Works matching DE "HOUSE brand advertising"

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 445, doi. 10.1177/0022243720910104

By:

• Danaher, Peter J.;
• Danaher, Tracey S.;
• Smith, Michael Stanley;
• Loaiza-Maya, Ruben

Publication type:

Article