Works matching DE "IN-game advertising (Electronic games)"

Results: 41

The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of Football Sport Video Games.

Published in:

International Journal of Sport Communication, 2013, v. 6, n. 3, p. 325, doi. 10.1123/ijsc.6.3.325

By:

Cianfrone, Beth A.;
Zhang, James J.

Publication type:

Article

Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games.

Published in:

Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 72, doi. 10.1080/15252019.2018.1446370

By:

Vyvey, Tine;
Castellar, Elena Nunez;
Van Looy, Jan

Publication type:

Article

Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games.

Published in:

Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 87, doi. 10.1080/15252019.2016.1223572

By:

Dardis, Frank E.;
Schmierbach, Mike;
Sherrick, Brett;
Waddell, Frank;
Aviles, Jose;
Kumble, Sushma;
Bailey, Erica

Publication type:

Article

Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 43, doi. 10.1080/15252019.2015.1021432

By:

Siemens, Jennifer Christie;
Smith, Scott;
Fisher, Dan

Publication type:

Article

Impact of flow on recognition of and attitudes towards in-game brand placements.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 785, doi. 10.2501/IJA-33-4-785-810

By:

Vermeir, Iris;
Kazakova, Snezhanka;
Tessitore, Tina

Publication type:

Article

The effect of product placement on persuasion for mobile phone games.

Published in:

International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060

By:

Hui-Fei Lin

Publication type:

Article

Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 17, doi. 10.2501/IJA-32-1-017-044

By:

Herrewijn, Laura;
Poels, Karolien

Publication type:

Article

The implicit influence of bimodal brand placement on children.

Published in:

International Journal of Advertising, 2012, v. 31, n. 3, p. 465, doi. 10.2501/IJA-31-3-465-484

By:

Hang, Haiming

Publication type:

Article

Gamecloud - A Platform for Connecting Video Games.

Published in:

Journal of Virtual Worlds Research, 2016, v. 9, n. 1, p. 1, doi. 10.4101/jvwr.v9i1.7196

By:

Parkkila, Janne;
Järvi, Kati;
Hynninen, Timo;
Ikonen, Jouni;
Porras, Jari

Publication type:

Article

Brand placements in video games: How local in‐game experiences influence brand attitudes.

Published in:

Psychology & Marketing, 2023, v. 40, n. 2, p. 274, doi. 10.1002/mar.21770

By:

Ingendahl, Moritz;
Vogel, Tobias;
Maedche, Alexander;
Wänke, Michaela

Publication type:

Article

Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames.

Published in:

Psychology & Marketing, 2022, v. 39, n. 12, p. 2328, doi. 10.1002/mar.21752

By:

Ghosh, Tathagata;
S., Sreejesh;
Dwivedi, Yogesh K.

Publication type:

Article

The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages.

Published in:

Psychology & Marketing, 2016, v. 33, n. 1, p. 60, doi. 10.1002/mar.20840

By:

Sparks, Johnny V.;
Chung, Sungwon

Publication type:

Article

From the Editor.

Published in:

Journal of Advertising, 2014, v. 43, n. 1, p. 1, doi. 10.1080/00913367.2014.867172

By:

Okazaki, Shintaro

Publication type:

Article

Children's Advertising Literacy for Advergames: Perception of the Game as Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 1, p. 63, doi. 10.1080/00913367.2013.795123

By:

An, Soontae;
Jin, HyunSeung;
Park, EunHae

Publication type:

Article

Erratum.

Published in:: 2013
Publication type:: Correction Notice

Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 131, doi. 10.1080/00913367.2013.774587

By:

Yoon, Gunwoo;
Vargas, PatrickT.

Publication type:

Article

Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 183, doi. 10.1080/00913367.2013.774598

By:

Steffen, Celina;
Mau, Gunnar;
Schramm-Klein, Hanna

Publication type:

Article

Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 170, doi. 10.1080/00913367.2013.774593

By:

Besharat, Ali;
Kumar, Anand;
Lax, JohnR.;
Rydzik, EricJ.

Publication type:

Article

Children's Responses to Advertising in Social Games.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 142, doi. 10.1080/00913367.2013.774588

By:

Rozendaal, Esther;
Slot, Noortje;
van Reijmersdal, EvaA.;
Buijzen, Moniek

Publication type:

Article

The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 95, doi. 10.1080/00913367.2013.774610

By:

Terlutter, Ralf;
Capella, MichaelL.

