Works matching DE "GUERRILLA marketing"

Results: 69

Hairy need not apply.

Published in:: Marketing Research, 2009, v. 21, n. 1, p. 4
Publication type:: Article

Book Review.

Published in:

2021

By:

Scott, Jason

Publication type:

Book Review

Book Review: Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia , by Alexander Fattal.

Published in:

2020

By:

Lombana-Bermudez, Andres

Publication type:

Book Review

Pre-release consumer buzz.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 338, doi. 10.1007/s11747-017-0572-3

By:

Houston, Mark B.;
Kupfer, Ann-Kristin;
Hennig-Thurau, Thorsten;
Spann, Martin

Publication type:

Article

Stealth Trading and Trade Reporting by Corporate Insiders.

Published in:

Review of Finance, 2015, v. 19, n. 2, p. 865, doi. 10.1093/rof/rfu007

By:

BETZER, ANDRÉ;
GIDER, JASMIN;
METZGER, DANIEL;
THEISSEN, ERIK

Publication type:

Article

Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2009, v. 16, n. 2, p. 107

By:

Nardali, Sinan

Publication type:

Article

Guerrilla E-Health.

Published in:

Marketing Health Services, 2003, v. 23, n. 1, p. 41

By:

Sternberg, David J.

Publication type:

Article

Guerrilla marketing: counterinsurgency and capitalism in Colombia: by Alexander L. Fattal, Chicago, IL, University of Chicago Press, 2018, 304 pp., $27.50 (soft cover), ISBN 9780226590646.

Published in:

2021

By:

van Isschot, Luis

Publication type:

Book Review

Ambush Marketing: Creativity vs. Controversy.

Published in:

American Journal of Management, 2025, v. 25, n. 1, p. 71, doi. 10.33423/ajm.v25i1.7522

By:

Nufer, Gerd

Publication type:

Article

Gerilla Pazarlamanın Yeşil Satın Alma Niyetine Etkisinde Çevre Kaygısının Aracılık Rolü.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 4, p. 3066, doi. 10.20491/isarder.2022.1550

By:

BEYAZ, Rafet

Publication type:

Article

Otel İşletmelerinde Gerilla Pazarlama: Ankara'da Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 3, p. 2128, doi. 10.20491/isarder.2022.1493

By:

ÇELİKKAYA, Murat;
GÜZEL ŞAHİN, Gonca

Publication type:

Article

Gerilla Pazarlama Faaliyetlerinin Y Kuşağı Tüketicilerinin Satın Alma Davranışları Üzerindeki Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 85, doi. 10.20491/isarder.2022.1368

By:

AKDOĞAN, Mehmet Şükrü;
TARHAN, Mervenur

Publication type:

Article

Horizontal billboards: The commercialization of the pavement.

Published in:

Continuum: Journal of Media & Cultural Studies, 2009, v. 23, n. 6, p. 765, doi. 10.1080/10304310903294788

By:

Hicks, Megan

Publication type:

Article

GUERRILLA ADVERTISING CASES STUDY IN PUBLIC TRANSPORT.

Published in:

Business: Theory & Practice, 2024, v. 25, n. 2, p. 625, doi. 10.3846/btp.2024.19907

By:

JARAŠŪNIENĖ, Aldona;
IŠORAITĖ, Margarita

Publication type:

Article

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.

Published in:

Marketing Science, 2010, v. 29, n. 2, p. 348, doi. 10.1287/mksc.1090.0520

By:

van der Lans, Ralf;
Van Bruggen, Gerrit;
Eliashberg, Jehoshua;
Wierenga, Berend

Publication type:

Article

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives.

Published in:

Marketing Science, 2010, v. 29, n. 1, p. 108, doi. 10.1287/mksc.1080.0484

By:

Kornish, Laura J.;
Qiuping Li

Publication type:

Article

Viral Marketing and the New Competitive Advantage.

Published in:

Journal of Organisational Studies & Innovation, 2015, v. 2, n. 1, p. 41

By:

Tsang, Denise;
Qun Ren

Publication type:

Article

AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY.

