Works about GREEN marketing

Results: 1682

THE CONVERGENCE OF ENVIRONMENTAL INNOVATION, STAKEHOLDER PRESSURE, OPEN INNOVATION IN LOGISTICS FIRMS: PATHWAY TO RENEWABLE ENERGY IN THE PRESENCE OF MANAGERIAL COGNITION & COMPETITIVE ADVANTAGE.

Published in:

Technological & Economic Development of Economy, 2025, v. 31, n. 3, p. 892, doi. 10.3846/tede.2025.23858

By:

SADIQ, Muhammad;
Fengsheng CHIEN;
STANIEWSKI, Marcin Waldemar;
TUFAIL, Bushra

Publication type:

Article

The role of green and digital marketing in driving impulsive buying.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 1838

By:

Prasetyo, Johan Hendri;
Wiharso, Gani

Publication type:

Article

Ripple Effects of Climate Policy Uncertainty: Risk Spillovers Between Traditional Energy and Green Financial Markets.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 12, p. 5500, doi. 10.3390/su17125500

By:

Liu, Jianing;
Guo, Jingyi;
Man, Yuanyuan

Publication type:

Article

Understanding sustainable seafood consumption behavior: an examination of the Ocean Wise (OW) initiative in British Columbia.

Published in:

Ecology & Society, 2016, v. 21, n. 2, p. 429, doi. 10.5751/ES-08491-210226

By:

Dolmage, Katherine M.;
Macfarlane, Victoria;
Alley, Jamie

Publication type:

Article

Sex, Bugs, and Isabella Rossellini: The Making and Marketing of Green Porno.

Published in:

WSQ: Women's Studies Quarterly, 2010, v. 38, n. 3/4, p. 118, doi. 10.1353/wsq.2010.0013

By:

Sinwell, Sarah E. S.

Publication type:

Article

Green marketing: Are environmental and social objectives compatible with profit maximization?

Published in:

Renewable Agriculture & Food Systems, 2010, v. 25, n. 2, p. 90, doi. 10.1017/S1742170510000128

By:

Woolverton, Andrea;
Dimitri, Carolyn

Publication type:

Article

Opening the Door for Environmental Goods and Services Markets.

Published in:

Fraser Forum, 2007, p. 19

By:

Fox, Glenn

Publication type:

Article

Olympic Environmental Concerns as a Legacy of the Winter Games.

Published in:

International Journal of the History of Sport, 2008, v. 25, n. 14, p. 1884, doi. 10.1080/09523360802438991

By:

Chappelet, Jean-Loup

Publication type:

Article

Picking Apples: Can Multi-Attribute Ecolabels Compete?

Published in:

Journal of Agricultural & Food Industrial Organization, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1542-0485.1372

By:

Durham, Catherine A.;
Roheim, Cathy A.;
Pardoe, Iain

Publication type:

Article

The Demand for Seafood Eco-Labels in France.

Published in:

Journal of Agricultural & Food Industrial Organization, 2010, v. 8, n. 1, p. 1

By:

Salladarré, Frédéric;
Guillotreau, Patrice;
Perraudeau, Yves;
Monfort, Marie-Christine

Publication type:

Article

Quality Promotion through Eco-Labeling: Introduction to the Special Issue.

Published in:

Journal of Agricultural & Food Industrial Organization, 2009, v. 7, p. 1

By:

Costa, Sandine;
Ibanez, Lisette;
Loureiro, Maria L.;
Marette, Stéphan

Publication type:

Article

Wasteful Labeling.

Published in:

Journal of Agricultural & Food Industrial Organization, 2009, v. 7, p. 1

By:

Mahenc, Philippe

Publication type:

Article

How Cognitive Biases Can Affect the Performance of Eco-Labeling Schemes.

Published in:

Journal of Agricultural & Food Industrial Organization, 2009, v. 7, p. 1

By:

Beretti, Antoine;
Grolleau, Gilles;
Mzoughi, Naoufel

Publication type:

Article

Public vs. Private Eco-Labeling of Environmental Credence Goods: Maximizing the Gains from International Integration.

Published in:

Journal of Agricultural & Food Industrial Organization, 2009, v. 7, p. 1

By:

Sheldon, Ian M.;
Roe, Brian E.

Publication type:

Article

Market Behavior with Environmental Quality Information Costs.

Published in:

Journal of Agricultural & Food Industrial Organization, 2009, v. 7, p. 1

By:

Bougherara, Douadia;
Piguet, Virginie

Publication type:

Article

How to Increase Consumers' Pro‐Environmental Behaviors? The Role of Involving Consumers in Creative Activities.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1541, doi. 10.1002/mar.22190

By:

Liu, Wumei;
Yang, Qiaoying

Publication type:

Article

Conflicting Consumer Beliefs Influencing Eco‐Innovation Adoption: Motives and Barriers for Accepting the Laser Marking of Organic Products.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 866, doi. 10.1002/mar.22156

By:

Pfiffelmann, Jean;
Untilov, Olga;
Thøgersen, John;
Franck, Romain

Publication type:

Article

Overcoming the Challenge of "Green Enough": Exploring the Dark Side of Incremental Green Options.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 892, doi. 10.1002/mar.22155

By:

Zhong, Ke;
Yan, Zhirui;
Sun, Hongjie;
Huang, Rong

Publication type:

Article

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 444, doi. 10.1002/mar.22135

By:

Cheung, Man Lai;
Leung, Wilson K. S.;
Chang, Man Kit;
Shi, Si;
Tse, Sin Yan

Publication type:

Article

Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability.

