Works matching DE "INDUSTRIAL publicity"

Results: 1203

Speaking the Language of Management: Applying the Performance Prism to Public Relations Assessment.

Published in:

Atlantic Journal of Communication, 2007, v. 15, n. 2, p. 120, doi. 10.1080/15456870701215875

By:

Anderson, William

Publication type:

Article

Redefining Goals and Images.

Published in:

Society, 1988, v. 25, n. 2, p. 17, doi. 10.1007/BF02695620

By:

Kaplan, Howard B.

Publication type:

Article

The role of sport in the tourism destinations chosen by tourists visiting Spain.

Published in:

Journal of Sport & Tourism, 2005, v. 10, n. 2, p. 143, doi. 10.1080/14775080500223561

By:

Miranda, Julian;
Andueza, Juan

Publication type:

Article

"A PARTICULARLY EFFECTIVE ARGUMENT": LAND OF LIBERTY (1939) AND THE HOLLYWOOD IMAGE (CRISIS).

Published in:

2011

By:

Wagner, Phil

Publication type:

Essay

SAVING THE ASBESTOS INDUSTRY, 1960 TO 2006.

Published in:

Public Health Reports, 2006, v. 121, n. 5, p. 609, doi. 10.1177/003335490612100517

By:

McCulloch, Jock

Publication type:

Article

Research Funding, Conflicts of Interest, and the 'Meta-methodology' of Public Relations.

Published in:

Public Health Reports, 2002, v. 117, n. 4, p. 331, doi. 10.1093/phr/117.4.331

By:

Rampton, Sheldon;
Stauber, John

Publication type:

Article

Ad framing effects for consumption products: An affect priming process.

Published in:

Psychology & Marketing, 2008, v. 25, n. 1, p. 24, doi. 10.1002/mar.20199

By:

Chang, Chingching

Publication type:

Article

Importance of Public Relations in Recycling Strategies: Principles and Case Studies.

Published in:

Environmental Management, 2002, v. 30, n. 1, p. 68, doi. 10.1007/s00267-002-2615-9

By:

Salhofer, Stefan;
Isaac, Nicole A.

Publication type:

Article

The Financial Rewards of New Product Introductions in the Personal Computer Industry.

Published in:

Management Science, 2003, v. 49, n. 2, p. 197, doi. 10.1287/mnsc.49.2.197.12741

By:

Bayus, Barry L.;
Erickson, Gary;
Jacobson, Robert

Publication type:

Article

Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice.

Published in:

Journal of Communication, 2006, v. 56, n. 3, p. 560, doi. 10.1111/j.1460-2466.2006.00301.x

By:

Livingstone, Sonia;
Helsper, Ellen J.

Publication type:

Article

The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising.

Published in:

Journal of Advertising, 1988, v. 17, n. 3, p. 15, doi. 10.1080/00913367.1988.10673119

By:

Iyer, Easwar S.

Publication type:

Article

ANALYSIS OF INFORMATION CONTENT IN U.S. AND JAPANESE MAGAZINE ADVERTISING.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 38, doi. 10.1080/00913367.1986.10673017

By:

Madden, Charles S.;
Caballero, Marjorie J.;
Matsukubo, Shinya

Publication type:

Article

A COMPARISON OF ALTERNATIVE RECOGNITION MEASURES OF ADVERTISING EFFECTIVENESS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 4, doi. 10.1080/00913367.1986.10673013

By:

Leigh, James H.;
Menon, Anil

Publication type:

Article

A FURTHER EXAMINATION OF THE RELATIONSHIP BETWEEN SOURCE EXPERTISE AND SOURCE SIMILARITY.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 49, doi. 10.1080/00913367.1986.10672989

By:

Swartz, Teresa A.

Publication type:

Article

DIMENSIONAL RELATIONSHIPS OF AIDED RECALL AND RECOGNITION.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 38, doi. 10.1080/00913367.1986.10672987

By:

Zinkhan, George M.;
Locander, William B.;
Leigh, James H.

