The Role of Green Strategies and Blockchain Technology in SME's Sustainability.
- Published in:
- Pakistan Journal of Social Sciences (PJSS), 2025, v. 45, n. 1, p. 55, doi. 10.5281/zenodo.15194010
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- Publication type:
- Article
Works matching DE "GREEN marketing"
Results: 1674
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A Comparative Analysis of Real-Life Social Media Reactions to CSR Endorsements by Humanlike vs. Cartoonlike Virtual Influencers via Text Mining.
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- Journal of Interactive Advertising, 2025, v. 25, n. 2, p. 196, doi. 10.1080/15252019.2025.2478130
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- Article
3
Eco-Tourism Marketing in India: A Consumer-Based Evaluation of Green Positioning in Heritage Destinations.
- Published in:
- Advances in Consumer Research, 2025, v. 2, n. 3, p. 541
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- Publication type:
- Article
4
The Role of Influencer Marketing in Promoting Sustainable and Eco-Friendly Products.
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- Advances in Consumer Research, 2025, v. 2, n. 3, p. 439
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- Publication type:
- Article
5
Sustainable Marketing: Decoding Green Branding’s Impact on Consumer Perceptions, Trust and Purchase Intentions.
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- Advances in Consumer Research, 2025, v. 2, n. 3, p. 1120
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- Publication type:
- Article
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基于用户评论的国潮品牌虚拟数字人形象构建与营销策略研究.
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- Journal of Silk, 2025, v. 62, n. 6, p. 22, doi. 10.3969/j.issn.1001-7003.2025.06.003
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- Publication type:
- Article
7
Holland & Barrett Health and Wellbeing Retailers Social Marketing Campaign Case of Saudi Arabia Implementation.
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- Journal of Economic Administrative & Legal Sciences, 2025, v. 9, n. 5, p. 92, doi. 10.26389/AJSRP.W070924
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- Publication type:
- Article
8
Consumer Environmental Awareness in a Green Managerial Delegation Contract Under Common Ownership.
- Published in:
- Metroeconomica, 2025, v. 76, n. 3, p. 439, doi. 10.1111/meca.12492
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- Publication type:
- Article
9
شاخصها و مؤلفه های الگوی بازاریابی سبز سنتز پژوهی بر اساس مدل روبرتس.
- Published in:
- Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2025, v. 11, n. 4, p. 213
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- Publication type:
- Article
10
Exploring Greenwashing in Sport: A Scoping Review.
- Published in:
- Sport Marketing Quarterly, 2025, v. 34, n. 2, p. 93, doi. 10.32731/SMQ.342.062025.01
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- Publication type:
- Article
11
Risk Spillover Effects Between the U.S. and Chinese Green Bond Markets: A Threshold Time-Varying Copula-GARCHSK Approach.
- Published in:
- Computational Economics, 2025, v. 65, n. 6, p. 3605, doi. 10.1007/s10614-024-10687-1
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- Publication type:
- Article
12
Thinking Globally, Acting Locally: Cleaning Up Global Aquaculture Through Eco-Labeling in the United States.
- Published in:
- Public Land & Resources Law Review, 2005, v. 26, p. 121
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- Publication type:
- Article
13
Analysis of Green Marketing Mix Effect on Customer Satisfaction using 7p Approach.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 131
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- Publication type:
- Article
14
Ahead of their time? Barriers to action in green tourism firms.
- Published in:
- Service Industries Journal, 2008, v. 28, n. 2, p. 167, doi. 10.1080/02642060701842175
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- Publication type:
- Article
15
PROACTIVE CRISES MANAGEMENT TOOLS: ECOLABEL AND GREEN GLOBE 21 EXPERIENCES FROM NEW ZEALAND.
- Published in:
- Tourism Review International, 2006, v. 10, n. 1/2, p. 81, doi. 10.3727/154427206779307303
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- Publication type:
- Article
16
Investigating values of green marketing tools in predicting tourists' eco-friendly attitudes and behavior.
- Published in:
- Journal of Ecotourism, 2023, v. 22, n. 4, p. 479, doi. 10.1080/14724049.2022.2075003
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- Publication type:
- Article
17
INDUSTRY, MASS MAGAZINES, AND THE ECOLOGY ISSUE.
- Published in:
- Quarterly Journal of Speech, 1973, v. 59, n. 3, p. 259, doi. 10.1080/00335637309383175
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- Publication type:
- Article
18
Digital traceability to enhance circular food systems and reach agriculture emissions targets.
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- Outlook on Agriculture, 2022, v. 51, n. 4, p. 414, doi. 10.1177/00307270221133854
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- Publication type:
- Article
19
The young consumer-citizen: Nationhood and environmentalism in children’s identity narratives.
- Published in:
- Marketing Theory, 2014, v. 14, n. 4, p. 417, doi. 10.1177/1470593114533231
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- Publication type:
- Article
20
Managing the politics of value propositions.
- Published in:
- Marketing Theory, 2014, v. 14, n. 4, p. 355, doi. 10.1177/1470593114523445
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- Publication type:
- Article
21
A framework for sustainable marketing.
- Published in:
- Marketing Theory, 2011, v. 11, n. 2, p. 143, doi. 10.1177/1470593111403218
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- Publication type:
- Article
22
THE INFLUENCES OF ENVIRONMENTAL KNOWLEDGE, WORD OF MOUTH (WOM), GREEN MARKETING, AND ENVIRONMENTAL CARE ATTITUDE ON THE PURCHASE INTENTION OF GREEN PRODUCTS (A STUDY ON GENERATION Z IN YOGYAKARTA).
