Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 33, doi. 10.1111/j.1540-5885.2009.00698.x
- By:
- Publication type:
- Article
Works matching DE "GUCCI (Company)"
Results: 17
1
2
the ties that bind….
- Published in:
- 2008
- Publication type:
- Product Review
3
In-House Counsel and Corporate Client Communications: Can EU Law after Akzo Nobel and U.S. Law after Gucci be Harmonized? Critiques and a Proposal.
- Published in:
- International Lawyer, 2011, v. 45, n. 3, p. 817
- By:
- Publication type:
- Article
4
The Mythic Status Brand Model: Blending brain science and mythology to create a new brand strategy tool.
- Published in:
- Journal of Brand Strategy, 2012, v. 1, n. 4, p. 377, doi. 10.69554/dqve2702
- By:
- Publication type:
- Article
5
Hacia un cambio en el sector de moda y lujo. Del dominio del influencer a la marca: Gucci, Loewe y Margiela.
- Published in:
- Revista de Comunicación, 2020, v. 19, n. 2, p. 263, doi. 10.26441/RC19.2-2020-A15
- By:
- Publication type:
- Article
6
Ready-to-Care.
- Published in:
- Alternatives Journal (AJ) - Canada's Environmental Voice, 2011, v. 37, n. 5, p. 7
- By:
- Publication type:
- Article
7
CASE STUDY OF GUCCI VS. GUESS -- THE FAILURE OF BRAND STRATEGIES THAT RELY ON VEBLEN'S CONSPICUOUS CONSUMPTION.
- Published in:
- International Journal of Management Cases, 2011, v. 13, n. 4, p. 132, doi. 10.5848/apbj.2011.00120
- By:
- Publication type:
- Article
8
Doing a Gucci: the transformation of an Italian fashion firm into a global powerhouse in a ‘Los Angeles-izing’ world.
- Published in:
- Journal of Economic Geography, 2013, v. 13, n. 2, p. 239, doi. 10.1093/jeg/lbs050
- By:
- Publication type:
- Article
9
The Italian voice in the Gucci v Guess saga: common trends versus infringement of IP fashion rights.
- Published in:
- Journal of Intellectual Property Law & Practice, 2013, v. 8, n. 12, p. 903, doi. 10.1093/jiplp/jpt193
- By:
- Publication type:
- Article
10
BAG WARS AND BANK WARS, THE GUCCI AND BANQUE NATIONAL DE PARIS HOSTILE BIDS: EUROPEAN CORPORATE CULTURE RESPONDS TO ACTIVE SHAREHOLDERS.
- Published in:
- Fordham Journal of Corporate & Financial Law, 2003, v. 9, n. 1, p. 127
- By:
- Publication type:
- Article
11
2013: Milan.
- Published in:
- 2015
- Publication type:
- Excerpt
12
Gucci: Facing Growing Challenges in China.
- Published in:
- Asian Case Research Journal, 2017, v. 21, n. 2, p. 281, doi. 10.1142/S0218927517500109
- By:
- Publication type:
- Article
13
Case Summaries.
- Published in:
- Asian Case Research Journal, 2017, v. 21, n. 2, p. III, doi. 10.1142/S0218927517970021
- Publication type:
- Article
14
Fashion Faux Pas: Gucci & LVMH.
- Published in:
- 2003
- By:
- Publication type:
- Case Study
15
Diplomasi Publik Prancis dalam Mempertahankan Paris Sebagai Pusat Fashion Dunia.
- Published in:
- Jurnal Hubungan Internasional, 2023, v. 16, n. 1, p. 70, doi. 10.20473/jhi.v16i1.39581
- By:
- Publication type:
- Article
16
"Gucci Dans Les Rues" or May '68 as Political Kitsch.
- Published in:
- Cultural Critique, 2019, n. 103, p. 49, doi. 10.5749/culturalcritique.103.2019.0049
- By:
- Publication type:
- Article
17
Gucci launches its 'Web Ribbon' collection.
- Published in:
- 2013
- Publication type:
- Product Review