Works about GENERATION Z consumers

Results: 210

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z's Purchase Intentions.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251346110

By:

Singh, Prakash;
Arora, Lokesh;
Bhatt, Vimal;
Kumar, Prabhat;
Sinha, Binod

Publication type:

Article

Z KUŞAĞI TÜKETİCİLERİN MİNİMALİZM YÖNELİMLERİNİN YAŞAM TATMİNİ ÜZERİNDEKİ ETKİSİ: KENDİNİ GERÇEKLEŞTİRMENİN ARACILIK ROLÜ.

Published in:

Kafkas University, Journal of Economics & Administrative Sciences Faculty / Kafkas Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2025, v. 16, n. 31, p. 355, doi. 10.36543/kauiibfd.2025.014

By:

GELİBOLU, Müzeyyen

Publication type:

Article

Z Kuşağının Şüphecilik Düzeyleri ve İşletmelerin Kurumsal Sosyal Sorumluluk Odağı Algıları: Üniversite Öğrencileri Üzerine Bir Çalışma.

Published in:

Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2025, v. 14, n. 2, p. 986, doi. 10.15869/itobiad.1614888

By:

Akturan, Abdülkadir

Publication type:

Article

Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 150, doi. 10.3390/jtaer20020150

By:

Cao, Ningyan;
Isa, Normalisa Md;
Perumal, Selvan;
Chen, Chuanmei

Publication type:

Article

The Triple Helix of Digital Engagement: Unifying Technology Acceptance, Trust Signaling, and Social Contagion in Generation Z's Social Commerce Repurchase Decisions.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 145, doi. 10.3390/jtaer20020145

By:

Khoa, Bui Thanh

Publication type:

Article

Instagram Mega-Influencers' Effect on Generation Z's Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 94, doi. 10.3390/jtaer20020094

By:

Duffett, Rodney;
Mxunyelwa, Ayabonga

Publication type:

Article

Generation Z's psychology and new‐age technologies: Implications for future research.

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 2029, doi. 10.1002/mar.21868

By:

Ameen, Nisreen;
Hosany, Sameer;
Taheri, Babak

Publication type:

Article

Issue Information.

Published in:: 2023
Publication type:: Table of Contents

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 27, doi. 10.1002/mar.21749

By:

Pradhan, Debasis;
Kuanr, Abhisek;
Anupurba Pahi, Sampa;
Akram, Muhammad S.

Publication type:

Article

Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 48, doi. 10.1002/mar.21745

By:

Colmekcioglu, Nazan;
Dedeoglu, Bekir Bora;
Okumus, Fevzi

Publication type:

Article

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers.

Published in:

Psychology & Marketing, 2022, v. 39, n. 11, p. 2110, doi. 10.1002/mar.21715

By:

Ameen, Nisreen;
Cheah, Jun‐Hwa;
Kumar, Satish

Publication type:

Article

Engaging marginal stakeholders on social networking sites. A cross‐country exploratory analysis among Generation Z consumers.

Published in:

Business Ethics, the Environment & Responsibility, 2025, v. 34, n. 1, p. 155, doi. 10.1111/beer.12616

By:

Rossi, Marco Valerio;
Sasso, Pasquale;
Perna, Andrea;
Solima, Ludovico

Publication type:

Article

Marka Ġmajının Satın Alma Niyeti Üzerindeki Etkisi: Iğdır Ġli Z KuĢağı Tüketicileri Üzerine Bir ÇalıĢma.

Published in:

International Journal of Management Academy, 2024, v. 7, n. 2, p. 670, doi. 10.33712/mana.1415017

By:

SOYUK, Seccad

Publication type:

Article

Acculturation and Openness of Generation Z Consumers to New Cultural Goods and Services.

Published in:

Human Behavior, Development & Society, 2024, v. 25, n. 1, p. 129, doi. 10.62370/hbds.v25i1.272061

By:

Balraj, Noah Anburaj

Publication type:

Article

Generation Z's consumer attitudes and purchasing intentions toward sustainable food consumption by settlement type in Hungary, 2022.

