Works matching DE "GENDER role in advertising"
Results: 61
Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea.
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- Communication & Society, 2015, p. 27, doi. 10.15581/003.28.1.27-41
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Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness.
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- Journal of Advertising, 2014, v. 43, n. 3, p. 256, doi. 10.1080/00913367.2013.857621
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CONSUMER RESPONSE TO SEX ROLE PORTRAYALS IN ADVERTISEMENTS.
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- Journal of Advertising, 2003, v. 32, n. 4, p. 77, doi. 10.1080/00913367.2003.10639144
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Explaining Gendered Responses to "Help-Self" and "Help-Others" Charity Ad Appeals: The Mediating Role of World-Views.
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- Journal of Advertising, 2000, v. 29, n. 3, p. 15, doi. 10.1080/00913367.2000.10673614
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Sex-Role Portrayals and the Gender of Nations.
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- Journal of Advertising, 2000, v. 29, n. 1, p. 67, doi. 10.1080/00913367.2000.10673604
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Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 65, doi. 10.1080/00913367.1998.10673553
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Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis.
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- Journal of Advertising, 1998, v. 27, n. 1, p. 83, doi. 10.1080/00913367.1998.10673544
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Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis.
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- Journal of Advertising, 1998, v. 27, n. 1, p. 113, doi. 10.1080/00913367.1998.10673546
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Images of Women in Online Advertisements of Global Products: Does Sexism Exist?
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- Journal of Business Ethics, 2008, v. 83, n. 1, p. 101, doi. 10.1007/s10551-007-9651-6
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TÜRKİYE'DEKİ REKLÂMLARDA TOPLUMSAL CİNSİYET VE SUNUMU.
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- Milli Folklor, 2010, v. 22, n. 88, p. 101
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Sex, Lies, and Videotape: An Analysis of Gender in Campaign Advertisements.
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- Communication Quarterly, 1999, v. 47, n. 3, p. 333, doi. 10.1080/01463379909385563
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Bad for Men, Better for Women: The Impact of Stereotypes During Negative Campaigns.
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- Political Behavior, 2009, v. 31, n. 1, p. 53, doi. 10.1007/s11109-008-9065-x
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Representation of Gender in South African Television Advertising: A Content Analysis.
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- Sex Roles, 2011, v. 65, n. 5-6, p. 356, doi. 10.1007/s11199-011-0027-0
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Examination of Gender-role Portrayals in Television Advertising across Seven Countries.
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- Sex Roles, 2011, v. 64, n. 3-4, p. 192, doi. 10.1007/s11199-010-9850-y
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Gender and Form of Cereal Box Characters: Different Medium, Same Disparity.
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- Sex Roles, 2009, v. 60, n. 11-12, p. 882, doi. 10.1007/s11199-008-9579-z
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Gender Representation in Television Commercials: Updating an Update.
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- Sex Roles, 2000, v. 43, n. 9-10, p. 735, doi. 10.1023/A:1007112826569
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Men and Women in Indian Magazine Advertisements: A Preliminary Report.
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- Sex Roles, 2000, v. 43, n. 9-10, p. 699, doi. 10.1023/A:1007108725661
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SEX ROLE STEREOTYPING IN CHILDREN'S ADVERTISING: CURRENT AND PAST TRENDS.
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- Journal of Advertising, 1984, v. 13, n. 2, p. 34, doi. 10.1080/00913367.1984.10672885
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WOMEN IN ADVERTISEMENTS: RETROSPECT AND PROSPECT.
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- Journal of Advertising, 1979, v. 8, n. 3, p. 37, doi. 10.1080/00913367.1979.10673287
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From sex objects to bumbling idiots: tracing advertising students' perceptions of gender and advertising.
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- Feminist Media Studies, 2019, v. 19, n. 5, p. 732, doi. 10.1080/14680777.2018.1506943
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Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials.
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- Asian Journal of Communication, 2010, v. 20, n. 4, p. 423, doi. 10.1080/01292986.2010.496860
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Preliminary Ruling on Discriminatory Advertising.
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- Journal of Consumer Policy, 1995, v. 18, n. 2/3, p. 219, doi. 10.1007/BF01016512
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Overt Sexuality in Advertising: A Discourse Analysis of Gender Responses.
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- Journal of Consumer Policy, 1995, v. 18, n. 2/3, p. 187, doi. 10.1007/BF01016511
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Self-Regulation of Sex-Role Stereotyping: Educating the Advertising Industry.