Published in:

SPORMETRE: The Journal of Physical Education & Sport Sciences / Beden Eğitimi ve Spor Bilimleri Dergisi, 2024, v. 22, n. 3, p. 194, doi. 10.33689/spormetre.1399819

By:

Akyüz, Oktay;
Ersöz, Gözde;
Yenilmez, Meltem İnce

Publication type:

Article

Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters.

Published in:

European Journal of Economic & Political Studies, 2012, v. 5, n. 1, p. 23

By:

Gökhan, Ģalışkan

Publication type:

Article

ALTERNATİF PAZARLAMA İLETİŞİMİ ARACI OLARAK GERİLLA PAZARLAMA: UYGULANMIŞ GERİLLA PAZARLAMA REKLAM ÖRNEKLERİNİN İNCELENMESİ ve TURİZM SEKTÖRÜ İÇİN MODEL ÖNERİLERİ

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2012, v. 7, n. 28, p. 4788

By:

ÇELTEK, Evrim;
BOZDOĞAN, Meral

Publication type:

Article

How the Attributes of a Museum Experience Influence Electronic Word-of-Mouth Valence: An Analysis of Online Museum Reviews.

Published in:

International Journal of Arts Management, 2018, v. 21, n. 1, p. 76

By:

Zanibellato, Francesco;
Rosin, Umberto;
Casarin, Francesco

Publication type:

Article

Guerrilla Marketing in the 21<sup>st</sup> Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables.

Published in:

Journal of Humanities & Social Sciences (JHSS), 2023, v. 6, n. 4, p. 108

By:

Zarco, Carmen;
Herzallah, Doaa

Publication type:

Article

Marketing de Guerrilha do Twitter.

Published in:

Id on Line. Revista de Psicologia, 2022, v. 16, n. 59, p. 48, doi. 10.14295/idonline.v16i59.3371

By:

Korczagin, Daiana;
Cembranel, Priscila

Publication type:

Article

"Cidade limpa" y la contaminación publicitaria en la ciudad.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 26, p. 253

By:

Olivares, Fernando

Publication type:

Article

تأثيـر التسويق الخفي على قيمة العلامة التجارية من منظور العملاء: دراسة تطبيقية على قطاع صناعة الأجهزة الكهربائية في مصر

Published in:

Arab Journal of Administration, 2024, v. 44, n. 1, p. 83, doi. 10.21608/aja.2021.75034.1083

By:

إسماعيل, عبد الرحيم

Publication type:

Article

GUERRILLA MARKETING AS AN UNCONVENTIONAL MARKETING ACTIVITY.

Published in:

Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 43

By:

Ristevska-Jovanovska, Snezhana

Publication type:

Article

AN EFFECTIVE VIRAL MARKETING STRATEGIES.

Published in:

Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 11

By:

Ristevska-Jovanovska, Snezana

Publication type:

Article

Improving the competitiveness of enterprises through effective customer relationship management.

Published in:

Economics & Law / Ekonomia i Prawo, 2017, v. 16, n. 4, p. 359, doi. 10.12775/EiP.2017.025

By:

BOJANOWSKA, AGNIESZKA

Publication type:

Article

Păpădiile - influenceri din Muzeul Satului Bănățean Timișoara.

Published in:

Memoria Ethnologica, 2024, n. 92/93, p. 92

By:

ILIN, BORCO

Publication type:

Article

The Ethics of Gamification in a Marketing Context.

Published in:

Journal of Business Ethics, 2019, v. 155, n. 2, p. 597, doi. 10.1007/s10551-017-3501-y

By:

Thorpe, Andrea Stevenson;
Roper, Stephen

Publication type:

Article

The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions.

Published in:

Journal of Business Ethics, 2013, v. 114, n. 3, p. 425, doi. 10.1007/s10551-012-1353-z

By:

Rinallo, Diego;
Basuroy, Suman;
Wu, Ruhai;
Jeon, Hyo

Publication type:

Article

NEW WAYS IN THE COGNITIVE DIMENSION OF INFORMATION OPERATIONS.

Published in:

Revista Academiei Fortelor Terestre, 2017, v. 22, n. 2, p. 94

By:

HAIG, Zsolt;
HAJDU, Veronika

Publication type:

Article

Unleash the Beast: Promoting Summer Sessions Using Guerrilla Marketing.

Published in:

Summer Academe, 2014, v. 8, p. 2

By:

Huntley, Caitlin

Publication type:

Article

Influence Warfare and Modern Terrorism.