Published in:

Regional Statistics, 2024, v. 14, n. 1, p. 19, doi. 10.15196/RS140102

By:

Kovács, Ildikó;
Lendvai, Marietta Balázsné;
Beke, Judit

Publication type:

Article

TECHNOLOGY OF AUGMENTED REALITY - THE WEAPON OF MOBILE MARKETING TO REACH GENERATION Z.

Published in:

Knowledge: International Journal, 2024, v. 62, n. 1, p. 27

By:

Zlatanova-Pazheva, Elena

Publication type:

Article

BUY NOW, THINK LATER: IMPULSIVE BUYING BEHAVIOR AMONG GENERATION Z IN INDONESIA.

Published in:

Share: Journal of Islamic Economics & Finance / Jurnal Ekonomi dan Keuangan Islam, 2023, v. 12, n. 2, p. 386, doi. 10.22373/share.v12i2.17453

By:

Fahriansah;
Safarida, Nanda;
Midesia, Shelly

Publication type:

Article

The Zeitgeist: Student Perspectives of the Spirit of Our Time Spring 2021-2023.

Published in:

Journal of Family & Consumer Sciences, 2024, v. 116, n. 4, p. 24, doi. 10.14307/JFCS116.4.24

By:

Leslie, Catherine Amoroso

Publication type:

Article

Health and Environment Conscious Consumer Attitudes: Generation Z Segment Personas According to the LOHAS Model.

Published in:

Social Sciences (2076-0760), 2022, v. 11, n. 7, p. N.PAG, doi. 10.3390/socsci11070269

By:

Lendvai, Marietta Balázsné;
Kovács, Ildikó;
Balázs, Bence Ferenc;
Beke, Judit

Publication type:

Article

COVID-19 Pandemide Uzaktan Çalışan Z Kuşağı Kadınların Kariyer Yolu Tercihleri ve İşten Ayrılma Niyeti İlişkisi.

Published in:

Journal of Aksaray University Faculty of Economics & Administrative Sciences / Aksaray Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2021, v. 13, n. 2, p. 49, doi. 10.52791/aksarayiibd.885052

By:

Karademir, Aslı Çillioğlu;
Kirt, Burcu

Publication type:

Article

Potrošačke navike generacije Z na tržištu organskih prehrambenih proizvoda.

Published in:

Marketing (0354-3471), 2025, v. 56, n. 2, p. 123, doi. 10.5937/mkng2502123L

By:

Leković, Ksenija;
Džever, Sanja;
Kostić, Dunja

Publication type:

Article

Spremnost potrošača generacije Z da plate višu cenu za organsku hranu u Srbiji.

Published in:

Marketing (0354-3471), 2021, v. 52, n. 4, p. 247, doi. 10.5937/mkng2104247v

By:

Vehapi, Semir;
Šabotić, Zenaida

Publication type:

Article

Wie attraktiv ist New Work für die (Projekt-)Arbeit wirklich? Die Generation X und Z im Vergleich.

Published in:

Projekt-Management Aktuell, 2023, v. 34, n. 3, p. 31, doi. 10.24053/PM-2023-0050

By:

Brandis, Loraine

Publication type:

Article

GENERATION Z CONSUMERS' MOTIVES AND BARRIERS TO PURCHASING ORGANIC FOOD PRODUCTS IN SERBIA.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2021, v. 68, n. 4, p. 985, doi. 10.5937/ekoPolj2104985V

By:

Vehapi, Semir;
Mitic, Sanja

Publication type:

Article

The Effect of Product Placement in Animation on Generation Z Consumers.

