Works matching DE "HUMAN brands (Marketing)"

Results: 63

Human brands and mutual choices: an investigation of the marketing assistant professor job market.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 722, doi. 10.1007/s11747-013-0341-x

By:

Zamudio, César;
Wang, Yu;
Haruvy, Ernan

Publication type:

Article

Positioning person brands in established organizational fields.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 373, doi. 10.1007/s11747-012-0309-2

By:

Parmentier, Marie-Agnès;
Fischer, Eileen;
Reuber, A.

Publication type:

Article

Building brand awareness: The role of celebrity endorsement in advertisements.

Published in:

Journal of Global Scholars of Marketing Science, 2018, v. 28, n. 4, p. 363, doi. 10.1080/21639159.2018.1509366

By:

Rahman, Rehenuma

Publication type:

Article

SOME PSYCHOLOGICAL ASPECTS OF CELEBRITY MARKETING.

Published in:

Interdisciplinary Management Research, 2011, v. 7, p. 254

By:

Brekalo, Miljenko;
Brekalo, Zvjezdana-Penava;
Kurtović, Gordana

Publication type:

Article

Superstars and Mediocrities: Market Failure in the Discovery of Talent.

Published in:

Review of Economic Studies, 2009, v. 76, n. 2, p. 829, doi. 10.1111/j.1467-937X.2008.00522.x

By:

TERVI, MARKO

Publication type:

Article

Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements.

Published in:

International Journal of Advertising, 2017, v. 36, n. 5, p. 761, doi. 10.1080/02650487.2017.1348033

By:

Russell, Cristel Antonia;
Rasolofoarison, Dina

Publication type:

Article

Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise.

Published in:

International Journal of Advertising, 2010, v. 29, n. 4, p. 527, doi. 10.2501/S0265048710201336

By:

Eisend, Martin;
Langner, Tobias

Publication type:

Article

The Brand Identity: A Strategic Shift for Success.

Published in:

Romanian Economic Journal, 2010, v. 13, n. 36, p. 3

By:

Danciu, Victor

Publication type:

Article

Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 3-4, p. 271, doi. 10.1080/02672571003679894

By:

Hamilton, Kathy;
Hewer, Paul

Publication type:

Article

From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding.

Published in:

Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 589, doi. 10.1362/0267257054307381

By:

Shepherd, Ifan D. H.

Publication type:

Article

“Keepin' it Country”: What Makes the Lyrics of Gretchen Wilson Hard?

Published in:

Popular Music & Society, 2009, v. 32, n. 4, p. 461, doi. 10.1080/03007760802217642

By:

Horn, Alena

Publication type:

Article

Building the Authentic Celebrity: The "Idol" Phenomenon in the Attention Economy.

Published in:

Popular Music & Society, 2007, v. 30, n. 3, p. 355, doi. 10.1080/03007760600835306

By:

Fairchild, Charles

Publication type:

Article

The bittersweet of consumer–human brand relationships in the social media context.

Published in:

Psychology & Marketing, 2024, v. 41, n. 3, p. 547, doi. 10.1002/mar.21932

By:

Honora, Andreawan;
Memar Zadeh, Maryam;
Haggerty, Nicole

Publication type:

Article

Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition.

Published in:

Psychology & Marketing, 2016, v. 33, n. 7, p. 486, doi. 10.1002/mar.20892

By:

D'Rozario, Denver

Publication type:

Article

Consumer Attachments to Human Brands: The "Oprah Effect".

Published in:

Psychology & Marketing, 2015, v. 32, n. 7, p. 751, doi. 10.1002/mar.20815

By:

Loroz, Peggy Sue;
Braig, Bridgette M.

Publication type:

Article

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity.

Published in:

Psychology & Marketing, 2015, v. 32, n. 2, p. 173, doi. 10.1002/mar.20771

By:

Moulard, Julie Guidry;
Garrity, Carolyn Popp;
Rice, Dan Hamilton

Publication type:

Article

Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process.

Published in:

Journal of Consumer Research, 1989, v. 16, n. 3, p. 310, doi. 10.1086/209217

By:

Mccracken, Grant

Publication type:

Article

The Impact of Consumer Perception Based Advertisement and Celebrity Advertisement on Brand Acceptance: A Case Study of the Peshawar Market.

