Works matching DE "GENERATION Z consumers"
Results: 192
Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact.
- Published in:
- Administrative Sciences (2076-3387), 2025, v. 15, n. 2, p. 41, doi. 10.3390/admsci15020041
- By:
- Publication type:
- Article
The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z.
- Published in:
- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5678, doi. 10.38035/dijefa.v5i6.3667
- By:
- Publication type:
- Article
The intention of consumers to use augmented reality apps in gastronomy – case of Málaga.
- Published in:
- Current Issues in Tourism, 2023, v. 26, n. 9, p. 1446, doi. 10.1080/13683500.2022.2056002
- By:
- Publication type:
- Article
PURCHASE DECISION IN TERMS OF CONTENT MARKETING AND E-WOM ON SOCIAL MEDIA.
- Published in:
- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 6, p. 921, doi. 10.15549/jeecar.v10i6.1502
- By:
- Publication type:
- Article
Health and Environment Conscious Consumer Attitudes: Generation Z Segment Personas According to the LOHAS Model.
- Published in:
- Social Sciences (2076-0760), 2022, v. 11, n. 7, p. N.PAG, doi. 10.3390/socsci11070269
- By:
- Publication type:
- Article
What Does Indian Gen Y Construction Employees Seek from Their Organizations?
- Published in:
- Indian Journal of Industrial Relations, 2022, v. 57, n. 4, p. 612
- By:
- Publication type:
- Article
Tüketicilerin Mobil Uygulamalara Yönelik Memnuniyetlerini Etkileyen Faktörlerin Belirlenmesi: Z Kuşağı Üzerine Bir Araştırma.
- Published in:
- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2022, v. 11, n. 1, p. 63, doi. 10.15869/itobiad.879819
- By:
- Publication type:
- Article
Spremnost potrošača generacije Z da plate višu cenu za organsku hranu u Srbiji.
- Published in:
- Marketing (0354-3471), 2021, v. 52, n. 4, p. 247, doi. 10.5937/mkng2104247v
- By:
- Publication type:
- Article
Generation Z's and Millennials' Perception of Masculinity in Advertising: a Challenge for Advertisers.
- Published in:
- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2023, v. 17, n. 41, p. 21, doi. 10.13164/trends.2023.41.21
- By:
- Publication type:
- Article
Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland.
- Published in:
- International Journal of Consumer Studies, 2024, v. 48, n. 1, p. 1, doi. 10.1111/ijcs.12994
- By:
- Publication type:
- Article
Order effect of multi‐touchpoints on Generation Z consumers.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 4, p. 1516, doi. 10.1111/ijcs.12931
- By:
- Publication type:
- Article
İstihdamdaki Z Kuşağının Çok Yönlü Kariyer Yaklaşımı Açısından Değerlendirilmesi: Y Kuşağı ve Kadın Çalışanlar ile Karşılaştırmalı Analiz.
- Published in:
- Bilgi Sosyal Bilimler Dergisi, 2022, v. 24, n. 1, p. 147, doi. 10.54838/bilgisosyal.1084550
- By:
- Publication type:
- Article
GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS.
- Published in:
- Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2016, n. 3, p. 6
- By:
- Publication type:
- Article
Consumer Perception of Food Product Packaging Materials Sustainability versus Life Cycle Assessment Results: The Case of Processed Tomatoes—A Quantitative Study in Germany.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 23, p. 16370, doi. 10.3390/su152316370
- By:
- Publication type:
- Article
Environmental CSR and the Purchase Declarations of Generation Z Consumers.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 17, p. 12759, doi. 10.3390/su151712759
- By:
- Publication type:
- Article
Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 15, p. 11547, doi. 10.3390/su151511547
- By:
- Publication type:
- Article
An Exploration of Transformative Learning Applied to the Triple Bottom Line of Sustainability for Fashion Consumers.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 12, p. 9300, doi. 10.3390/su15129300
- By:
- Publication type:
- Article
Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 10, p. 8213, doi. 10.3390/su15108213
- By:
- Publication type:
- Article
Characterizing Young Consumer Online Shopping Style: Indonesian Evidence.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 5, p. 3988, doi. 10.3390/su15053988
- By:
- Publication type:
- Article
Factors That Influence Consumers' Sustainable Apparel Purchase Intention: The Moderating Effect of Generational Cohorts.
- Published in:
- Sustainability (2071-1050), 2022, v. 14, n. 14, p. N.PAG, doi. 10.3390/su14148950
- By:
- Publication type:
- Article
The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z.
- Published in:
- Sustainability (2071-1050), 2022, v. 14, n. 11, p. 6879, doi. 10.3390/su14116879
- By:
- Publication type:
- Article
Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z.
- Published in:
- Sustainability (2071-1050), 2022, v. 14, n. 7, p. 4099, doi. 10.3390/su14074099
- By:
- Publication type:
- Article
The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers.
- Published in:
- Sustainability (2071-1050), 2020, v. 12, n. 12, p. 5075, doi. 10.3390/su12125075
- By:
- Publication type:
- Article
U.S. Sustainable Food Market Generation Z Consumer Segments.
- Published in:
- Sustainability (2071-1050), 2019, v. 11, n. 13, p. 3607, doi. 10.3390/su11133607
- By:
- Publication type:
- Article
X ve Y Kuşaklarının Çevrim İçi Alışveriş Eğilimleri: Z Kuşağıyla Etkileşimin Ilımlaştırıcı Rolü.
- Published in:
- Ataturk University Journal of Economics & Administrative Sciences, 2020, v. 34, n. 4, p. 1377, doi. 10.16951/atauniiibd.751152
- By:
- Publication type:
- Article
Research on the innovative application of Yangliuqing New Year Wood-block Prints elements in Guochao products.