Published in:

Psychology & Marketing, 2023, v. 40, n. 9, p. 1830, doi. 10.1002/mar.21858

By:

Pichierri, Marco;
Pino, Giovanni

Publication type:

Article

Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors?

Published in:

Psychology & Marketing, 2021, v. 38, n. 12, p. 2209, doi. 10.1002/mar.21570

By:

Hinsch, Christian;
Tang, Yihui;
Lund, Donald J.

Publication type:

Article

The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner.

Published in:

Psychology & Marketing, 2021, v. 38, n. 2, p. 266, doi. 10.1002/mar.21321

By:

Borau, Sylvie;
Elgaaied‐Gambier, Leila;
Barbarossa, Camilla

Publication type:

Article

Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers.

Published in:

Psychology & Marketing, 2020, v. 37, n. 2, p. 278, doi. 10.1002/mar.21299

By:

Sekhon, Tejvir S.;
Armstrong Soule, Catherine A.

Publication type:

Article

Application of GREEN scale to understanding US consumer response to green marketing communications.

Published in:

Psychology & Marketing, 2018, v. 35, n. 11, p. 863, doi. 10.1002/mar.21140

By:

Bailey, Ainsworth A.;
Mishra, Aditya S.;
Tiamiyu, Mojisola F.

Publication type:

Article

Effects of functional green advertising on self and others.

Published in:

Psychology & Marketing, 2018, v. 35, n. 5, p. 368, doi. 10.1002/mar.21092

By:

Mo, Ziying;
Liu, Matthew Tingchi;
Liu, Yongdan

Publication type:

Article

When consumers penalize not so green products.

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 36, doi. 10.1002/mar.21069

By:

Lee, Jeonggyu;
Bhatt, Siddharth;
Suri, Rajneesh

Publication type:

Article

Do Eco-friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?

Published in:

Psychology & Marketing, 2015, v. 32, n. 12, p. 1148, doi. 10.1002/mar.20844

By:

Shin, Jong‐Kuk;
Park, Min‐Sook;
Moon, Min Kyung

Publication type:

Article

An Alternative Explanation of Consumer Product Returns from the Postpurchase Dissonance and Ecological Marketing Perspectives.

Published in:

Psychology & Marketing, 2015, v. 32, n. 1, p. 49, doi. 10.1002/mar.20757

By:

Lee, Dong Hwan

Publication type:

Article

A hierarchical analysis of the green consciousness of the Egyptian consumer.

Published in:

Psychology & Marketing, 2007, v. 24, n. 5, p. 445, doi. 10.1002/mar.20168

By:

Mostafa, Mohamed M.

Publication type:

Article

How do financial institutions and markets impact the ecological footprint in Saudi Arabia? A nonlinear cointegration approach.

Published in:

Stochastic Environmental Research & Risk Assessment, 2024, v. 38, n. 3, p. 1099, doi. 10.1007/s00477-023-02616-9

By:

Raggad, Bechir;
Ben-Salha, Ousama;
Zrelly, Houyem;
Jbir, Rafik

Publication type:

Article

Emerging sustainability themes in the hospitality sector: A bibliometric analysis.

Published in:

European Research on Management & Business Economics, 2025, v. 31, n. 1, p. 1, doi. 10.1016/j.iedeen.2025.100272

By:

Blanco-Moreno, Sofía;
Aydemir-Dev, Mine;
Santos, Carmen R.;
Bayram-Arlı, Nuran

Publication type:

Article

Strategy for Development of Cattle Breeding and Reproductive Businesses in the Cikedung People’s Livestock Area.

Published in:

Journal of Animal Production & Processing Technology / JurnalIlmu Produksi dan Teknologi Hasil Peternakan, 2025, v. 13, n. 1, p. 34, doi. 10.29244/jipthp.13.1.34-41

By:

Saputra, Y.;
Priyanto, R.;
Putra, B. W.;
Cyrilla, L.

Publication type:

Article

基于用户评论的国潮品牌虚拟数字人形象构建与营销策略研究.

Published in:

Journal of Silk, 2025, v. 62, n. 6, p. 22, doi. 10.3969/j.issn.1001-7003.2025.06.003

By:

曾伟;
刘丽娴;
王蕾;
向忠

Publication type:

Article

Are female CEOs greener? Female CEOs and green innovation: The role of their political embeddedness.

