Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process.
- Published in:
- Service Industries Journal, 2008, v. 28, n. 8, p. 1077, doi. 10.1080/02642060802187991
- By:
- Publication type:
- Article
Works matching DE "HOTEL marketing"
Results: 194
1
2
Study of Digital Marketing Effectiveness for Star Category Classified Hotels in India.
- Published in:
- Review of Professional Management, 2020, v. 18, n. 2, p. 30, doi. 10.20968/rpm/2020/v18/i2/156853
- By:
- Publication type:
- Article
3
Positioning five-star hotels in city destinations: The case of Istanbul, Turkey.
- Published in:
- Tourism & Hospitality Research, 2023, v. 23, n. 2, p. 239, doi. 10.1177/14673584221085704
- By:
- Publication type:
- Article
4
Key preferences of tourists during COVID-19 pandemic in luxury hotels: Evidence from qualitative data.
- Published in:
- Tourism & Hospitality Research, 2022, v. 22, n. 4, p. 473, doi. 10.1177/14673584211066742
- By:
- Publication type:
- Article
5
Corporate governance, market orientation and performance of Iran's upscale hotels.
- Published in:
- Tourism & Hospitality Research, 2021, v. 21, n. 3, p. 344, doi. 10.1177/14673584211003644
- By:
- Publication type:
- Article
6
The determinants of hotels' marketing managers' green marketing behaviour.
- Published in:
- Journal of Sustainable Tourism, 2010, v. 18, n. 2, p. 157, doi. 10.1080/09669580903464232
- By:
- Publication type:
- Article
7
CONSUMER ATTITUDE TOWARDS GREEN HOTELS.
- Published in:
- Aweshkar Research Journal, 2023, v. 30, n. 1, p. 56
- By:
- Publication type:
- Article
8
酒店与在线旅行商的冲突是什么？个归纳式质性研究.
- Published in:
- Tourism Tribune / Lvyou Xuekan, 2023, v. 38, n. 10, p. 134, doi. 10.19765/j.cnki.1002-5006.2023.10.012
- By:
- Publication type:
- Article
9
酒店评论中感官线索对评论有用性的影响 ——基于心理模拟视角的实证分析.
- Published in:
- Tourism Tribune / Lvyou Xuekan, 2023, v. 38, n. 2, p. 120, doi. 10.19765/j.cnki.1002-5006.2023.02.012
- By:
- Publication type:
- Article
10
CO-CREATION OF VALUE MARKETING: A STRATEGY FOR BUILDING CUSTOMER LOYALTY IN THE NIGERIAN HOTEL INDUSTRY.
- Published in:
- Journal of Academic Research in Economics, 2023, v. 15, n. 1, p. 88
- By:
- Publication type:
- Article
11
Incidence of variables in the Transfer of Tacit Knowledge of Marketing in the hotel sector of Playa del Carmen city, Mexico.
- Published in:
- Pasos: Revista de Turismo y Patrimonio Cultural, 2017, v. 15, n. 3, p. 603, doi. 10.25145/j.pasos.2017.15.041
- By:
- Publication type:
- Article
12
Consumer Behavior in Hotels: The Influence of Cultural & Social Factors-An Explorative Study.
- Published in:
- Special Education, 2022, v. 1, n. 43, p. 6405
- By:
- Publication type:
- Article
13
THE USE OF SINA WEIBO AND TWITTER BY INTERNATIONAL LUXURY HOTELS.
- Published in:
- Tourism Culture & Communication, 2016, v. 16, n. 3, p. 137, doi. 10.3727/109830416X14750895902837
- By:
- Publication type:
- Article
14
Is Airbnb bad for hotels?
- Published in:
- Current Issues in Tourism, 2022, v. 25, n. 19, p. 3076, doi. 10.1080/13683500.2019.1646226
- By:
- Publication type:
- Article
15
Uncovering the effect of environmental performance on hotels' financial performance: a global outlook.
- Published in:
- 2021
- By:
- Publication type:
- Letter
16
Do lower costs necessarily induce higher value ratings? An analysis of online hotel reviews.
- Published in:
- Current Issues in Tourism, 2021, v. 24, n. 16, p. 2357, doi. 10.1080/13683500.2020.1810211
- By:
- Publication type:
- Article
17
Restorative quality in tourist hotel marketing pictures: natural and built characteristics.
- Published in:
- 2019
- By:
- Publication type:
- Letter
18
TripAdvisor and hotel consumer brand loyalty.
