Works matching DE "GAY people in advertising"
Results: 12
Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation.
- Published in:
- Journal of Advertising, 2018, v. 47, n. 2, p. 182, doi. 10.1080/00913367.2018.1452653
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- Article
TWO BIRDS AND ONE STONE.
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- Journal of Advertising, 2011, v. 40, n. 1, p. 25, doi. 10.2753/JOA0091-3367400102
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- Article
Making the Ad Perfectly Queer: Marketing "Normality" to the Gay Men's Community.
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- Journal of Advertising, 1999, v. 28, n. 1, p. 25, doi. 10.1080/00913367.1999.10673574
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- Article
The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads.
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- Journal of Advertising, 1998, v. 27, n. 4, p. 9, doi. 10.1080/00913367.1998.10673566
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- Article
Homosexual Imagery in Print Advertisements: Attended, Remembered, But Disliked.
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- Journal of Homosexuality, 2010, v. 57, n. 4, p. 485, doi. 10.1080/00918361003608665
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- Article
THE EFFECTS OF HOMOSEXUAL IMAGERY IN ADVERTISEMENTS ON BRAND PERCEPTION AND PURCHASE INTENTION.
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- Social Behavior & Personality: an international journal, 2009, v. 37, n. 9, p. 1231, doi. 10.2224/sbp.2009.37.9.1231
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- Article
Pansies to Parents: Gay Male Images in American Print Advertising.
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- Journal of Macromarketing, 2007, v. 27, n. 1, p. 38, doi. 10.1177/0276146706296710
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- Article
Political issues in advertising polysemy: the case of gay window advertising.
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- Consumption, Markets & Culture, 2012, v. 15, n. 1, p. 41, doi. 10.1080/10253866.2011.637752
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- Article
ABSTRACTS.
- Published in:
- 2010
- Publication type:
- Abstract
PHYSIQUE PIONEERS: THE POLITICS OF 1960S GAY CONSUMER CULTURE.
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- Journal of Social History, 2010, v. 43, n. 4, p. 867, doi. 10.1353/jsh.0.0342
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- Article
Ensnared in a gay health controversy: a comparative study in responding to issue activism.
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- Journal of Public Affairs (14723891), 2013, v. 13, n. 1, p. 53, doi. 10.1002/pa.1442
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- Article
The Effect of Gay-Friendly and Non-Gay-Friendly Cues on Brand Attitudes: A Comparison of Heterosexual and Gay/Lesbian Reactions.
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- Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 441, doi. 10.1362/0267257053779073
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- Article