Published in:

Journal of Managerial Sciences, 2013, v. 7, n. 1, p. 145

By:

Hayat, Kauser;
Ghayyur, Muhammad;
Siddique, Arshid Zia

Publication type:

Article

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument.

Published in:

Journal of Travel & Tourism Marketing, 2008, v. 24, n. 2/3, p. 213, doi. 10.1080/10548400802092841

By:

Van der Veen, Robert

Publication type:

Article

Celebrity Impact- A Model of Celebrity Endorsement.

Published in:

Journal of Marketing & Communication, 2011, v. 7, n. 1, p. 34

By:

Sonwalkar, Jayant;
Kapse, Manohar;
Pathak, Anuradha

Publication type:

Article

BRANDING, CELEBRITIZATION AND THE LIFESTYLE EXPERT.

Published in:

Cultural Studies, 2010, v. 24, n. 4, p. 580, doi. 10.1080/09502386.2010.488406

By:

Lewis, Tania

Publication type:

Article

Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food.

Published in:

2014

By:

Cook, Karen J.

Publication type:

Book Review

The Face Management Challenges of Sport Celebrity.

Published in:

Management Dynamics in the Knowledge Economy, 2015, v. 3, n. 1, p. 79

By:

DUMITRIU, Diana-Luiza

Publication type:

Article

Ethics of Celebrities and Their Increasing Influence in 21st Century Society.

Published in:

Journal of Business Ethics, 2010, v. 91, n. 3, p. 313, doi. 10.1007/s10551-009-0090-4

By:

Choi, Chong;
Berger, Ron

Publication type:

Article

Keeping away from the Kardashians: celebrity worth and the re-masculinising of Caitlyn Jenner.

Published in:

Celebrity Studies, 2016, v. 7, n. 1, p. 115, doi. 10.1080/19392397.2016.1131011

By:

Brady, Anita

Publication type:

Article

Customer Perception About Celebrity Endorsement in Television Advertising for Retail Brands.

Published in:

IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 7

By:

Jain, Varsha;
Sudha, Mari;
Daswani, Aarzoo

Publication type:

Article

Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms.

Published in:

Communication Research Reports, 2019, v. 36, n. 1, p. 1, doi. 10.1080/08824096.2018.1524752

By:

Wei, Lewen;
Ferchaud, Arienne;
Liu, Bingjie

Publication type:

Article

Celebrity image rights versus public interest: striking the right balance under German law.

Published in:

Journal of Intellectual Property Law & Practice, 2014, v. 9, n. 10, p. 835, doi. 10.1093/jiplp/jpu164

By:

Coors, Corinna

Publication type:

Article

Exploring Personal Political Brands of Iceland's Parliamentarians.

Published in:

Journal of Political Marketing, 2020, v. 19, n. 1/2, p. 74, doi. 10.1080/15377857.2019.1680931

By:

Armannsdottir, Guja;
Carnell, Stuart;
Pich, Christopher

Publication type:

Article

Endorsers in Advertising: The Case of Negative Celebrity Information.

Published in:

Journal of Advertising, 1998, v. 27, n. 1, p. 67, doi. 10.1080/00913367.1998.10673543

By:

Till, Brian D.;
Shimp, Terence A.

Publication type:

Article

Do professors have customer-based brand equity?

Published in:

Journal of Marketing for Higher Education, 2014, v. 24, n. 1, p. 22, doi. 10.1080/08841241.2014.909556

By:

Jillapalli, Ravi K.;
Jillapalli, Regina

Publication type:

Article

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities.

Published in:

Journal of Marketing, 2006, v. 70, n. 3, p. 104, doi. 10.1509/jmkg.70.3.104

By:

Thomson, Matthew

Publication type:

Article

Strategic Brand Concept-Image Management.

Published in:

Journal of Marketing, 1986, v. 50, n. 4, p. 135, doi. 10.1177/002224298605000401

By:

Park, C. Whan;
Jaworski, Bernard J.;
Maclnnis, Deborah J.

Publication type:

Article

CLAVES DE LA ESTRATEGIA DE LO COTIDIANO PARA EL PERSONAL BRANDING.

