RESEARCH IN BRIEF/ NEWS YOU MAY HAVE MISSED.Published in:Journal of Promotion Management, 2002, v. 8, n. 1, p. 137, doi. 10.1300/J057v08n01_12By:Nelson, Richard AlanPublication type:Article
What's In A Name?Published in:Public Relations Tactics, 1999, v. 6, n. 8, p. 14By:Gable, TomPublication type:Article
Writer's Notebook.Published in:Public Relations Quarterly, 2000, v. 45, n. 4, p. 48Publication type:Article