Works matching DE "HUMAN brands (Marketing)"
Results: 60
Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 310, doi. 10.1086/209217
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- Publication type:
- Article
Endorsers in Advertising: The Case of Negative Celebrity Information.
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- Journal of Advertising, 1998, v. 27, n. 1, p. 67, doi. 10.1080/00913367.1998.10673543
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- Publication type:
- Article
The Face Management Challenges of Sport Celebrity.
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- Management Dynamics in the Knowledge Economy, 2015, v. 3, n. 1, p. 79
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- Publication type:
- Article
Thomas King's National Literary Celebrity and the Cultural Ambassadorship of a Native Canadian Writer.
- Published in:
- Canadian Literature, 2014, n. 220, p. 55
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- Publication type:
- Article
ARE INNOVATORS INFLUENCED BY ENDORSER EXPERTISE IN AN ADVERTISEMENT WHEN EVALUATING A HIGH TECHNOLOGY PRODUCT?
- Published in:
- Journal of Marketing Theory & Practice, 2005, v. 13, n. 3, p. 32, doi. 10.1080/10696679.2005.11658548
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- Publication type:
- Article
FACTORS INFLUENCING NONPROFIT RESOURCE PROVIDER SUPPORT DECISIONS:APPLYING THE BRAND EQUITY CONCEPT TO NONPROFITS.
- Published in:
- Journal of Marketing Theory & Practice, 2005, v. 13, n. 3, p. 1, doi. 10.1080/10696679.2005.11658546
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- Publication type:
- Article
“Keepin' it Country”: What Makes the Lyrics of Gretchen Wilson Hard?
- Published in:
- Popular Music & Society, 2009, v. 32, n. 4, p. 461, doi. 10.1080/03007760802217642
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- Publication type:
- Article
The bittersweet of consumer–human brand relationships in the social media context.
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- Psychology & Marketing, 2024, v. 41, n. 3, p. 547, doi. 10.1002/mar.21932
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- Publication type:
- Article
Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition.
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- Psychology & Marketing, 2016, v. 33, n. 7, p. 486, doi. 10.1002/mar.20892
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- Publication type:
- Article
Consumer Attachments to Human Brands: The "Oprah Effect".
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- Psychology & Marketing, 2015, v. 32, n. 7, p. 751, doi. 10.1002/mar.20815
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- Publication type:
- Article
Developing Your Organization's Brand as a Talent Developer.
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- Human Resource Planning, 2007, v. 30, n. 2, p. 21
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- Publication type:
- Article
IMPACT OF CELEBRITY BRAND ENDORSEMENT ON CONSUMER PERCEPTION.
- Published in:
- International Journal of Management Prudence, 2016, v. 7, n. 1, p. 31
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- Publication type:
- Article
Ethics of Celebrities and Their Increasing Influence in 21st Century Society.
- Published in:
- Journal of Business Ethics, 2010, v. 91, n. 3, p. 313, doi. 10.1007/s10551-009-0090-4
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- Publication type:
- Article
The Impact of Consumer Perception Based Advertisement and Celebrity Advertisement on Brand Acceptance: A Case Study of the Peshawar Market.
- Published in:
- Journal of Managerial Sciences, 2013, v. 7, n. 1, p. 145
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- Publication type:
- Article
The Brand Identity: A Strategic Shift for Success.
- Published in:
- Romanian Economic Journal, 2010, v. 13, n. 36, p. 3
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- Publication type:
- Article
How Celebrities are Used in Indian Television Commercials.
- Published in:
- Vikalpa: The Journal for Decision Makers, 2010, v. 35, n. 4, p. 45, doi. 10.1177/0256090920100404
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- Publication type:
- Article
Customer Perception About Celebrity Endorsement in Television Advertising for Retail Brands.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 7
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- Publication type:
- Article
Media and Celebrity: Towards a Postmodern Understanding of the Role of Reality Television in the Development of New Forms of South African/African Celebrity.
- Published in:
- NAWA Journal of Language & Communication, 2009, v. 3, n. 1, p. 19
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- Publication type:
- Article
Superstars and Mediocrities: Market Failure in the Discovery of Talent.
- Published in:
- Review of Economic Studies, 2009, v. 76, n. 2, p. 829, doi. 10.1111/j.1467-937X.2008.00522.x
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- Publication type:
- Article
Building the Authentic Celebrity: The "Idol" Phenomenon in the Attention Economy.
- Published in:
- Popular Music & Society, 2007, v. 30, n. 3, p. 355, doi. 10.1080/03007760600835306
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- Publication type:
- Article
Do professors have customer-based brand equity?
- Published in:
- Journal of Marketing for Higher Education, 2014, v. 24, n. 1, p. 22, doi. 10.1080/08841241.2014.909556
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- Publication type:
- Article
CELEBRITY ENDORSEMENT IN ADVERTISING.
- Published in:
- Management & Marketing Journal, 2010, v. 8, n. 2, p. 365
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- Publication type:
- Article
To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands.
