Works matching DE "INDUSTRIAL advertising"

Results: 266

Mitigating agency problems by advertising, with special reference to managed health care.

Published in:

Southern Economic Journal, 1999, v. 66, n. 1, p. 39, doi. 10.2307/1060834

By:

Rubin, Paul H.;
Schrag, Joel L.

Publication type:

Article

Technicaltextile.net debuts sanitary napkin project report.

Published in:: Man-Made Textiles in India, 2013, v. 41, n. 12, p. 446
Publication type:: Article

Familiarity breeds contempt: perceived service and sales complacency in business-to-business relationships.

Published in:

Journal of Personal Selling & Sales Management, 2017, v. 37, n. 1, p. 42, doi. 10.1080/08853134.2016.1272051

By:

Friend, Scott B.;
Johnson, Jeff S.

Publication type:

Article

LA NEOLIBERALIZACIÓN DE LA SOLIDARIDAD EN EL CHILE DEMOCRÁTICO.

Published in:

Latin American Research Review, 2010, v. 45, n. 1, p. 189, doi. 10.1353/lar.0.0096

By:

Dockendorff, Cecilia;
Brugnoli, José Antonio Román;
Sprovera, María Alejandra Energici

Publication type:

Article

THE MANAGEMENT OF BUSINESS-TO-BUSINESS ADVERTISING.

Published in:

1988

By:

Pulver, Robert E.;
King, Robert L.

Publication type:

Book Review

The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situations.

Published in:

Journal of Advertising, 1987, v. 16, n. 4, p. 25, doi. 10.1080/00913367.1987.10673092

By:

Jackson Jr., Donald W.;
Keith, Janet E.;
Burdick, Richard K.

Publication type:

Article

IS IT ALWAYS AS SIMPLE AS "KEEP IT SIMPLE!"?

Published in:

Journal of Advertising, 1985, v. 14, n. 4, p. 28, doi. 10.1080/00913367.1985.10672968

By:

Macklin, M. Carole;
Bruvold, Norman T.;
Shea, Carol Lynn

Publication type:

Article

INDUSTRIAL AD READERSHIP AS A FUNCTION OF HEADLINE TYPE.

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 34, doi. 10.1080/00913367.1983.10672828

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

THE ROLE OF ADVERTISING IN THE ADOPTION OF INDUSTRIAL GOODS: A LOOK AT THE RAW MATERIALS INDUSTRY.

Published in:

Journal of Advertising, 1979, v. 8, n. 4, p. 38, doi. 10.1080/00913367.1979.10673294

By:

Patti, Charles H.

Publication type:

Article

A Two-course Survey of "Creative Country"

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 13, doi. 10.1080/00913367.1975.10672579

By:

Matthews, John B.

Publication type:

Article

In-House Industrial Advertising or Outside Agency?

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 6, doi. 10.1080/00913367.1975.10672577

By:

Britt, Steuart Henderson;
Donahoe, James P.;
Foley, Joseph E.

Publication type:

Article

Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process.

Published in:

International Journal of Advertising, 2004, v. 23, n. 3, p. 285, doi. 10.1080/02650487.2004.11072886

By:

Hill, Railton;
Johnson, Lester W.

Publication type:

Article

Has Industrial Advertising Become Consumerized? A Longitudinal Perspective from the USA.

Published in:

International Journal of Advertising, 1995, v. 14, n. 4, p. 349, doi. 10.1080/02650487.1995.11104624

By:

Lambert, David R.;
Morris, Michael H.;
Pitt, Leyland F.

Publication type:

Article

Advertising Objectives of Industrial Marketers.

Published in:

International Journal of Advertising, 1987, v. 6, n. 2, p. 121, doi. 10.1080/02650487.1987.11107009

By:

Abratt, Russell

Publication type:

Article

What's Different about Business-to-Business Advertising?

Published in:

International Journal of Advertising, 1986, v. 5, n. 2, p. 175, doi. 10.1080/02650487.1986.11106965

By:

Dana-Haeri, Don

Publication type:

Article

Social Tenants, Attachment to Place and Work in the Post-industrial Labour Market: Underlining the Limits of Housing-based Explanations of Labour Immobility?

Published in:

Housing Studies, 2009, v. 24, n. 6, p. 775, doi. 10.1080/02673030903205895

By:

Fletcher, Del Roy

Publication type:

Article

El detrás de cámara de la producción audiovisual.

Published in:

Sociología del Trabajo, 2010, n. 68, p. 27

By:

Bulloni, María Noel

Publication type:

Article

THE IMPACT OF DISCLOSURE REQUIREMENTS ON THE SYSTEMATIC RISK OF SOUTH AFRICAN COMPANIES.

