Works about GREEN marketing
Results: 1594
考虑“电-碳-绿”联合交易的虚拟电厂博弈优化调度.
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- Zhejiang Electric Power, 2025, v. 44, n. 2, p. 64, doi. 10.19585/j.zjdl.202502006
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- Article
Green marketing in the fashion industry: a critical analysis of sustainability narratives.
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- Consumption, Markets & Culture, 2024, v. 27, n. 5, p. 488, doi. 10.1080/10253866.2024.2440557
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- Article
旧城改造绿色度提升驱动因素与影响路径研究.
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- Journal of Engineering Management / Gongcheng Guanli Xuebao, 2025, v. 39, n. 1, p. 59, doi. 10.13991/j.cnki.jem.2025.01.010
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- Article
The Role of Pro-Ecological Packaging in Shaping Purchase Intentions and Brand Image in the Food Sector: An Experimental Study.
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- Sustainability (2071-1050), 2025, v. 17, n. 4, p. 1744, doi. 10.3390/su17041744
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The Role of Green Marketing and Sustainability Practices in Increasing Brand Equity in the Indonesian E-commerce Sector.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5650, doi. 10.38035/dijefa.v5i6
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- Article
Green Repurchase Intention of Wiguna Market Visitors: The Role of Green Perceived Value, Green Perceived Quality, Green Wom With Green Trust As Mediation.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 6110, doi. 10.38035/dijefa.v5i6.3797
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- Article
Olympic Environmental Concerns as a Legacy of the Winter Games.
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- International Journal of the History of Sport, 2008, v. 25, n. 14, p. 1884, doi. 10.1080/09523360802438991
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- Article
Thinking Globally, Acting Locally: Cleaning Up Global Aquaculture Through Eco-Labeling in the United States.
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- Public Land & Resources Law Review, 2005, v. 26, p. 121
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- Article
Examining the effect of an environmental social marketing intervention among university employees.
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- Studies in Higher Education, 2018, v. 43, n. 11, p. 2104, doi. 10.1080/03075079.2017.1309647
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- Article
Not Just Wool: It's Merino.
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- AATCC Review, 2008, v. 8, n. 11, p. 20
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- Article
Acoustic Insulation Increases Automobile Fuel Efficiency.
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- AATCC Review, 2008, v. 8, n. 7, p. 17
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- Article
An Overview of Eco-Labeling.
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- AATCC Review, 2005, v. 5, n. 3, p. 29
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- Article
Environmental marketing strategy effects on market-based assets.
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- Total Quality Management & Business Excellence, 2013, v. 24, n. 5/6, p. 707, doi. 10.1080/14783363.2013.776763
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- Article
The importance of green human resource management practices for sustainable organizational development: Evidence from Serbia and Bosnia and Herzegovina.
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- Journal for East European Management Studies, 2024, v. 29, n. 1, p. 157, doi. 10.5771/0949-6181-2024-1-157
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- Article
A VUELTAS CON EL GREENWASHING: LA NUEVA PROPUESTA DE DIRECTIVA SOBRE ALEGACIONES MEDIOAMBIENTALES.
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- Actualidad Jurídica (1578-956X), 2023, n. 62, p. 212
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- Article
Characterization of Households and its Implications for the Vegetation of Urban Ecosystems.
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- Ecosystems, 2006, v. 9, n. 4, p. 578, doi. 10.1007/s10021-006-0116-z
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- Article
The influence of environmental identity labeling on the uptake of pro-environmental behaviors.
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- Climatic Change, 2019, v. 155, n. 4, p. 563, doi. 10.1007/s10584-019-02501-x
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- Article
Framing green marketing messages for museums and art galleries: an empirical research in Italy.
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- 2021
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- Letter
THE SUSTAINABLE SYNERGY: NAVIGATING CSR, GREEN INNOVATION, & DEVELOPMENT DYNAMICS.
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- Journal of Social Research Development, 2023, v. 4, n. 4, p. 784, doi. 10.53664/JSRD/04-04-2023-12-784-793
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- Article
GREEN STRATEGIES IN ACTION: ASSESSING ITS IMPACT ON ORGANIZATIONAL PERFORMANCE IN CONTEXT OF GREEN STRATEGIES.
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- Journal of Social Research Development, 2023, v. 4, n. 4, p. 738, doi. 10.53664/JSRD/04-04-2023-08-738-749
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- Article
A BIBLIOMETRIC CITATION ANALYSIS ON GREEN MARKETING AND WASTE MANAGEMENT.
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- International Journal of Management Studies (2232-1608), 2024, v. 31, n. 1, p. 235, doi. 10.32890/ijms2024.31.1.9
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- Article
THE EFFECT OF GREEN MARKETING ON CUSTOMER SATISFACTION.
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- Journal of Syntax Transformation, 2023, v. 4, n. 12, p. 149, doi. 10.46799/jst.v4i12.881
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- Article
Understanding the determinants of green trust: The role of green value sharing.
