Works matching DE "INDUSTRIAL publicity"

Results: 1203

Redefining Goals and Images.

Published in:

Society, 1988, v. 25, n. 2, p. 17, doi. 10.1007/BF02695620

By:

Kaplan, Howard B.

Publication type:

Article

BELIEVING ONE'S OWN PRESS: THE CAUSES AND CONSEQUENCES OF CEO CELEBRITY.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2004, v. 25, n. 7, p. 637, doi. 10.1002/smj.405

By:

Hayward, Mathew L. A.;
Rindova, Violina P.;
Pollock, Timothy G.

Publication type:

Article

THE NEW YORK FAIR: ADVENTURE IN PROMOTION.

Published in:

Public Opinion Quarterly, 1939, v. 3, n. 4, p. 694, doi. 10.1086/265353

By:

Ainsworth, Gardner

Publication type:

Article

PRESS-AGENTS IRRITATE THE PRESS.

Published in:

Public Opinion Quarterly, 1938, v. 2, n. 4, p. 671

By:

Childs, Harwood L.;
Trenholm, Lee

Publication type:

Article

PUBLIC REPORTING IN THE AMERICAN STATES.

Published in:

Public Opinion Quarterly, 1938, v. 2, n. 2, p. 211, doi. 10.1086/265176

By:

Graves, W. Brooke

Publication type:

Article

ASSOCIATION OF PUBLICITY DIRECTORS.

Published in:

Public Opinion Quarterly, 1937, v. 1, n. 4, p. 139, doi. 10.1086/265137

By:

Baldwin, William H.

Publication type:

Article

THE "QUARTERLY" AND ITS FIELD.

Published in:

Public Opinion Quarterly, 1937, v. 1, n. 4, p. 132, doi. 10.1086/265135

By:

Saunders, Dero A.

Publication type:

Article

Revisiting the Influence of Campaign Tone on Turnout in Senate Elections.

Published in:

Political Analysis, 2006, v. 14, n. 2, p. 206, doi. 10.1093/pan/mpj003

By:

Robert A. Jackson;
Jason C. Sides

Publication type:

Article

Want PR?

Published in:: Marketing Research, 2008, v. 20, n. 4, p. 5
Publication type:: Article

FROM THE EDITOR.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

PUBLIC RELATIONS and MARKETING: Together again.

Published in:

Management Review, 1966, v. 55, n. 10, p. 50

By:

O'Connell, John H.

Publication type:

Article

AN EDITORIAL COMMENT.

Published in:

Journalism & Mass Communication Quarterly, 2006, v. 83, n. 1, p. 2, doi. 10.1177/107769900608300101

By:

Riffe, Daniel

Publication type:

Article

AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407

By:

Reichert, Tom;
Carpenter, Courtney

Publication type:

Article

READERSHIP OF FREE COMMUNITY PAPERS AS A SOURCE OF ADVERTISING INFORMATION: A USES AND GRATIFICATIONS PERSPECTIVE.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 766, doi. 10.1177/107769900408100404

By:

Tsao, James C.;
Sibley, Stanley D.

Publication type:

Article

EXPLORING THE EFFECTS OF ONLINE ADVERTISING ON READERS' PERCEPTIONS OF ONLINE NEWS.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 733, doi. 10.1177/107769900408100402

By:

Hyeseung Yang;
Oliver, Mary Beth

Publication type:

Article

PRSA: SCALE DEVELOPMENT FOR EXPLORING THE IMPETUS OF PUBLIC RELATIONS STRATEGIES.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 2, p. 307, doi. 10.1177/107769900408100206

By:

Yi-Hui Huang

Publication type:

Article

MEASURING THE BOTTOM-LINE IMPACT OF CORPORATE PUBLIC RELATIONS.

Published in:

Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 273, doi. 10.1177/107769900007700204

By:

Kim, Yungwook

Publication type:

Article

Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice.

