Works matching DE "GAY consumers"
Results: 31
The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 455, doi. 10.1086/422122
- By:
- Publication type:
- Article
The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 3, p. 383, doi. 10.1086/344427
- By:
- Publication type:
- Article
Making the Ad Perfectly Queer: Marketing "Normality" to the Gay Men's Community.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 1, p. 25, doi. 10.1080/00913367.1999.10673574
- By:
- Publication type:
- Article
The Outing of Philip Morris: Advertising Tobacco to Gay Men.
- Published in:
- American Journal of Public Health, 2003, v. 93, n. 6, p. 988, doi. 10.2105/AJPH.93.6.988
- By:
- Publication type:
- Article
Exploring the Importance of Gay‐friendliness and its Socialization Influences.
- Published in:
- Journal of Marketing Communications, 2006, v. 12, n. 2, p. 79, doi. 10.1080/13527260500422263
- By:
- Publication type:
- Article
Out of the closet and into the marketplace: Meeting basic needs in the gay community.
- Published in:
- Journal of Homosexuality, 1996, v. 31, n. 1/2, p. 219, doi. 10.1300/J082v31n01_14
- By:
- Publication type:
- Article
Some comments on `marketing to the homosexual (gay) market: A profile and strategy implications'.
- Published in:
- Journal of Homosexuality, 1996, v. 31, n. 1/2, p. 213, doi. 10.1300/J082v31n01_13
- By:
- Publication type:
- Article
Marketing to the homosexual (gay) market: A profile and strategy implications.
- Published in:
- Journal of Homosexuality, 1996, v. 31, n. 1/2, p. 203, doi. 10.1300/J082v31n01_12
- By:
- Publication type:
- Article
The social marketing of project ARIES: Overcoming challenges in recruiting gay and bisexual males...
- Published in:
- Journal of Homosexuality, 1996, v. 31, n. 1/2, p. 176, doi. 10.1300/J082v31n01_11
- By:
- Publication type:
- Article
`Excuse me, sir? May I help you and your boyfriend?': Salespersons' differential treatment of...
- Published in:
- Journal of Homosexuality, 1996, v. 31, n. 1/2, p. 135, doi. 10.1300/J082v31n01_08
- By:
- Publication type:
- Article
Appearance and self-presentation research in gay consumer cultures: Issues and impact.
- Published in:
- Journal of Homosexuality, 1996, v. 31, n. 1/2, p. 109, doi. 10.1300/J082v31n01_07
- By:
- Publication type:
- Article
Health Care for All Lesbian, Gay, Bisexual, and Transgender Populations.
- Published in:
- Journal of Gay & Lesbian Social Services, 2002, v. 14, n. 3, p. 109, doi. 10.1300/J041v14n03_07
- By:
- Publication type:
- Article
More companies now targeting gay market.
- Published in:
- Public Relations Tactics, 1995, v. 2, n. 12, p. 17
- Publication type:
- Article
Annotated listing of new books.
- Published in:
- Journal of Economic Literature, 1998, v. 36, n. 3, p. 1550
- Publication type:
- Article
Understanding gay consumers’ clothing involvement and fashion consciousness.
- Published in:
- International Journal of Consumer Studies, 2007, v. 31, n. 5, p. 453, doi. 10.1111/j.1470-6431.2007.00593.x
- By:
- Publication type:
- Article
Symbols or icons in gay-themed ads: How to target gay audience.
- Published in:
- Journal of Marketing Communications, 2015, v. 21, n. 6, p. 393, doi. 10.1080/13527266.2013.775179
- By:
- Publication type:
- Article
LUXURY CLOTHING: A MIRROR OF GAY CONSUMERS SEXUAL OPTION?
- Published in:
- Revista Eletrônica de Ciência Administrativa, 2012, v. 11, n. 1, p. 162, doi. 10.5329/RECADM.20121101010
- By:
- Publication type:
- Article
Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 12, p. 968, doi. 10.1002/mar.20578
- By:
- Publication type:
- Article
Gay men's identity attempt pathway and its implication on consumption.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 4, p. 388, doi. 10.1002/mar.20394
- By:
- Publication type:
- Article
Consumer myths and the gay men and women who believe them: a qualitative look at movements and markets.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 1, p. 53, doi. 10.1002/mar.20380
- By:
- Publication type:
- Article
Queer eye for a gay guy: Using market-specific symbols in advertising to attract gay consumers without alienating the mainstream.
- Published in:
- Psychology & Marketing, 2005, v. 22, n. 5, p. 421, doi. 10.1002/mar.20066
- By:
- Publication type:
- Article
Attention All Shoppers, Queer Customers in Aisle Two: Investigating Lesbian and Gay Discrimination in the Marketplace.
- Published in:
- Consumption, Markets & Culture, 2002, v. 5, n. 4, p. 285, doi. 10.1080/1025386022000001415
- By:
- Publication type:
- Article
The Gay Market Goes Mainstream.
- Published in:
- 2005
- By:
- Publication type:
- Essay
Survey Says...
- Published in:
- 2005
- Publication type:
- Essay
Understanding Gay Consumers.
- Published in:
- Gay & Lesbian Review Worldwide, 2000, v. 7, n. 2, p. 26
- By:
- Publication type:
- Article
PHYSIQUE PIONEERS: THE POLITICS OF 1960S GAY CONSUMER CULTURE.
- Published in:
- Journal of Social History, 2010, v. 43, n. 4, p. 867, doi. 10.1353/jsh.0.0342
- By:
- Publication type:
- Article
Gay readers, consumers, and a dominant gay habitus: 25 years of the Advocate magazine.
- Published in:
- Journal of Communication, 2001, v. 51, n. 1, p. 73, doi. 10.1111/j.1460-2466.2001.tb02873.x
- By:
- Publication type:
- Article
Three Strikes and You're Out?
- Published in:
- 2001
- By:
- Publication type:
- Editorial
The Effect of Gay-Friendly and Non-Gay-Friendly Cues on Brand Attitudes: A Comparison of Heterosexual and Gay/Lesbian Reactions.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 441, doi. 10.1362/0267257053779073
- By:
- Publication type:
- Article
The Collective Consumer-Brand Relationship.
- Published in:
- 2003
- By:
- Publication type:
- Abstract
Gay and Lesbian Consumers in the US Marketplace: Historical, Econometric and Advertising Approaches.
- Published in:
- 1996
- By:
- Publication type:
- Proceeding