Works matching DE "GREEN marketing"

Results: 1673

A Comparative Analysis of Real-Life Social Media Reactions to CSR Endorsements by Humanlike vs. Cartoonlike Virtual Influencers via Text Mining.

Published in:

Journal of Interactive Advertising, 2025, v. 25, n. 2, p. 196, doi. 10.1080/15252019.2025.2478130

By:

Yang, Jeongwon;
Chuenterawong, Ploypin;
Pugdeethosapol, Krittaphat

Publication type:

Article

Eco-Tourism Marketing in India: A Consumer-Based Evaluation of Green Positioning in Heritage Destinations.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 541

By:

Naidu, Kanchan;
Gaglani, Hetal;
Parekh, Krunal

Publication type:

Article

The Role of Influencer Marketing in Promoting Sustainable and Eco-Friendly Products.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 439

By:

Chaturvedi, Prachi;
Chatterjee, Joyeeta

Publication type:

Article

Sustainable Marketing: Decoding Green Branding’s Impact on Consumer Perceptions, Trust and Purchase Intentions.

Published in:

Advances in Consumer Research, 2025, v. 2, n. 3, p. 1120

By:

M. V. N., Nagalakshmi;
Sri Charan, Y. V. N. Sai;
Udayakumar, S.;
S., Ganapathy;
Jain, Neha;
Kadyan, Jagbir Singh

Publication type:

Article

基于用户评论的国潮品牌虚拟数字人形象构建与营销策略研究.

Published in:

Journal of Silk, 2025, v. 62, n. 6, p. 22, doi. 10.3969/j.issn.1001-7003.2025.06.003

By:

曾伟;
刘丽娴;
王蕾;
向忠

Publication type:

Article

Holland & Barrett Health and Wellbeing Retailers Social Marketing Campaign Case of Saudi Arabia Implementation.

Published in:

Journal of Economic Administrative & Legal Sciences, 2025, v. 9, n. 5, p. 92, doi. 10.26389/AJSRP.W070924

By:

Algarni, Ohoud Mohammed

Publication type:

Article

Consumer Environmental Awareness in a Green Managerial Delegation Contract Under Common Ownership.

Published in:

Metroeconomica, 2025, v. 76, n. 3, p. 439, doi. 10.1111/meca.12492

By:

Xing, Mingqing;
Lee, Sang‐Ho

Publication type:

Article

شاخصها و مؤلفه های الگوی بازاریابی سبز سنتز پژوهی بر اساس مدل روبرتس.

Published in:

Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2025, v. 11, n. 4, p. 213

By:

مهرداد مختارپور;
فرشته لطفی زاده;
سیاوش احمدی چهره;
فریز طاهری کیا

Publication type:

Article

Exploring Greenwashing in Sport: A Scoping Review.

Published in:

Sport Marketing Quarterly, 2025, v. 34, n. 2, p. 93, doi. 10.32731/SMQ.342.062025.01

By:

Murfree, Jessica R.;
Brison, Natasha T.

Publication type:

Article

Risk Spillover Effects Between the U.S. and Chinese Green Bond Markets: A Threshold Time-Varying Copula-GARCHSK Approach.

Published in:

Computational Economics, 2025, v. 65, n. 6, p. 3605, doi. 10.1007/s10614-024-10687-1

By:

Wang, Qin;
Li, Xianhua

Publication type:

Article

Thinking Globally, Acting Locally: Cleaning Up Global Aquaculture Through Eco-Labeling in the United States.

Published in:

Public Land & Resources Law Review, 2005, v. 26, p. 121

By:

Connolly, Matthew

Publication type:

Article

Analysis of Green Marketing Mix Effect on Customer Satisfaction using 7p Approach.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 131

By:

Novela, Selly;
Novita;
Hansopaheluwakan, Scherly

Publication type:

Article

Ahead of their time? Barriers to action in green tourism firms.

Published in:

Service Industries Journal, 2008, v. 28, n. 2, p. 167, doi. 10.1080/02642060701842175

By:

Tzschentke, Nadia;
Kirk, David;
Lynch, Paul

Publication type:

Article

PROACTIVE CRISES MANAGEMENT TOOLS: ECOLABEL AND GREEN GLOBE 21 EXPERIENCES FROM NEW ZEALAND.

Published in:

Tourism Review International, 2006, v. 10, n. 1/2, p. 81, doi. 10.3727/154427206779307303

By:

Schott, Christian

Publication type:

Article

Investigating values of green marketing tools in predicting tourists' eco-friendly attitudes and behavior.

Published in:

Journal of Ecotourism, 2023, v. 22, n. 4, p. 479, doi. 10.1080/14724049.2022.2075003

By:

Šagovnović, Ivana;
Stamenković, Igor

Publication type:

Article

INDUSTRY, MASS MAGAZINES, AND THE ECOLOGY ISSUE.

