Works matching DE "GREEN product advertising"

Results: 43

Television Environments and the Fourth Scopic Epoch.

Published in:

Social Alternatives, 1997, v. 16, n. 1, p. 47

By:

Petrucci, Mario

Publication type:

Article

Nature of green advertisements in India: Are they greenwashed?

Published in:

Asian Journal of Communication, 2014, v. 24, n. 3, p. 222, doi. 10.1080/01292986.2014.885537

By:

Fernando, Angeline Gautami;
Sivakumaran, Bharadhwaj;
Suganthi, L.

Publication type:

Article

It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging.

Published in:

Environmental Communication, 2012, v. 6, n. 4, p. 441, doi. 10.1080/17524032.2012.706231

By:

Spack, JustineA.;
Board, VirginiaE.;
Crighton, LindsayM.;
Kostka, PhillipM.;
Ivory, JamesD.

Publication type:

Article

Environmental threat appeals in green advertising.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 741, doi. 10.2501/IJA-33-4-741-765

By:

Hartmann, Patrick;
Apaolaza, Vanessa;
D'Souza, Clare;
Barrutia, Jose M.;
Echebarria, Carmen

Publication type:

Article

Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness.

Published in:

International Journal of Advertising, 2012, v. 31, n. 4, p. 741, doi. 10.2501/IJA-31-4-741-771

By:

Chun-Tuan Chang

Publication type:

Article

Green advertising revisited.

Published in:

International Journal of Advertising, 2009, v. 28, n. 4, p. 715, doi. 10.2501/S0265048709200837

By:

Hartmann, Patrick;
Apaolaza-Ibáñez, Vanessa

Publication type:

Article

Beware False Idles.

Published in:

Alternatives Journal (AJ) - Canada's Environmental Voice, 2011, v. 37, n. 1, p. 7

By:

Meisner, Mark

Publication type:

Article

Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising.

Published in:

Psychology & Marketing, 2025, v. 42, n. 5, p. 1361, doi. 10.1002/mar.22184

By:

Bharti, Megha;
Bharti, Mehak

Publication type:

Article

Overcoming the Challenge of "Green Enough": Exploring the Dark Side of Incremental Green Options.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 892, doi. 10.1002/mar.22155

By:

Zhong, Ke;
Yan, Zhirui;
Sun, Hongjie;
Huang, Rong

Publication type:

Article

Exploring Skepticism Toward Green Advertising: An ISM Approach.

Published in:

International Journal of Business Analytics & Intelligence (IJBAI), 2017, v. 5, n. 1, p. 3

By:

Srivastava, Vibhava

Publication type:

Article

GREEN MARKETING MIX EFFECT ON CONSUMERS BUYING DECISIONS IN BANGLADESH.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2018, n. 4, p. 298, doi. 10.21272/mmi.2018.4-25

By:

Hossain, Afzal;
Khan, Md Yusuf Hossein

Publication type:

Article

CLOSING THE GREEN GAP: THE IMPACT OF ENVIRONMENTAL COMMITMENT AND ADVERTISING BELIEVABILITY.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 2, p. 339, doi. 10.2224/sbp.2016.44.2.339

By:

YEONSHIN KIM;
SANGDO OH;
SUKKI YOON;
HWASHIN HYUN SHIN

Publication type:

Article

INFLUENCES OF FRAMING EFFECT AND GREEN MESSAGE ON ADVERTISING EFFECT.

Published in:

Social Behavior & Personality: an international journal, 2013, v. 41, n. 7, p. 1083, doi. 10.2224/sbp.2013.41.7.1083

By:

JUI-CHE TU;
TSAI-FENG KAO;
YI-CHAN TU

Publication type:

Article

THE NEXT GENERATION OF GREENWASH: DIMINISHING CONSUMER CONFUSION THROUGH A NATIONAL ECO-LABELING PROGRAM.

Published in:

Fordham Urban Law Journal, 2010, v. 37, n. 4, p. 1001

By:

Fliegelman, Jessica E.

Publication type:

Article

Analysis of the Effect of Green Packaging on Attracting and Retaining Environmentally Friendly Customers with the Mediating role of Green Brand Image.

Published in:

Pollution (2383451X), 2023, v. 9, n. 3, p. 950, doi. 10.22059/poll.2023.352529.1723

By:

Seifollahi, Naser

Publication type:

Article

How Receptive Consumers are towards Green Advertisements: A Case of Western Uttar Pradesh, India.

Published in:

TSM Business Review, 2016, v. 4, n. 2, p. 23, doi. 10.23837/tbr/2016/v4/n2/128862

By:

Joshi, Parikshit;
Rastogi, Richa

Publication type:

Article

Green Advertising Appeal and Consumer Purchase Intention.

Published in:

Jurnal Pengurusan, 2016, v. 47, p. 1

By:

Siohong Tih;
Kuan-Thye Chan;
Ansary, Amin;
Ahmed, Ali

Publication type:

Article

Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts.

Published in:

Journal of Advertising, 2016, v. 45, n. 4, p. 441, doi. 10.1080/00913367.2016.1214649

By:

Reich, Brandon J.;
Soule, Catherine A. Armstrong

Publication type:

Article

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 2, p. 115, doi. 10.1080/00913367.2013.834804

By:

Matthes, Jörg;
Wonneberger, Anke

Publication type:

Article

FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 147, doi. 10.2753/JOA0091-3367410410

By:

do Paço, Arminda Maria Finisterra;
Reis, Rosa

Publication type:

Article

IT AIN'T EASY BEING GREEN.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 119, doi. 10.1080/00913367.2012.10672461

By:

Fowler III, Aubrey R.;
Close, Angeline G.

