Works matching DE "HOTEL marketing"
Results: 190
The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name-Brand Hotels.
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- International Journal of Tourism Research, 2016, v. 18, n. 2, p. 105, doi. 10.1002/jtr.2037
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- Article
The Role Of Technology Orientation To Mediate Market Orientation And Learning Orientation On The Marketing Performance Of Three Star Hotels In Aceh-Indonesia.
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- Journal of Positive School Psychology, 2022, v. 6, n. 9, p. 3358
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- Article
EMERGENCY MANAGEMENT AND ITS IMPLICATIONS FOR HOSPITALITY INDUSTRY DURING THE CORONAVIRUS DISEASE 2019 (COVID-19) OUTBREAK.
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- Journal of Positive School Psychology, 2022, v. 6, n. 2, p. 1824
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- Article
Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped.
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- Revista Perspectiva Empresarial, 2021, v. 8, n. 1, p. 55, doi. 10.16967/23898186.685
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- Article
Entrepreneurial orientation and socioemotional dimensions in small family hotels: do they impact business performance?
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- Economic Research-Ekonomska Istrazivanja, 2020, v. 33, n. 1, p. 1925, doi. 10.1080/1331677X.2020.1763824
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- Article
بررسی تاثیر بازارگرایی بر بازده عملکرد صنعت هتلداری
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- New Marketing Research Journal, 2014, v. 4, p. 141
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- Article
Perception of the quality costs in historical hospitality services: evidence from Poland.
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- Economics & Law / Ekonomia i Prawo, 2022, v. 21, n. 1, p. 239, doi. 10.12775/EiP.2022.013
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- Article
Marketing Olfativo en hoteles de lujo de Madrid centro.
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- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2020, v. 23, n. 23, p. 90, doi. 10.7263/adresic-023-05
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- Article
INFLUENCIA DE LA COMUNICACIÓN DE MARKETING EN LA CAPTACIÓN DE CLIENTES Un estudio sobre la percepción de la publicidad en la hotelería del Estado de Santa Catarina, Brasil.
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- Estudios y Perspectivas en Turismo, 2011, v. 20, n. 2, p. 367
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- Article
Konaklama İşletmelerinde E-Pazarlama Uygulamaları: E-Medya Araçları Temelinde Bir Model Önerisi.
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- Cag University Journal of Social Sciences, 2012, v. 9, n. 2, p. 116
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- Article
Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction.
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- Services Marketing Quarterly, 2023, v. 44, n. 2/3, p. 227, doi. 10.1080/15332969.2023.2223013
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- Article
Tourist willingness to pay for local green hotel certification.
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- PLoS ONE, 2021, v. 16, n. 2, p. 1, doi. 10.1371/journal.pone.0245953
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- Article
Role of social media influencers on marketing of sustainable hotels: gratification and the parasocial interaction perspective.
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- Journal of Hospitality Marketing & Management, 2024, v. 33, n. 6, p. 735, doi. 10.1080/19368623.2024.2315947
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- Article
From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy.
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- Journal of Hospitality Marketing & Management, 2024, v. 33, n. 3, p. 384, doi. 10.1080/19368623.2023.2271448
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- Article
Identifying hotel competitiveness based on hotel feature ratings.
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- Journal of Hospitality Marketing & Management, 2019, v. 28, n. 1, p. 81, doi. 10.1080/19368623.2018.1504366
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- Article
E-service Quality Management of a Hotel Website: A Scale and Implications for Management.
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- Journal of Hospitality Marketing & Management, 2017, v. 26, n. 7, p. 694, doi. 10.1080/19368623.2017.1309612
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- Article
Links Between Swiss Hotel Guests' Product Involvement and Brand Loyalty.
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- Journal of Hospitality Marketing & Management, 2012, v. 21, n. 1, p. 20, doi. 10.1080/19368623.2011.584265
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- Article
Marketing of SMHEs in Turkey: A Comparative Analysis.
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- Journal of Hospitality Marketing & Management, 2009, v. 18, n. 4, p. 372, doi. 10.1080/19368620902799577
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- Article
Online social networking: Relationship marketing in UK hotels.