Published in:

Journal of Business Finance & Accounting, 1986, v. 13, n. 1, p. 87, doi. 10.1111/j.1468-5957.1986.tb01174.x

By:

Knight, R. F.;
Affleck-Graves, J. F.

Publication type:

Article

Toward A Positive Theory of Corporate Social Involvement.

Published in:

Academy of Management Review, 1977, v. 2, n. 1, p. 128, doi. 10.5465/AMR.1977.4409184

By:

Elkins, Arthur

Publication type:

Article

Advertising in Sub-Saharan Africa: A Look at the Environment and Practice.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 31, doi. 10.1300/J156v03n01_03

By:

Darley, William K.

Publication type:

Article

Organising IMC roles and functions in the business-to-business network environment.

Published in:

Journal of Marketing Communications, 2008, v. 14, n. 3, p. 193, doi. 10.1080/13527260701789775

By:

Hall, Linda;
Wickham, Mark

Publication type:

Article

The advertising industry in Bosnia-Herzegovina: born again.

Published in:

Journal of Marketing Communications, 2003, v. 9, n. 4, p. 257, doi. 10.1080/1352726032000183241

By:

Cicic, Muris;
Brkic, Nenad

Publication type:

Article

PROPAGANDAS BUSINESS-TO-BUSINESS VERSUS BUSINESS-TO-CONSUMER: UMA COMPARAÇÃO DE ANÚNCIOS DE SERVIÇOS EM REVISTAS BRASILEIRAS.

Published in:

RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2007, v. 8, n. 2, p. 104, doi. 10.1590/1678-69712007/administracao.v8n2p104-127

By:

Vieira, Valter Afonso;
Petroll, Martin De La Martiniere

Publication type:

Article

THE CHANGING PERSONALITY OF U.S.-JAPANESE JOINT VENTURES: A VALUE CHAIN MAPPING PARADIGM.

Published in:

International Trade Journal, 1995, v. 9, n. 1, p. 67, doi. 10.1080/08853909508523820

By:

Jacque, Laurent L.

Publication type:

Article

Mercadeo B2B en internet: ¿por dónde empezar?

Published in:

Debates IESA, 2014, v. 19, n. 1, p. 80

By:

Jiménez, Carlos

Publication type:

Article

How to Penetrate Your Target Market.

Published in:: Journal of Financial Planning, 2006, p. 18
Publication type:: Article

Explaining Firms’ Export Behaviour: R&D, Spillovers and the Destination Market.

Published in:

Oxford Bulletin of Economics & Statistics, 2003, v. 65, n. 4, p. 475, doi. 10.1111/1468-0084.t01-1-00058

By:

Barrios, Salvador;
Görg, Holger;
Strobl, Eric

Publication type:

Article

An integrated approach to machine selection and operation allocation problem.

Published in:

International Journal of Advanced Manufacturing Technology, 2011, v. 55, n. 5-8, p. 797, doi. 10.1007/s00170-010-3063-y

By:

Guldogan, Evrim

Publication type:

Article

REPLY TO FARRIS AND BUZZELL'S COMMENT ON ADVISOR 2 PAPER.

Published in:

Management Science, 1980, v. 26, n. 1, p. 101, doi. 10.1287/mnsc.26.1.101

By:

Lilien, Gary L.

Publication type:

Article

Web Site Design, Self-Monitoring Style, and Consumer Preference.

Published in:

Journal of Applied Social Psychology, 2007, v. 37, n. 6, p. 1341, doi. 10.1111/j.1559-1816.2007.00215.x

By:

Yates, Rosemary A.;
Noyes, Jan M.

Publication type:

Article

Consumer Preferences for General Practitioner Services.

Published in:

Health Marketing Quarterly, 2003, v. 20, n. 3, p. 3, doi. 10.1300/J026v20n03_02

By:

Morrison, Mark;
Murphy, Tom;
Nalder, Craig

Publication type:

Article

La mujer en la industria publicitaria. La segregación vertical en la comunicación comercial: techo de cristal y suelo pegajoso.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2007, v. 12, n. 22, p. 429

By:

Martín Llaguno, Marta

Publication type:

Article

THE EFFECTS OF THE MEANINGFULNESS OF SALIENT BRAND AND PRODUCT-RELATED TEXT AND GRAPHCIS ON WEB SITE RECOGNITION.

Published in:

Journal of Electronic Commerce Research, 2007, v. 8, n. 2, p. 115

By:

Mu, Enrique;
Galletta, Dennis F.

Publication type:

Article

Bridging the Functional and Territorial Views on Regional Entrepreneurship and Development: The Challenge, the Journey, the Lessons.

