Works matching DE "IN-game advertising (Electronic games)"
Results: 41
From the Editor.
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- Journal of Advertising, 2014, v. 43, n. 1, p. 1, doi. 10.1080/00913367.2014.867172
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- Article
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising.
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- Journal of Advertising, 2014, v. 43, n. 1, p. 63, doi. 10.1080/00913367.2013.795123
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- Article
Erratum.
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- 2013
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- Correction Notice
Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 183, doi. 10.1080/00913367.2013.774598
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- Article
Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 170, doi. 10.1080/00913367.2013.774593
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- Article
How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 155, doi. 10.1080/00913367.2013.774590
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- Article
Children's Responses to Advertising in Social Games.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 142, doi. 10.1080/00913367.2013.774588
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- Article
Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 131, doi. 10.1080/00913367.2013.774587
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- Article
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 95, doi. 10.1080/00913367.2013.774610
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- Article
Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players' Processing of Brands Embedded in Advergames.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 113, doi. 10.1080/00913367.2013.774584
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- Article
Comparing TV Ads and Advegames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 264, doi. 10.1080/00913367.2013.774605
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- Article
Psychophysiological Responses to Background Brand Placements in Video Games.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 251, doi. 10.1080/00913367.2013.775800
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- Article
Are Banner Advertisements in Online Games Effective?
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 241, doi. 10.1080/00913367.2013.774604
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- Article
Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 228, doi. 10.1080/00913367.2013.774602
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- Publication type:
- Article
Play Buddies or Space Invaders? Players' Attitudes Toward In-Game Advertising.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 204, doi. 10.1080/00913367.2013.774600
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- Article
Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 196, doi. 10.1080/00913367.2013.775794
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- Article
Brand placements in video games: How local in‐game experiences influence brand attitudes.
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- Psychology & Marketing, 2023, v. 40, n. 2, p. 274, doi. 10.1002/mar.21770
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- Article
Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames.
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- Psychology & Marketing, 2022, v. 39, n. 12, p. 2328, doi. 10.1002/mar.21752
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- Article
The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages.
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- Psychology & Marketing, 2016, v. 33, n. 1, p. 60, doi. 10.1002/mar.20840
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- Article
Dynamic In-game Advertising in 3D Digital Games.
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- NORDICOM Review, 2012, v. 33, n. 2, p. 93, doi. 10.2478/nor-2013-0016
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- Article
Do social advergames affect brand attitudes and advocacy?
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- Journal of Marketing Communications, 2016, v. 22, n. 3, p. 236, doi. 10.1080/13527266.2013.848821
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- Article
Influencia del advergaming y el advertising en la recordación y reconocimiento de una marca.
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- Revista Latinoamericana de Psicología, 2011, v. 43, n. 3, p. 511
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- Article
IN-GAME ADVERTISING: ADVANTAGES AND LIMITATIONS FOR ADVERTISERS.
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- USV Annals of Economics & Public Administration, 2012, v. 12, n. 1, p. 114
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- Article
Gamecloud - A Platform for Connecting Video Games.
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- Journal of Virtual Worlds Research, 2016, v. 9, n. 1, p. 1, doi. 10.4101/jvwr.v9i1.7196
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- Article
Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge.
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- Journal of Global Sport Management, 2019, v. 4, n. 3, p. 211, doi. 10.1080/24704067.2018.1477520
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- Article
Impact of flow on recognition of and attitudes towards in-game brand placements.
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- International Journal of Advertising, 2014, v. 33, n. 4, p. 785, doi. 10.2501/IJA-33-4-785-810
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- Article
The effect of product placement on persuasion for mobile phone games.
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- International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060
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- Article
Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising.
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- International Journal of Advertising, 2013, v. 32, n. 1, p. 17, doi. 10.2501/IJA-32-1-017-044
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- Article
The implicit influence of bimodal brand placement on children.
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- International Journal of Advertising, 2012, v. 31, n. 3, p. 465, doi. 10.2501/IJA-31-3-465-484
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- Article
ATTITUDES TOWARDS ETHICAL PROBLEMS IN PRODUCT PLACEMENT IN MASS COMMUNICATION TOOLS.
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- Journal of International Social Research, 2021, v. 14, n. 76, p. 657
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- Article
The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of Football Sport Video Games.
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- International Journal of Sport Communication, 2013, v. 6, n. 3, p. 325, doi. 10.1123/ijsc.6.3.325
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- Article
HOW AD CONGRUITY AND INTERACTIVITY AFFECT FANTASY GAME PLAYERS' ATTITUDE TOWARD IN-GAME ADVERTISING.
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- Journal of Electronic Commerce Research, 2019, v. 20, n. 1, p. 55
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- Article
CAN LEARNING THEORETICAL APPROACHES ILLUMINATE THE WAYS IN WHICH ADVERTISING GAMES EFFECT ATTITUDE, RECALL, AND PURCHASE INTENTION.
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- International Journal of Electronic Business Management, 2011, v. 9, n. 4, p. 368
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- Article
Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach.
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- American Business Law Journal, 2014, v. 51, n. 4, p. 721, doi. 10.1111/ablj.12038
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- Article
Positive Effects of Disruptive Advertising on Consumer Preferences.
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- Journal of Interactive Marketing, 2018, v. 41, p. 1, doi. 10.1016/j.intmar.2017.09.002
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- Article
Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses.
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- Journal of Interactive Marketing, 2018, v. 41, p. 94, doi. 10.1016/j.intmar.2017.09.004
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- Article
Winning Versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness.
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- Journal of Interactive Marketing, 2016, v. 36, p. 134, doi. 10.1016/j.intmar.2016.05.003
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- Article
Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts.
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- Journal of Interactive Marketing, 2015, v. 32, p. 1, doi. 10.1016/j.intmar.2015.07.001
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- Article
Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games.
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- Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 72, doi. 10.1080/15252019.2018.1446370
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- Article
Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games.
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- Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 87, doi. 10.1080/15252019.2016.1223572
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- Article
Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising.
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- Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 43, doi. 10.1080/15252019.2015.1021432
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- Article