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تأثيـر التسويق الخفي على قيمة العلامة التجارية من منظور العملاء: دراسة تطبيقية على قطاع صناعة الأجهزة الكهربائية في مصر
- Published in:
- Arab Journal of Administration, 2024, v. 44, n. 1, p. 83, doi. 10.21608/aja.2021.75034.1083
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- Article
GUERRILLA MARKETING IN THE DIGITAL WEB 3.0 ENVIRONMENT.
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- Journal of Knowledge Economy & Knowledge Management, 2023, v. 18, n. 2, p. 163, doi. 10.54860/beyder.1386816
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- Article
Guerrilla Marketing in the 21<sup>st</sup> Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables.
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- Journal of Humanities & Social Sciences (JHSS), 2023, v. 6, n. 4, p. 108
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- Article
Gerilla Pazarlamanın Yeşil Satın Alma Niyetine Etkisinde Çevre Kaygısının Aracılık Rolü.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 4, p. 3066, doi. 10.20491/isarder.2022.1550
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- Article
Otel İşletmelerinde Gerilla Pazarlama: Ankara'da Bir Araştırma.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 3, p. 2128, doi. 10.20491/isarder.2022.1493
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- Article
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions.
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- Tourism & Management Studies, 2022, v. 18, n. 3, p. 37, doi. 10.18089/tms.2022.180303
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- Article
Gerilla Pazarlama Faaliyetlerinin Y Kuşağı Tüketicilerinin Satın Alma Davranışları Üzerindeki Etkisi.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 85, doi. 10.20491/isarder.2022.1368
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- Article
Book Review.
- Published in:
- 2021
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- Publication type:
- Book Review
Practici inovatoare de promovare a bibliotecilor.
- Published in:
- Biblioteca: Revista de Bibliologie şi Știinţa Informării, 2021, v. 32, n. 3, p. 31
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- Article
Book Review: Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia , by Alexander Fattal.
- Published in:
- 2020
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- Publication type:
- Book Review
The Ethics of Gamification in a Marketing Context.
- Published in:
- Journal of Business Ethics, 2019, v. 155, n. 2, p. 597, doi. 10.1007/s10551-017-3501-y
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- Publication type:
- Article
How the Attributes of a Museum Experience Influence Electronic Word-of-Mouth Valence: An Analysis of Online Museum Reviews.
- Published in:
- International Journal of Arts Management, 2018, v. 21, n. 1, p. 76
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- Publication type:
- Article
Pre-release consumer buzz.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 338, doi. 10.1007/s11747-017-0572-3
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- Article
Improving the competitiveness of enterprises through effective customer relationship management.
- Published in:
- Economics & Law / Ekonomia i Prawo, 2017, v. 16, n. 4, p. 359, doi. 10.12775/EiP.2017.025
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- Publication type:
- Article
ODD LOT ORDER AGGRESSIVENESS AND STEALTH TRADING.
- Published in:
- Journal of Financial Research, 2017, v. 40, n. 2, p. 249, doi. 10.1111/jfir.12123
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- Article
NEW WAYS IN THE COGNITIVE DIMENSION OF INFORMATION OPERATIONS.
- Published in:
- Revista Academiei Fortelor Terestre, 2017, v. 22, n. 2, p. 94
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- Article
Managing buzz.
- Published in:
- RAND Journal of Economics (Wiley-Blackwell), 2017, v. 48, n. 1, p. 203, doi. 10.1111/1756-2171.12173
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- Article
AN EFFECTIVE VIRAL MARKETING STRATEGIES.
- Published in:
- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 11
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- Article
GUERRILLA MARKETING AS AN UNCONVENTIONAL MARKETING ACTIVITY.
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- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 43
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- Article
DICTIONARY OF USEFUL MARKETING TERMS.
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- Marketing Science & Inspirations, 2016, v. 11, n. 4, p. 62
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- Publication type:
- Article
Marketing of Library Resources and Services: A Structured Literature Review.
- Published in:
- DESIDOC Journal of Library & Information Technology, 2016, v. 36, n. 3, p. 119, doi. 10.14429/djlit.36.3.10027
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- Publication type:
- Article
Stealth Trading and Trade Reporting by Corporate Insiders.
- Published in:
- Review of Finance, 2015, v. 19, n. 2, p. 865, doi. 10.1093/rof/rfu007
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- Publication type:
- Article
Reinventing the Art of Marketing in the Light of Digitalization and Neuroimaging.
- Published in:
- Amity Global Business Review, 2015, v. 10, p. 75
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- Publication type:
- Article
Viral Marketing and the New Competitive Advantage.
- Published in:
- Journal of Organisational Studies & Innovation, 2015, v. 2, n. 1, p. 41
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- Publication type:
- Article
Unleash the Beast: Promoting Summer Sessions Using Guerrilla Marketing.
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- Summer Academe, 2014, v. 8, p. 2
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- Publication type:
- Article
A Tale of Power, Passion and Persuasion: Bloggers, Public Relations and Ethics.