- Published in:
- Current Issues in Tourism, 2018, v. 21, n. 8, p. 842, doi. 10.1080/13683500.2016.1265488
- By:
- Publication type:
- Article
19
Demand Estimation Using Managerial Responses to Automated Price Recommendations.
- Published in:
- Management Science, 2022, v. 68, n. 11, p. 7918, doi. 10.1287/mnsc.2021.4261
- By:
- Publication type:
- Article
20
From Translation to Transcreation in the Tourism Industry: SMEs and the Arab Market.
- Published in:
- Estudios de Traducción, 2020, v. 10, p. 231, doi. 10.5209/estr.67476
- By:
- Publication type:
- Article
21
호텔 기업의 소셜미디어 마케팅 활용을 위한 숏폼 영상제작연구 – 대학 교육사례를 중심으로.
- Published in:
- Journal of the Korea Institute of Information & Communication Engineering, 2024, v. 28, n. 8, p. 951, doi. 10.6109/jkiice.2024.28.8.951
- By:
- Publication type:
- Article
22
أثر التسويق الداخلي يف حتسني جودة اخلدمات الفندقية - دراسة حالة فندق مالس تيسمسيلت -.
- Published in:
- Revue Académique des Études Sociales et Humaines, 2022, v. 14, n. 2, p. 65
- By:
- Publication type:
- Article
23
21c Museum Hotels: A company breaking branding and product conventions.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
24
HOW TRUST AND SPEED IN SOCIAL MEDIA AND INFORMATION IN CONTENT MARKETING AFFECT CUSTOMER PURCHASE INTENTION IN THE HOTEL INDUSTRY: THE CASE OF MONGOLIA.
- Published in:
- Consortium Journal of Hospitality & Tourism, 2022, v. 24, n. 1, p. 41
- By:
- Publication type:
- Article
25
Prospect of the Hotel Health and Sports Section in China during the Epidemic.
- Published in:
- Journal of Resources & Ecology, 2023, v. 14, n. 6, p. 1344, doi. 10.5814/j.issn.1674-764x.2023.06.021
- By:
- Publication type:
- Article
26
TURISMO DE NEGÓCIOS: A OPINIÃO DE HÓSPEDES SOBRE AS AÇÕES DE MARKETING DE RELACIONAMENTO DA REDE HOTELEIRA DE SÃO JOSÉ DOS CAMPOS (SP).
- Published in:
- Revista Eletrônica de Estratégia & Negócios, 2013, v. 6, n. 1, p. 3, doi. 10.19177/reen.v6e120133-25
- By:
- Publication type:
- Article
27
USING WEBSITE AS AN INTERACTIVE MARKETING TOOL AND ITS IMPLICATION ON HOTEL E-SALES IN EGYPT.
- Published in:
- Journal of Tourism Challenges & Trends, 2009, v. 2, n. 2, p. 129
- By:
- Publication type:
- Article
28
Konaklama İşletmelerinde E-Pazarlama Uygulamaları: E-Medya Araçları Temelinde Bir Model Önerisi.
- Published in:
- Cag University Journal of Social Sciences, 2012, v. 9, n. 2, p. 116
- By:
- Publication type:
- Article
29
E-TOURISM - AN IMPORTANT ELEMENT BETWEEN HOTEL AND TRAVEL AGENCY PROFESSIONAL RELATIONSHIP.
- Published in:
- Studia Universitatis Babes-Bolyai, Negotia, 2010, v. 4, p. 25
- By:
- Publication type:
- Article
30
Understanding the use of celebrity endorsers for hospitality firms.
- Published in:
- Journal of Vacation Marketing, 2008, v. 14, n. 1, p. 57, doi. 10.1177/1356766707084219
- By:
- Publication type:
- Article
31
Assessing the brand position of Danish kros.
- Published in:
- Journal of Vacation Marketing, 2008, v. 14, n. 3, p. 267, doi. 10.1177/1356766708090587
- By:
- Publication type:
- Article
32
The Mediating Effects of Perceived Value Between the Relationship of Social Media Marketing and Purchase Intention.
- Published in:
- DLSU Business & Economics Review, 2022, v. 31, n. 2, p. 125
- By:
- Publication type:
- Article
33
Future Aspects of Digital Sustainability in Hotels: A Study on Digital Marketing Challenges with Proposed Solutions (Opportunities) during and Post COVID Era.