Published in:

Journal of Communication, 2006, v. 56, n. 3, p. 560, doi. 10.1111/j.1460-2466.2006.00301.x

By:

Livingstone, Sonia;
Helsper, Ellen J.

Publication type:

Article

A Dedicated Storytelling Organization: Advertising Talk in Japan.

Published in:

Human Organization, 2007, v. 66, n. 2, p. 160, doi. 10.17730/humo.66.2.g555782045k0518u

By:

Moeran, Brian

Publication type:

Article

Conflict and Confluence in Advertising Meetings.

Published in:

Human Organization, 2007, v. 66, n. 2, p. 150, doi. 10.17730/humo.66.2.p480687204l735h5

By:

Morais, Robert J.

Publication type:

Article

Anatomy of Advertisements effectiveness.

Published in:

International Journal of Computer Science & Management Studies, 2013, v. 13, n. 5, p. 124

By:

Tamanna;
Jatain, Deepak;
Sarita

Publication type:

Article

IR Firm Pushes Retail Investor.

Published in:

Financial Executive, 2004, v. 20, n. 1, p. 33

By:

Marshall, Jeffrey

Publication type:

Article

The professional cocktail on the confusion of the role of the journalist and the role of the public relations adviser.

Published in:

Revista de Comunicación, 2003, v. 2, p. 41

By:

Kristensen, Nete Norgaard

Publication type:

Article

Continuidad como valor publicitario.

Published in:

Revista de Comunicación, 2002, v. 1, p. 51

By:

Bianchi, Lizardo Vargas

Publication type:

Article

Brainwashing by Commercials.

Published in:: 1971
Publication type:: Editorial

Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970.

Published in:

Business History Review, 2007, v. 81, n. 1, p. 59, doi. 10.1017/S0007680500036254

By:

Decker, Sephanie

Publication type:

Article

The Organization-Public Relationship and Crisis Communication: The Effect of the Organization-Public Relationship on Publics' Perceptions of Crisis and Attitudes Toward the Organization.

Published in:

International Journal of Strategic Communication, 2011, v. 5, n. 4, p. 240, doi. 10.1080/1553118X.2011.596870

By:

Park, Hyojung;
Reber, BryanH.

Publication type:

Article

L'INTERPRÉTATION DES MESSAGES PUBLICITARES: UNE APPROCHE PAR LA THÉORIE SÉMIO-CONTEXTUELLE DE LA COMMUNICATION.

Published in:

Revue Française du Marketing, 2003, n. 195, p. 95

By:

Boistel, Philippe

Publication type:

Article

SUPPORT, CIBLAGE ET MESSAGE PUBLICITAIRE.

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 159

By:

Tochtermann, Katja;
Schmutz, Bruno

Publication type:

Article

LA MAÎTRISE DU RENDEMENT DE LA COMMUNICATION COMMERCIALE: NOUVEAUX CHALLENGES?

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 145

By:

Hugues, Michel

Publication type:

Article

LES MUTATIONS DU MARKETING ET DE LA PUBLICITE.

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 107

By:

Piquet, Sylvère

Publication type:

Article

QUAND LA PUBLICITÉ DEVIENT POSTMODERNE.

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 89

By:

Riou, Nicolas

Publication type:

Article

DE L'IMPORTANCE AUJOURD'HUI DE PASSER DE LA MARQUE IMAGE À LA MARQUE RELATION.

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 73

By:

Samama, Ariane

Publication type:

Article

QUELLES MUTATIONS DE LA PUBLICITE CES DERNIÈRES ANNÉES?

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 37

By:

Fourrier, Françoise Hernaez

Publication type:

Article

LA MISE EN ŒUVRE DES CAMPAGNES PUBLICITAIRES INTERNATIONALES: BABEL OU ESPÉRANTO?

Published in:

Revue Française du Marketing, 2003, n. 192/193, p. 25

By:

Petit, Bernard

Publication type:

Article

MASS COMMUNICATION - COMPONENT OF HUMAN SECURITY INSURANCE STRATEGY IN CRISIS AND CONFLICT MANAGEMENT.

