Female tour leaders as advertising endorsers.
- Published in:
- Service Industries Journal, 2008, v. 28, n. 9, p. 1265, doi. 10.1080/02642060802230239
- By:
- Publication type:
- Article
Works matching DE "GENDER identity in advertising"
Results: 22
1
2
Bodacious Berry, Potency Wood and the Aging Monster: Gender and Age Relations in Anti-Aging Ads.
- Published in:
- Social Forces, 2007, v. 86, n. 1, p. 335, doi. 10.1353/sof.2007.0091
- By:
- Publication type:
- Article
3
CAMPUS NEWSPAPER COVERAGE OF VARSITY SPORTS.
- Published in:
- International Review for the Sociology of Sport, 2009, v. 44, n. 1, p. 25, doi. 10.1177/1012690208101484
- By:
- Publication type:
- Article
4
The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 4, p. 382, doi. 10.1080/00913367.2014.880390
- By:
- Publication type:
- Article
5
Beyond the 'Sexualization of Culture' Thesis: An Intersectional Analysis of 'Sixpacks', 'Midriffs' and 'Hot Lesbians' in Advertising.
- Published in:
- Sexualities, 2009, v. 12, n. 2, p. 137
- By:
- Publication type:
- Article
6
Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 6, p. 485, doi. 10.1362/026725799785045879
- By:
- Publication type:
- Article
7
Food Is Love: Food Advertising and Gender Roles in Modern America.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
8
Gender Identity and Gender Salience: A Dual-Path, Person-Situation Approach to Gender Effects in Consumer Research.
- Published in:
- Advances in Consumer Research, 1996, v. 23, n. 1, p. 478
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- Publication type:
- Article
9
Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 2, p. 63, doi. 10.1080/10641734.2007.10505217
- By:
- Publication type:
- Article
10
Branding beyond the gender binary.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 8, p. 1621, doi. 10.1002/mar.21675
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- Publication type:
- Article
11
The Effect of Brand Gender on Brand Equity.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 371, doi. 10.1002/mar.20701
- By:
- Publication type:
- Article
12
Visual representations of gender and computing in consumer and professional magazines.
- Published in:
- New Technology, Work & Employment, 2009, v. 24, n. 1, p. 89, doi. 10.1111/j.1468-005X.2008.00220.x
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- Publication type:
- Article
13
SOME ASPECTS OF SEX DIFFERENCES IN RELATION TO MARKETING.
- Published in:
- Journal of Marketing, 1947, v. 12, n. 2, p. 158, doi. 10.2307/1245355
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- Publication type:
- Article
14
ON THE USE OF NARRATIVE DISCOURSE IN ADVERTISING: HYBRIDITY, TEXTUAL VOICES AND GENDER IDENTITIES.
- Published in:
- Spanish Journal of Applied Linguistics / Revista Española de Lingüística Aplicada (John Benjamins Publishing Co.), 2009, v. 22, p. 291
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- Publication type:
- Article
15
Contradiction Sells: Feminine Complexity and Gender Identity Dissonance in Magazine Advertising.
- Published in:
- Journal of Communication Inquiry, 2012, v. 36, n. 1, p. 62, doi. 10.1177/0196859911429195
- By:
- Publication type:
- Article
16
Does Advertising on Black Entertainment Television Portray More Positive Gender Representations Compared to Broadcast Networks?
- Published in:
- Sex Roles, 2008, v. 59, n. 9-10, p. 752, doi. 10.1007/s11199-008-9470-y
- By:
- Publication type:
- Article
17
Images of Men and Women in Mobile Phone Advertisements: A Content Analysis of Advertisements for Mobile Communication Systems in Selected Popular Magazines.
- Published in:
- Sex Roles, 2006, v. 55, n. 3-4, p. 173, doi. 10.1007/s11199-006-9071-6
- By:
- Publication type:
- Article
18
The hidden sex life of the male (& female) shot.
- Published in:
- International Journal of Advertising, 2000, v. 19, n. 1, p. 43, doi. 10.1080/02650487.2000.11104783
- By:
- Publication type:
- Article
19
“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate.
- Published in:
- Journal of Business Ethics, 2018, v. 149, n. 4, p. 769, doi. 10.1007/s10551-016-3080-3
- By:
- Publication type:
- Article
20
Communicating brand gender through type fonts.
- Published in:
- Journal of Marketing Communications, 2016, v. 22, n. 4, p. 403, doi. 10.1080/13527266.2014.918050
- By:
- Publication type:
- Article
21
Gender effects in advertising.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 2, p. 147, doi. 10.2501/IJMR-53-2-147-170
- By:
- Publication type:
- Article
22
REKLAMLARIN VE CİNSİYET KİMLİĞİ ROLÜNÜN TÜKETİCİLERİN SATIN ALMA DAVRANIŞLARI ÜZERİNDEKİ ETKİSİ.
- Published in:
- Dogus University Journal / Doğuş Üniversitesi Dergisi, 2010, v. 11, n. 1, p. 138
- By:
- Publication type:
- Article