Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea.
- Published in:
- Communication & Society, 2015, p. 27, doi. 10.15581/003.28.1.27-41
- By:
- Publication type:
- Article
Works matching DE "GENDER role in advertising"
Results: 61
1
2
Preliminary Ruling on Discriminatory Advertising.
- Published in:
- Journal of Consumer Policy, 1995, v. 18, n. 2/3, p. 219, doi. 10.1007/BF01016512
- By:
- Publication type:
- Article
3
Overt Sexuality in Advertising: A Discourse Analysis of Gender Responses.
- Published in:
- Journal of Consumer Policy, 1995, v. 18, n. 2/3, p. 187, doi. 10.1007/BF01016511
- By:
- Publication type:
- Article
4
Self-Regulation of Sex-Role Stereotyping: Educating the Advertising Industry.
- Published in:
- Journal of Consumer Policy, 1993, v. 16, n. 2, p. 235, doi. 10.1007/BF01418378
- By:
- Publication type:
- Article
5
Plath, Domesticity, and the Art of Advertising.
- Published in:
- 2002
- By:
- Publication type:
- Poetry Review
6
Sex-Role Portrayals in African Television Advertising: A Preliminary Examination with Implications for the Use of Hofstede's Research.
- Published in:
- Journal of International Consumer Marketing, 2005, v. 17, n. 2/3, p. 73, doi. 10.1300/J046v17n02_05
- By:
- Publication type:
- Article
7
Gender stereotypes in advertising: a review of current research.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 761, doi. 10.1080/02650487.2016.1203556
- By:
- Publication type:
- Article
8
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 888, doi. 10.1080/02650487.2016.1162344
- By:
- Publication type:
- Article
9
The effect of non-stereotypical gender role advertising on consumer evaluation.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 1, p. 106, doi. 10.1080/02650487.2015.1110942
- By:
- Publication type:
- Article
10
Chinese advertising practitioners' conceptualisation of gender representation.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 2, p. 329, doi. 10.2501/IJA-33-2-329-350
- By:
- Publication type:
- Article
11
From sex objects to bumbling idiots: tracing advertising students' perceptions of gender and advertising.
- Published in:
- Feminist Media Studies, 2019, v. 19, n. 5, p. 732, doi. 10.1080/14680777.2018.1506943
- By:
- Publication type:
- Article
12
Bad for Men, Better for Women: The Impact of Stereotypes During Negative Campaigns.
- Published in:
- Political Behavior, 2009, v. 31, n. 1, p. 53, doi. 10.1007/s11109-008-9065-x
- By:
- Publication type:
- Article
13
A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand.
- Published in:
- Journal of Broadcasting & Electronic Media, 2000, v. 44, n. 3, p. 415, doi. 10.1207/s15506878jobem4403_5
- By:
- Publication type:
- Article
14
Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 3, p. 256, doi. 10.1080/00913367.2013.857621
- By:
- Publication type:
- Article
15
CONSUMER RESPONSE TO SEX ROLE PORTRAYALS IN ADVERTISEMENTS.
- Published in:
- Journal of Advertising, 2003, v. 32, n. 4, p. 77, doi. 10.1080/00913367.2003.10639144
- By:
- Publication type:
- Article
16
Explaining Gendered Responses to "Help-Self" and "Help-Others" Charity Ad Appeals: The Mediating Role of World-Views.
- Published in:
- Journal of Advertising, 2000, v. 29, n. 3, p. 15, doi. 10.1080/00913367.2000.10673614
- By:
- Publication type:
- Article
17
Sex-Role Portrayals and the Gender of Nations.
- Published in:
- Journal of Advertising, 2000, v. 29, n. 1, p. 67, doi. 10.1080/00913367.2000.10673604
- By:
- Publication type:
- Article
18
Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 2, p. 65, doi. 10.1080/00913367.1998.10673553
- By:
- Publication type:
- Article
19
Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 1, p. 113, doi. 10.1080/00913367.1998.10673546
- By:
- Publication type:
- Article
20
Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 1, p. 83, doi. 10.1080/00913367.1998.10673544
- By:
- Publication type:
- Article
21
SEX ROLE STEREOTYPING IN CHILDREN'S ADVERTISING: CURRENT AND PAST TRENDS.
- Published in:
- Journal of Advertising, 1984, v. 13, n. 2, p. 34, doi. 10.1080/00913367.1984.10672885
- By:
- Publication type:
- Article
22
WOMEN IN ADVERTISEMENTS: RETROSPECT AND PROSPECT.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 3, p. 37, doi. 10.1080/00913367.1979.10673287
- By:
- Publication type:
- Article
23
Attitudes Towards Gender Portrayal in Advertising: An Australian Perspective.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 251, doi. 10.1362/0267257053166820
- By:
- Publication type:
- Article
24
Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 6, p. 485, doi. 10.1362/026725799785045879
- By:
- Publication type:
- Article
25
Images of Women in Online Advertisements of Global Products: Does Sexism Exist?