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- Journal of Consumer Policy, 1993, v. 16, n. 2, p. 235, doi. 10.1007/BF01418378
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Gender stereotypes in advertising: a review of current research.
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- International Journal of Advertising, 2016, v. 35, n. 5, p. 761, doi. 10.1080/02650487.2016.1203556
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A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials.
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- International Journal of Advertising, 2016, v. 35, n. 5, p. 888, doi. 10.1080/02650487.2016.1162344
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The effect of non-stereotypical gender role advertising on consumer evaluation.
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- International Journal of Advertising, 2016, v. 35, n. 1, p. 106, doi. 10.1080/02650487.2015.1110942
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Chinese advertising practitioners' conceptualisation of gender representation.
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- International Journal of Advertising, 2014, v. 33, n. 2, p. 329, doi. 10.2501/IJA-33-2-329-350
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Impacts of advertisements that are unfriendly to women and men.
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- International Journal of Advertising, 2012, v. 31, n. 3, p. 623, doi. 10.2501/IJA-31-3-623-656
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Sex-Role Portrayals in African Television Advertising: A Preliminary Examination with Implications for the Use of Hofstede's Research.
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- Journal of International Consumer Marketing, 2005, v. 17, n. 2/3, p. 73, doi. 10.1300/J046v17n02_05
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The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions.
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- Psychology & Marketing, 2013, v. 30, n. 9, p. 794, doi. 10.1002/mar.20646
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Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising.
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- Psychology & Marketing, 2013, v. 30, n. 4, p. 318, doi. 10.1002/mar.20608
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Sex-Role Self-Concept Measures and Marketing: A Research Note.
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- Psychology & Marketing, 1988, v. 5, n. 1, p. 85, doi. 10.1002/mar.4220050107
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Self-Referencing as a Mediator of the Effectiveness of Sex-Role Portrayals in Advertising.
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- Psychology & Marketing, 1988, v. 5, n. 1, p. 71, doi. 10.1002/mar.4220050106
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Effects of Sex and Attitudes Toward Women on the Processing of Television Commercials.
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- Psychology & Marketing, 1986, v. 3, n. 3, p. 181, doi. 10.1002/mar.4220030306
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Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States.
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- Journal of Marketing, 1988, v. 52, n. 2, p. 75, doi. 10.1177/002224298805200206
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Tourism and representation: a scale for measuring gendered portrayals.
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- Leisure Studies, 2001, v. 20, n. 2, p. 79, doi. 10.1080/02614360110068651
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Gender role sterotyping in Australian radio commercials.
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- Sex Roles, 1997, v. 36, n. 1-2, p. 103, doi. 10.1007/BF02766241
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Gender displaying television commercials: A comparative study of television commercials in the...
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- Sex Roles, 1996, v. 35, n. 3-4, p. 185, doi. 10.1007/BF01433106
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Gender Roles Portrayed in Kenyan Television Commercials.
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- Sex Roles, 1996, v. 34, n. 3-4, p. 205, doi. 10.1007/BF01544296
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A Conceptual Replication and Extension of Erving Goffman's Study of Gender Advertisements.
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- Sex Roles, 1991, v. 25, n. 3-4, p. 103, doi. 10.1007/BF00289848
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Industrial Buyer Image of the Saleswoman.
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- Journal of Marketing, 1984, v. 48, n. 1, p. 110, doi. 10.1177/002224298404800112
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Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements.
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- Journal of Marketing, 1984, v. 48, n. 1, p. 94, doi. 10.1177/002224298404800110
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Five Fallacies About Women.
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- Journal of Marketing, 1961, v. 25, n. 5, p. 50, doi. 10.2307/1248961
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Advertising and Differentiated Sex Roles in Contemporary American Society.
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- Journal of the Academy of Marketing Science, 1976, v. 4, n. 1, p. 418, doi. 10.1007/BF02722047
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A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand.
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- Journal of Broadcasting & Electronic Media, 2000, v. 44, n. 3, p. 415, doi. 10.1207/s15506878jobem4403_5
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Attitudes Towards Gender Portrayal in Advertising: An Australian Perspective.
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- Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 251, doi. 10.1362/0267257053166820
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Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience.
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- Journal of Marketing Management, 1999, v. 15, n. 6, p. 485, doi. 10.1362/026725799785045879
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Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 69, doi. 10.1080/10641734.2010.10505276
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The Role of Gender and Message Strategy in the Perception of Advocacy Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 47, doi. 10.1080/10641734.2010.10505274
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