Works matching DE "HOUSEWIVES as consumers"

Results: 31

Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera.

Published in:

Journal of Consumer Research, 1995, v. 22, n. 1, p. 75, doi. 10.1086/209436

By:

Lavin, Marilyn

Publication type:

Article

The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 2, p. 208, doi. 10.1086/208857

By:

Schaninger, Charles M.;
Sciglimpaglia, Donald

Publication type:

Article

Students and Housewives: Differences in Susceptibility to Reference Group Influence.

Published in:

Journal of Consumer Research, 1977, v. 4, n. 2, p. 102, doi. 10.1086/208685

By:

Park, C. Whan;
Lessig, V. Parker

Publication type:

Article

An Empirical Test of the Fishbien Behavioral Intention Model.

Published in:

Journal of Consumer Research, 1975, v. 1, n. 4, p. 39, doi. 10.1086/208606

By:

Wilson, David T.;
Mathews, H. Lee;
Harvey, James W.

Publication type:

Article

Husband-Wife Influence in Family Purchasing Behavior.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 1, p. 43, doi. 10.1086/208580

By:

Ferber, Robert;
Lee, Lucy Chao

Publication type:

Article

Brand Choice Behavior as a Function of Information Load: Replication and Extension.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 1, p. 33, doi. 10.1086/208579

By:

Jacoby, Jacob;
Speller, Donald E.;
Berning, Carol Kohn

Publication type:

Article

Working Wives: Their General Television Viewing and Magazine Readership Behavior.

Published in:

Journal of Advertising, 1978, v. 7, n. 2, p. 5, doi. 10.1080/00913367.1978.10673216

By:

Sosanie, Arlene K.;
Szybillo, George J.

Publication type:

Article

Planung und Partizipation in den regulierten Konsumgesellschaften Schwedens und Norwegens zwischen 1930 und 1960.

Published in:

Comparativ: Leipziger Beiträge zur Universalgeschichte und Vergleichenden Gesellschaftsforschung, 2011, v. 21, n. 3, p. 67

By:

Theien, Iselin

Publication type:

Article

RIGHT AT HOME: FREEDOM AND DOMESTICITY IN THE LANGUAGE AND IMAGERY OF BEER ADVERTISING 1933-1960.

Published in:

Journal of Social History, 2010, v. 43, n. 4, p. 843, doi. 10.1353/jsh.0.0335

By:

Corzine, Nathan Michael

Publication type:

Article

16. Merchandising.

Published in:

1964

By:

Goldstucker, Jac L.;
Spencer, Ulric M.

Publication type:

Abstract

1. ADVERTISING AND SALES PROMOTION.

Published in:

1960

By:

REGAN, WIILIAM;
ENFEUR, PAUL;
HOLLANDER, STANLEY C.;
MERTES, JOHN E.;
RENNICK, DAN

Publication type:

Abstract

READERSHIP OF FOOD-STORE ADVERTISING.

Published in:

Journal of Marketing, 1951, v. 16, n. 1, p. 66, doi. 10.2307/1247440

By:

Oakes, Ralph H.

Publication type:

Article

THE RELATIONSHIPS BETWEEN PREFERENCE AND PURCHASE OF BRANDS.

Published in:

1950

By:

Banks, Seymour

Publication type:

Book Review

South Korean housewives' emerging economic authority and contestation of domesticity during the Cold War Era.

Published in:

Gender & History, 2024, v. 36, n. 2, p. 711, doi. 10.1111/1468-0424.12635

By:

Park, Eunhee

Publication type:

Article

THE PRACTICES ON COOKING AND SAFEKEEPING of THE MILK AND MILK PRODUCTS' OF HOUSEWIVES LIVING IN TOKAT CITY CENTRE.

Published in:

International Peer-Reviewed Journal of Nutrition Research, 2015, v. 2, n. 3, p. 1, doi. 10.17362/dbhad.2015310324

By:

IŞIK, Nermin;
ÖNAY DERİN, Didem;
GÜLDEMİR, Osman;
GÜREL, İlknur

Publication type:

Article

« La maman est l'économe de la maison »: la Ligue ouvrière catholique et la consommation quotidienne au Québec, 1939-1954.

Published in:

Revue d'Histoire de l'Amérique Française, 2016, v. 70, n. 1/2, p. 139, doi. 10.7202/1038292ar

By:

BRISEBOIS, MARILYNE

Publication type:

Article

THE SUPERMARKET AND SOCIETY.

Published in:

Sociological Review, 1962, v. 10, n. 2, p. 133, doi. 10.1111/j.1467-954X.1962.tb01106.x

By:

McClelland, W. G.

Publication type:

Article

De "sirvientas" y eléctricos servidores.

Published in:

Revista de Estudios Sociales, 2013, n. 45, p. 42, doi. 10.7440/res45.2013.04

By:

Pérez, Inés

Publication type:

Article

American consumer boycotts in response to rising food prices: Housewives' protests at the...

Published in:

Journal of Consumer Policy, 1995, v. 18, n. 1, p. 55, doi. 10.1007/BF01018088

By:

Friedman, Monroe

Publication type:

Article

The Fabulous New Material Culture.

Published in:

Österreichische Zeitschrift für Geschichtswissenschaften, 2010, v. 21, n. 2, p. 105

By:

Lammi, Minna;
Pantzar, Mika

Publication type:

Article

When to Make Telephone Interviews.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 451, doi. 10.2307/3149315

By:

Falthzik, Alfred M.

Publication type:

Article

Students as Subjects in Consumer Behavior Experiments.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 72, doi. 10.2307/3149612

By:

Enis, Ben M.;
Cox, Keith K.;
Stafford, James E.

Publication type:

Article

Dimensions of Opinion Leadership.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 41, doi. 10.2307/3149604

By:

Myers, James H.;
Robertson, Thomas S.

Publication type:

Article

Dissonance Reduction or Artifact? A Reply.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 516, doi. 10.2307/3150248

By:

Sheth, Jagdish N.

Publication type:

Article

Dissonance Reduction or Artifact?

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 514, doi. 10.2307/3150247

By:

Oshikawa, Sadaomi

Publication type:

Article

Stages of Consumer Decision Making.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 283, doi. 10.2307/3149564

By:

O'Brien, Terrence

Publication type:

Article

A Comparison of Housewife Decision Making in Two Social Classes.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 333, doi. 10.2307/3150291

By:

Fry, Joseph N.;
Siller, Frederick H.

Publication type:

Article

Dimensions of Marital Roles in Consumer Decision Making.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 2, p. 168, doi. 10.2307/3150105

By:

Davis, Harry L.

Publication type:

Article

Market Learning of New Residents.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 166, doi. 10.2307/3150024

By:

Andreasen, Alan R.;
Durkson, Peter G.

Publication type:

Article

Consumer Goals and Reactions to a Communication Source.

Published in:

Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 73, doi. 10.2307/3149797

By:

WILDING, JOHN;
BAUER, RAYMOND A.

Publication type:

Article

Effect of Age of Models in Print Ads on Evaluation of Product and Sponsor.

Published in:

Journalism Quarterly, 1982, v. 59, n. 3, p. 374, doi. 10.1177/107769908205900303

By:

Rotfeld, Herbert J.;
Reid, Leonard N.;
Wilcox, Gary B.

Publication type:

Article