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Factors Affecting Attitudes Among Buying-Center Members Toward Adoption of an Ecologically-Related Regulatory Alternative: A New Application of Organizational Theory to a Public Policy Issue.
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- Journal of Public Policy & Marketing, 1991, v. 10, n. 2, p. 145
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- Publication type:
- Article
The FTC and the Effectiveness of Cigarette Advertising Regulations.
- Published in:
- Journal of Public Policy & Marketing, 1988, v. 7, n. 1, p. 49
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- Publication type:
- Article
A Field Study of Corrective Advertising Effectiveness.
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- Journal of Public Policy & Marketing, 1986, v. 5, n. 1, p. 146
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- Publication type:
- Article
Articles on Mass Communication in U.S. and Foreign Journals.
- Published in:
- Journalism Quarterly, 1979, v. 56, n. 2, p. 433, doi. 10.1177/107769907905600231
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- Publication type:
- Article
Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 58, doi. 10.1509/jm.12.0529
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- Publication type:
- Article
Governance Mechanisms in Business-to-Business Electronic Markets.
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- Journal of Marketing, 2010, v. 74, n. 4, p. 45, doi. 10.1509/jmkg.74.4.045
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- Publication type:
- Article
Contract Specificity and Its Performance Implications.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 2, p. 105, doi. 10.1509/jmkg.74.2.105
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- Publication type:
- Article
Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective.
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- Journal of Marketing, 1998, v. 62, n. 2, p. 31, doi. 10.1177/002224299806200203
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- Publication type:
- Article
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 1, doi. 10.1177/002224299706100301
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- Publication type:
- Article
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 66, doi. 10.1177/002224298905300205
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- Publication type:
- Article
An Advocacy Behavior Model of Organizational Buyers' Vender Choice.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 4, p. 51, doi. 10.1177/002224298504900404
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- Publication type:
- Article
Purchasing Agents' Perceptions of Industrial Buying Center Influence: A Situational Approach.
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- Journal of Marketing, 1984, v. 48, n. 4, p. 75, doi. 10.1177/002224298404800408
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- Publication type:
- Article
The Advertising Budgeting Practices of Industrial Marketers.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 104, doi. 10.1177/002224298404800411
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- Publication type:
- Article
A Script-theoretic Analysis of Industrial Purchasing Behavior.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 22, doi. 10.1177/002224298404800403
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- Publication type:
- Article
An International Comparison of the Determinants of Industrial Marketing Expenditures.
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- Journal of Marketing, 1984, v. 48, n. 1, p. 46, doi. 10.1177/002224298404800104
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- Publication type:
- Article
The Diffusion of Trade Association Advertising Self-Regulation.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 1, p. 58, doi. 10.1177/002224298304700106
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- Publication type:
- Article
Proposals for Improving Academic Industrial Marketing Activities.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 4, p. 100, doi. 10.1177/002224298004400416
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- Publication type:
- Article
Industrial Advertising Effects and Budgeting Practices.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 1, p. 16, doi. 10.2307/1250671
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- Publication type:
- Article
Sales Negotiation Cost Planning for Corporate Level Sales.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 2, p. 7, doi. 10.1177/002224297303700204
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- Publication type:
- Article
Media Models for the Industrial Goods Advertiser--A Do-it-yourself Opportunity.
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- Journal of Marketing, 1970, v. 34, n. 2, p. 23, doi. 10.1177/002224297003400204
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- Publication type:
- Article
1. Advertising and Promotion.
- Published in:
- 1970
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- Publication type:
- Abstract
Industrial Marketing: Trends and Challenges.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 1, p. 22, doi. 10.2307/1250290
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- Publication type:
- Article
Industrial Marketing Division.
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- Journal of Marketing, 1968, v. 32, n. 4, p. 19
- Publication type:
- Article
Industrial Marketing Division.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 4, p. 26
- Publication type:
- Article
9. Industrial Marketing.
- Published in:
- 1967
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- Publication type:
- Abstract
9. Industrial Marketing.
- Published in:
- 1967
- By:
- Publication type:
- Abstract
9. Industrial Marketing.
- Published in:
- 1967
- By:
- Publication type:
- Abstract
Yes, Virginia, Research Helps Better Advertisements.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 64, doi. 10.1177/002224296703100116
- By:
- Publication type:
- Article
9. Industrial Marketing.
- Published in:
- 1966
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- Publication type:
- Abstract
8. History and Trends.
- Published in:
- 1966
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- Publication type:
- Abstract
Measuring Industrial Advertising.
- Published in:
- Journal of Marketing, 1965, v. 29, n. 4, p. 51, doi. 10.2307/1249702
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- Publication type:
- Article
Can Industrial Product Publicity Be Measured?
- Published in:
- Journal of Marketing, 1965, v. 29, n. 3, p. 54, doi. 10.2307/1248546
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- Publication type:
- Article
13. Industrial Marketing.
- Published in:
- 1965
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- Publication type:
- Abstract
A "Systems Approach" to Industrial Marketing Communications.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 4, p. 64, doi. 10.1177/002224296402800412
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- Publication type:
- Article
13. Industrial Marketing.
- Published in:
- 1964
- By:
- Publication type:
- Abstract
How Stable Are Advertiser-Advertising Agency Relationships?
- Published in:
- 1964
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- Publication type:
- Editorial
Growth Perspective for Industrial Advertising.
- Published in:
- 1964
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- Publication type:
- Editorial
First Things First In Industrial Advertising.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 71, doi. 10.1177/002224296402800218
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- Publication type:
- Article
Separate Dreams From Data.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 1, p. 68, doi. 10.1177/002224296402800115
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- Publication type:
- Article
Marketing Experimentation: Forgotten Tool.
- Published in:
- Journal of Marketing, 1963, v. 27, n. 4, p. 75, doi. 10.2307/1248652
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- Publication type:
- Article
INDUSTRIAL ADVERTISING.
- Published in:
- 1963
- By:
- Publication type:
- Book Review
What's Wrong With Industrial Advertising Budgets?
- Published in:
- 1963
- By:
- Publication type:
- Editorial
IPSO in Industrial Advertising.
- Published in:
- Journal of Marketing, 1960, v. 24, n. 3, p. 55, doi. 10.2307/1248708
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- Publication type:
- Article
1. ADVERTISING AND SALES PROMOTION.
- Published in:
- 1959
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- Publication type:
- Abstract
INDUSTRIAL ADVERTISING FOR PROFIT AND PRESTIGE.
- Published in:
- 1957
- By:
- Publication type:
- Book Review
1. ADVERTISING.
- Published in:
- 1954
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- Publication type:
- Abstract
INDUSTRIAL ADVERTISING HANDBOOK.
- Published in:
- 1953
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- Publication type:
- Book Review
ADVERTISING RATIOS PLANNED BY LARGE-SCALE ADVERTISERS.
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- Journal of Marketing, 1949, v. 14, n. 1, p. 13, doi. 10.2307/1247168
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- Publication type:
- Article
TRACEABLE RESPONSE AS A METHOD OF EVALUATING INDUSTRIAL ADVERTISING: A CASE STUDY.
- Published in:
- Journal of Marketing, 1947, v. 12, n. 2, p. 202, doi. 10.2307/1245359
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- Publication type:
- Article
3. INDUSTRIAL MARKETING.
- Published in:
- 1947
- By:
- Publication type:
- Abstract