Published in:

Quarterly Journal of Speech, 1973, v. 59, n. 3, p. 259, doi. 10.1080/00335637309383175

By:

Brown, William R.;
Crable, Richard E.

Publication type:

Article

Digital traceability to enhance circular food systems and reach agriculture emissions targets.

Published in:

Outlook on Agriculture, 2022, v. 51, n. 4, p. 414, doi. 10.1177/00307270221133854

By:

Freeman, Katie Kennedy;
Valencia, Vivian;
Marzaroli, Jorge;
van Zanten, Hannah HE

Publication type:

Article

The young consumer-citizen: Nationhood and environmentalism in children’s identity narratives.

Published in:

Marketing Theory, 2014, v. 14, n. 4, p. 417, doi. 10.1177/1470593114533231

By:

Davis, Teresa;
Francis, Julie E.

Publication type:

Article

Managing the politics of value propositions.

Published in:

Marketing Theory, 2014, v. 14, n. 4, p. 355, doi. 10.1177/1470593114523445

By:

Corvellec, Hervé;
Hultman, Johan

Publication type:

Article

A framework for sustainable marketing.

Published in:

Marketing Theory, 2011, v. 11, n. 2, p. 143, doi. 10.1177/1470593111403218

By:

Gordon, Ross;
Carrigan, Marylyn;
Hastings, Gerard

Publication type:

Article

THE INFLUENCES OF ENVIRONMENTAL KNOWLEDGE, WORD OF MOUTH (WOM), GREEN MARKETING, AND ENVIRONMENTAL CARE ATTITUDE ON THE PURCHASE INTENTION OF GREEN PRODUCTS (A STUDY ON GENERATION Z IN YOGYAKARTA).

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 9, p. 7638, doi. 10.59188/eduvest.v4i9.1700

By:

Kurniawan, Achmad;
Fadhilla, Hanifa Nur

Publication type:

Article

PURCHASE INTENTION AMONG GENERATION Z: PRODUCT INNOVATION, GREEN MARKETING, BRAND AWARNESS, AND BRAND IMAGE.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4698, doi. 10.59188/eduvest.v4i6.1155

By:

Mita Adnyani, Ni Putu;
Teddy Prianthara, Ida Bagus

Publication type:

Article

EFFECTIVENESS OF REHABILITATION OF FORMER LIMESTONE QUARRY LAND: A CASE OF ECOLOGICAL MARKET IN GARI VILLAGE, GUNUNG KIDUL REGENCY.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 3, p. 1104, doi. 10.59188/eduvest.v4i3.1104

By:

Sinukaban, Paska Prasasti;
Suryanuingtyas, Dyah Tyahyandari;
Nuva, dan

Publication type:

Article

Green is good.

Published in:: Marketing Research, 2008, v. 20, n. 3, p. 4
Publication type:: Article

The environment's second wave.

Published in:

Marketing Research, 1992, v. 4, n. 4, p. 44

By:

Bradford Fay, W.

Publication type:

Article

Green Marketing and Intention to Buy Green Product: Systematic Literature Review.

Published in:

Spektrum Industri, 2023, v. 21, n. 1, p. 75, doi. 10.12928/si.v21i1.103

By:

Lestari, Sri;
Bakhtiar, Arfan;
Suliantoro, Hery

Publication type:

Article

中国式现代化下畜牧饲料产业生态建设路径探析.

Published in:

Feed Research, 2023, v. 46, n. 13, p. 185, doi. 10.13557/j.cnki.issn1002-2813.2023.13.038

By:

朱伟

Publication type:

Article

Effect of Ecological Marketing on Survival of Small and Medium Enterprises in Anambra State, Nigeria.

Published in:

Journal of Economic & Social Development (1849-6628), 2023, v. 10, n. 2, p. 20

By:

Nwankwo, Cosmas Anayochukwu;
Kanyangale, MacDonald Isaac

Publication type:

Article

EXAMINING THE EFFECT OF GREEN MARKETING STRATEGIES ON AIRLINE CONSUMERS' PURCHASING BEHAVIOR IN THE SCOPE OF THEORY OF PLANNED BEHAVIOR (TPB).