Published in:

Business Ethics, the Environment & Responsibility, 2024, v. 33, n. 4, p. 633, doi. 10.1111/beer.12629

By:

Tang, Fei;
Li, Dayuan

Publication type:

Article

Analyzing the implications of organic standardization and certification in alternative food networks: The capability approach.

Published in:

Business Ethics, the Environment & Responsibility, 2023, v. 32, n. 4, p. 1547, doi. 10.1111/beer.12561

By:

de Lima, Felipe Alexandre;
Neutzling, Daiane Mülling;
Seuring, Stefan;
Kumar, Vikas;
Bossle, Marilia Bonzanini

Publication type:

Article

Identifying Factors Affecting Green Consumer Purchase Behavior on E-Commerce Websites.

Published in:

TalTech Journal of European Studies, 2023, v. 13, n. 1, p. 40, doi. 10.2478/bjes-2023-0003

By:

Noubar, Hossein Bodaghi Khajeh;
Holagh, Sam Rahimzadeh;
Sadri, Arezoo

Publication type:

Article

Design for the Environment: A Quality-Based Model for Green Product Development.

Published in:

Management Science, 2001, v. 47, n. 2, p. 250, doi. 10.1287/mnsc.47.2.250.9841

By:

Chialin Chen

Publication type:

Article

GREEN MARKETING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOR.

Published in:

Journal of International Trade, Logistics & Law, 2022, v. 8, n. 1, p. 162

By:

AL-DUBAI, Omar;
DEVELİ, Evrim İldem

Publication type:

Article

Green Transformation of Agricultural Production: Underlying Logic, Dilemma, and Viable Pathway.

Published in:

China Economic Transition (CET), 2023, v. 6, n. 4, p. 442, doi. 10.3868/s060-016-023-0027-1

By:

ZHU Junfeng;
DENG Yuanyuan

Publication type:

Article

GREEN MARKETING, BRAND DEVELOPMENT AND DIGITAL STRATEGIES: FORGING A SUSTAINABLE FUTURE.

Published in:

Knowledge: International Journal, 2024, v. 63, n. 1, p. 15

By:

Piccolo, Rossana;
Romeo, Eva Franca;
Zarić, Siniša

Publication type:

Article

Socio-ecological market economy: A research approach.

Published in:

Argumenta Oeconomica, 2023, v. 51, n. 2, p. 101, doi. 10.15611/aoe.2023.2.05

By:

Pysz, Piotr;
Jurczuk, Anna E.;
Moszyński, Michal

Publication type:

Article

Marketing ambiental no Brasil: um estudo do estado da arte.

Published in:

Multitemas, 2020, v. 25, n. 61, p. 223, doi. 10.20435/multi.v25i61.2938

By:

Alberto Menezes, Carlos;
Tagliaferro, Evandro Roberto;
Alberto Campato Júnior, João;
Andreani Júnior, Roberto

Publication type:

Article

Effects of Sustainability As A Marketing Strategy on the Brand Equity of Selected Indian Companies.

Published in:

Journal of IMS Group, 2021, v. 18, n. 1, p. 12

By:

Thapar, Nitin

Publication type:

Article

CONSUMER PERCEPTION TOWARDS GREEN MARKETING: AN EMPIRICAL STUDY IN KOLKATA.

Published in:

International Journal on Customer Relations, 2023, v. 11, n. 1, p. 1

By:

Turkan, Ittequa;
Mitra, Sarbani

Publication type:

Article

DETERMINANTS OF GREEN PURCHASE INTENTION: AN EMPIRICAL STUDY IN INDIA.

Published in:

International Journal on Customer Relations, 2017, v. 5, n. 2, p. 42

By:

Yadav, Seemant Kumar;
Khandelwal, Utkal;
Tripathi, Vikas

Publication type:

Article

Exploring Skepticism Toward Green Advertising: An ISM Approach.

Published in:

International Journal of Business Analytics & Intelligence (IJBAI), 2017, v. 5, n. 1, p. 3

By:

Srivastava, Vibhava

Publication type:

Article

Energy Usage and the Conserver Society: Review of the 1979 AMA Conference on Ecological Marketing.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 3, p. 339, doi. 10.1086/208874

By:

Henion II, Karl E.

Publication type:

Article

Can normal narcissism be managed to promote green product purchases? Investigating a counterintuitive proposition.

Published in:

Journal of Applied Social Psychology, 2014, v. 44, n. 5, p. 375, doi. 10.1111/jasp.12230

By:

Naderi, Iman;
Strutton, David

Publication type:

Article

Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy.

Published in:

International Journal of Advertising, 2017, v. 36, n. 6, p. 910, doi. 10.1080/02650487.2017.1366887

By:

Barrios, Andrés;
Wilson, Bradley;
Arias, Claudia

Publication type:

Article

Pro-environment advertising messages: the role of regulatory focus.

Published in:

International Journal of Advertising, 2016, v. 35, n. 1, p. 4, doi. 10.1080/02650487.2015.1101225

By:

Bhatnagar, Namita;
McKay-Nesbitt, Jane

Publication type:

Article