- Published in:
- Asia Pacific Public Relations Journal, 2014, v. 15, n. 1, p. 37
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- Publication type:
- Article
WYKORZYSTANIE INSTRUMENTÓW AMBIENT MARKETINGU W TURYSTYCE.
- Published in:
- Rozprawy Naukowe, 2014, v. 45, p. 130
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- Publication type:
- Article
Your Ad Here: The Cool Sell of Guerrilla Marketing.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
Your Ad Here: The Cool Sell of Guerrilla Marketing.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
PARTIZANINIO MARKETINGO PRIEMONIŲ TYRIMAS.
- Published in:
- Socialinių Mokslų Studijos, 2013, v. 5, n. 4, p. 1109, doi. 10.13165/SMS-13-5-4-10
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- Publication type:
- Article
Solidarity™: Student Activism, Affective Labor, and the Fair Trade Campaign in the United States.
- Published in:
- Antipode, 2013, v. 45, n. 3, p. 565, doi. 10.1111/j.1467-8330.2012.01051.x
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- Publication type:
- Article
The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions.
- Published in:
- Journal of Business Ethics, 2013, v. 114, n. 3, p. 425, doi. 10.1007/s10551-012-1353-z
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- Publication type:
- Article
Guerrilla Marketing for Job Hunters 3.0, by Jay Conrad Levinson and David Perry.
- Published in:
- 2013
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- Publication type:
- Book Review
Ambiguous Imitations: DIY Hijacking the 'Danish Mother Seeking' Stealth Marketing Campaign on YouTube.
- Published in:
- Culture Unbound: Journal of Current Cultural Research, 2012, v. 4, n. 3, p. 393, doi. 10.3384/cu.2000.1525.124393
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- Publication type:
- Article
Ambiguous Imitations: DIY Hijacking the 'Danish Mother Seeking' Stealth Marketing Campaign on YouTube.
- Published in:
- Culture Unbound: Journal of Current Cultural Research, 2012, v. 4, n. 2, p. 393, doi. 10.3384/cu.2000.1525.124393
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- Publication type:
- Article
ALTERNATİF PAZARLAMA İLETİŞİMİ ARACI OLARAK GERİLLA PAZARLAMA: UYGULANMIŞ GERİLLA PAZARLAMA REKLAM ÖRNEKLERİNİN İNCELENMESİ ve TURİZM SEKTÖRÜ İÇİN MODEL ÖNERİLERİ
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2012, v. 7, n. 28, p. 4788
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- Article
Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters.
- Published in:
- European Journal of Economic & Political Studies, 2012, v. 5, n. 1, p. 23
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- Publication type:
- Article
"WORD-OF-MOUTH" AND ITS IMPACT ON BUSINESS ACTIVITIES.
- Published in:
- Quality - Access to Success, 2012, v. 13, p. 66
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- Publication type:
- Article
ON-LINE MARKETING-COMMUNICATION IN HUNGARY.
- Published in:
- Scientific Annals of the 'Alexandru Ioan Cuza' University of Iasi: Economic Sciences Series, 2011, p. 339
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- Publication type:
- Article
What Drives Immediate and Ongoing Word of Mouth?
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 869, doi. 10.1509/jmkr.48.5.869
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- Publication type:
- Article
Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME.
- Published in:
- Iranian Journal of Management Studies, 2011, v. 4, n. 1, p. 115
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- Publication type:
- Article
THE FORMS OF UNCONVENTIONAL ADVERTISING - A THEORETICAL APPROACH.
- Published in:
- Management & Marketing Journal, 2010, v. 8, n. 2, p. 323
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- Publication type:
- Article
Regulating Online Buzz Marketing: Untangling a Web of Deceit.
- Published in:
- American Business Law Journal, 2010, v. 47, n. 3, p. 415, doi. 10.1111/j.1744-1714.2010.01100.x
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- Publication type:
- Article
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.
- Published in:
- Marketing Science, 2010, v. 29, n. 2, p. 348, doi. 10.1287/mksc.1090.0520
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- Publication type:
- Article
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 108, doi. 10.1287/mksc.1080.0484
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- Publication type:
- Article
Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri.
- Published in:
- Journal of Management & Economics / Yönetim ve Ekonomi, 2009, v. 16, n. 2, p. 107
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- Publication type:
- Article
Guerrilla marketing jako výzva pro knihovny, Guerrilla Readers jako vyzyvatelé.
- Published in:
- Knihovna, 2009, v. 20, n. 2, p. 121
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- Publication type:
- Article
THE FIGHT AGAINST AMBUSH MARKETING AND LONDON 20 1 2 : How has this phenomenon dealt with by the UK legislation and what's the role of the EU legislation?
- Published in:
- International Sports Law Review Pandektis, 2009, v. 8, n. 1/2, p. 156
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- Publication type:
- Article
"Cidade limpa" y la contaminación publicitaria en la ciudad.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 26, p. 253
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- Publication type:
- Article
Hairy need not apply.
- Published in:
- Marketing Research, 2009, v. 21, n. 1, p. 4
- Publication type:
- Article