Published in:: Revista de Comunicación (1888198X), 2009, v. 2, n. 11, p. 59
Publication type:: Article

Personal Branding Forum, el comienzo.

Published in:

Revista de Comunicación (1888198X), 2009, v. 2, n. 9, p. 56

By:

Marcos, Tomás

Publication type:

Article

Consanguinity Between Consumer and Brand Personality: A Review.

Published in:

ICFAI Journal of Consumer Behavior, 2008, v. 3, n. 3, p. 7

By:

Mishra, Pallabi;
Datta, Biplab

Publication type:

Article

Elite Female Athletes' Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis.

Published in:

Journal of Sport Management, 2017, v. 31, n. 4, p. 345, doi. 10.1123/jsm.2016-0157

By:

Geurin, Andrea N.

Publication type:

Article

Human Brands in Sport: Athlete Brand Personality and Identification.

Published in:

Journal of Sport Management, 2013, v. 27, n. 3, p. 193, doi. 10.1123/jsm.27.3.193

By:

Carlson, Brad D.;
Donavan, D. Todd

Publication type:

Article

Sponsor and Sponsees Interactions: Effects on Consumers' Perceptions of Brand Image, Brand Attachment, and Purchasing Intention.

Published in:

Journal of Sport Management, 2009, v. 23, n. 5, p. 644, doi. 10.1123/jsm.23.5.644

By:

Chavanat, Nicolas;
Martinent, Guillaume;
Ferrand, Alain

Publication type:

Article

Thomas King's National Literary Celebrity and the Cultural Ambassadorship of a Native Canadian Writer.

Published in:

Canadian Literature, 2014, n. 220, p. 55

By:

Rodness, Roshaya

Publication type:

Article

The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 868

By:

Spilski, Anja;
Groeppel-Klein, Andrea

Publication type:

Article

Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 833

By:

Parmentier, Marie-Agnes;
Fischer, Eileen;
Reuber, Rebecca

Publication type:

Article

How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?

Published in:

Advances in Consumer Research, 2008, v. 35, p. 616

By:

Jie Feng;
Kai-Yu Wang;
Peracchio, Laura A.

Publication type:

Article

Self-Brand Connections and Brand Resonance: The Role of Gender and Consumer Emotions.

Published in:

2007

By:

Moore, David;
Wurster, Dayna

Publication type:

Conference Paper/Materials

The power of celebrity endorsement: Do celebrities add value to a brand campaign? How to get the best and what to expect in return.

Published in:

Journal of Sponsorship, 2007, v. 1, n. 1, p. 67

By:

Cummings, Paula

Publication type:

Article

ARE INNOVATORS INFLUENCED BY ENDORSER EXPERTISE IN AN ADVERTISEMENT WHEN EVALUATING A HIGH TECHNOLOGY PRODUCT?

Published in:

Journal of Marketing Theory & Practice, 2005, v. 13, n. 3, p. 32, doi. 10.1080/10696679.2005.11658548

By:

Lafferty, Barbara A.;
Goldsmith, Ronald E.;
Flynn, Leisa R.

Publication type:

Article

FACTORS INFLUENCING NONPROFIT RESOURCE PROVIDER SUPPORT DECISIONS:APPLYING THE BRAND EQUITY CONCEPT TO NONPROFITS.

Published in:

Journal of Marketing Theory & Practice, 2005, v. 13, n. 3, p. 1, doi. 10.1080/10696679.2005.11658546

By:

Faircloth, James B.

Publication type:

Article

The Naomi Klein Brand.

Published in:

2010

By:

Belk, Russell

Publication type:

Literary Criticism

How Celebrities are Used in Indian Television Commercials.

Published in:

Vikalpa: The Journal for Decision Makers, 2010, v. 35, n. 4, p. 45, doi. 10.1177/0256090920100404

By:

Jain, Varsha;
Roy, Subhadip;
Daswani, Aarzoo;
Sudha, Mari

Publication type:

Article

Developing Your Organization's Brand as a Talent Developer.

Published in:

Human Resource Planning, 2007, v. 30, n. 2, p. 21

By:

Younger, Jon;
Smallwood, Norm;
Ulrich, Dave

Publication type:

Article