Published in:

Revista Academiei Fortelor Terestre, 2012, v. 17, n. 3, p. 249

By:

Munteanu, Nicoleta

Publication type:

Article

Edward Bernays at 90.

Published in:

American Journal of Economics & Sociology, 1981, v. 40, n. 4, p. 414, doi. 10.1111/j.1536-7150.1981.tb01658.x

By:

Lissner, Will

Publication type:

Article

Advertising in consumer allocation models: choice of functional form.

Published in:

Applied Economics, 2001, v. 33, n. 4, p. 437, doi. 10.1080/00036840121721

By:

Duffy, Martyn

Publication type:

Article

„COMMUNICATION MANAGEMENT“ OR PUBLIC RELATIONS.

Published in:

Annals of the University of Bucarest, the Economic & Administrative Series, 2009, v. 3, p. 215

By:

Radulescu, Corina

Publication type:

Article

Suggesting a More Effective Way to Use the Promotional Mix in Services.

Published in:

Services Marketing Quarterly, 2014, v. 35, n. 4, p. 304, doi. 10.1080/15332969.2014.946875

By:

Loda, Marsha D.

Publication type:

Article

A Dr. Doolittle Primer: Determining How American Zoos Use Public Relations Membership Techniques as Effective Customer Relationship Marketing Strategies.

Published in:

Services Marketing Quarterly, 2006, v. 27, n. 3, p. 91, doi. 10.1300/J396v27n03_06

By:

Kinser, Kathleen;
Fall, Lisa T.

Publication type:

Article

A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 3/4, p. 243, doi. 10.1080/10496490802637846

By:

Ledingham, JohnA.

Publication type:

Article

Cross-Cultural Public Relations: A Review of Existing Models With Suggestions for a Post-Industrial Public Relations Pyramid.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 3/4, p. 225, doi. 10.1080/10496490802637853

By:

Ledingham, JohnA.

Publication type:

Article

Public Relations Adding to Businesses' Bottom Line.

Published in:

Journal of Promotion Management, 2008, v. 14, n. 3/4, p. 195, doi. 10.1080/10496490802620966

By:

Pohl, GayleM.

Publication type:

Article

FROM THE EDITOR.

Published in:

Journal of Promotion Management, 2005, v. 11, n. 2/3, p. 1, doi. 10.1300/J057v11n02_01

By:

Nelson, Richard Alan

Publication type:

Article

NEW APPROA CHES TO THE BUSINESS OF ADVERTISING—MARKETING COMMUNICATIONS THEORY AND BUSINESS PRACTICES.

Published in:

Journal of Promotion Management, 2004, v. 11, n. 1, p. 3, doi. 10.1300/J057v11n01̱02

By:

Spickett-Jones, J. Graham;
Kitchen, Philip J.;
Barnes, Bradley R.

Publication type:

Article

Consumer Rules and Orientations Toward Corporate Websites: A Pilot Study.

Published in:

Journal of Promotion Management, 2002, v. 9, n. 1/2, p. 125

By:

Len-Ríos, María E.

Publication type:

Article

A Five-Year Regional Review of Advertising and Public Relations Education at U.S. Colleges and Universities.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 253, doi. 10.1300/J057v07n01_15

By:

Johnson, Keith F.;
Ross, Billy I.

Publication type:

Article

Today's Promotional Products Industry: The Rise of a Powerful Marketing Communication Medium.

Published in:

Journal of Promotion Management, 2002, v. 8, n. 1, p. 3, doi. 10.1300/J057v08n01_02

By:

Nelson, Richard Alan;
Kanso, Ali

Publication type:

Article

Buffalo Bill's Wild West and John M. Burke: Exploring the Origins of Celebrity Brand Management.

Published in:

Journal of Promotion Management, 2001, v. 7, n. 1/2, p. 225, doi. 10.1300/J057v07n01_14

By:

Berger, Jason

Publication type:

Article