Works matching DE "GRAZING (Television)"


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    TV Viewing and Advertising Targeting.

    Published in:
    Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 99, doi. 10.1509/jmr.15.0421
    By:
    • YITING DENG;
    • MELA, CARL F.
    Publication type:
    Article
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    TV Channel Search and Commercial Breaks.

    Published in:
    Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 671, doi. 10.1509/jmr.15.0121
    By:
    • YAO, SONG;
    • WANG, WENBO;
    • CHEN, YUXIN
    Publication type:
    Article
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