Works matching DE "GOVERNMENT marketing"
Results: 59
LA NEOLIBERALIZACIÓN DE LA SOLIDARIDAD EN EL CHILE DEMOCRÁTICO.
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- Latin American Research Review, 2010, v. 45, n. 1, p. 189, doi. 10.1353/lar.0.0096
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- Article
Masters of Marketing: Bringing Private Sector Skills to Public Health Partnerships.
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- American Journal of Public Health, 2007, v. 97, n. 4, p. 634, doi. 10.2105/AJPH.2006.090589
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- Article
THE CLASHING CULTURES OF MARKETING AND ORGANIZATIONAL LEARNING.
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- Annals of Public & Cooperative Economics, 1996, v. 67, n. 1, p. 51, doi. 10.1111/j.1467-8292.1996.tb01947.x
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- Article
Attracting divergent segments to a destination:: Assessing segment compatibility by activities sought—a case study of Macao.
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- Journal of Vacation Marketing, 2012, v. 18, n. 4, p. 341, doi. 10.1177/1356766712449372
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- Article
Marketing municipal: compartiendo intereses con los empresarios.
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- Chasqui (13901079), 2007, n. 100, p. 40
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- Article
New development: The UK coalition government and the future of public sector pensions.
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- Public Money & Management, 2010, v. 30, n. 5, p. 317, doi. 10.1080/09540962.2010.509183
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- Article
INTEGRAREA BRANDINGULUI SERVICIILOR PUBLICE CU PROGRAMELE DE PROMOVARE - COMPONENTĂ ESENŢIALĂ ARANDINGULUI DE ORAŞ.
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- Revista Transilvana de Stiinte Administrative, 2011, v. 28, n. 1, p. 40
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- Article
A SPORT SZEREPE AZ ÖNKORMÁNYZATOK MARKETINGTEVÉKENYSÉGÉBEN.
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- Földrajzi Közlemények, 2010, v. 134, n. 4, p. 431
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- Article
Government Adoption of Sales Promotions: An Initial Appraisal.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 2, p. 189, doi. 10.1509/jppm.29.2.189
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- Article
Information campaign directed by the government or 'government political marketing'?
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- Media Studies / Studia Medioznawcze, 2008, n. 32, p. 1
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- Article
THE EFFECT OF CHANGES IN REAL INCOME AND RELATIVE PRICE ON THE SHARE OF A SECTOR, WITH SPECIAL REFERENCE TO THE PUBLIC SECTOR.
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- Scandinavian Journal of Economics, 1981, v. 83, n. 1, p. 55, doi. 10.2307/3439804
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- Article
Yardstick competition and public sector innovation.
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- International Tax & Public Finance, 2009, v. 16, n. 3, p. 337, doi. 10.1007/s10797-008-9070-3
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- Article
Government Advertising: A Runaway Engine?
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- Journal of Advertising, 1979, v. 8, n. 1, p. 39, doi. 10.1080/00913367.1979.10673270
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- Article
The Value of Pragmatic Principle in Politics and Government: Guidelines for Government Staff and Political Advisors from Applied Academic Research.
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- Contemporary European Studies, 2014, n. 1, p. 5
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- Article
INNOVATIVE PUBLIC MARKETING AS INSTRUMENT FOR CREATING THE SOCIAL VALUE.
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- Journal of Public Administration, Finance & Law, 2015, p. 21
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- Article
New type of standard for accessibility, designed to foster the competition and innovation of designers, developers, and project and business management.
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- Behaviour & Information Technology, 2002, v. 21, n. 3, p. 155, doi. 10.1080/01449290210151740
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- Article
APPLICABILITY OF CERTAIN PUBLIC MARKETING INSTRUMENTS IN THE PROMOTION OF PUBLIC POLICIES.
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- Management & Marketing Journal, 2012, v. 10, n. 2, p. 368
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- Article
Government's Brand of Social Marketing.
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- Journal of Health Communication, 1997, v. 2, n. 4, p. 312, doi. 10.1080/108107397127653
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- Article
Discretionary Pricing in a Monopolistic Audit Market.
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- International Journal of Auditing, 2004, v. 8, n. 3, p. 263, doi. 10.1111/j.1099-1123.2004.00095.x
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- Article
EL MARKETING DEL PARTIDO POLÍTICO EN EL GOBIERNO.
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- Semestre Económico, 2010, v. 13, n. 26, p. 119
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- Article
Authors' Response to Comments on ''Competitive Advantage, Human Resource Strategy, and the 2008 Olympics"
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- People & Strategy, 2008, v. 31, n. 1, p. 13
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- Article
COUNTERPOINT.
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- People & Strategy, 2008, v. 31, n. 1, p. 12
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- Article
MARKETIZATION, MANAGERS AND MORAL STRAIN: CHAIRMEN, DIRECTORS AND PUBLIC SERVICE ETHOS IN THE NATIONAL HEALTH SERVICE.
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- Public Administration, 1997, v. 75, n. 2, p. 189, doi. 10.1111/1467-9299.00056
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- Article
MARKETING IN LOCAL GOVERNMENT (Book Review).
- Published in:
- 1989
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- Publication type:
- Book Review
MEETINGS AND CONFERENCES ▪ POSITION ANNOUNCEMENTS.
