Works matching DE "GOVERNMENT marketing"

Results: 65

MARKETIZATION, MANAGERS AND MORAL STRAIN: CHAIRMEN, DIRECTORS AND PUBLIC SERVICE ETHOS IN THE NATIONAL HEALTH SERVICE.

Published in:

Public Administration, 1997, v. 75, n. 2, p. 189, doi. 10.1111/1467-9299.00056

By:

Sheaff, Rod;
West, Michael

Publication type:

Article

MARKETING IN LOCAL GOVERNMENT (Book Review).

Published in:

1989

By:

Davies, John L.

Publication type:

Book Review

The anglicisation of political marketing: How Blair 'out-marketed' Clinton.

Published in:

Journal of Public Affairs (14723891), 2002, v. 2, n. 2, p. 44, doi. 10.1002/pa.93

By:

Ingram, Peter;
Lees-Marshment, Jennifer

Publication type:

Article

Where and Why Government Should be Involved -- A Perspective from Economics.

Published in:

Australian Journal of Public Administration, 1998, v. 57, n. 4, p. 66, doi. 10.1111/j.1467-8500.1998.tb01562.x

By:

Freebairn, John

Publication type:

Article

Different Roads to Unfamiliar Places: UK Experience in Comparative Perspective.

Published in:

Australian Journal of Public Administration, 1998, v. 57, n. 4, p. 19, doi. 10.1111/j.1467-8500.1998.tb01558.x

By:

Rhodes, R.A.W.

Publication type:

Article

WAS IT SOMETHING I SAID? RECONSIDERING PUBLIC SECTOR COMMUNICATIONS IN THE INFORMATION AGE.

Published in:: 2019
Publication type:: Proceeding

Yardstick competition and public sector innovation.

Published in:

International Tax & Public Finance, 2009, v. 16, n. 3, p. 337, doi. 10.1007/s10797-008-9070-3

By:

Rincke, Johannes

Publication type:

Article

Public Sector Reforms: New Public Management without Marketization? The Danish Case.

Published in:

International Journal of Public Administration, 2012, v. 35, n. 7, p. 435, doi. 10.1080/01900692.2012.679579

By:

Pedersen, John Storm;
Löfgren, Karl

Publication type:

Article

INNOVATIVE PUBLIC MARKETING AS INSTRUMENT FOR CREATING THE SOCIAL VALUE.

Published in:

Journal of Public Administration, Finance & Law, 2015, p. 21

By:

MATEI, Ani;
ANTONOVICI, Corina-Georgiana;
SĂVULESCU, Carmen

Publication type:

Article

Public Sector Marketing.

Published in:

Marketing Review, 2010, v. 10, n. 4, p. 403, doi. 10.1362/146934710X541357

By:

Ali, Haider

Publication type:

Article

Attracting divergent segments to a destination:: Assessing segment compatibility by activities sought—a case study of Macao.

Published in:

Journal of Vacation Marketing, 2012, v. 18, n. 4, p. 341, doi. 10.1177/1356766712449372

By:

So, Siu-Ian (A);
Dioko, Leonardo AN;
Fong, Hoc N

Publication type:

Article

From market orientation to brand orientation in the public sector.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 9-10, p. 1099, doi. 10.1080/0267257X.2013.812134

By:

Gromark, Johan;
Melin, Frans

Publication type:

Article

Does Political PR Enhance or Trivialise Democracy? The UK General Election 2001 as Contest between Presentation and Substance.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 957, doi. 10.1362/026725701323366692

By:

Moloney, Kevin;
Colmer, Rob

Publication type:

Article

Election 2001 The Silent Majority: Women.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 1007, doi. 10.1362/026725701323366728

By:

Gardner, Hanne;
Rees, Patricia;
Tsianti, Maria

Publication type:

Article

The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 989, doi. 10.1362/026725701323366719

By:

Smith, Gareth

Publication type:

Article

Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 943, doi. 10.1362/026725701323366683

By:

Harris, Phil;
Lock, Andrew

Publication type:

Article

Marketing the British Conservatives 1997-2001.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 929, doi. 10.1362/026725701323366674

By:

Lees-Marshment, Jennifer

Publication type:

Article

Labouring the Point: Operation Victory and the Battle for a Second Term.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 913, doi. 10.1362/026725701323366665

By:

Wring, Dominic

Publication type:

Article

Marketing in the Public Sector: Inappropriate or Merely Difficult?