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- Journal of Marketing Management, 2013, v. 29, n. 3-4, p. 393, doi. 10.1080/0267257X.2012.732597
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- Article
Combined CFPR and VIKOR Model for Enhancing the Competencies of Domestic Chain Hotel Groups.
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- International Journal of Information Technology & Decision Making, 2019, v. 18, n. 3, p. 901, doi. 10.1142/S0219622019500184
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- Article
The Study of Service Quality and Relationship Marketing for Engaging Hotels Customer Loyalty.
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- KnE Social Sciences, 2020, p. 439, doi. 10.18502/kss.v4i7.6873
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- Article
IMPACT OF INFORMATION SYSTEMS ON CUSTOMER RELATIONSHIP MARKETING IN THE HOTEL INDUSTRY DURING COVID-19.
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- Journal of Hospitality Application & Research, 2022, v. 17, n. 2, p. 74
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- Article
21c Museum Hotels: A company breaking branding and product conventions.
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- 2015
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- Publication type:
- Case Study
Mediating Role of Customer Satisfaction on The Relationship between Customer Engagement Practices and Customer Loyalty in Hotels in South East Nigeria.
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- International Journal of Hospitality & Tourism Systems, 2024, v. 17, n. 3, p. 123, doi. 10.21863/ijhts/2024.17.3.009
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- Article
Examining the Impact of Social Media Marketing on the Brand Equity of Hotels: A Study in Delhi/NCR.
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- International Journal of Hospitality & Tourism Systems, 2024, v. 17, n. 2, p. 94
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- Article
Prospect of the Hotel Health and Sports Section in China during the Epidemic.
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- Journal of Resources & Ecology, 2023, v. 14, n. 6, p. 1344, doi. 10.5814/j.issn.1674-764x.2023.06.021
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- Article
IMPLEMENTATION OF A QUALITY STRATEGY BASED ON CUSTOMER SATISFACTION ANALYSIS. CASE STUDY: HOTEL MARKET.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2021, v. 14, n. 2, p. 41, doi. 10.31926/but.es.2021.14.63.2.4
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- Article
Marketing utility of Tripadvisor for Hotels: An importance-performance analysis.
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- Journal of Tourism, 2015, v. 16, n. 1, p. 69
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- Article
Hotel crisis communication on social media: effects of message appeal.
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- Anatolia: An International Journal of Tourism & Hospitality Research, 2024, v. 35, n. 1, p. 56, doi. 10.1080/13032917.2022.2119590
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- Article
Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers' prior experience and gender.
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- Anatolia: An International Journal of Tourism & Hospitality Research, 2020, v. 31, n. 4, p. 523, doi. 10.1080/13032917.2020.1783692
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- Article
Moderating effect of hotel markets on differentiation strategies and performance.
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- Anatolia: An International Journal of Tourism & Hospitality Research, 2018, v. 29, n. 3, p. 379, doi. 10.1080/13032917.2018.1428903
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- Article
The 13th Asia-Pacific council on hotel, restaurant and institutional education.
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- 2016
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- Publication type:
- Proceeding
The effects of marketing communication on the tourist's hotel reservation process.
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- Anatolia: An International Journal of Tourism & Hospitality Research, 2012, v. 23, n. 2, p. 234, doi. 10.1080/13032917.2012.687690
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- Article
Implementation of internal marketing in hotels - a case study of the Opole market.
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- Studia Periegetica, 2021, v. 33, n. 1, p. 81, doi. 10.5604/01.3001.0014.9465
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- Article
Digital security of the hotel brand.
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- Hotel & Tourism Management, 2023, v. 11, n. 1, p. 145, doi. 10.5937/menhottur2301145B
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- Article
Bankruptcy forecasting of hotel companies in the Republic of Serbia using Altman's Z-score model.
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- Hotel & Tourism Management, 2019, v. 7, n. 2, p. 87, doi. 10.5937/menhottur1902087M
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- Article
Market Structure, Conduct, and Performance of Star Hotels in North Sumatra, Indonesia.
