Works matching DE "GOLD (Color)"

Hey big spender! A golden (color) atmospheric effect on tipping behavior.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 317, doi. 10.1007/s11747-016-0508-3

By:

• Lee, Na Young;
• Noble, Stephanie M.;
• Biswas, Dipayan

Publication type:

Article