Published in:

Journal of Marketing Management, 1994, v. 10, n. 5, p. 361, doi. 10.1080/0267257X.1994.9964284

By:

Graham, Peter

Publication type:

Article

Caveat emptor, caveat venditor: buyers and sellers beware the tender trap.

Published in:

Strategic Change, 2008, v. 17, n. 1/2, p. 1, doi. 10.1002/jsc.811

By:

Harris, Ian;
Mainelli, Michael;
Jones, Haydn

Publication type:

Article

RESEARCH ON BEHAVIORS OF GOVERNMENT'S TOURISM MARKETING.

Published in:

UTMS Journal of Economics, 2010, v. 1, n. 1, p. 99

By:

Shan Quian

Publication type:

Article

Service Delivery and Public Sector Marketing.

Published in:

1994

By:

Colebatch, H.K.

Publication type:

Book Review

MEETINGS AND CONFERENCES &blacksquare; POSITION ANNOUNCEMENTS.

Published in:: 2005
Publication type:: Proceeding

Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations - by Eli Avraham and Eran Ketter.

Published in:

2009

By:

Hayden, Craig

Publication type:

Book Review

EL MARKETING DEL PARTIDO POLÍTICO EN EL GOBIERNO.

Published in:

Semestre Económico, 2010, v. 13, n. 26, p. 119

By:

Felipa, Pedro Barrientos

Publication type:

Article

Government's Brand of Social Marketing.

Published in:

Journal of Health Communication, 1997, v. 2, n. 4, p. 312, doi. 10.1080/108107397127653

By:

Kroger, Fred

Publication type:

Article

Political Public Opinion Capital.

Published in:

Journal of Political Marketing, 2010, v. 9, n. 1/2, p. 1, doi. 10.1080/15377850903472596

By:

Gouliamos, Kosta;
Theocharous, Antonis

Publication type:

Article

Feeling the Issue: How Citizens' Affective Reactions and Leadership Perceptions Shape Policy Evaluations.

Published in:

Journal of Political Marketing, 2010, v. 9, n. 1/2, p. 9, doi. 10.1080/15377850903583038

By:

Capelos, Tereza

Publication type:

Article

Toward a System Dynamics Modeling Framework for Effective Political Organization Management Strategies.

Published in:

Journal of Political Marketing, 2010, v. 9, n. 1/2, p. 55, doi. 10.1080/15377850903472539

By:

Papageorgiou, George

Publication type:

Article

Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing.

Published in:

Journal of Political Marketing, 2010, v. 9, n. 1/2, p. 73, doi. 10.1080/15377850903472547

By:

Stromback, Jesper;
Mitrook, Michael A.;
Kiousis, Spiro

Publication type:

Article

Methods of Political Marketing in (Trans)Formation of Innovation Culture.

Published in:

Journal of Political Marketing, 2010, v. 9, n. 1/2, p. 93, doi. 10.1080/15377850903472554

By:

Hadjimanolis, Athanasios

Publication type:

Article

Marketing: A New Organising Principle for Local Government?

Published in:

Local Government Studies, 1999, v. 25, n. 3, p. 16, doi. 10.1080/03003939908433955

By:

May, John;
Newman, Karin

Publication type:

Article

Government Advertising: A Runaway Engine?

Published in:

Journal of Advertising, 1979, v. 8, n. 1, p. 39, doi. 10.1080/00913367.1979.10673270

By:

Mullen, James J.;
Bowers, Thomas A.

Publication type:

Article

Discretionary Pricing in a Monopolistic Audit Market.

Published in:

International Journal of Auditing, 2004, v. 8, n. 3, p. 263, doi. 10.1111/j.1099-1123.2004.00095.x

By:

Shailer, Greg;
Cummings, Lorne;
Vatuloka, Eroni;
Welch, Stephen

Publication type:

Article

Masters of Marketing: Bringing Private Sector Skills to Public Health Partnerships.

Published in:

American Journal of Public Health, 2007, v. 97, n. 4, p. 634, doi. 10.2105/AJPH.2006.090589

By:

Curtis, Valerie A.;
Scott, Beth;
Garbrah-Aidoo, Nana

Publication type:

Article

DEVELOPMENT OF THE E-GOVERNMENT MARKET IN THE EUROPEAN UNION: AN ANALYSIS OF THE SUPPLY VERSUS DEMAND SIDES.