Published in:

Societies (2075-4698), 2024, v. 14, n. 5, p. 61, doi. 10.3390/soc14050061

By:

Cheng, Zitong;
Nagai, Yukari

Publication type:

Article

E-Hizmet Kalitesi ve Müşteri Memnuniyetinin Müşteri Davranışlarına Etkisinin Z Kuşağı Bağlamında Değerlendirmesi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2024, v. 16, n. 2, p. 968, doi. 10.20491/isarder.2024.1836

By:

ŞEREN, Ahmet;
TOLON, Metehan

Publication type:

Article

E-Ticaret'te Müşteri Güven Algısı: Y ve Z Kuşağı Tüketiciler Üzerine Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 389, doi. 10.20491/isarder.2022.1386

By:

BAŞER, Gözdegül;
KANTARCIOĞLU, Burcu

Publication type:

Article

Tüketicilerin Fiziksel Mağaza Alışverişlerinde Artırılmış Gerçeklik Uygulaması Olarak Akıllı Ayna Kullanmasının Davranışsal Niyete Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 4, p. 3573, doi. 10.20491/isarder.2021.1342

By:

ÇELİK, Zübeyir;
AYDIN, İbrahim

Publication type:

Article

Hizmet Beklentilerinin Kuşaksal Pazarlama Bağlamında Farklılaşması: Konaklama Sektörü Üzerine Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 4, p. 4380, doi. 10.20491/isarder.2020.1111

By:

ALTIN, Sena;
BAŞ, Mehmet

Publication type:

Article

Tüketici Yenilikçiliği ve Sosyal Onay İhtiyacı Arasındaki İlişkinin İncelenmesi Üzerine Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2019, v. 11, n. 3, p. 1537, doi. 10.20491/isarder.2019.688

By:

ÖZDEN, Aybike Tuba

Publication type:

Article

X ve Y Kuşaklarının Çevrim İçi Alışveriş Eğilimleri: Z Kuşağıyla Etkileşimin Ilımlaştırıcı Rolü.

Published in:

Ataturk University Journal of Economics & Administrative Sciences, 2020, v. 34, n. 4, p. 1377, doi. 10.16951/atauniiibd.751152

By:

DURSUN, İnci;
GÖKMEN KÖKSAL, Cansu;
TÜMER KABADAYI, Ebru;
AKÇÖLTEKİN, Neşe

Publication type:

Article

Could Employee Resource Groups Be Right for Your Firm?

Published in:

Journal of Financial Planning, 2022, v. 35, n. 11, p. 43

By:

Trujillo Limón, Ana

Publication type:

Article

Antecedents of green consumption intention: a focus on generation Z consumers of a developing country.

Published in:

Environment, Development & Sustainability, 2023, v. 25, n. 12, p. 14545, doi. 10.1007/s10668-022-02678-9

By:

Michel, Jean Fausner;
Mombeuil, Claudel;
Diunugala, Hemantha Premakumara

Publication type:

Article

GREENWASH ONLINE MARKETING: DOES INDONESIAN GEN-Z STILL HAVE THE INTENTION TO REPURCHASE GREEN PRODUCTS?

Published in:

Indonesian Journal of Business & Entrepreunership, 2022, v. 8, n. 3, p. 397, doi. 10.17358/IJBE.8.3.397

By:

Valendia, Ida Ayu Saras;
Purwanegara, Mustika Sufiati

Publication type:

Article

Analysis of the Factors that Influence Online Shopping.

Published in:

FAIMA Business & Management Journal, 2021, v. 9, n. 4, p. 50

By:

Catana, Ştefan;
Simion, Cristina;
Popescu, Mirona;
Barbu, Andreea

Publication type:

Article

Click to chic: Decoding the impact of fashion product page design on online purchase intention.

Published in:

Journal of Global Fashion Marketing, 2025, v. 16, n. 3, p. 322, doi. 10.1080/20932685.2025.2491327

By:

SanMiguel, Patricia;
Sánchez-Blanco, Cristina;
González-Tosat, Clara;
Sánchez-Hualde, Anais

Publication type:

Article

KADINLARIN INSTAGRAM GİYİM SAYFALARINA KATILIMINA YÖNELİK MARKA GÜVENİ VE FARKINDALIĞININ AĞIZDAN AĞIZA İLETİŞİME ETKİSİ: Y VE Z KUŞAĞI ÜZERİNE BİR ARAŞTIRMA.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2022, v. 18, n. 2, p. 771, doi. 10.17130/ijmeb.1031142

By:

SÖNMEZ KARAPINAR, Üyesi Ebru;
KARACA, Şükran

Publication type:

Article

Introduction to the Special Issue.