Publication type:

Article

CHURCH ADVERTISING: VIEWS OF THE CLERGY AND GENERAL PUBLIC.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 24, doi. 10.1080/00913367.1986.10672985

By:

McDaniel, Stephen W.

Publication type:

Article

VERBAL AND VISUAL REFERENCES TO COMPETITION IN COMPARATIVE ADVERTISING.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 10, doi. 10.1080/00913367.1986.10672984

By:

Grossbart, Sanford;
Muehling, Darrel D.;
Kangun, Norman

Publication type:

Article

FURTHER COMMENTS ON THE MISCOMPREHENSION OF TELEVISED ADVERTISEMENTS.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 4, doi. 10.1080/00913367.1986.10672983

By:

Gates, Fliece R.

Publication type:

Article

EVALUATING THE AUDIENCES OF THE NEW MEDIA.

Published in:

Journal of Advertising, 1985, v. 14, n. 4, p. 21, doi. 10.1080/00913367.1985.10672967

By:

Krugman, Dean M.

Publication type:

Article

THE INFLUENCE OF ADVERTISING AT THE MOMENT OF BRAND CHOICE.

Published in:

Journal of Advertising, 1985, v. 14, n. 4, p. 5, doi. 10.1080/00913367.1985.10672965

By:

Cobb, Cathy J.;
Hoyer, Wayne D.

Publication type:

Article

THE EFFECTS OF SALES OF COLOR IN NEWSPAPER ADVERTISEMENTS.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 39, doi. 10.1080/00913367.1980.10673336

By:

Sparkman Jr., Richard;
Austin, Larry M.

Publication type:

Article

ANALYZING AND ADVANCING THE STATE OF THE ART OF ADVERTISING SELF-REGULATION.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 27, doi. 10.1080/00913367.1980.10673335

By:

LaBarbera, Priscilla A.

Publication type:

Article

A REVIEW OF EIGHT YEARS OF NARB CASEWORK: GUIDELINES AND PARAMETERS OF DECEPTIVE ADVERTISING.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 20, doi. 10.1080/00913367.1980.10673334

By:

Zanot, Eric J.

Publication type:

Article

A COMPARISON OF INFLUENCES ON FIXED AND GRID RADIO ADVERTISING RATES.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 15, doi. 10.1080/00913367.1980.10673333

By:

Soley, Lawrence C.;
Teel Jr., Jesse E.;
Reid, Leonard N.

Publication type:

Article

GOSSAGE REVISITED: REFLECTIONS OF ADVERTISING'S LEGENDARY ICONOCLAST.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 6, doi. 10.1080/00913367.1980.10673332

By:

Rotzoll, Kim B.

Publication type:

Article

Use of Advertising to Improve MNC's Overseas Image.

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 40, doi. 10.1080/00913367.1978.10673238

By:

Ryans Jr., John K.;
Berger, Victoria

Publication type:

Article

How Effective is Comparison Advertising for Stimulating Brand Recall?

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 20, doi. 10.1080/00913367.1978.10673233

By:

Jain, Subhash C.;
Hackleman, Edwin C.

Publication type:

Article

AT&T: 1908 Origins of the Nation's Oldest Continuous Institutional Advertising Campaign.

Published in:

Journal of Advertising, 1977, v. 6, n. 3, p. 18, doi. 10.1080/00913367.1977.10672703

By:

Griese, Noel L.

Publication type:

Article

PR Perspectives for Advertisers.

Published in:

Journal of Advertising, 1975, v. 4, n. 1, p. 20, doi. 10.1080/00913367.1975.10672566

By:

Walsh, Walter J.

Publication type:

Article

Advertising as a Public Relations Tool; A Distinction Without a Difference?

Published in:

1975

By:

Buchwald, Elias

Publication type:

Editorial

Advertising Research.

Published in:

1974

By:

Stewart, Dan

Publication type:

Editorial

The Global Challenge to Advertising.