Published in:

Annals of the University of Oradea, Economic Science Series, 2011, v. 20, n. 1, p. 761

By:

Marius, Palade;
Calin, Vegheş

Publication type:

Article

Marketing Within the Public Sector.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2000, v. 8, n. 1, p. 3, doi. 10.1300/J054v08n01_02

By:

Ewing, Michael T.;
Caruana, Albert

Publication type:

Article

Customer Evaluations of Service Complaint Experiences in the Public Sector.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2000, v. 7, n. 3, p. 3, doi. 10.1300/J054v07n03_02

By:

Nel, Deon;
Athron, Tom;
Pitt, Leyland F.;
Ewing, Michael T.

Publication type:

Article

Introduction.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2000, v. 7, n. 3, p. 1, doi. 10.1300/J054v07n03_01

By:

Self, Don

Publication type:

Article

A SPORT SZEREPE AZ ÖNKORMÁNYZATOK MARKETINGTEVÉKENYSÉGÉBEN.

Published in:: Földrajzi Közlemények, 2010, v. 134, n. 4, p. 431
Publication type:: Article

THE CREATION AND EVOLUTION OF QUASI MARKETS IN THE PUBLIC SECTOR: A PROBLEM FOR STRATEGIC MANAGEMENT.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 1992, v. 13, p. 79, doi. 10.1002/smj.4250130907

By:

Ferlie, Ewan

Publication type:

Article

MARKETING COMMUNICATIONS IN NONBUSINESS SITUATIONS OR WHY IT'S SO HARD TO SELL BROTHERHOOD LIKE SOAP.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 11, doi. 10.2307/1250737

By:

Rothschild, Michael L.

Publication type:

Article

11. Governmental Relationships to Marketing.

Published in:

1962

By:

Hollander, Stanley C.

Publication type:

Abstract

The Value of Pragmatic Principle in Politics and Government: Guidelines for Government Staff and Political Advisors from Applied Academic Research.

Published in:

Contemporary European Studies, 2014, n. 1, p. 5

By:

Marshment, Jennifer Lees

Publication type:

Article

Nivel del desarrollo de sitios web desde la perspectiva del marketing en la gestión pública: un estudio de los portales digitales municipales de la provincia de Buenos Aires (Argentina).

Published in:

Documentos y Aportes en Administración Pública y Gestión Estatal, 2022, v. 22, n. 39, p. 1, doi. 10.14409/daapge.2022.39.e0033

By:

Iparraguirre, Camila;
Vigier, Hernán Pedro;
Gorjup, María Tatiana

Publication type:

Article

Excludable and Non-excludable Public Inputs: Consequences for Economic Growth.

Published in:

Economica, 2006, v. 73, n. 292, p. 725, doi. 10.1111/j.1468-0335.2006.00506.x

By:

OTT, INGRID;
TURNOVSKY, STEPHEN J.

Publication type:

Article

Marketing municipal: compartiendo intereses con los empresarios.

Published in:

Chasqui (13901079), 2007, n. 100, p. 40

By:

Arribas Urrutia, Amaia

Publication type:

Article

New type of standard for accessibility, designed to foster the competition and innovation of designers, developers, and project and business management.

Published in:

Behaviour & Information Technology, 2002, v. 21, n. 3, p. 155, doi. 10.1080/01449290210151740

By:

Abernethy, Charles N.

Publication type:

Article

INTEGRAREA BRANDINGULUI SERVICIILOR PUBLICE CU PROGRAMELE DE PROMOVARE - COMPONENTĂ ESENŢIALĂ ARANDINGULUI DE ORAŞ.

Published in:

Revista Transilvana de Stiinte Administrative, 2011, v. 28, n. 1, p. 40

By:

IRIMIEŞ, Cosmin

Publication type:

Article

THE CLASHING CULTURES OF MARKETING AND ORGANIZATIONAL LEARNING.

Published in:

Annals of Public & Cooperative Economics, 1996, v. 67, n. 1, p. 51, doi. 10.1111/j.1467-8292.1996.tb01947.x

By:

Bovaird, Tony;
Rubienska, Anne

Publication type:

Article