Works matching DE "INDUSTRIAL advertising"

Results: 266

VARIATIONS IN THE RESPONSE OF REAL OUTPUT TO AGGREGATE DEMAND SHOCKS: A CROSS-INDUSTRY ANALYSIS.

Published in:

Review of Economics & Statistics, 1991, v. 73, n. 3, p. 480, doi. 10.2307/2109572

By:

Kandil, Magda

Publication type:

Article

ADVERTISING, CONCENTRATION CHANGES, AND CONSUMER WELFARE.

Published in:

Review of Economics & Statistics, 1988, v. 70, n. 2, p. 340, doi. 10.2307/1928320

By:

Eckard, E. Woodrow;
Jr.

Publication type:

Article

ESTIMATING ADVANTAGES TO LARGE-SCALE ADVERTISING.

Published in:

Review of Economics & Statistics, 1978, v. 60, n. 3, p. 428, doi. 10.2307/1924168

By:

Brown, Randall S.

Publication type:

Article

A CONCEPTUAL LOOK AT THE INFLUENCE OF RELATIONSHIP STRUCTURE ON THE DISCONFIRMATION PROCESS IN A BUSINESS-TO-BUSINESS CONTEXT.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2003, v. 16, p. 119

By:

Golicic, Susan L.;
Broyles, S. Allen;
Woodruff, Robert B.

Publication type:

Article

News.

Published in:: Surface Engineering, 2003, v. 19, n. 6, p. 405, doi. 10.1179/sur.2003.19.6.405
Publication type:: Article

Promoting a positive image.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 40

By:

Bowers, Diane K.

Publication type:

Article

Measuring place-based media.

Published in:

Marketing Research, 1993, v. 5, n. 1, p. 34

By:

Roslow, Sidney;
Nicholls, J. A. F.;
Comer, Lucette B.

Publication type:

Article

LA NEOLIBERALIZACIÓN DE LA SOLIDARIDAD EN EL CHILE DEMOCRÁTICO.

Published in:

Latin American Research Review, 2010, v. 45, n. 1, p. 189, doi. 10.1353/lar.0.0096

By:

Dockendorff, Cecilia;
Brugnoli, José Antonio Román;
Sprovera, María Alejandra Energici

Publication type:

Article

A Dedicated Storytelling Organization: Advertising Talk in Japan.

Published in:

Human Organization, 2007, v. 66, n. 2, p. 160, doi. 10.17730/humo.66.2.g555782045k0518u

By:

Moeran, Brian

Publication type:

Article

Conflict and Confluence in Advertising Meetings.

Published in:

Human Organization, 2007, v. 66, n. 2, p. 150, doi. 10.17730/humo.66.2.p480687204l735h5

By:

Morais, Robert J.

Publication type:

Article

THE IMPORTANCE OF COLOR IN THE MAJOR ROMANIAN BRANDS MARKETING.

Published in:

Scientific Papers Series Management, Economic Engineering in Agriculture & Rural Development, 2013, v. 13, n. 1, p. 419

By:

TAMBA BEREHOIU, Radiana Maria;
POPA, Ciprian Nicolae;
POPESCU, Stela;
TAMBA BEREHOIU, Suzana-Maria

Publication type:

Article

Measuring Chandler's Impact on European Business Studies since the 1960s.

Published in:

Business History Review, 2008, v. 82, n. 2, p. 279, doi. 10.1017/S0007680500062772

By:

Iversen, Martin Jes

Publication type:

Article

Alfred Chandler, Founder of Strategy: Lost Tradition and Renewed Inspiration.

Published in:

Business History Review, 2008, v. 82, n. 2, p. 267, doi. 10.1017/S0007680500062760

By:

Whittington, Richard

Publication type:

Article

Understanding and Managing Service Productivity - A Literature Review.

Published in:

Journal of Business Market Management (Freie Universitaet Berlin), 2016, v. 9, n. 1, p. 518

By:

Dobmeier, Mirjam

Publication type:

Article

American Enterprise in Britain's Industrial Revolution.

Published in:

American Journal of Economics & Sociology, 1955, v. 14, n. 2, p. 193, doi. 10.1111/j.1536-7150.1955.tb00600.x

By:

Armytage, W. H. G.