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 9, p. 7638, doi. 10.59188/eduvest.v4i9.1700
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- Publication type:
- Article
23
PURCHASE INTENTION AMONG GENERATION Z: PRODUCT INNOVATION, GREEN MARKETING, BRAND AWARNESS, AND BRAND IMAGE.
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4698, doi. 10.59188/eduvest.v4i6.1155
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- Publication type:
- Article
24
EFFECTIVENESS OF REHABILITATION OF FORMER LIMESTONE QUARRY LAND: A CASE OF ECOLOGICAL MARKET IN GARI VILLAGE, GUNUNG KIDUL REGENCY.
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 3, p. 1104, doi. 10.59188/eduvest.v4i3.1104
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- Publication type:
- Article
25
Green is good.
- Published in:
- Marketing Research, 2008, v. 20, n. 3, p. 4
- Publication type:
- Article
26
The environment's second wave.
- Published in:
- Marketing Research, 1992, v. 4, n. 4, p. 44
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- Publication type:
- Article
27
Green Marketing and Intention to Buy Green Product: Systematic Literature Review.
- Published in:
- Spektrum Industri, 2023, v. 21, n. 1, p. 75, doi. 10.12928/si.v21i1.103
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- Publication type:
- Article
28
中国式现代化下畜牧饲料产业生态建设路径探析.
- Published in:
- Feed Research, 2023, v. 46, n. 13, p. 185, doi. 10.13557/j.cnki.issn1002-2813.2023.13.038
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- Publication type:
- Article
29
Effect of Ecological Marketing on Survival of Small and Medium Enterprises in Anambra State, Nigeria.
- Published in:
- Journal of Economic & Social Development (1849-6628), 2023, v. 10, n. 2, p. 20
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- Publication type:
- Article
30
EXAMINING THE EFFECT OF GREEN MARKETING STRATEGIES ON AIRLINE CONSUMERS' PURCHASING BEHAVIOR IN THE SCOPE OF THEORY OF PLANNED BEHAVIOR (TPB).
- Published in:
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2025, v. 18, n. 1, p. 213, doi. 10.15659/ppad.18.1.1504357
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- Publication type:
- Article
31
YEŞİL PAZARLAMA STRATEJİLERİNİN YEŞİL TEDARİKÇİ SEÇİMİ, YEŞİL İNOVASYON VE PERFORMANS ÜZERİNDEKİ ETKİSİ.
- Published in:
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 2, p. 305, doi. 10.15659/ppad.17.2.1396585
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- Publication type:
- Article
32
THE ROLE OF COVID-19 ON SUSTAINABILITY IN THE TOURISM INDUSTRY THROUGH GREEN MARKETING PERSPECTIVE AND A CONCEPTUAL MODEL PROPOSAL ON VIRTUAL REALITY TOURISM.
- Published in:
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 1, p. 221, doi. 10.15659/ppad.16.1.1216931
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- Publication type:
- Article
33
ENVIRONMENTAL ATTITUDES AND ENVIRONMENTALLY SENSITIVE TELEVISION COMMERCIALS.
- Published in:
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2022, v. 15, n. 1, p. 71, doi. 10.15659/ppad.15.1.263
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- Publication type:
- Article
34
The Interplay of Tactical Green Marketing Orientation and Service Innovation Capability on Sustainable Business Performance.
- Published in:
- NUML International Journal of Business & Management, 2023, v. 18, n. 1, p. 1, doi. 10.52015/nijbm.v18i1.166
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- Publication type:
- Article
35
The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising.
- Published in:
- Asian Journal of Communication, 2019, v. 29, n. 4, p. 363, doi. 10.1080/01292986.2019.1624793
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- Publication type:
- Article
36
Nature of green advertisements in India: Are they greenwashed?
- Published in:
- Asian Journal of Communication, 2014, v. 24, n. 3, p. 222, doi. 10.1080/01292986.2014.885537
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- Publication type:
- Article
37
Competitive-Analysis in Micro enterprises Using Logistic Regression (Case of Eastern Algeria).
- Published in:
- Economic & Managerial Researshes, 2021, v. 15, n. 3, p. 57
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- Publication type:
- Article
38
تأثير التسويق الأخضر على سلوك شراء المستهلك: دراسة مقارنة بين تركيا والجزائر.
- Published in:
- Economic & Managerial Researshes, 2021, v. 15, n. 1, p. 65
- By:
- Publication type:
- Article
39
-دور التسويق الأخضر في تحسين صورة المؤسسات – دراسة ميدانية على عينة من المؤسسات الجزائرية الحاصلة على شهادة الإيزو 14001.
- Published in:
- Economic & Managerial Researshes, 2020, v. 14, n. 5, p. 143
- By:
- Publication type:
- Article
40
A state-of-the-art overview of green bond markets: Evidence from technology empowered systematic literature review.
- Published in:
- 2022
- By:
- Publication type:
- Literature Review
41
Sustaining organizational customers' consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust.
- Published in:
- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2023.2287775
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- Publication type:
- Article
42
Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction.
- Published in:
- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2321791
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- Publication type:
- Article
43
Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector.
- Published in:
- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2023.2292308
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- Publication type:
- Article
44
Green innovation practices: a case study of Vietnamese manufacturing companies.
- Published in:
- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2333603
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- Publication type:
- Article
45
The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation.
- Published in:
- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2140744
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- Publication type:
- Article
46
Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
- Published in:
- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2065948
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- Publication type:
- Article
47
Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction.
- Published in:
- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1920559
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- Publication type:
- Article
48
You reap what you sow: The role of Karma in Green purchase.
- Published in:
- Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1798066
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- Publication type:
- Article
49
The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance.
- Published in:
- Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1743616
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- Publication type:
- Article
50
Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 4, p. 782, doi. 10.1111/jpim.12022
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- Publication type:
- Article