II. REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 1, p. 85
- Publication type:
- Article
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II. REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 4, p. 76
- By:
- Publication type:
- Article