Works matching DE "INDUSTRIAL advertising"
Results: 263
VARIATIONS IN THE RESPONSE OF REAL OUTPUT TO AGGREGATE DEMAND SHOCKS: A CROSS-INDUSTRY ANALYSIS.
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- Review of Economics & Statistics, 1991, v. 73, n. 3, p. 480, doi. 10.2307/2109572
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- Article
ADVERTISING, CONCENTRATION CHANGES, AND CONSUMER WELFARE.
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- Review of Economics & Statistics, 1988, v. 70, n. 2, p. 340, doi. 10.2307/1928320
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- Article
ESTIMATING ADVANTAGES TO LARGE-SCALE ADVERTISING.
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- Review of Economics & Statistics, 1978, v. 60, n. 3, p. 428, doi. 10.2307/1924168
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- Article
News.
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- Surface Engineering, 2003, v. 19, n. 6, p. 405, doi. 10.1179/sur.2003.19.6.405
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- Article
LA NEOLIBERALIZACIÓN DE LA SOLIDARIDAD EN EL CHILE DEMOCRÁTICO.
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- Latin American Research Review, 2010, v. 45, n. 1, p. 189, doi. 10.1353/lar.0.0096
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- Article
Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?
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- Journal of Advertising, 2011, v. 40, n. 4, p. 101, doi. 10.2753/JOA0091-3367400407
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The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study.
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- Journal of Advertising, 1999, v. 28, n. 3, p. 25, doi. 10.1080/00913367.1999.10673587
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A Comparison of Advertising Content: Business to Business Versus Consumer Services.
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- Journal of Advertising, 1997, v. 26, n. 4, p. 39, doi. 10.1080/00913367.1997.10673534
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- Article
Guest Editorial: Cigarette Advertising Pertinent Research and Impertinent Opinions: Our Contributions to the Cigarette Advertising Policy Debate.
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- Journal of Advertising, 1993, v. 22, n. 4, p. 110, doi. 10.1080/00913367.1993.10673423
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- Article
Consumer Preferences for General Practitioner Services.
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- Health Marketing Quarterly, 2003, v. 20, n. 3, p. 3, doi. 10.1300/J026v20n03_02
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How public relations put the kicks in Route 66 - and still is.
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- Journal of Vacation Marketing, 2006, v. 12, n. 2, p. 130, doi. 10.1177/1356766706062153
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Organising IMC roles and functions in the business-to-business network environment.
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- Journal of Marketing Communications, 2008, v. 14, n. 3, p. 193, doi. 10.1080/13527260701789775
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The advertising industry in Bosnia-Herzegovina: born again.
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- Journal of Marketing Communications, 2003, v. 9, n. 4, p. 257, doi. 10.1080/1352726032000183241
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Forming Successful Business-to-Business Services in Goods-Dominant Firms.
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- Journal of Service Research, 2005, v. 8, n. 1, p. 3, doi. 10.1177/1094670505276619
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- Article
The extraterritorial enforcement of consumer legislation and the challenge of the internet.
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- Edinburgh Law Review, 2004, v. 8, n. 1, p. 60, doi. 10.3366/elr.2004.8.1.60
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Communicating your commitment: Why public relations matters in a down economy.
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- Public Relations Tactics, 2009, v. 16, n. 5, p. 11
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The legitimacy of power in business-to-business relationships.
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- Marketing Theory, 2010, v. 10, n. 2, p. 161, doi. 10.1177/1470593110366676
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- Article
REPLY TO FARRIS AND BUZZELL'S COMMENT ON ADVISOR 2 PAPER.
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- Management Science, 1980, v. 26, n. 1, p. 101, doi. 10.1287/mnsc.26.1.101
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- Article
DIALECTICAL CONTRADICTIONS OF RESOURCES TRANSFORMATION IN ASSETS OF ENTERPRISE.
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- Economic Annals-XXI / Ekonomìčnij Časopis-XXI, 2012, n. 11/12, p. 34
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- Article
The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.
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- Journal of Business Ethics, 2010, v. 91, n. 2, p. 299, doi. 10.1007/s10551-009-0084-2
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- Article
The decline of the Mondragon cooperatives.
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- Australian Journal of Social Issues (Australian Council of Social Service), 1998, v. 33, n. 1, p. 59, doi. 10.1002/j.1839-4655.1998.tb01324.x
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- Article
PROPAGANDAS BUSINESS-TO-BUSINESS VERSUS BUSINESS-TO-CONSUMER: UMA COMPARAÇÃO DE ANÚNCIOS DE SERVIÇOS EM REVISTAS BRASILEIRAS.
