A GENERATIONAL COMPARISON OF ECONOMIC-BASED AND WAR-BASED CONSUMER ANIMOSITY: THE CASES OF U.S. CONSUMER ANIMOSITY TOWARDS CHINA AND VIETNAM.
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- Marketing Management Journal, 2012, v. 22, n. 2, p. 31
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Works matching DE "GENERATIONAL marketing"
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Analysing Customer Behaviour in Mobile App Usage Among the Representatives of Generation X and Generation Y.
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- Journal of Applied Economic Sciences, 2018, v. 13, n. 6, p. 1668
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