Consumer attitudes toward downward extensions: an exploration of Giordano's extension in Hong Kong.Published in:Fashion & Textiles (2198-0802), 2019, v. 6, n. 1, p. N.PAG, doi. 10.1186/s40691-019-0185-1By:Zeng, Fan;Lee, Stacy H. N.;Heung, Chui MingPublication type:Article