Published in:

Career Development Quarterly, 2021, v. 69, n. 4, p. 280, doi. 10.1002/cdq.12273

By:

Osborn, Debra S.;
Hayden, Seth;
Tang, Mei

Publication type:

Article

Z KUŞAĞINDA ALGILANAN LİDERLİK TARZLARININ TAKIM PERFORMANSI ÜZERİNE ETKİSİ.

Published in:

Journal of Administrative Sciences / Yonetim Bilimleri Dergisi, 2022, v. 19, n. 45, p. 635, doi. 10.35408/comuybd.1020035

By:

AKDEMİR, Ali;
İNAL, İ. Haşim

Publication type:

Article

An exploratory study of factors influencing career decisions of Generation Z women in Data Science.

Published in:

South African Journal of Human Resource Management, 2023, v. 21, p. 1, doi. 10.4102/sajhrm.v21i0.2168

By:

Bhore, Milind;
Tapas, Poornima

Publication type:

Article

Design Strategies for Culinary Heritage Restaurants from a Cultural Sustainability Perspective: Focusing on Generation Z Consumers.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 8, p. 3401, doi. 10.3390/su17083401

By:

Cheng, Wenting;
Niu, Chaoying;
Huang, Liang;
Zhang, Yuyao

Publication type:

Article

Sustainable Behavior of Generation Z Tourists' Water Consumption.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 22, p. 9651, doi. 10.3390/su16229651

By:

Lima-Vargas, Alvaro Enrique;
Martínez-González, Oscar;
Geronimo-Cruz, Jessica;
Lima-Vargas, Suemi

Publication type:

Article

Sustainable Development through Fintech: Understanding the Adoption of Buy Now Pay Later (BNPL) Applications by Generation Z in Saudi Arabia.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 15, p. 6368, doi. 10.3390/su16156368

By:

Abed, Salma S.;
Alkadi, Rotana S.

Publication type:

Article

Consumer Perception of Food Product Packaging Materials Sustainability versus Life Cycle Assessment Results: The Case of Processed Tomatoes—A Quantitative Study in Germany.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 23, p. 16370, doi. 10.3390/su152316370

By:

Bock, Marisa;
Meyerding, Stephan G. H.

Publication type:

Article

Environmental CSR and the Purchase Declarations of Generation Z Consumers.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 17, p. 12759, doi. 10.3390/su151712759

By:

Sawicka, Joanna;
Marcinkowska, Elżbieta

Publication type:

Article

Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 15, p. 11547, doi. 10.3390/su151511547

By:

Cao, Ningyan;
Isa, Normalisa Md;
Perumal, Selvan

Publication type:

Article

An Exploration of Transformative Learning Applied to the Triple Bottom Line of Sustainability for Fashion Consumers.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 12, p. 9300, doi. 10.3390/su15129300

By:

Chang, Hyo Jung;
Rakib, Nasir;
Min, Jaehan

Publication type:

Article

Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 10, p. 8213, doi. 10.3390/su15108213

By:

Liu, Chuanlan;
Bernardoni, Jeremy M.;
Wang, Zhongjie

Publication type:

Article

Characterizing Young Consumer Online Shopping Style: Indonesian Evidence.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 5, p. 3988, doi. 10.3390/su15053988

By:

Helmi, Arief;
Komaladewi, Rita;
Sarasi, Vita;
Yolanda, Ledy

Publication type:

Article

Z Kuşağı Tüketicilerin Satın Alma Karar Tarzlarının İncelenmesi.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2020, v. 15, n. 58, p. 381, doi. 10.19168/jyasar.572987

By:

GÜMÜŞ, Niyazi

Publication type:

Article