Works matching DE "HIGH technology industries advertising"

Understanding the Effects of Plural Marketing Structures on Alliance Performance.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 628, doi. 10.1509/jmr.13.0318

By:

• FANG, ERIC (ER);
• JONGKUK LEE;
• PALMATIER, ROBERT;
• ZHAOYANG GUO

Publication type:

Article