- Published in:
- Wool Textile Journal, 2024, v. 52, n. 7, p. 56, doi. 10.19333/j.mfkj.20230503208
- By:
- Publication type:
- Article
AN INVESTIGATION OF CELEBRITIES’ AND INFLUENCERS’ CREDIBILITY DIMENSIONS IN DIFFERENT GENERATIONS.
- Published in:
- Market / Trziste, 2024, v. 36, n. 2, p. 191, doi. 10.22598/mt/2024.36.2.191
- By:
- Publication type:
- Article
Consumer-Based Brand Equity: Does Country of Origin (COO) Matter to Generation Z Consumers?
- Published in:
- South Asian Journal of Management, 2019, v. 26, n. 1, p. 136
- By:
- Publication type:
- Article
Move Over Millennials, Here Comes Generation Z.
- Published in:
- Public Relations Tactics, 2015, v. 22, n. 5, p. 19
- By:
- Publication type:
- Article
editor's corner.
- Published in:
- Public Relations Tactics, 2015, v. 22, n. 5, p. 3
- By:
- Publication type:
- Article
Generation Z's psychology and new‐age technologies: Implications for future research.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 10, p. 2029, doi. 10.1002/mar.21868
- By:
- Publication type:
- Article
Issue Information.
- Published in:
- 2023
- Publication type:
- Table of Contents
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 1, p. 27, doi. 10.1002/mar.21749
- By:
- Publication type:
- Article
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 1, p. 48, doi. 10.1002/mar.21745
- By:
- Publication type:
- Article
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 11, p. 2110, doi. 10.1002/mar.21715
- By:
- Publication type:
- Article
Pengaruh Online Customer Review dan Digital Marketing Terhadap Purchase Decision dengan Impulsive Buying Sebagai Variabel Mediasi di Shopee Pada Generasi Z.
- Published in:
- Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS), 2024, v. 6, n. 1, p. 510, doi. 10.38035/jmpis.v6i
- By:
- Publication type:
- Article
Causal Model among Environmental Concern, Environmental Knowledge, Social Influence, Green Attitude, Green Purchase Intention: Generation Z and Generation Y.
- Published in:
- Journal of Family Business & Management Studies, 2025, v. 17, n. 1, p. 191
- By:
- Publication type:
- Article
The Influence of Working Environment on Burnout among Gen-X, Gen-Y, and Gen-Z Employees.
- Published in:
- Journal of Family Business & Management Studies, 2024, v. 16, n. 1, p. 71
- By:
- Publication type:
- Article
Marka Ġmajının Satın Alma Niyeti Üzerindeki Etkisi: Iğdır Ġli Z KuĢağı Tüketicileri Üzerine Bir ÇalıĢma.
- Published in:
- International Journal of Management Academy, 2024, v. 7, n. 2, p. 670, doi. 10.33712/mana.1415017
- By:
- Publication type:
- Article
Polish Gen-Z Consumers' Attitudes to Corporate Social Responsibility (CSR).
- Published in:
- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2024, v. 53, n. 3, p. 80, doi. 10.2478/minib-2024-0017
- By:
- Publication type:
- Article
Generation Z's consumer attitudes and purchasing intentions toward sustainable food consumption by settlement type in Hungary, 2022.
- Published in:
- Regional Statistics, 2024, v. 14, n. 1, p. 19, doi. 10.15196/RS140102
- By:
- Publication type:
- Article
Young consumer perception towards family firms: Relationship building and gender.
- Published in:
- Entrepreneurial Business & Economics Review, 2022, v. 10, n. 1, p. 161, doi. 10.15678/EBER.2022.100111
- By:
- Publication type:
- Article
MOBILE PHONE AS A MEANS OF COMMUNICATION WITH GENERATION Z CONSUMERS IN RETAIL.
- Published in:
- Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2023, v. 13, n. 1, p. 113, doi. 10.7251/EMC2301113K
- By:
- Publication type:
- Article
THE USAGE OF INSTAGRAM APP ON THE EXAMPLE OF YOUNG CONSUMERS OF THE GENERATION Z.
- Published in:
- Serbian Journal of Management, 2022, v. 17, n. 2, p. 351, doi. 10.5937/sjm17-40460
- By:
- Publication type:
- Article
Sustainability Through the "Nested" Luxury Retail Experience.
- Published in:
- Symphonya: Emerging Issues in Management, 2022, n. 2, p. 62, doi. 10.4468/2022.2.06pasquinelli.rovai
- By:
- Publication type:
- Article
5 ways to engage young professionals.
- Published in:
- Journal of the Australian & New Zealand Institute of Insurance & Finance, 2023, v. 46, n. 1, p. 57
- By:
- Publication type:
- Article
Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures.
- Published in:
- Journal of Food Products Marketing, 2022, v. 28, n. 5, p. 228, doi. 10.1080/10454446.2022.2096423
- By:
- Publication type:
- Article
Z Kuşağı Tüketicilerin Satın Alma Karar Tarzlarının İncelenmesi.
- Published in:
- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2020, v. 15, n. 58, p. 381, doi. 10.19168/jyasar.572987
- By:
- Publication type:
- Article
The Role of Environmental Values, Environmental Self-Identity, and Attitude in Generation Z's Purchase Intentions for Organic Food.
- Published in:
- Environmental Research, Engineering & Management / Aplinkos Tyrimai, Inžinerija ir Vadyba, 2024, v. 80, n. 2, p. 75, doi. 10.5755/j01.erem.80.2.36649
- By:
- Publication type:
- Article
Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust.
- Published in:
- Gadjah Mada International Journal of Business, 2022, v. 24, n. 3, p. 289, doi. 10.22146/gamaijb.63218
- By:
- Publication type:
- Article