- Published in:
- International Management Review, 2022, v. 18, p. 79
- By:
- Publication type:
- Article
34
Online social networking: Relationship marketing in UK hotels.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 3-4, p. 393, doi. 10.1080/0267257X.2012.732597
- By:
- Publication type:
- Article
35
Matriz de Inteligencia Hotelera -- MIH Una propuesta para el mejoramiento de la calidad en la prestación del servicio hotelero.
- Published in:
- Pensamiento & Gestión, 2011, n. 31, p. 211
- By:
- Publication type:
- Article
36
A SMALL HOTEL MARKET IN SLOVENIA: A POINT OF VIEW FROM BOTH SIDES OF THE COUNTER.
- Published in:
- Tourism & Hospitality Management, 2019, v. 25, n. 1, p. 209, doi. 10.20867/thm.25.1.11
- By:
- Publication type:
- Article
37
IMPORTANCE OF DESIGN IN ARCHITECTURE FOR POSITIONING HOTELS ON TOURISM MARKET.
- Published in:
- Acta Turistica, 2015, v. 27, n. 2, p. 165
- By:
- Publication type:
- Article
38
Reviewing Functional Values and Dimensional Linkages to Customer Experience in Hotel Industry: A Bibliometric Review Analysis.
- Published in:
- ATITHYA: A Journal of Hospitality, 2024, v. 10, n. 1, p. 19
- By:
- Publication type:
- Article
39
بررسی تاثیر بازارگرایی بر بازده عملکرد صنعت هتلداری
- Published in:
- New Marketing Research Journal, 2014, v. 4, p. 141
- By:
- Publication type:
- Article
40
Efficiency and Effectiveness of Marketing of the Hotels in Kuala Lumpur.
- Published in:
- International Journal of Economics & Management, 2014, v. 8, n. 1, p. 195
- By:
- Publication type:
- Article
41
HOTEL MARKETING POLICY: ROLE OF RATING IN CONSUMER DECISION MAKING.
- Published in:
- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2020, n. 2, p. 11, doi. 10.21272/mmi.2020.2-01
- By:
- Publication type:
- Article
42
IMPACT OF ANCILLARY SERVICES ON THE HOTEL RATING IN VISEGRAD GROUP COUNTRIES.
- Published in:
- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2019, n. 2, p. 99, doi. 10.21272/mmi.2019.2-09
- By:
- Publication type:
- Article
43
A Comparative Study of Communication Management Strategies on Social Media in the Hotel Industry in Spain in Times of COVID-19.
- Published in:
- Administrative Sciences (2076-3387), 2023, v. 13, n. 11, p. 240, doi. 10.3390/admsci13110240
- By:
- Publication type:
- Article
44
Marketing Research on Hotel Industry using WeChat to Transform Customer Traffic.
- Published in:
- Journal of Landscape Research, 2022, v. 14, n. 1, p. 121, doi. 10.16785/j.issn1943-989x.2022.1.026
- By:
- Publication type:
- Article
45
Brand's Country-of-origin Effect on Demand for Hotels: An Exploratory Study.
- Published in:
- Contemporary Economics, 2020, v. 14, n. 1, p. 58, doi. 10.5709/ce.1897-9254.332
- By:
- Publication type:
- Article
46
VISITOR’S AWARENESS AND PERCEPTION OF MARKETING IN SELECTED HOTELS IN ONDO STATE, NIGERIA.
- Published in:
- Ethiopian Journal of Environmental Studies & Management, 2023, v. 16, n. 6, p. 733
- By:
- Publication type:
- Article
47
HOSPITALITY DIGITAL MARKETING AND TECHNOLOGY TRANSFORMATION CHALLENGES.
- Published in:
- International Journal for Quality Research, 2022, v. 16, n. 4, p. 1133, doi. 10.24874/IJQR16.04-12
- By:
- Publication type:
- Article
48
DIGITAL MARKETING IN HOSPITALITY- CASE STUDY HOTEL MANSTIR.
- Published in:
- UTMS Journal of Economics, 2022, v. 13, n. 2, p. 67
- By:
- Publication type:
- Article
49
DIGITAL MARKETING IN HOSPITALITY- CASE STUDY HOTEL MANSTIR.
- Published in:
- UTMS Journal of Economics, 2022, v. 13, n. 1, p. 67
- By:
- Publication type:
- Article
50
IMPLEMENTATION OF A QUALITY STRATEGY BASED ON CUSTOMER SATISFACTION ANALYSIS. CASE STUDY: HOTEL MARKET.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2021, v. 14, n. 2, p. 41, doi. 10.31926/but.es.2021.14.63.2.4
- By:
- Publication type:
- Article