Publication type:

Article

The Civil Rights Movement and Social Sensitivity: Toward an Understanding of African American Consumer Behavior.

Published in:

Services Marketing Quarterly, 2004, v. 26, n. 2, p. 83, doi. 10.1300/J396v26n02_06

By:

Smith, Wilbur I.;
Evans, Charles L.;
Shrestha, Nanda R.

Publication type:

Article

Advertiser Expectations of Agency Creative Product.

Published in:

Services Marketing Quarterly, 2004, v. 25, n. 4, p. 53, doi. 10.1300/J396v25n04_04

By:

Hill, Railton M.;
Johnson, Lester W.

Publication type:

Article

A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods.

Published in:

Services Marketing Quarterly, 2002, v. 23, n. 4, p. 65, doi. 10.1300/J396v23n04_05

By:

Clow;
Roy, Donald P.;
Hershey, Lewis B.

Publication type:

Article

Impact Gifting: The Way to Build Solid Business Relationships.

Published in:

Journal of Promotion Management, 2002, v. 8, n. 1, p. 67, doi. 10.1300/J057v08n01_06

By:

Beltramini, Richard F.

Publication type:

Article

Marketing Sources for Demographic Niches.

Published in:: Journal of Business & Finance Librarianship, 2004, v. 9, n. 2/3, p. 135, doi. 10.1300/J109v09n02_06
Publication type:: Article

WHAT IS A BUSINESS-TO-BUSINESS MARKET ORIENTATION?

Published in:

Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 56

By:

Gordon, Geoffrey L.;
Kaminski, Peter F.;
Rogers, Thomas M.

Publication type:

Article

THE PORTRAYAL OF BLACKS IN BUSINESS PUBLICATION ADVERTISING.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 26

By:

Stevenson, Thomas H.

Publication type:

Article

Mercadeo B2B en internet: ¿por dónde empezar?

Published in:

Debates IESA, 2014, v. 19, n. 1, p. 80

By:

Jiménez, Carlos

Publication type:

Article

Grey Target Model Appraising Firms' Financial Status based on Altman Coefficients.

Published in:

Journal of Grey System, 2006, v. 18, n. 2, p. 133

By:

Fang Jianyou;
Zhang Hua

Publication type:

Article

Emotions in business-to-business service relationships.

Published in:

Service Industries Journal, 2005, v. 25, n. 3, p. 373, doi. 10.1080/02642060500050517

By:

Kiely, Julia A.

Publication type:

Article

Mistakes Made in Companies' Press Releases (How to Improve Your Company's Press Releases).

Published in:

Public Relations Quarterly, 2005, v. 50, n. 4, p. 25

By:

Applegate, Edd

Publication type:

Article

For Advertising Firms that Promise PR - Outsource it!

Published in:

Public Relations Quarterly, 2005, v. 50, n. 3, p. 17

By:

Elliott, John W.

Publication type:

Article

Media Opportunity: Use Your Head.

Published in:

Public Relations Quarterly, 2003, v. 48, n. 2, p. 27

By:

Levy, Ronald N.

Publication type:

Article

Multinational Corporations, It's Time to Try a PR Network.

Published in:

Public Relations Quarterly, 1995, v. 40, n. 4, p. 34

By:

Cushman, Aaron D.

Publication type:

Article

After the Ball: High-Tech PR in the No-Nonsense '90s.

Published in:

Public Relations Quarterly, 1994, v. 39, n. 2, p. 23

By:

Eisenstadt, David

Publication type:

Article

New Factors in Crisis Planning and Response.

Published in:

Public Relations Quarterly, 1994, v. 39, n. 1, p. 31

By:

Birch, John

Publication type:

Article

Incorporating VNRs into Your Public Relations Program.

Published in:

Public Relations Quarterly, 1994, v. 39, n. 1, p. 22

By:

Orr, Diane

Publication type:

Article

Use Ingenuity in Media Relations.

Published in:

Public Relations Quarterly, 1992, v. 37, n. 2, p. 13

By:

Dilenschneider, Robert L.

Publication type:

Article

Weber's Last Theory of the Modern Business Enterprise.

Published in:

Max Weber Studies, 2002, v. 2, n. 2, p. 210

By:

Jagd, Soren

Publication type:

Article

Editorial.

