E-text Publishers Start to understand Their Markets.Published in:Seybold Report: Analyzing Publishing Technologies, 2002, v. 2, n. 12, p. 14By:McKenzie, MattPublication type:Article
THE goREADER LAUNCH: DEVELOPING MARKETING STRATEGY FOR AN INNOVATIVE EDUCATION TECHNOLOGY.Published in:Journal of Interactive Marketing, 2002, v. 16, n. 1, p. 67, doi. 10.1002/dir.10005By:Muniz Jr., Albert M.;Billingsley, Walter;Brill, TraceyPublication type:Article