Works matching DE "GENERATIONAL marketing"
Results: 2
A GENERATIONAL COMPARISON OF ECONOMIC-BASED AND WAR-BASED CONSUMER ANIMOSITY: THE CASES OF U.S. CONSUMER ANIMOSITY TOWARDS CHINA AND VIETNAM.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 2, p. 31
- By:
- Publication type:
- Article
Analysing Customer Behaviour in Mobile App Usage Among the Representatives of Generation X and Generation Y.
- Published in:
- Journal of Applied Economic Sciences, 2018, v. 13, n. 6, p. 1668
- By:
- Publication type:
- Article