Publication type:

Article

How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 155, doi. 10.1080/00913367.2013.774590

By:

Waiguny, MartinK.J.;
Nelson, MichelleR.;
Marko, Bernhard

Publication type:

Article

Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players' Processing of Brands Embedded in Advergames.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 113, doi. 10.1080/00913367.2013.774584

By:

Peters, Sara;
Leshner, Glenn

Publication type:

Article

Comparing TV Ads and Advegames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 264, doi. 10.1080/00913367.2013.774605

By:

Panic, Katarina;
Cauberghe, Verolien;
De Pelsmacker, Patrick

Publication type:

Article

Psychophysiological Responses to Background Brand Placements in Video Games.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 251, doi. 10.1080/00913367.2013.775800

By:

Gangadharbatla, Harsha;
Bradley, Samuel;
Wise, Wesley

Publication type:

Article

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 228, doi. 10.1080/00913367.2013.774602

By:

Evans, NathanielJ.;
Carlson, Les;
Grubbs Hoy, Mariea

Publication type:

Article

Are Banner Advertisements in Online Games Effective?

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 241, doi. 10.1080/00913367.2013.774604

By:

Yeu, Minsun;
Yoon, Hee-Sook;
Taylor, CharlesR.;
Lee, Doo-Hee

Publication type:

Article

Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 196, doi. 10.1080/00913367.2013.775794

By:

Kinard, BrianR.;
Hartman, KatherineB.

Publication type:

Article

Play Buddies or Space Invaders? Players' Attitudes Toward In-Game Advertising.

Published in:

Journal of Advertising, 2013, v. 42, n. 2/3, p. 204, doi. 10.1080/00913367.2013.774600

By:

Poels, Karolien;
Janssens, Wim;
Herrewijn, Laura

Publication type:

Article

Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge.

Published in:

Journal of Global Sport Management, 2019, v. 4, n. 3, p. 211, doi. 10.1080/24704067.2018.1477520

By:

Limbach, Matthias;
Schmidt, Steffen;
Wiedmann, Klaus-Peter;
Langner, Sascha;
Schiessl, Michael

Publication type:

Article

HOW AD CONGRUITY AND INTERACTIVITY AFFECT FANTASY GAME PLAYERS' ATTITUDE TOWARD IN-GAME ADVERTISING.

Published in:

Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 55

By:

De Pelsmacker, Patrick;
Dens, Nathalie;
Verberckmoes, Shana

Publication type:

Article

Dynamic In-game Advertising in 3D Digital Games.

Published in:

NORDICOM Review, 2012, v. 33, n. 2, p. 93, doi. 10.2478/nor-2013-0016

By:

RAATIKAINEN, OLLI

Publication type:

Article

IN-GAME ADVERTISING: ADVANTAGES AND LIMITATIONS FOR ADVERTISERS.

Published in:

USV Annals of Economics & Public Administration, 2012, v. 12, n. 1, p. 114

By:

Ghirvu, Alina

Publication type:

Article

Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.

Published in:

American Business Law Journal, 2014, v. 51, n. 4, p. 721, doi. 10.1111/ablj.12038

By:

Reid, Rita‐Marie Cain

Publication type:

Article

Do social advergames affect brand attitudes and advocacy?

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 3, p. 236, doi. 10.1080/13527266.2013.848821

By:

Tuten, Tracy L.;
Ashley, Christy

Publication type:

Article

Positive Effects of Disruptive Advertising on Consumer Preferences.

Published in:

Journal of Interactive Marketing, 2018, v. 41, p. 1, doi. 10.1016/j.intmar.2017.09.002

By:

Bell, Raoul;
Buchner, Axel

Publication type:

Article

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses.

Published in:

Journal of Interactive Marketing, 2018, v. 41, p. 94, doi. 10.1016/j.intmar.2017.09.004

By:

Zhao, Zhenzhen;
Renard, Damien

Publication type:

Article

Winning Versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness.

Published in:

Journal of Interactive Marketing, 2016, v. 36, p. 134, doi. 10.1016/j.intmar.2016.05.003

By:

Ghosh, Tathagata

Publication type:

Article

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts.

Published in:

Journal of Interactive Marketing, 2015, v. 32, p. 1, doi. 10.1016/j.intmar.2015.07.001

By:

Siemens, Jennifer Christie;
Smith, Scott;
Fisher, Dan;
Thyroff, Anastasia;
Killian, Ginger

Publication type:

Article

ATTITUDES TOWARDS ETHICAL PROBLEMS IN PRODUCT PLACEMENT IN MASS COMMUNICATION TOOLS.

Published in:

Journal of International Social Research, 2021, v. 14, n. 76, p. 657

By:

OKKAY, İpek

Publication type:

Article

CAN LEARNING THEORETICAL APPROACHES ILLUMINATE THE WAYS IN WHICH ADVERTISING GAMES EFFECT ATTITUDE, RECALL, AND PURCHASE INTENTION.

Published in:

International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 368

By:

Lai, Mengkuan;
Huang, Ya-Shin

Publication type:

Article

Influencia del advergaming y el advertising en la recordación y reconocimiento de una marca.

Published in:

Revista Latinoamericana de Psicología, 2011, v. 43, n. 3, p. 511

By:

Ortega-Ruiz, César A.;
Velandia-Morales, Andrea

Publication type:

Article