BREATHING SHOES AND COMPLEMENTARITIES:: STRATEGIC INNOVATION IN A MATURE INDUSTRY.Published in:International Journal of Innovation Management, 2008, v. 12, n. 2, p. 139, doi. 10.1142/S1363919608001947By:CAMUFFO, ARNALDO;FURLAN, ANDREA;ROMANO, PIETRO;VINELLI, ANDREAPublication type:Article