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- Institutions & Economies, 2023, v. 15, n. 1, p. 99, doi. 10.22452/IJIE.vol15no1.5
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- Article
IMPLEMENTATION OF ADDITIONAL SERVICES AT TOURIST AND ENTERTAINMENT COMPLEXES ACCORDING TO INTERNATIONAL HOSPITALITY STANDARDS.
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2022, v. 14, n. 4, p. 60, doi. 10.15673/fie.v14i4.2474
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- Article
АНАЛІЗ МІЖНАРОДНОГО РИНКУ ГОТЕЛЬНИХ ПОСЛУГ: ПРОБЛЕМИ І ТЕНДЕНЦІЇ РОЗВИТКУ.
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2021, v. 13, n. 4, p. 63, doi. 10.15673/fie.v13i4.2192
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- Article
ІННОВАЦІЙНІ НАПРЯМКИ РОЗВИТКУ ЗАКЛАДІВ ГОТЕЛЬНОГО ГОСПОДАРСТВА.
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2021, v. 13, n. 1, p. 62
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- Publication type:
- Article
호텔 기업의 소셜미디어 마케팅 활용을 위한 숏폼 영상제작연구 – 대학 교육사례를 중심으로.
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- Journal of the Korea Institute of Information & Communication Engineering, 2024, v. 28, n. 8, p. 951, doi. 10.6109/jkiice.2024.28.8.951
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- Article
Efficiency and Effectiveness of Marketing of the Hotels in Kuala Lumpur.
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- International Journal of Economics & Management, 2014, v. 8, n. 1, p. 195
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- Article
أثر التسويق الداخلي يف حتسني جودة اخلدمات الفندقية - دراسة حالة فندق مالس تيسمسيلت -.
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- Revue Académique des Études Sociales et Humaines, 2022, v. 14, n. 2, p. 65
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- Article
ИНОВАТИВНИТЕ РЕШЕНИЯ И ТЕХНОЛОГИИ В ТУРИЗМА КАТО ВЪЗМОЖНОСТ ЗА ДИГИТАЛИЗАЦИЯ НА ХОТЕЛИЕРСКИЯ БИЗНЕС.
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- Dialogue (1311-9206), 2021, n. 4, p. 16
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- Article
SHAPING THE FUTURE OF THE HOTEL SECTOR THROUGH CONSORTIA: THE PORTUGUESE CASE.
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- Enlightening Tourism, 2020, v. 10, n. 1, p. 78, doi. 10.33776/et.v10i1.4851
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- Article
PORTFOLIO OF ONLINE DISTRIBUTION CHANNELS ACROSS MID-MARKET HOTELS: AN EVALUATIVE REVIEW.
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- Enlightening Tourism, 2017, v. 7, n. 1, p. 19
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- Publication type:
- Article
DEVELOPMENT AND VALIDATION OF THE SCALE FOR MEASURING DIGITAL MARKETING ORIENTATION IN THE HOTEL INDUSTRY.
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- Ekonomski Vjesnik, 2021, v. 34, n. 1, p. 115, doi. 10.51680/ev.34.1.9
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- Article
OTEL İŞLETMELERİNDE İLİŞKİSEL PAZARLAMA UYGULAMALARI: ZONGULDAK, KARABÜK VE BARTIN İLLERİNDE BİR ARAŞTIRMA.
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- Journal of Economics & Administrative Sciences / Afyon Kocatepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2013, v. 15, n. 2, p. 195
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- Article
MARKETING MIX ELEMENTS IN HOTEL INDUSTRY. LOOKING FOR UNIQUE HOTELS.
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- Young Economists Journal / Revista Tinerilor Economisti, 2014, v. 11, n. 23, p. 79
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- Publication type:
- Article
E-TOURISM - AN IMPORTANT ELEMENT BETWEEN HOTEL AND TRAVEL AGENCY PROFESSIONAL RELATIONSHIP.
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- Studia Universitatis Babes-Bolyai, Negotia, 2010, v. 4, p. 25
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- Publication type:
- Article