Published in:: Journal of Advertising, 1974, v. 3, n. 1, p. 21, doi. 10.1080/00913367.1974.10672508
Publication type:: Article

The Measurement of Advertising Communication: Some Considerations.

Published in:

Journal of Advertising, 1974, v. 3, n. 1, p. 12, doi. 10.1080/00913367.1974.10672506

By:

Schlinger, Fred L.

Publication type:

Article

REJOINDER.

Published in:: Journal of Advertising, 1973, v. 2, n. 1, p. 36, doi. 10.1080/00913367.1973.10672484
Publication type:: Article

Psychographics and Creativity.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 32, doi. 10.1080/00913367.1973.10672482

By:

Winter, Edward;
Russell, John T.

Publication type:

Article

Some Economic Issues and Policy Implications of Studies on the Competitive Effects of Advertising Expenditures.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 20, doi. 10.1080/00913367.1973.10672480

By:

Lukselich, William A.

Publication type:

Article

Full Service Agencies vs. A la Carte.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 12, doi. 10.1080/00913367.1973.10672478

By:

Cummings, Barton A.

Publication type:

Article

Advertising and Consumerism.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 6, doi. 10.1080/00913367.1973.10672476

By:

Knauer, Virginia H.

Publication type:

Article

The Executive Reel.

Published in:

Journal of Advertising, 1972, v. 1, n. 1, p. 24, doi. 10.1080/00913367.1972.10672469

By:

Jones, Kensinger

Publication type:

Article

Government and the Advertising Industry.

Published in:

Journal of Advertising, 1972, v. 1, n. 1, p. 17, doi. 10.1080/00913367.1972.10672468

By:

Tallman, Robert P.

Publication type:

Article

Government and Advertising.

Published in:

Journal of Advertising, 1972, v. 1, n. 1, p. 13, doi. 10.1080/00913367.1972.10672467

By:

Rockwell Jr., Willard F.

Publication type:

Article

Advertising and the Federal Trade Commission.

Published in:

Journal of Advertising, 1972, v. 1, n. 1, p. 10, doi. 10.1080/00913367.1972.10672466

By:

Kirkpatrick, Miles W.

Publication type:

Article

The advertising industry as a dynamic environment: the Israeli case.

Published in:

Israel Affairs, 2018, v. 24, n. 5, p. 907, doi. 10.1080/13537121.2018.1505703

By:

Roth-Cohen, Osnat;
Limor, Yehiel

Publication type:

Article

Time heals many wounds – explaining the immediate and delayed effects of message sidedness.

Published in:

International Journal of Advertising, 2016, v. 35, n. 4, p. 664, doi. 10.1080/02650487.2015.1052616

By:

Küster, Franziska;
Eisend, Martin

Publication type:

Article

The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 605, doi. 10.2501/IJA-31-3-605-622

By:

Wang, Alex;
Muehling, Darrel D.

Publication type:

Article

The Tri-Mediation Model of persuasion.

Published in:

International Journal of Advertising, 2008, v. 27, n. 5, p. 853, doi. 10.2501/S0265048708080311

By:

Coulter, Keith S.

Publication type:

Article

The paradox of advertising.

Published in:

International Journal of Advertising, 2005, v. 24, n. 4, p. 539

By:

Berthon, Pierre;
Pitt, Leyland;
Ford, John

Publication type:

Article

Editorial.

Published in:

2004

By:

Auton, Frank;
Chong, Derrick;
Fam, Kim;
Kennedy, Rachel;
Menon, Ajit;
Okazaki, Shintaro;
Phau, Ian

Publication type:

Editorial

Advertising productivity: developing an agenda for research.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 431, doi. 10.1080/02650487.2001.11104905

By:

Kim, John;
Bhargawa, Mukesk;
Ramaswami, Sridhar

Publication type:

Article

Measuring integration: an assessment of quality of integrated marketing communications.

Published in:

International Journal of Advertising, 1998, v. 17, n. 4, p. 447, doi. 10.1080/02650487.1998.11104732

By:

Pickton, David;
Hartley, Bob

Publication type:

Article