Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.Published in:Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 445, doi. 10.1177/0022243720910104By:Danaher, Peter J.;Danaher, Tracey S.;Smith, Michael Stanley;Loaiza-Maya, RubenPublication type:Article