Works matching DE "FRITO-Lay North America Inc."


Results: 12
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    Making ads profitable.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 38
    By:
    • Lodish, Leonard M.;
    • Riskey, Dwight R.
    Publication type:
    Article
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    A chip shot.

    Published in:
    Public Relations Tactics, 1996, v. 3, n. 12, p. 3
    By:
    • Elsasser, John
    Publication type:
    Article
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    Rah, rah Norelco.

    Published in:
    Management Review, 1981, v. 70, n. 10, p. 51
    Publication type:
    Article