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- Corporate Management Review, 2021, v. 41, n. 2, p. 81, doi. 10.3966/102873102021124102003
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- Article
How to weigh in on sustainability trends? Sustainable consumption by electric scooter customers and its implications for green marketing.
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- Corporate Management Review, 2021, v. 41, n. 2, p. 39, doi. 10.3966/102873102021124102002
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- Article
Competitive-Analysis in Micro enterprises Using Logistic Regression (Case of Eastern Algeria).
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- Economic & Managerial Researshes, 2021, v. 15, n. 3, p. 57
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- Article
تأثير التسويق الأخضر على سلوك شراء المستهلك: دراسة مقارنة بين تركيا والجزائر.
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- Economic & Managerial Researshes, 2021, v. 15, n. 1, p. 65
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- Article
-دور التسويق الأخضر في تحسين صورة المؤسسات – دراسة ميدانية على عينة من المؤسسات الجزائرية الحاصلة على شهادة الإيزو 14001.
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- Economic & Managerial Researshes, 2020, v. 14, n. 5, p. 143
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- Article
FEATURE: Going Global: A CEO's Perspective.
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- Journal of Management in Engineering, 1996, v. 12, n. 2, p. 21, doi. 10.1061/(ASCE)0742-597X(1996)12:2(21)
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- Article
WAYS TO IMPROVE THE MARKET OF GREEN AGRICULTURAL PRODUCTS IN UKRAINE.
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- Food Industry Economics / Ekonomìka Harčovoï Promislovostì, 2020, v. 12, n. 2, p. 15, doi. 10.15673/fie.v12i2.1735
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- Article
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption.
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- Journal of Consumer Research, 2016, v. 43, n. 4, p. 567, doi. 10.1093/jcr/ucw044
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- Article
Energy Usage and the Conserver Society: Review of the 1979 AMA Conference on Ecological Marketing.
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- Journal of Consumer Research, 1981, v. 8, n. 3, p. 339, doi. 10.1086/208874
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- Article
Consumer comprehension of environmental advertising and labeling claims.
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- Journal of Consumer Affairs, 1995, v. 29, n. 2, p. 328, doi. 10.1111/j.1745-6606.1995.tb00050.x
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- Article
The Conserver Society (Book Review).
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- 1981
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- Book Review
Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes.
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- Journal of Advertising, 2024, v. 53, n. 4, p. 511, doi. 10.1080/00913367.2023.2268718
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- Article
Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.
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- Journal of Advertising, 2020, v. 49, n. 1, p. 61, doi. 10.1080/00913367.2019.1696720
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- Article
Misleading Consumers with Green Advertising? An Affect--Reason--Involvement Account of Greenwashing Effects in Environmental Advertising.
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- Journal of Advertising, 2018, v. 47, n. 2, p. 127, doi. 10.1080/00913367.2018.1452652
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- Article
The Effect of Descriptive Norms and Construal Level on Consumers' Sustainable Behaviors.
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- Journal of Advertising, 2017, v. 46, n. 4, p. 536, doi. 10.1080/00913367.2017.1396514
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- Article
Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans.
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- Journal of Advertising, 2017, v. 46, n. 4, p. 550, doi. 10.1080/00913367.2017.1361878
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- Article
Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts.
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- Journal of Advertising, 2016, v. 45, n. 4, p. 441, doi. 10.1080/00913367.2016.1214649
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- Article
If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 167, doi. 10.1080/00913367.2013.841088
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- Article
Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 128, doi. 10.1080/00913367.2013.834805
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- Article
The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 115, doi. 10.1080/00913367.2013.834804
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- Article
FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 147, doi. 10.2753/JOA0091-3367410410
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- Article
THE EFFECTIVENESS OF BENEFIT TYPE AND PRICE ENDINGS IN GREEN ADVERTISING.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 85, doi. 10.1080/00913367.2012.10672459
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- Article
SUSTAINABLE MARKETING AND SOCIAL MEDIA.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 69, doi. 10.1080/00913367.2012.10672458
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GREEN ECO-SEALS AND ADVERTISING PERSUASION.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 51, doi. 10.1080/00913367.2012.10672457
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- Article
COMMUNICATING GREEN MARKETING APPEALS EFFECTIVELY.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 41, doi. 10.1080/00913367.2012.10672456
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- Article
THE ROLE OF REGULATORY FOCUS AND SELF-VIEW IN "GREEN" ADVERTISING MESSAGE FRAMING.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 25, doi. 10.1080/00913367.2012.10672455
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A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 9, doi. 10.1080/00913367.2012.10672454
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- Article
Revisiting Green Advertising and the Reluctant Consumer.
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- Journal of Advertising, 2012, v. 41, n. 4, p. 5, doi. 10.1080/00913367.2012.10672453
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- Article