Published in:

European Planning Studies, 2009, v. 17, n. 8, p. 1105, doi. 10.1080/09654310902980971

By:

Johannisson, Bengt;
Dahlstrand, ÅsaLindholm

Publication type:

Article

When Creativity is a Must: Professional ‘Applied Creative’ Services.

Published in:

Creativity & Innovation Management, 2003, v. 12, n. 4, p. 221, doi. 10.1111/j.0963-1690.2003.00285.x

By:

Hill, Railton;
Johnson, Lester W.

Publication type:

Article

The 'Nature' and 'Art' of Shell Advertising in the Early 1930s.

Published in:

Journal of Design History, 1992, v. 5, n. 2, p. 121, doi. 10.1093/jdh/5.2.121

By:

Hewitt, John

Publication type:

Article

The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.

Published in:

Journal of Business Ethics, 2010, v. 91, n. 2, p. 299, doi. 10.1007/s10551-009-0084-2

By:

Bakir, Aysen;
Vitell, Scott

Publication type:

Article

Baileys: comunicación con los cinco sentidos.

Published in:

Revista de Comunicación (1888198X), 2009, v. 2, n. 9, p. 34

By:

Jiménez, Teresa

Publication type:

Article

USING THE EXPERIMENT METHOD IN BUSINESS-TO-BUSINESS MARKETING.

Published in:

Annals of the University of Petrosani Economics, 2009, v. 9, n. 3, p. 261

By:

DURA, CODRUŢA;
LEBA, MONICA

Publication type:

Article

WHAT IS A BUSINESS-TO-BUSINESS MARKET ORIENTATION?

Published in:

Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 56

By:

Gordon, Geoffrey L.;
Kaminski, Peter F.;
Rogers, Thomas M.

Publication type:

Article

THE PORTRAYAL OF BLACKS IN BUSINESS PUBLICATION ADVERTISING.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 26

By:

Stevenson, Thomas H.

Publication type:

Article

Selling the Niche: A Qualitative Content Analysis of Cable Network Business-to-Business Advertising.

Published in:

JMM: The International Journal on Media Management, 2004, v. 6, n. 3/4, p. 217, doi. 10.1080/14241277.2004.9669404

By:

McDowell, Walter S.

Publication type:

Article

VARIATIONS IN THE RESPONSE OF REAL OUTPUT TO AGGREGATE DEMAND SHOCKS: A CROSS-INDUSTRY ANALYSIS.

Published in:

Review of Economics & Statistics, 1991, v. 73, n. 3, p. 480, doi. 10.2307/2109572

By:

Kandil, Magda

Publication type:

Article

ADVERTISING, CONCENTRATION CHANGES, AND CONSUMER WELFARE.

Published in:

Review of Economics & Statistics, 1988, v. 70, n. 2, p. 340, doi. 10.2307/1928320

By:

Eckard, E. Woodrow;
Jr.

Publication type:

Article

ESTIMATING ADVANTAGES TO LARGE-SCALE ADVERTISING.

Published in:

Review of Economics & Statistics, 1978, v. 60, n. 3, p. 428, doi. 10.2307/1924168

By:

Brown, Randall S.

Publication type:

Article

Toward a comprehensive framework of sales management within business-to-business marketing organisations.

Published in:

Marketing Review, 2009, v. 9, n. 1, p. 79, doi. 10.1362/146934709X414341

By:

Wilkinson, John W.

Publication type:

Article

Spiezia Organics: an SME Marketing Case Study.

Published in:

Marketing Review, 2006, v. 6, n. 3, p. 253, doi. 10.1362/146934706778605278

By:

Rowley, Jennifer;
Spiezia, Marco

Publication type:

Article

VALUE CHAIN OF VIRTUAL ENTERPRISE - POSSIBLE MODERN MANAGEMENT CONCEPTS AND VALUE DRIVERS IDENTIFICATION.

Published in:

Annals of DAAAM & Proceedings, 2009, p. 469

By:

JANUSKA, Martin;
PALKA, Premysl;
SULOVA, Dagmar;
CHODUR, Miroslav

Publication type:

Article

RESEARCH OF THE PNEUMATIC DEVICE FOR MEASUREMENT OF AVERAGE DIAMETER OF FIBRES.

Published in:

Annals of DAAAM & Proceedings, 2009, p. 411

By:

SHIROBOKOV, Konstantin

Publication type:

Article

Impact of Traditional Chinese Culture on Business-to-Business Relationship Marketing and Service Firm Performance.

Published in:

Journal of Business-to-Business Marketing, 2016, v. 23, n. 4, p. 277, doi. 10.1080/1051712X.2016.1250594

By:

Liao, Kun-Hsi

Publication type:

Article