Assessing the Consequences of a Channel Switch.
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- Marketing Science, 2008, v. 27, n. 3, p. 398, doi. 10.1287/mksc.1070.0311
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Works matching DE "GATORADE Co."
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Effect of two sports drinks on urinary lithogenicity.
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- Urological Research, 2009, v. 37, n. 1, p. 41, doi. 10.1007/s00240-008-0166-0
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Reference-Dependent Utility, Product Variety, and Price Competition.
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- Management Science, 2018, v. 64, n. 9, p. 4302, doi. 10.1287/mnsc.2017.2834
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