Published in:

Max Weber Studies, 2002, v. 2, n. 2, p. 135

By:

Whimster, Sam

Publication type:

Article

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 470, doi. 10.1007/s11747-009-0138-0

By:

De Ruyter, Ko;
De Jong, Ad;
Wetzels, Martin

Publication type:

Article

The importance of industry compliance in improving advertising self-regulatory processes.

Published in:

Journal of Public Affairs (14723891), 2003, v. 3, n. 1, p. 63, doi. 10.1002/pa.134

By:

Harker, Debra

Publication type:

Article

DIALECTICAL CONTRADICTIONS OF RESOURCES TRANSFORMATION IN ASSETS OF ENTERPRISE.

Published in:

Economic Annals-XXI / Ekonomìčnij Časopis-XXI, 2012, n. 11/12, p. 34

By:

Repina, I. M.

Publication type:

Article

The 'Nature' and 'Art' of Shell Advertising in the Early 1930s.

Published in:

Journal of Design History, 1992, v. 5, n. 2, p. 121, doi. 10.1093/jdh/5.2.121

By:

Hewitt, John

Publication type:

Article

MARKETING - UNDER THE PRESSURE OF CRITICISM.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 580

By:

UDRESCU, Mircea Alecsandru;
BARBU, Cristian Marian;
GANEA, Marcela

Publication type:

Article

DEFINING ELEMENTS REGARDING THE TOURISTIC DEMAND IN ROMANIA DURING THE PERIOD OF TIME 2001 - 2011.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 571

By:

ŢIMIRAŞ, Laura Cătălina

Publication type:

Article

THE SERVICE DOMINANT LOGIC AND THE EXPERIENCE LOGIC. CONSEQUENCES ON THE CONCEPTUALIZATION OF THE CUSTOMER VALUE CREATION PROCESS.

Published in:

Annals of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 2012, p. 559

By:

TRIŞCĂ, Gelu

Publication type:

Article

Concilier finance et management dans les entreprises familiales.

Published in:

Revue Française de Gestion, 2009, n. 198/199, p. 393, doi. 10.3166/RFG.198-199.393-411

By:

Hirigoyen, Gérard

Publication type:

Article

USING THE EXPERIMENT METHOD IN BUSINESS-TO-BUSINESS MARKETING.

Published in:

Annals of the University of Petrosani Economics, 2009, v. 9, n. 3, p. 261

By:

DURA, CODRUŢA;
LEBA, MONICA

Publication type:

Article

NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION.

Published in:

Economics & Management, 2011, v. 16, p. 1231

By:

Chlebišová, Eva;
Kyzeková, Jana;
Zajarošová, Markéta

Publication type:

Article

DECISION-PLANNING IN PUBLIC RELATIONS: PRACTICE OF LITHUANIAN COMPANIES.

Published in:

Economics & Management, 2007, p. 397

By:

Kazokienė, Lina;
Stravinskienė, Jurgita

Publication type:

Article

PROPAGANDAS BUSINESS-TO-BUSINESS VERSUS BUSINESS-TO-CONSUMER: UMA COMPARAÇÃO DE ANÚNCIOS DE SERVIÇOS EM REVISTAS BRASILEIRAS.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 2, p. 104, doi. 10.1590/1678-69712007/administracao.v8n2p104-127

By:

Vieira, Valter Afonso;
Petroll, Martin De La Martiniere

Publication type:

Article

THE CHANGING PERSONALITY OF U.S.-JAPANESE JOINT VENTURES: A VALUE CHAIN MAPPING PARADIGM.

Published in:

International Trade Journal, 1995, v. 9, n. 1, p. 67, doi. 10.1080/08853909508523820

By:

Jacque, Laurent L.

Publication type:

Article

The sponsor-global event relationship: a business-to-business tourism marketing relationship?

Published in:

Journal of Sport & Tourism, 2011, v. 16, n. 3, p. 231, doi. 10.1080/14775085.2011.635009

By:

O'Reilly, Norm;
Heslop, Louise;
Nadeau, John

Publication type:

Article

Advertising Coordinator.

Published in:: Photogrammetric Record, 2006, v. 21, n. 116, p. 421, doi. 10.1111/j.1477-9730.2006.00407_2.x
Publication type:: Article