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2025, v. 18, n. 1, p. 213, doi. 10.15659/ppad.18.1.1504357

By:

POLAT, Muhammed

Publication type:

Article

YEŞİL PAZARLAMA STRATEJİLERİNİN YEŞİL TEDARİKÇİ SEÇİMİ, YEŞİL İNOVASYON VE PERFORMANS ÜZERİNDEKİ ETKİSİ.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 2, p. 305, doi. 10.15659/ppad.17.2.1396585

By:

KÜTAHYALI, Dilber Nilay;
YILDIZ, Bülent

Publication type:

Article

THE ROLE OF COVID-19 ON SUSTAINABILITY IN THE TOURISM INDUSTRY THROUGH GREEN MARKETING PERSPECTIVE AND A CONCEPTUAL MODEL PROPOSAL ON VIRTUAL REALITY TOURISM.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 1, p. 221, doi. 10.15659/ppad.16.1.1216931

By:

ÖZDEMİR, Özge GÖKBULUT;
ÖZDEMİR, Muhsin Tamer

Publication type:

Article

ENVIRONMENTAL ATTITUDES AND ENVIRONMENTALLY SENSITIVE TELEVISION COMMERCIALS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2022, v. 15, n. 1, p. 71, doi. 10.15659/ppad.15.1.263

By:

KALBURAN, Çetin;
ÖZÇİFÇİ, Vesile;
HAŞILOĞLU, Selçuk Burak

Publication type:

Article

The Interplay of Tactical Green Marketing Orientation and Service Innovation Capability on Sustainable Business Performance.

Published in:

NUML International Journal of Business & Management, 2023, v. 18, n. 1, p. 1, doi. 10.52015/nijbm.v18i1.166

By:

Khan, Fawad Ahmed;
Shaikh, Adnan Ahmad;
Abbas, Saadat

Publication type:

Article

The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising.

Published in:

Asian Journal of Communication, 2019, v. 29, n. 4, p. 363, doi. 10.1080/01292986.2019.1624793

By:

Kim, Kyongseok;
Ahn, Sun Joo (Grace)

Publication type:

Article

Nature of green advertisements in India: Are they greenwashed?

Published in:

Asian Journal of Communication, 2014, v. 24, n. 3, p. 222, doi. 10.1080/01292986.2014.885537

By:

Fernando, Angeline Gautami;
Sivakumaran, Bharadhwaj;
Suganthi, L.

Publication type:

Article

Competitive-Analysis in Micro enterprises Using Logistic Regression (Case of Eastern Algeria).

Published in:

Economic & Managerial Researshes, 2021, v. 15, n. 3, p. 57

By:

ADNANE, Houssem;
BENAZOUZ, Abderrahmane

Publication type:

Article

تأثير التسويق الأخضر على سلوك شراء المستهلك: دراسة مقارنة بين تركيا والجزائر.

Published in:

Economic & Managerial Researshes, 2021, v. 15, n. 1, p. 65

By:

محمد کنوش;
نبيلة جعدي

Publication type:

Article

-دور التسويق الأخضر في تحسين صورة المؤسسات – دراسة ميدانية على عينة من المؤسسات الجزائرية الحاصلة على شهادة الإيزو 14001.

Published in:

Economic & Managerial Researshes, 2020, v. 14, n. 5, p. 143

By:

بلبراهيم جمال

Publication type:

Article

A state-of-the-art overview of green bond markets: Evidence from technology empowered systematic literature review.

Published in:

2022

By:

Abhilash;
Shenoy, Sandeep S;
Shetty, Dasharathraj K

Publication type:

Literature Review

Sustaining organizational customers' consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2023.2287775

By:

Bang Nguyen-Viet;
Cong Thanh Tran

Publication type:

Article

Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2321791

By:

Dangaiso, Phillip

Publication type:

Article

Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2023.2292308

By:

Alzghoul, Amro;
Aboalganam, Khaled M.;
Al-Kasasbeh, Omar

Publication type:

Article

Green innovation practices: a case study of Vietnamese manufacturing companies.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2333603

By:

Truong Thi Ngoc Thuyena;
Le Nhu Bichb

Publication type:

Article

The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2140744

By:

Hengboriboon, Lakkana;
Naruetharadol, Phaninee;
Ketkeaw, Chavis;
Gebsombut, Nathatenee

Publication type:

Article

Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2065948

By:

Nuryakin, Nuryakin;
Maryati, Tri

Publication type:

Article

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1920559

By:

Jalees, Tariq;
Qabool, Sahar;
Zaman, Syed Imran;
Alam Kazmi, Syed Hasnain

Publication type:

Article

You reap what you sow: The role of Karma in Green purchase.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1798066

By:

Chairy, Chairy;
Syahrivar, Jhanghiz;
Wright, Len Tiu

Publication type:

Article

The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1743616

By:

Habib, Md. Ahashan;
Bao, Yukun;
Ilmudeen, Aboobucker;
Soobaroyen, Teerooven

Publication type:

Article

Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 4, p. 782, doi. 10.1111/jpim.12022

By:

Olson, Erik L.

Publication type:

Article

Developing Sustainable New Products in the Textile and Upholstered Furniture Industries: Role of External Integrative Capabilities Developing Sustainable New Products in the Textile and Upholstered Furniture Industries: Role of External Integrative Capabilities

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 4, p. 642, doi. 10.1111/jpim.12013

By:

Dangelico, Rosa Maria;
Pontrandolfo, Pierpaolo;
Pujari, Devashish

Publication type:

Article