Published in:

Georgetown Journal of International Affairs (Georgetown University Press), 2009, v. 10, n. 1, p. 81

By:

Forest, James J. F.

Publication type:

Article

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 1, p. 100, doi. 10.1080/00913367.2013.811707

By:

Cho, Soyoen;
Huh, Jisu;
Faber, RonaldJ.

Publication type:

Article

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis.

Published in:

Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi, 2025, v. 69, p. 194, doi. 10.47998/ikad.1570066

By:

BİLİCİ, Fatih;
SEREN, Nebi

Publication type:

Article

Guerrilla marketing jako výzva pro knihovny, Guerrilla Readers jako vyzyvatelé.

Published in:

Knihovna, 2009, v. 20, n. 2, p. 121

By:

Güntherová, Eva;
Sovová, Eliška

Publication type:

Article

Guerrilla Marketing for Job Hunters 3.0, by Jay Conrad Levinson and David Perry.

Published in:

2013

By:

STELLAR, ARTHUR

Publication type:

Book Review

INNOVATIVE MARKETING STRATEGIES IN ENTREPRENEURSHIP.

Published in:

Journal of Entrepreneurship & Sustainability Issues, 2024, v. 12, n. 2, p. 117, doi. 10.9770/r8278778759

By:

Išoraitė, Margarita

Publication type:

Article

Practici inovatoare de promovare a bibliotecilor.

Published in:

Biblioteca: Revista de Bibliologie şi Știinţa Informării, 2021, v. 32, n. 3, p. 31

By:

SÎNZIANU, Simona-Gabriela

Publication type:

Article

A Tale of Power, Passion and Persuasion: Bloggers, Public Relations and Ethics.

Published in:

Asia Pacific Public Relations Journal, 2014, v. 15, n. 1, p. 37

By:

Archer, Catherine;
Pettigrew, Simone;
Harrigan, Paul

Publication type:

Article

PAYOLA, BUZZ MARKETING AND LIBRARIES.

Published in:: Public Library Quarterly, 2008, v. 27, n. 4, p. 389
Publication type:: Article

Solidarity™: Student Activism, Affective Labor, and the Fair Trade Campaign in the United States.

Published in:

Antipode, 2013, v. 45, n. 3, p. 565, doi. 10.1111/j.1467-8330.2012.01051.x

By:

Wilson, Bradley R.;
Curnow, Joe

Publication type:

Article

Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?

Published in:

Journal of Sport Management, 2008, v. 22, n. 5, p. 550, doi. 10.1123/jsm.22.5.550

By:

McKelvey, Steve;
Grady, John

Publication type:

Article

Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME.

Published in:

Iranian Journal of Management Studies, 2011, v. 4, n. 1, p. 115

By:

Mughari, Ali Mokhtari

Publication type:

Article

ON-LINE MARKETING-COMMUNICATION IN HUNGARY.

Published in:

Scientific Annals of the 'Alexandru Ioan Cuza' University of Iasi: Economic Sciences Series, 2011, p. 339

By:

Taralik, Krisztina

Publication type:

Article

THE FIGHT AGAINST AMBUSH MARKETING AND LONDON 20 1 2 : How has this phenomenon dealt with by the UK legislation and what's the role of the EU legislation?

Published in:

International Sports Law Review Pandektis, 2009, v. 8, n. 1/2, p. 156

By:

Alexandrakis, Vagelis

Publication type:

Article

Reinventing the Art of Marketing in the Light of Digitalization and Neuroimaging.

Published in:

Amity Global Business Review, 2015, v. 10, p. 75

By:

Va, Kafeela Parvin

Publication type:

Article

Regulating Online Buzz Marketing: Untangling a Web of Deceit.

Published in:

American Business Law Journal, 2010, v. 47, n. 3, p. 415, doi. 10.1111/j.1744-1714.2010.01100.x

By:

Sprague, Robert;
Wells, Mary Ellen

Publication type:

Article

The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration.

Published in:

Journal of Promotion Management, 2009, v. 15, n. 4, p. 455, doi. 10.1080/10496490903270174

By:

Notarantonio, ElaineM.;
Quigley, CharlesJ.

Publication type:

Article