Publication type:

Article

IS THE DEVIL IN THE DETAILS?

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 103, doi. 10.1080/00913367.2012.10672460

By:

Xie, Guang-Xin;
Kronrod, Ann

Publication type:

Article

THE EFFECTIVENESS OF BENEFIT TYPE AND PRICE ENDINGS IN GREEN ADVERTISING.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 85, doi. 10.1080/00913367.2012.10672459

By:

Royne, Marla B.;
Martinez, Jennifer;
Oakley, Jard;
Fox, Alexa K.

Publication type:

Article

GREEN ECO-SEALS AND ADVERTISING PERSUASION.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 51, doi. 10.1080/00913367.2012.10672457

By:

Bickart, Barbara A.;
Ruth, Julie A.

Publication type:

Article

COMMUNICATING GREEN MARKETING APPEALS EFFECTIVELY.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 41, doi. 10.1080/00913367.2012.10672456

By:

Ku, Hsuan-Hsuan;
Kuo, Chien-Chih;
Wu, Ching-Luen;
Wu, Chih-Ying

Publication type:

Article

THE ROLE OF REGULATORY FOCUS AND SELF-VIEW IN "GREEN" ADVERTISING MESSAGE FRAMING.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 25, doi. 10.1080/00913367.2012.10672455

By:

Kareklas, Ioannis;
Carlson, Jeffrey R.;
Muehling, Darrel D.

Publication type:

Article

A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 9, doi. 10.1080/00913367.2012.10672454

By:

Tucker, Elizabeth M.;
Rifon, Nora J.;
Lee, Eun Mi;
Reece, Bonnie B.

Publication type:

Article

Revisiting Green Advertising and the Reluctant Consumer.

Published in:

Journal of Advertising, 2012, v. 41, n. 4, p. 5, doi. 10.1080/00913367.2012.10672453

By:

Sheehan, Kim;
Atkinson, Lucy

Publication type:

Article

Feeling Ambivalent About Going Green.

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 19, doi. 10.2753/JOA0091-3367400402

By:

Chang, Chingching

Publication type:

Article

Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy.

Published in:

Journal of Advertising, 1995, v. 24, n. 2, p. 71, doi. 10.1080/00913367.1995.10673477

By:

Shrum, L.J.;
McCarty, John A.;
Lowrey, Tina M.

Publication type:

Article

Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?

Published in:

Journal of Advertising, 1995, v. 24, n. 2, p. 45, doi. 10.1080/00913367.1995.10673475

By:

Schuhwerk, Melody E.;
Lefkoff-Hagius, Roxanne

Publication type:

Article

GREEN MARKETING: A TOOL FOR SUSTAINABLE DEVELOPMENT.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 6, p. 142

By:

BHASKAR, HARILAI

Publication type:

Article

An Argument for WTO Oversight of Ecolabels.

Published in:

Stanford Environmental Law Journal, 2014, v. 33, n. 3, p. 421

By:

Kim, Hajin

Publication type:

Article

The Future of Food Eco-Labeling: Organic, Carbon Footprint, and Environmental Life-Cycle Analysis.

Published in:

Stanford Environmental Law Journal, 2011, v. 30, n. 1, p. 3

By:

Czarnezki, Jason J.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1993, v. 57, n. 2, p. 110

By:

Werner, Ray O.;
Brown, Roy C.

Publication type:

Article

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention.

Published in:

Sustainability (2071-1050), 2015, v. 7, n. 7, p. 8420, doi. 10.3390/su7078420

By:

Visser, Mirjam;
van der Helm, Rosan;
Gattol, Valentin

Publication type:

Article

SUSTAINABLE INCENTIVES IN MARKETING AND STRATEGIC GREENING: THE CASES OF LITHUANIA AND ROMANIA.

Published in:

Technological & Economic Development of Economy, 2008, v. 14, n. 2, p. 130, doi. 10.3846/1392-8619.2008.14.130-143

By:

Grundey, Dainora;
Milena Zaharia, Rodica

Publication type:

Article

"Eco-Friendly" Marketing: Beyond the Label.

Published in:

Journal of Applied Business & Economics, 2015, v. 17, n. 3, p. 45

By:

Gingerich, Elizabeth;
Karaatli, Gokhan

Publication type:

Article

Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits.

Published in:

Journal of Marketing Communications, 2014, v. 20, n. 4, p. 231, doi. 10.1080/13527266.2012.684065

By:

Grimmer, Martin;
Woolley, Meghann

Publication type:

Article

Virtual Nature Experiences as Emotional Benefits in Green Product Consumption: The Moderating Role of Environmental Attitudes.

Published in:

Environment & Behavior, 2008, v. 40, n. 6, p. 818, doi. 10.1177/0013916507309870

By:

Hartmann, Patrick;
Apaolaza-Ibáñez, Vanessa

Publication type:

Article

Campaign for Cork.

Published in:

Living Woods, 2009, n. 5, p. 30

By:

Armstrong, Esther

Publication type:

Article

Does Green Product Consumption Gendered? Investigating Among Millennials in an Emerging Market.

Published in:

KnE Social Sciences, 2018, v. 2018, p. 1226, doi. 10.18502/kss.v3i10.3464

By:

Setyawan, Andhy;
Noermijati, Noermijati;
Sunaryo, Sunaryo;
Aisjah, Siti

Publication type:

Article

Greener on the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States.

Published in:

Journal of Magazine & New Media Research, 2012, v. 13, n. 2, p. 1

By:

Fei Xue;
Peiqin Zhou

Publication type:

Article