- Published in:
- 2005
- Publication type:
- Proceeding
Public Sector Marketing.
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- Marketing Review, 2010, v. 10, n. 4, p. 403, doi. 10.1362/146934710X541357
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- Article
Where and Why Government Should be Involved -- A Perspective from Economics.
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- Australian Journal of Public Administration, 1998, v. 57, n. 4, p. 66, doi. 10.1111/j.1467-8500.1998.tb01562.x
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- Article
Different Roads to Unfamiliar Places: UK Experience in Comparative Perspective.
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- Australian Journal of Public Administration, 1998, v. 57, n. 4, p. 19, doi. 10.1111/j.1467-8500.1998.tb01558.x
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- Publication type:
- Article
THE CREATION AND EVOLUTION OF QUASI MARKETS IN THE PUBLIC SECTOR: A PROBLEM FOR STRATEGIC MANAGEMENT.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1992, v. 13, p. 79, doi. 10.1002/smj.4250130907
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- Article
Maximizing Sourcing Options to Deliver Results.
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- Public Manager, 2008, v. 37, n. 2, p. 43
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- Article
PERCEPTIONS OF INNOVATION CLIMATE AND THE INFLUENCE OF OTHERS: A MULTI-COUNTRY STUDY OF SMEs.
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- International Journal of Innovation Management, 2014, v. 18, n. 1, p. -1, doi. 10.1142/S1363919614500091
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- Article
Selling Southsea, Promoting Portsmouth, 1920-2000.
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- 2005
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- Publication type:
- Book Review
From market orientation to brand orientation in the public sector.
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- Journal of Marketing Management, 2013, v. 29, n. 9-10, p. 1099, doi. 10.1080/0267257X.2013.812134
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- Article
MARKETING COMMUNICATIONS IN NONBUSINESS SITUATIONS OR WHY IT'S SO HARD TO SELL BROTHERHOOD LIKE SOAP.
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- Journal of Marketing, 1979, v. 43, n. 2, p. 11, doi. 10.2307/1250737
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- Article
11. Governmental Relationships to Marketing.
- Published in:
- 1962
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- Publication type:
- Abstract
Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations - by Eli Avraham and Eran Ketter.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
The anglicisation of political marketing: How Blair 'out-marketed' Clinton.
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- Journal of Public Affairs (14723891), 2002, v. 2, n. 2, p. 44, doi. 10.1002/pa.93
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- Publication type:
- Article
TUNISIA: Public Sector Pay Agreement.
- Published in:
- Africa Research Bulletin: Economic, Financial & Technical Series, 2019, v. 56, n. 1, p. 22430B, doi. 10.1111/j.1467-6346.2019.08744.x
- Publication type:
- Article
DEVELOPMENT OF THE E-GOVERNMENT MARKET IN THE EUROPEAN UNION: AN ANALYSIS OF THE SUPPLY VERSUS DEMAND SIDES.
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- Annals of the University of Oradea, Economic Science Series, 2011, v. 20, n. 1, p. 761
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- Article
Nivel del desarrollo de sitios web desde la perspectiva del marketing en la gestión pública: un estudio de los portales digitales municipales de la provincia de Buenos Aires (Argentina).
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- Documentos y Aportes en Administración Pública y Gestión Estatal, 2022, v. 22, n. 39, p. 1, doi. 10.14409/daapge.2022.39.e0033
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- Article
RESEARCH ON BEHAVIORS OF GOVERNMENT'S TOURISM MARKETING.
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- UTMS Journal of Economics, 2010, v. 1, n. 1, p. 99
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- Publication type:
- Article
Informacijos saugumo valdymas Lietuvos viešajame sektoriuje.
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- Information Sciences / Informacijos Mokslai, 2011, v. 57, p. 7, doi. 10.15388/Im.2011.0.3137
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- Article
Election 2001 The Silent Majority: Women.
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- Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 1007, doi. 10.1362/026725701323366728
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- Publication type:
- Article
The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders.
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- Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 989, doi. 10.1362/026725701323366719
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- Article
Does Political PR Enhance or Trivialise Democracy? The UK General Election 2001 as Contest between Presentation and Substance.
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- Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 957, doi. 10.1362/026725701323366692
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- Publication type:
- Article
Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion.
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- Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 943, doi. 10.1362/026725701323366683
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- Publication type:
- Article
Marketing the British Conservatives 1997-2001.
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- Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 929, doi. 10.1362/026725701323366674
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- Publication type:
- Article
Labouring the Point: Operation Victory and the Battle for a Second Term.
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- Journal of Marketing Management, 2001, v. 17, n. 9-10, p. 913, doi. 10.1362/026725701323366665
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- Publication type:
- Article
Marketing in the Public Sector: Inappropriate or Merely Difficult?
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- Journal of Marketing Management, 1994, v. 10, n. 5, p. 361, doi. 10.1080/0267257X.1994.9964284
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- Publication type:
- Article
WAS IT SOMETHING I SAID? RECONSIDERING PUBLIC SECTOR COMMUNICATIONS IN THE INFORMATION AGE.
- Published in:
- 2019
- Publication type:
- Proceeding