90
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- Publication type:
- Article
The Park Hotels: Designing Communications.
- Published in:
- Asian Case Research Journal, 2013, v. 17, n. 2, p. 199, doi. 10.1142/S0218927513500090
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- Article
When advertising turns “cheeky”!
- Published in:
- Laterality, 2006, v. 11, n. 3, p. 277, doi. 10.1080/13576500600572263
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- Publication type:
- Article
Tobacco Industry Surveillance of Public Health Groups: The Case of STAT and INFACT.
- Published in:
- American Journal of Public Health, 2002, v. 92, n. 6, p. 955, doi. 10.2105/AJPH.92.6.955
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- Publication type:
- Article
TV ADVERTISING OF ALCOHOL IS NOT IN THE INTERESTS OF PUBLIC HEALTH: COMMENTS ON ELLICKSONET AL. (2005).
- Published in:
- Addiction, 2005, v. 100, n. 2, p. 258, doi. 10.1111/j.1360-0443.2005.01010.x
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- Publication type:
- Article
COMPROMISE MANAGEMENT AS A CHALLENGE FOR CORPORATE COMMUNICATION.
- Published in:
- Comunicação Pública, 2007, v. 3, n. 5, p. 171, doi. 10.4000/cp.8227
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- Publication type:
- Article
DISCOURSE STRATEGIES IN CORPORATE COMMUNICATION FOR ENHANCING DEMOCRACY.
- Published in:
- Comunicação Pública, 2007, v. 3, n. 5, p. 157, doi. 10.4000/cp.8177
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- Publication type:
- Article
PUBLICIDADE PARA GRUPOS, OU GRUPOS DE PUBLICIDADE.
- Published in:
- Comunicação Pública, 2007, v. 3, n. 5, p. 61, doi. 10.4000/cp.8048
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- Publication type:
- Article
THE ROLE OF EMOTIONAL INTELLIGENCE IN CONSUMER RESPONSES TO ADVERTISING.
- Published in:
- Comunicação Pública, 2007, v. 3, n. 5, p. 29, doi. 10.4000/cp.7952
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- Publication type:
- Article
How public relations put the kicks in Route 66 - and still is.
- Published in:
- Journal of Vacation Marketing, 2006, v. 12, n. 2, p. 130, doi. 10.1177/1356766706062153
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- Publication type:
- Article
Consuming the countryside: Marketing for 'rural tourism'
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- Journal of Vacation Marketing, 2004, v. 10, n. 3, p. 253, doi. 10.1177/135676670401000305
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- Publication type:
- Article
The increasing role of public relations as a crisis management function: An empirical examination of communication restrategising efforts among destination organisation managers in the wake of 11th September, 2001.
- Published in:
- Journal of Vacation Marketing, 2004, v. 10, n. 3, p. 238, doi. 10.1177/135676670401000304
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- Publication type:
- Article
The Economics of Advertising: Where's the Data?
- Published in:
- Review of Industrial Organization, 1995, v. 10, n. 6, p. 675, doi. 10.1007/BF01024301
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- Publication type:
- Article