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- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 2, p. 104, doi. 10.1590/1678-69712007/administracao.v8n2p104-127
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THE CHANGING PERSONALITY OF U.S.-JAPANESE JOINT VENTURES: A VALUE CHAIN MAPPING PARADIGM.
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- International Trade Journal, 1995, v. 9, n. 1, p. 67, doi. 10.1080/08853909508523820
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Selling the Niche: A Qualitative Content Analysis of Cable Network Business-to-Business Advertising.
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- JMM: The International Journal on Media Management, 2004, v. 6, n. 3/4, p. 217, doi. 10.1080/14241277.2004.9669404
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A SEARCH FOR MULTIPLE EQUILIBRIA IN URBAN INDUSTRIAL STRUCTURE.
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- Journal of Regional Science, 2008, v. 48, n. 1, p. 29, doi. 10.1111/j.1467-9787.2008.00545.x
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- Article
OPENNESS TO TRADE AND INDUSTRY COST DISPERSION: EVIDENCE FROM A PANEL OF ITALIAN FIRMS.
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- Journal of Regional Science, 2008, v. 48, n. 1, p. 97, doi. 10.1111/j.1467-9787.2008.00546.x
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- Article
TATA Steelium -- A Success Story in B2B Branding.
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- Vikalpa: The Journal for Decision Makers, 2010, v. 35, n. 2, p. 101, doi. 10.1177/0256090920100207
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How to succeed in a PR agency.
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- Public Relations Tactics, 2008, v. 15, n. 8, p. 4
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Pitching in a tightened news cycle.
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- Public Relations Tactics, 2008, v. 15, n. 5, p. 4
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Career development: Do, explore and read.
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- Public Relations Tactics, 2008, v. 15, n. 4, p. 6
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PR career planning: Choose your adventures wisely.
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- Public Relations Tactics, 2006, v. 13, n. 8, p. 19
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That other broadcast medium: Tuning in to the power of radio.
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- Public Relations Tactics, 2005, v. 12, n. 7, p. 13
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Grassroots approaches to reach the Hispanic audience: Nontraditional approaches to measure ROI.
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- Public Relations Tactics, 2005, v. 12, n. 7, p. 24
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Recognizing reporting styles.
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- Public Relations Tactics, 2004, v. 11, n. 5, p. 16
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Yes, you can make your press release creative.
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- 2004
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- Interview
Your clients are in the paper, but are you sending the right message?
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- Public Relations Tactics, 2004, v. 11, n. 5, p. 14
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Set points.
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- Public Relations Tactics, 2004, v. 11, n. 5, p. 7
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The end of exclusives?
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- Public Relations Tactics, 2004, v. 11, n. 5, p. 6
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Mistakes Made in Companies' Press Releases (How to Improve Your Company's Press Releases).
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- Public Relations Quarterly, 2005, v. 50, n. 4, p. 25
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For Advertising Firms that Promise PR - Outsource it!
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- Public Relations Quarterly, 2005, v. 50, n. 3, p. 17
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Media Opportunity: Use Your Head.
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- Public Relations Quarterly, 2003, v. 48, n. 2, p. 27
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Multinational Corporations, It's Time to Try a PR Network.
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- Public Relations Quarterly, 1995, v. 40, n. 4, p. 34
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After the Ball: High-Tech PR in the No-Nonsense '90s.
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- Public Relations Quarterly, 1994, v. 39, n. 2, p. 23
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New Factors in Crisis Planning and Response.
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- Public Relations Quarterly, 1994, v. 39, n. 1, p. 31
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Incorporating VNRs into Your Public Relations Program.
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- Public Relations Quarterly, 1994, v. 39, n. 1, p. 22
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Use Ingenuity in Media Relations.
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- Public Relations Quarterly, 1992, v. 37, n. 2, p. 13
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Public Relations- A Big Part of the 1986 Filipino Story.
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- Public Relations Quarterly, 1987, v. 32, n. 2, p. 14
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Can Ideas Be Sold Like Soap?
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- Public Relations Quarterly, 1978, v. 23, n. 1, p. 16
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The Importance Of One Word To Financial Public Relations.
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- Public Relations Quarterly, 1973, v. 17, n. 4, p. 5
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- Article
Public Relations Ethics: A New Look.
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- Public Relations Quarterly, 1973, v. 17, n. 3, p. 15
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- Article