- Published in:
- Journal of Business Ethics, 2008, v. 83, n. 1, p. 101, doi. 10.1007/s10551-007-9651-6
- By:
- Publication type:
- Article
26
"When Women Lead, Do Consumers' Perceptions of Her Firm Follow?".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
27
Do we Always Judge a Book by its Cover? The 'How' and 'When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 648
- By:
- Publication type:
- Article
28
Shocking Ads! Do They Work?
- Published in:
- Advances in Consumer Research, 2002, v. 29, n. 1, p. 230
- By:
- Publication type:
- Article
29
Equity Theory and the Power Structure in a Marital Relationship.
- Published in:
- Advances in Consumer Research, 1996, v. 23, n. 1, p. 491
- By:
- Publication type:
- Article
30
Female Role Portrayals in Print Advertising: Talking with Women About Their Perceptions and Their Preferences.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 753
- By:
- Publication type:
- Article
31
SEX ROLES, SEX, AND STEREOTYPING IN ADVERTISING: MORE QUESTIONS THAN ANSWERS.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 73
- By:
- Publication type:
- Article
32
Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 69, doi. 10.1080/10641734.2010.10505276
- By:
- Publication type:
- Article
33
The Role of Gender and Message Strategy in the Perception of Advocacy Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 47, doi. 10.1080/10641734.2010.10505274
- By:
- Publication type:
- Article
34
Gender Roles and Children's Television Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 1, p. 49, doi. 10.1080/10641734.1995.10505025
- By:
- Publication type:
- Article
35
Sexism and the Media.
- Published in:
- Social Alternatives, 1978, v. 1, n. 3, p. 21
- Publication type:
- Article
36
The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 9, p. 794, doi. 10.1002/mar.20646
- By:
- Publication type:
- Article
37
Cry, Laugh, or Fight: The Impact of the Advertising Image and Disease Target Match on Consumers' Evaluations of Cancer Advertising.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 4, p. 318, doi. 10.1002/mar.20608
- By:
- Publication type:
- Article
38
Advertising and Differentiated Sex Roles in Contemporary American Society.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 1, p. 418, doi. 10.1007/BF02722047
- By:
- Publication type:
- Article
39
TÜRKİYE'DEKİ REKLÂMLARDA TOPLUMSAL CİNSİYET VE SUNUMU.
- Published in:
- Milli Folklor, 2010, v. 22, n. 88, p. 101
- By:
- Publication type:
- Article
40
Mrs. Jekyll Meets Mrs. Hyde: The War Advertising Council, Rhetorical Norms, and the Gendered Home Front in World War II.
- Published in:
- Western Journal of Communication, 2018, v. 82, n. 1, p. 1, doi. 10.1080/10570314.2017.1294707
- By:
- Publication type:
- Article
41
Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials.
- Published in:
- Asian Journal of Communication, 2010, v. 20, n. 4, p. 423, doi. 10.1080/01292986.2010.496860
- By:
- Publication type:
- Article
42
Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 2, p. 75, doi. 10.1177/002224298805200206
- By:
- Publication type:
- Article
43
Industrial Buyer Image of the Saleswoman.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 1, p. 110, doi. 10.1177/002224298404800112
- By:
- Publication type:
- Article
44
Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 1, p. 94, doi. 10.1177/002224298404800110
- By:
- Publication type:
- Article
45
Five Fallacies About Women.
- Published in:
- Journal of Marketing, 1961, v. 25, n. 5, p. 50, doi. 10.2307/1248961
- By:
- Publication type:
- Article
46
Sex, Lies, and Videotape: An Analysis of Gender in Campaign Advertisements.
- Published in:
- Communication Quarterly, 1999, v. 47, n. 3, p. 333, doi. 10.1080/01463379909385563
- By:
- Publication type:
- Article
47
Tourism and representation: a scale for measuring gendered portrayals.
- Published in:
- Leisure Studies, 2001, v. 20, n. 2, p. 79, doi. 10.1080/02614360110068651
- By:
- Publication type:
- Article
48
Representation of Gender in South African Television Advertising: A Content Analysis.
- Published in:
- Sex Roles, 2011, v. 65, n. 5-6, p. 356, doi. 10.1007/s11199-011-0027-0
- By:
- Publication type:
- Article
49
Examination of Gender-role Portrayals in Television Advertising across Seven Countries.
- Published in:
- Sex Roles, 2011, v. 64, n. 3-4, p. 192, doi. 10.1007/s11199-010-9850-y
- By:
- Publication type:
- Article
50
Gender and Form of Cereal Box Characters: Different Medium, Same Disparity.
- Published in:
- Sex Roles, 2009, v. 60, n. 11-12, p. 882, doi. 10.1007/s11199-008-9579-z
- By:
- Publication type:
- Article