Works matching DE "HOSPITAL advertising"

Results: 29

Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?

Published in:

2017

By:

Huppertz, John W.;
Bowman, R. Alan;
Bizer, George Y.;
Sidhu, Mandeep S.;
McVeigh, Colleen

Publication type:

journal article

Building a Brand -- One Patient at a Time.

Published in:

Marketing Health Services, 2011, v. 31, n. 2, p. 5

By:

Clay, Christine

Publication type:

Article

Why Advertise. . . and Why Not?

Published in:

Marketing Health Services, 2011, v. 31, n. 2, p. 3

By:

Feinberg, David A.

Publication type:

Article

In this issue.

Published in:

Marketing Health Services, 2011, v. 31, n. 2, p. 2

By:

Weiss, Rhoda

Publication type:

Article

HATCHING A NEW IDENTITY.

Published in:

Marketing Health Services, 2009, v. 29, n. 1, p. 8

By:

Maas, Pamela;
Martin, Elizabeth

Publication type:

Article

A Banner Year.

Published in:

Marketing Health Services, 2004, v. 24, n. 2, p. 32

By:

Gombeski Jr., William R.;
Taylor, Jan;
Krauss, Katie;
Medeiros, Clayton

Publication type:

Article

Can hospital promotional activities be more ethical?

Published in:

Pulse International, 2014, v. 15, n. 10, p. 6

By:

Yiyi Chen;
Zhou Yin;
Qiong Xie;
Zhexin Shao

Publication type:

Article

Information vs advertising in the market for hospital care.

Published in:

International Journal of Health Care Finance & Economics, 2008, v. 8, n. 3, p. 145, doi. 10.1007/s10754-007-9027-6

By:

Montefiori, Marcello

Publication type:

Article

HEALTH CARE ADVERTISING: CONSUMER VS. PHYSICIAN ATTITUDES.

Published in:

Journal of Advertising, 1979, v. 8, n. 4, p. 20, doi. 10.1080/00913367.1979.10673292

By:

Miller, John A.;
Waller, Robin

Publication type:

Article

Time to Choose.

Published in:

Journal of Health Care Marketing, 1995, v. 15, n. 2, p. 48

By:

Tudor, R. Keith;
Carley, Susan S.

Publication type:

Article

Healthscapes: The Importance of Place.

Published in:

1995

By:

Hutton, James D.;
Richardson, Lynne D.

Publication type:

Editorial

Does Advertising Affect Your Nurses?

Published in:

Journal of Health Care Marketing, 1992, v. 12, n. 3, p. 24

By:

Gilly, Mary C.;
Wolfinbarger, Mary Finley

Publication type:

Article

Who Likes Hospital Advertising -- Consumer or Physician?

Published in:

Journal of Health Care Marketing, 1992, v. 12, n. 2, p. 2

By:

Bell, Jack A.;
Vitaska, Charles R.

Publication type:

Article

'Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses"

Published in:

1990

By:

Grashof, John F.

Publication type:

Abstract

Hospital Advertising: Does It Influence Consumers?

Published in:

Journal of Health Care Marketing, 1990, v. 10, n. 4, p. 40

By:

Fisher, Caroline M.;
Anderson, Claire J.

Publication type:

Article

Fifty Effective Print Ads for Hospitals.

Published in:

1989

By:

Alexander, Donna

Publication type:

Book Review

INNOVATION FOR HOSPITALS: AN APPLICATION OF THE PRODUCT DEVELOPMENT PROCESS.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 3, p. 52

By:

Peters, Michael P.

Publication type:

Article

HOSPITAL MARKETING IN THE CHANGING HEALTH CARE ENVIRONMENT.

Published in:

Journal of Health Care Marketing, 1986, v. 6, n. 3, p. 37

By:

Malhotra, Naresh K.

Publication type:

Article

A MODEL FOR HOSPITAL MARKETING DECISION PROCESSES AND RELATIONSHIPS.

Published in:

Journal of Health Care Marketing, 1985, v. 5, n. 2, p. 37

By:

Miaoulis, George;
Anderson, Douglas C.;
LaPlaca, Peter J.;
Geduldig, Judith P.;
Gleeler, Raymond H.;
West, Steve

Publication type:

Article

CONTENTS OF HOSPITAL ADVERTISEMENTS IN THE YELLOW PAGES.

Published in:

Journal of Health Care Marketing, 1985, v. 5, n. 2, p. 29

By:

Smith, Mickey C.

Publication type:

Article

HEALTH CARE MARKETING ABSTRACTS.

Published in:

1985

By:

Paul, Terry;
Lewis, Cathy E.;
Zwick, Sandra

Publication type:

Abstract

TACTICAL HOSPITAL MARKETING: A SURVEY OF THE STATE OF THE ART.

Published in:

Journal of Health Care Marketing, 1985, v. 5, n. 1, p. 9

By:

McDevitt, Paul K.;
Shields, Lisa A.

Publication type:

Article

THE FUTURE OF ADVERTISING: A HOSPITAL PERSPECTIVE.

Published in:

Journal of Health Care Marketing, 1982, v. 2, n. 3, p. 39

By:

Berkowitz, Eric N.;
Hillestad, Steve;
Effertz, Pamela

Publication type:

Article

MEDIA AND MESSAGE STRATEGIES: CONSUMER INPUT FOR HOSPITAL ADVERTISING.

Published in:

Journal of Health Care Marketing, 1981, v. 1, n. 3, p. 58

By:

Robinson, Larry M.

Publication type:

Article

HEALTH CARE MARKETING: PROGRESS AND PROSPECTS A PANEL DISCUSSION.

Published in:

Journal of Health Care Marketing, 1981, v. 1, n. 2, p. 42

By:

Cooper, Philip D.;
Lancaster, Wade;
Mages, Pat;
Robinson, Larry;
Whittington, Jr., F. Brown

Publication type:

Article

ROADBLOCKS TO HOSPITAL MARKETING.

Published in:

Journal of Health Care Marketing, 1980, v. 1, n. 1, p. 18

By:

Robinson, Larry M.;
Cooper, Philip D.

Publication type:

Article

25. MARKETS-SPECIFIC PRODUCTS.

Published in:

1953

By:

Revzan, David A.

Publication type:

Abstract

24. RESEARCH TECHNIQUE.

Published in:

1953

By:

Douglas, Edna

Publication type:

Abstract

JACKSON STREET HOSPITAL IN AUGUSTA, GEORGIA.

Published in:

Journal of Civil War Medicine, 2016, v. 20, n. 1, p. 14

By:

Talbott, Tim

Publication type:

Article