- Published in:
- Sport Marketing Quarterly, 2009, v. 18, n. 1, p. 15
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- Publication type:
- Article
Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 154
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- Publication type:
- Article
Tarnished Icons and Imaginary Friends.
- Published in:
- CounterPunch, 2014, v. 21, n. 2, p. 7
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- Publication type:
- Article
Elite Female Athletes' Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis.
- Published in:
- Journal of Sport Management, 2017, v. 31, n. 4, p. 345, doi. 10.1123/jsm.2016-0157
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- Publication type:
- Article
Human Brands in Sport: Athlete Brand Personality and Identification.
- Published in:
- Journal of Sport Management, 2013, v. 27, n. 3, p. 193, doi. 10.1123/jsm.27.3.193
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- Publication type:
- Article
Sponsor and Sponsees Interactions: Effects on Consumers' Perceptions of Brand Image, Brand Attachment, and Purchasing Intention.
- Published in:
- Journal of Sport Management, 2009, v. 23, n. 5, p. 644, doi. 10.1123/jsm.23.5.644
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- Publication type:
- Article
The Naomi Klein Brand.
- Published in:
- 2010
- By:
- Publication type:
- Literary Criticism
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements.
- Published in:
- International Journal of Advertising, 2017, v. 36, n. 5, p. 761, doi. 10.1080/02650487.2017.1348033
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- Publication type:
- Article
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise.
- Published in:
- International Journal of Advertising, 2010, v. 29, n. 4, p. 527, doi. 10.2501/S0265048710201336
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- Publication type:
- Article
CLAVES DE LA ESTRATEGIA DE LO COTIDIANO PARA EL PERSONAL BRANDING.
- Published in:
- Revista de Comunicación (1888198X), 2009, v. 2, n. 11, p. 59
- Publication type:
- Article
Personal Branding Forum, el comienzo.
- Published in:
- Revista de Comunicación (1888198X), 2009, v. 2, n. 9, p. 56
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- Publication type:
- Article
The power of celebrity endorsement: Do celebrities add value to a brand campaign? How to get the best and what to expect in return.
- Published in:
- Journal of Sponsorship, 2007, v. 1, n. 1, p. 67
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- Publication type:
- Article
Trade mark registered: Sponsorship within the Australian Indie music festival scene.
- Published in:
- Continuum: Journal of Media & Cultural Studies, 2008, v. 22, n. 5, p. 675, doi. 10.1080/10304310802311642
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- Publication type:
- Article
Building brand awareness: The role of celebrity endorsement in advertisements.
- Published in:
- Journal of Global Scholars of Marketing Science, 2018, v. 28, n. 4, p. 363, doi. 10.1080/21639159.2018.1509366
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- Publication type:
- Article
The Habitus of Elizabeth Hurley: Celebrity, Fashion, and Identity Branding.
- Published in:
- Fashion Theory: The Journal of Dress, Body & Culture, 2007, v. 11, n. 4, p. 443, doi. 10.2752/175174107X250244
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- Publication type:
- Article
Celebrity Impact- A Model of Celebrity Endorsement.
- Published in:
- Journal of Marketing & Communication, 2011, v. 7, n. 1, p. 34
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- Publication type:
- Article
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 173, doi. 10.1002/mar.20771
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- Publication type:
- Article
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 7, p. 602, doi. 10.1002/mar.20631
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- Publication type:
- Article
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 9, p. 690, doi. 10.1002/mar.20555
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- Publication type:
- Article
Birds of a feather flock together...definition, role and measure of congruence: An application to sponsorship.
- Published in:
- Psychology & Marketing, 2007, v. 24, n. 11, p. 975, doi. 10.1002/mar.20192
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- Publication type:
- Article
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 104, doi. 10.1509/jmkg.70.3.104
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- Publication type:
- Article
SOME PSYCHOLOGICAL ASPECTS OF CELEBRITY MARKETING.
- Published in:
- Interdisciplinary Management Research, 2011, v. 7, p. 254
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- Publication type:
- Article
Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Strategic Brand Concept-Image Management.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 4, p. 135, doi. 10.1177/002224298605000401
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- Publication type:
- Article
Human brands and mutual choices: an investigation of the marketing assistant professor job market.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 722, doi. 10.1007/s11747-013-0341-x
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- Publication type:
- Article
Positioning person brands in established organizational fields.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 373, doi. 10.1007/s11747-012-0309-2
- By:
- Publication type:
- Article
KOSZTY ZARZĄDZANIA WIZERUNKIEM NA PRZYKŁADZIE MIĘDZYNARODOWEGO KONKURSU PIANISTYCZNEGO IM. I.J. PADEREWSKIEGO W BYDGOSZCZY (analiza i konkluzje).
- Published in:
- 2012
- By:
- Publication type:
- Case Study
BRANDING, CELEBRITIZATION AND THE LIFESTYLE EXPERT.
- Published in:
- Cultural Studies, 2010, v. 24, n. 4, p. 580, doi. 10.1080/09502386.2010.488406
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- Publication type:
- Article