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CONJOINT ANALYSIS: HOW RIGHT IS IT?
- Published in:
- Marketing Research, 2002, v. 14, n. 2, p. 40
- By:
- Publication type:
- Article
Reviews.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
MULTIDIMENSIONAL SCALING: CONCEPTS AND APPLICATIONS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Multidimensional Scaling: Concepts & Applications.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
RESEARCH FOR MARKETING DECISIONS.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
ANALYZING MULTIVARIATE DATA/AN INTRODUCTION TO MULTIVARIATE STATISTICS/MULTIVARIATE ANALYSIS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
MEASURES OF PREDICTOR VARIABLE IMPORTANCE IN MULTIPLE REGRESSION: AN ADDITIONAL SUGGESTION.
- Published in:
- Quality & Quantity, 1980, v. 14, n. 6, p. 787, doi. 10.1007/BF00145808
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- Publication type:
- Article
RESEARCH FOR MARKETING DECISIONS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
A Reply to Murphy and Coney.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 3, p. 66, doi. 10.1177/002224297503900313
- By:
- Publication type:
- Article
RESEARCH FOR MARKETING DECISIONS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
APPLIED MULTIDIMENSIONAL SCALING.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
MULTIDIMENSIONAL SCALING AND RELATED TECHNIQUES IN MARKETING ANALYSIS.
- Published in:
- 1971
- By:
- Publication type:
- Book Review
How Many Scales and How Many Categories Shall We Use in Consumer Research?--A Comment.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 59, doi. 10.2307/1250460
- By:
- Publication type:
- Article
EXPERIMENTS ON THE VALUE OF INFORMATION IN SIMULATED MARKETING ENVIRONMENTS.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
QUANTITATIVE METHODS IN MARKETING.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
Experiments on the Value of Information in Simulated Marketing Environments.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
Computer Program Abstracts.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 3, p. 319, doi. 10.1177/002224376800500313
- By:
- Publication type:
- Article
EXPERIMENTS ON THE VALUE OF INFORMATION IN SIMULATED MARKETING ENVIRONMENTS.
- Published in:
- 1968
- By:
- Publication type:
- Book Review
QUANTITATIVE METHODS IN MARKETING.
- Published in:
- 1968
- By:
- Publication type:
- Book Review
A MANAGER'S GUIDE TO MARKETING RESEARCH: SURVEY OF RECENT DEVELOPMENTS.
- Published in:
- 1968
- By:
- Publication type:
- Book Review
Research for Marketing Decisions.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
RESEARCH FOR MARKETING DECISIONS.
- Published in:
- 1967
- By:
- Publication type:
- Book Review
PLANNING AND PROBLEM SOLVING IN MARKETING.
- Published in:
- 1965
- By:
- Publication type:
- Book Review